The Complete SEO Audit Checklist

When you invest your energy and hard-earned money into working with the best SEO strategies for your business, how will you know if they’re promoting the desired result or not?

An SEO Audit is the answer. It’s simply the best way to analyse your SEO strategies.

As a result of the world of SEO being extremely dynamic in nature, the SEO strategies that work now might turn out to not be useful six months from now. Ranking algorithms are frequently updated by Google and other search engines, and so, an SEO audit will help you stay well informed and updated about the changes.

SEO audits should be conducted at least twice in a year. This will certainly help to ensure that your website is up-to-date with the latest developments in SEO. Various SEO audit tools can be used to perform an SEO audit and improve your search engine rankings.

Below are the aspects of SEO you need to audit.

Grammar

8 Useful Grammar and Proofreading Checkers for Content Marketers

As a content marketer, your mission is to provide value to your readers, to help them overcome their difficulties, and enrich their lives. However, what happens when your readers spot some grammar irregularities or spelling mistakes? Naturally, they would question the credibility of your copy and your reliability as a trusted source.

Therefore, make sure you proofread your content before publishing it to deliver a trustworthy error-free message and avoid wasting your writing efforts.

There are various available tools that can help you with that and here are some of them.

Marketing Agency

What SME’s Need to Consider Before Hiring A Marketing Agency

Marketing a business is typically a time-consuming process, and in some areas such as digital, requires specialist knowledge, so hiring an agency in many cases makes good sense.

There are many excellent agencies that have driven stellar results for their clients, but if you hire the wrong team, you could be faced with fees to pay and zero additional revenue. It is therefore extemely important to find the right agency partners to work with.

In this article we look at some of the key points to consider, to maximise your chances of finding the right people to work with:

Content

Marketing Eggspert Round-Up: Content Writing Tips

Egg Marketing is all about content so of course, we can always find room for another Marketing Eggspert round-up on this subject.  These collated posts include content writing tips on length, explaining content marketing, curating, calendar tools, start-ups, writing articles, your niche and also making your content go viral.

How To Title A Photo

4 Things You Shouldn’t Ignore When Creating Content in Your WordPress Blog

If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.

But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.

I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.

1. Meta Description

how to write a meta description

Female Entrepreneur

Why I Don’t Like Being Labeled a Female Entrepreneur

Originally published on AllBusiness.com.

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”

People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated.  Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?

SEO

5 Surprising Things You Didn’t Know Could Help SEO

As a business owner, you probably have a basic understanding of how search engine optimization works. Perhaps you’ve got a plugin like Yoast to help steer you in the right direction, and understand the importance of incorporating keywords into your…
Ecommerce

Marketing Eggspert Round-Up: Ecommerce

This week’s Marketing Eggspert round-up is all about Ecommerce – retention strategies, e-commerce business models, instagram influencer marketing, building a successful brand, ecommerce marketing 101, starting an ecommerce business and much more. Top 4 Customer Retention Strategies for an e-Commerce…
Creating Space In Kensington

When Analog Marketing Goes Where Digital Can’t

While I wouldn’t say that I’ve been anti-analog marketing, I have built Egg around the perks of reaching customers online…that is, until now.

I recently launched a creative workshop business that is hyper-local: I host creative classes at businesses in my neighborhood, so suffice it to say that 85%+ of my customers live within a few blocks of me.