How Authentic Content Marketing Can Make Your Business Remarkable

Here’s the big challenge with content marketing today: It’s hard to get heard.

It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch.

Sure, you’ve got important, valuable things to say. But if you’re not saying it in a way that gets people to notice, you’re losing.

How Authentic Content Marketing Can Make Your Business Remarkable

8 Essential Online Writing Tools to Create Selling Social Media Posts

Drafting posts for social media is a cumbersome process. A lot of times, you have to re-write your posts several times before posting them for the world to read. Framing catchy captions is a herculean task in itself. Writers are always on the lookout for trendy content to be added along with their social media posts, so as to garner maximum likes and comments. You will be glad to know that you need not worry about any of this anymore.

This blog aims at providing you with a list of helpful tools that will reduce your stress while posting online. Given below is a list of 8 essential online writing tools that will certainly help in creating social media posts that sell.

8 Essential Online Writing Tools to Create Selling Social Media Posts

Some of The Fundamental Aspects of Email Marketing That You May Not Know

Digital marketing is taking over these days, and a number of companies are opting for the different digital marketing methods for their business purpose. These methods are innovative, unique, cost effective and an excellent way to reach out to more people at a time.

With the advent of internet and technology, the various kinds of digital marketing programs are also becoming the star attraction to a number of people. However, there are certain basic concepts and rules related to all types of digital marketing programs which you should heed, and this would ensure that your marketing requirements are fulfilled, and you can prosper by virtue of it.

Social media marketing, email marketing, SEO management are all part of digital marketing which is very popular today and with little knowledge of the basics you can work them out for yourselves.

Some of The Fundamental Aspects of Email Marketing That You May Not Know

How To Personalize Your Marketing Through Powerful Photos

Powerful photography is one of the cornerstones of any marketing strategy. Visual assets have an emotive impact on audience engagement. In fact, a 2015 report from the CMO Council points out that visual assets are key elements to your brand’s story.

Understanding the role that photography can play in your marketing strategy can elevate your marketing tools and brand. It creates brand cohesion and content reflective of the brand’s purpose.

How To Personalize Your Marketing Through Powerful Photos

Trending Brands Vs Established Category Leaders and How They Stack Up in Google Search

Innovation and disruption is constantly happening in marketing across the country. In both business and social spheres, there’s constant talk about how hot new brands are breaking into various markets. Take for example Venmo which has emerged as serious competition for Paypal in the payments apps market. Waze is another example of an emerging brand taking away business from an established market giant like Google maps. But when it comes to how consumers are searching for brands, are they really opting for new and emerging brands in place of established category leaders?

How to Stretch Your Marketing Budget

By the end of the month you want to see real results from your marketing budget.

It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of a marketing team who must work within a budget decided from above – you need to make sure that you put your assets to good use, both money and people.

This is more difficult to do than it seems and it requires a lot of hard work and good planning. Still, it can be done and you can ensure that you are stretching your marketing budget as far as possible.

How to Stretch Your Marketing Budget

Why as a Small Business You Should Be Collaborating with a Digital Agency

As a small business, you will be aware of the limitations you face within the business world. One of these is the fact that you are unlikely to have the finances or resources to have your own marketing team.

Digital marketing is a lengthy and time consuming process, one which requires an investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resources to have an in-house team of digital marketers to enable project cohesion.

There are countless benefits to be gained from seeking the help of a digital agency, so long as you know what is to be expected and how to form a lasting partnership that will benefit not only your business but theirs also.

Why as a Small Business You Should Be Collaborating with a Digital Agency

Best Email Design Trends for Digital Marketing Success

Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.

In order to appreciate the new design trends that the rest of 2017 will see, lets first take a look at what made a splash in 2016 which is now fuelling new insights and options for designing successful email marketing strategies.

Best Email Design Trends for Digital Marketing Success

5 Practical Time Management Hacks Every SEO Marketer Should Master

Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more challenging it becomes to manage your time.

Distractions are everywhere regardless if you’re office based or remote based. Especially for us who are always online and dependent on the internet for research materials, it is easy to get lost in the pile of work that’s needed to be done on a daily basis.

With countless projects, balancing deadlines, and trying to check off a laundry list of emails, analytics reports, and client support that we need to juggle on a daily basis, you can get off track in a snap leaving you with unfinished projects and a heap load of stress.

5 Practical Time Management Hacks Every SEO Marketer Should Master

5 Common Mistakes Almost Everyone Makes When Using Video On Their Blog

Not too long ago, every serious blog owner and business saw the need to embed a video on their blog post. If not to increase readership and conversions, it’s about making one look approachable and professional.

Simplified video-making software has turned things around, making this process a lot easier than before. But here’s a disturbing fact: Research has shown that the majority of readers respond more to videos than they do to still text and images. And this means that the video you embed on your blog for the world out there to see matters a lot more than the content and images on your blog.

A simple video mistake could impair the success of your blog post. Well, if it already did, that’s unfortunate, and even if it hasn’t, you will not want to miss knowing the common mistakes most blog owners make when using video on their blog.

5 Common Mistakes Almost Everyone Makes When Using Video On Their Blog

The Battle of the Marketing Methods: Traditional vs Digital

Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company.

Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.

The Battle of the Marketing Methods: Traditional vs Digital