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How to Stretch Your Marketing Budget

By the end of the month you want to see real results from your marketing budget.

It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of a marketing team who must work within a budget decided from above – you need to make sure that you put your assets to good use, both money and people.

This is more difficult to do than it seems and it requires a lot of hard work and good planning. Still, it can be done and you can ensure that you are stretching your marketing budget as far as possible.

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5 Low-Budget Marketing Strategies Every Startup Can Afford

The competition among small businesses is high. So when opening a new business, you’ll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes.

Honestly, no matter how outstanding the product of a particular business is, without getting it into the view of the target customer, the organization will hardly make any profit. Marketing is a core part of any business operation. It can make the difference between a thriving business and a struggling one.

There are various forms of marketing available to businesses today. With the advent and advances in technology, the forms of marketing have also evolved over the years. Thus, identifying some of the best forms of marketing that suit your business is important for success.

The following are five cost efficient marketing strategies that can help small businesses increase sales and generate referrals, ultimately helping you build your cash flow, while spending very little.

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Top 5 Passive Marketing Ideas

Marketing is a vital part of any business or personal endeavor, and the right techniques can go a long way in helping you to create a thriving enterprise. And while there are different types of marketing, such as active and passive, we will focus on the latter.

Here are 5 passive marketing ideas.

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What is “Lifecycle Marketing Optimization” and How Does it Affect My Marketing Strategy?

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being introduced to the product to becoming a loyal brand ambassador.

For a more comprehensive definition, Dave Chaffey, CEO and co-founder of Smart Insights, explains, “Lifecycle Marketing Optimization describes an integrated, data-driven approach to improve the effectiveness of interactions with customers on different devices and in different channels. This marks a move away from optimizing individual touchpoints such as Paid Search or Media, landing pages, emails and conversion pages in isolation, but instead views them as a multi-step, multichannel process.”

Infusionsoft breaks down this process even further into three bite-sized pieces to easily understand the process:

  1. Attract– Target your audience by researching their demographics, attitudes, behaviors, and favorite places to hang out, both online and in person. Next, garner interest with great online content including webinars, blogs, ebooks, etc. Finally, collect customer information to make an email list online through special offers or opportunities.
  2. The Sales Process – Educate consumers about the product, understand your customer’s’ buying process, and close the sale.
  3. The “Wow” Phase – Fulfill your commitments in a timely manner, develop a long-term strategy to create brand loyalty, and encourage referrals by offering incentives.

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