Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing.
Tell us who you are and what you do (include job title).
I am the CMO of the leading reputation and social media management platform built for multi-location brands, SOCi.
So you always wanted your own army of robots but you ended up in digital marketing instead? Don’t give up hope! The next generation of bots are here, and they’re perfect for the marketing pro who wants to get the most out of social media. Specifically, the Facebook chatbot is here, and it’s quietly taking over Messenger. There are already an incredible 300,000 chatbots on Facebook’s messaging service, serving well over a billion Messenger users. Isn’t it about time you built and trained your own?
This Marketing Eggspert round-up is all about blogs and blogging – which of course we know a lot about here at Egg Marketing. This collation of posts includes how to start a blog, mistakes to avoid, how a blog can help your business and is essential for marketing, preparing for a new year of writing blogs, some great examples of blogs and lots more.
In 2018, the number of channels earning over six figures per year on YouTube grew by more than 40% since the previous year.
To try and learn more about the growing impact of YouTube Influencer marketing, Shorr Packaging conducted a detailed analysis of more than 1,500 YouTube channels.
If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet people at networking events and exchange cards?
It’s important to get organized after the networking event. I know, I know, I’ve had business cards scattered all over my desk and not done anything with them for a week after an event. But it’ll help you in the long run.