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Use Behavior Analysis to Increase Your Marketing ROI [Infographic]

What is the purpose of your content marketing? Are you trying to drive sales, build your brand, or bring traffic to your website? No matter what your goals are, behavioral analysis can help streamline your processes so your content marketing is more effective. Behavioral analysis moves beyond demographics to examine your customers’ habits and the ways they respond to your brand, your messaging, and your website. This tool helps you understand why your customers are buying or avoiding your products, what they want from your website, and how to build relationships with them. 

The following infographic was developed by the content marketing experts at CopyPress. It spells out the reasons to consider behavioral analysis in your marketing and lays out a system for using customer data to improve your marketing campaigns. The graphic begins with using data analysis to develop audience personas, which is the first step in any marketing campaign. It then guides you through using first, second, and third party data to set goals, and covers analyzing the data to optimize your marketing and understand the customer journey. Of course, the final step of any marketing campaign is to look at the data once more and evaluate your marketing performance with an eye toward continuously improving.

This approach to behavior analysis will become increasingly important because the future of data marketing lies in smart goals, predictive analysis, and “machine learning” that can continuously tweak your offers and calls to action to respond to customer behavior. Read more

5 Marketing Tips for Women to Succeed in Business

To get success in business, one must follow some tips or strategies that will help as a ladder to rise in the field of business. The same is for women; they need to apply some tips and marketing strategies that will lead them to achieve the eCommerce platform for their business. So let us discuss some of the important tips:

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5 Simple Marketing Tips for Small Businesses

It’s easy to want to go all out when marketing your small business. The bigger, the better, in terms of launching your small business with an awesome start from advertising, right?

Wrong. Going too big, too fast, and too expensive in the beginning is a sure way to make your small business fail. Instead, focus on the small, simple – and even free – ways to market a business. Utilize tools that cost little to no money to get your business noticed without spending beyond your means.

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How To Write A Great Resume For A Marketing Position

Isn’t it ironic that there are people who aspire for a marketing career; a job that entails promoting a product’s selling points, cannot even promote their selling points? Maybe it’s a case of having biases, fears and self- limiting beliefs. But if the proof of the pie is in the eating, then marketers need to learn how to write a great resume to land that key marketing position.

Here are 4 valuable tips to write a great resume that will capture the attention of the recruiter for the perfect marketing job.

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