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Why Is It That Some Businesses Are Successful At Online Sales While Others Fail?

Got an online business? Excellent. But why are some of us succeeding while the rest are failing when it comes to sales? In this article, we explore the key traps you need to avoid if you want your business to grow online.

Many of us are sold the dream that opening an online store is the easiest, most affordable way to make money online. It’s simple enough to get started, and as long as you’ve got a product everyone wants, you’re going to make a fortune, right?

Unfortunately, as with any type of business, there are pitfalls that are all too easy to fall into. To make sure you’re not just another statistic, let’s take a look at the common reasons why some businesses succeed at selling online – and others fail.

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5 Signs You’re Using Marketing Automation Too Much

There’s no doubt that marketing automation has been a cost-effective business strategy. A Nucleus Research study showed that marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2%. When it comes to email marketing, automated emails can reach up to 119% higher click rate than regular email blasts. This statistic is consistent with another study by Jupiter Research showing that relevant emails drive 18 times more revenue than broadcast emails.

All these numbers can give enough reasons for you to dedicate a portion of your budget to marketing automation, particularly on email. However, like any other things, too much of a good thing can bring you more harm than benefit. Marketing automation must be done with caution to avoid abuse.

The big question here: How will you know when it’s too much? I’ve listed down some key points to help you determine if you are on the verge of abusing marketing automation.

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Crisis Management Tips for Small Business Owners

It is not easy to deal with hard times or crises. In this article, we are going to reflect on some great strategies that will help you to lead your organization out of critical situations. Many small business owners complain that during critical situations, their businesses stop bringing enough revenues.

Crises can make certain methods, rules and routines you have known all these years to stop working. If you are losing your business or about to lose your hard-earned small business, then you should read this article to the end.

There are many circumstances that can wreak havoc on your small business such as injury or serious ailments, theft, divorce, loss of a major customer or a natural disaster etc. Critical business situations can lead to financial distress. We will share secrets that can help you to manage crises before it grounds your business. The crisis management tips below can enable you to manage a critical business situation.

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7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

Are you an exhausted marketer who is fed up of unsuccessful strategies despite trying out everything? It happens … and in the world of SEO, it happens a LOT! Marketers and companies plan SEO campaigns with so much in their mind yet most of the times the results are nothing but zero. This is on account of the fact that there are one or more errors in different factors that make up a successful SEO campaign.

In some cases it can be a misunderstanding of customers’ trends, in others it can be false assumptions or too high expectations, while in a few there may be even more. Budget is another reason behind failure or the low output of SEO campaigns.

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