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Remove the Stress from Marketing Your Business in Three Easy Steps

Starting a new business can be stressful. Your to-do list continues to grow longer by leaps and bounds. It seems like you’ll never see the end of the slog and the stress monster is right on your heels and you can’t outrun it. Sometimes it feels like you just get one stressful thing settled and another flies up to hit you in the face.

Online marketing can be a blessing and a curse. It’s great for increasing your sales, but there are so many options out there. You may not even have implemented any marketing because you’ve been so overwhelmed by options. So what should you do?

Take a deep breath. Pour yourself a mug of tea. Put on some relaxing music and then read this article. By the time you are done, you’ll know three easy ways to remove the stress of marketing your business. These methods will surely be useful to you in the coming months, even after your business takes off and your income starts to come in.

Remove the Stress from Marketing Your Business in Three Easy Steps

The Marketing Genius of McDonald’s [Infographic]

McDonald’s is a global force to be reckoned with in the fast-food industry. While its nearly 37,000 locations are fewer than Subway’s 44,000+ locations, McDonald’s pulls in more than twice the revenue – $25 billion versus Subway’s $12 billion. This infographic is a timeline of important chapters in the McDonald’s story.

Readers of the Marketing Eggspert blog, however, won’t be surprised to find we think the difference has as much to do with marketing as anything else.

If we had more space, our timeline would include retiring the original mascot, a rather frightening-looking man named “Speedee” with a hamburger-shaped head wearing a chef’s hat, and creating instead the instantly lovable Ronald McDonald (although the rise of anti-clown sentiment in recent years may keep him on the back burner). Then there’s the McDonald’s-Monopoly promotional game that has been hugely popular in the three decades since it was first introduced in 1987.

McDonald’s continues to crush it even after 70 years!

Thanks to Franchise Chatter for explaining further in this infographic.

How to Stretch Your Marketing Budget

By the end of the month you want to see real results from your marketing budget.

It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of a marketing team who must work within a budget decided from above – you need to make sure that you put your assets to good use, both money and people.

This is more difficult to do than it seems and it requires a lot of hard work and good planning. Still, it can be done and you can ensure that you are stretching your marketing budget as far as possible.

How to Stretch Your Marketing Budget

5 Low-Budget Marketing Strategies Every Startup Can Afford

The competition among small businesses is high. So when opening a new business, you’ll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes.

Honestly, no matter how outstanding the product of a particular business is, without getting it into the view of the target customer, the organization will hardly make any profit. Marketing is a core part of any business operation. It can make the difference between a thriving business and a struggling one.

There are various forms of marketing available to businesses today. With the advent and advances in technology, the forms of marketing have also evolved over the years. Thus, identifying some of the best forms of marketing that suit your business is important for success.

The following are five cost efficient marketing strategies that can help small businesses increase sales and generate referrals, ultimately helping you build your cash flow, while spending very little.

5 Low-Budget Marketing Strategies Every Startup Can Afford

Top 5 Passive Marketing Ideas

Marketing is a vital part of any business or personal endeavor, and the right techniques can go a long way in helping you to create a thriving enterprise. And while there are different types of marketing, such as active and passive, we will focus on the latter.

Here are 5 passive marketing ideas.

Top 5 Passive Marketing Ideas

What is “Lifecycle Marketing Optimization” and How Does it Affect My Marketing Strategy?

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being introduced to the product to becoming a loyal brand ambassador.

For a more comprehensive definition, Dave Chaffey, CEO and co-founder of Smart Insights, explains, “Lifecycle Marketing Optimization describes an integrated, data-driven approach to improve the effectiveness of interactions with customers on different devices and in different channels. This marks a move away from optimizing individual touchpoints such as Paid Search or Media, landing pages, emails and conversion pages in isolation, but instead views them as a multi-step, multichannel process.”

Infusionsoft breaks down this process even further into three bite-sized pieces to easily understand the process:

  1. Attract– Target your audience by researching their demographics, attitudes, behaviors, and favorite places to hang out, both online and in person. Next, garner interest with great online content including webinars, blogs, ebooks, etc. Finally, collect customer information to make an email list online through special offers or opportunities.
  2. The Sales Process – Educate consumers about the product, understand your customer’s’ buying process, and close the sale.
  3. The “Wow” Phase – Fulfill your commitments in a timely manner, develop a long-term strategy to create brand loyalty, and encourage referrals by offering incentives.

What is "Lifecycle Marketing Optimization" and How Does it Affect My Marketing Strategy?

Use Behavior Analysis to Increase Your Marketing ROI [Infographic]

What is the purpose of your content marketing? Are you trying to drive sales, build your brand, or bring traffic to your website? No matter what your goals are, behavioral analysis can help streamline your processes so your content marketing is more effective. Behavioral analysis moves beyond demographics to examine your customers’ habits and the ways they respond to your brand, your messaging, and your website. This tool helps you understand why your customers are buying or avoiding your products, what they want from your website, and how to build relationships with them. 

The following infographic was developed by the content marketing experts at CopyPress. It spells out the reasons to consider behavioral analysis in your marketing and lays out a system for using customer data to improve your marketing campaigns. The graphic begins with using data analysis to develop audience personas, which is the first step in any marketing campaign. It then guides you through using first, second, and third party data to set goals, and covers analyzing the data to optimize your marketing and understand the customer journey. Of course, the final step of any marketing campaign is to look at the data once more and evaluate your marketing performance with an eye toward continuously improving.

This approach to behavior analysis will become increasingly important because the future of data marketing lies in smart goals, predictive analysis, and “machine learning” that can continuously tweak your offers and calls to action to respond to customer behavior.

5 Marketing Tips for Women to Succeed in Business

To get success in business, one must follow some tips or strategies that will help as a ladder to rise in the field of business. The same is for women; they need to apply some tips and marketing strategies that will lead them to achieve the eCommerce platform for their business. So let us discuss some of the important tips:

5 Marketing Tips for Women to Succeed in Business

5 Simple Marketing Tips for Small Businesses

It’s easy to want to go all out when marketing your small business. The bigger, the better, in terms of launching your small business with an awesome start from advertising, right?

Wrong. Going too big, too fast, and too expensive in the beginning is a sure way to make your small business fail. Instead, focus on the small, simple – and even free – ways to market a business. Utilize tools that cost little to no money to get your business noticed without spending beyond your means.

5 Simple Marketing Tips for Small Businesses

How To Write A Great Resume For A Marketing Position

Isn’t it ironic that there are people who aspire for a marketing career; a job that entails promoting a product’s selling points, cannot even promote their selling points? Maybe it’s a case of having biases, fears and self- limiting beliefs. But if the proof of the pie is in the eating, then marketers need to learn how to write a great resume to land that key marketing position.

Here are 4 valuable tips to write a great resume that will capture the attention of the recruiter for the perfect marketing job.

How To Write A Great Resume For A Marketing Position

What Goes Into an Awesome Marketing Team?

Grab something and hold on tight. Launch day is approaching. It’s still a few months away, but it seems like it’ll be here tomorrow. The last few months have been a rollercoaster. You developed a new product, spent late nights tweaking the design and hired a manufacturer to make it.

Now it’s time to prepare it for the market, and there’s only one way to do it: build an awesome marketing team. You don’t want any ordinary marketing team. You want a team of people who will work together and give your product the best chance of succeeding in your market.

Here’s what you should look for when putting together your awesome marketing team.

What Goes Into an Awesome Marketing Team?

Slow and Steady: What You Can Learn From Competitors

Before you start handing out pamphlets for your new small business, owners should not only know a thing or two about their target market, but also a bit about who else is targeting that market.

Mark Cuban, for example, who’s well known for his role on “Shark Tank,” sums up the importance of competitive research. “Make your product easier to buy than your competition,” Cuban explains, “or you will find customers buying from them, not you.”

In other words, put the customer in a position where they can’t refuse your product.

It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial when it comes to moving your business forward.

Slow and Steady: What You Can Learn From Competitors

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