Here’s the big challenge with content marketing today: It’s hard to get heard.
It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch.
Sure, you’ve got important, valuable things to say. But if you’re not saying it in a way that gets people to notice, you’re losing.