Skip to Content

How To Write A Great Resume For A Marketing Position

Isn’t it ironic that there are people who aspire for a marketing career; a job that entails promoting a product’s selling points, cannot even promote their selling points? Maybe it’s a case of having biases, fears and self- limiting beliefs. But if the proof of the pie is in the eating, then marketers need to learn how to write a great resume to land that key marketing position.

Here are 4 valuable tips to write a great resume that will capture the attention of the recruiter for the perfect marketing job.

How To Write A Great Resume For A Marketing Position Read more

What Goes Into an Awesome Marketing Team?

Grab something and hold on tight. Launch day is approaching. It’s still a few months away, but it seems like it’ll be here tomorrow. The last few months have been a rollercoaster. You developed a new product, spent late nights tweaking the design and hired a manufacturer to make it.

Now it’s time to prepare it for the market, and there’s only one way to do it: build an awesome marketing team. You don’t want any ordinary marketing team. You want a team of people who will work together and give your product the best chance of succeeding in your market.

Here’s what you should look for when putting together your awesome marketing team.

What Goes Into an Awesome Marketing Team? Read more

Slow and Steady: What You Can Learn From Competitors

Before you start handing out pamphlets for your new small business, owners should not only know a thing or two about their target market, but also a bit about who else is targeting that market.

Mark Cuban, for example, who’s well known for his role on “Shark Tank,” sums up the importance of competitive research. “Make your product easier to buy than your competition,” Cuban explains, “or you will find customers buying from them, not you.”

In other words, put the customer in a position where they can’t refuse your product.

It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial when it comes to moving your business forward.

Slow and Steady: What You Can Learn From Competitors Read more

How To Find and Thrive In Your Niche To Grow Your Business

In business and in life, the old adage applies: “You cannot please everybody.” No matter how wonderful your product or service is, it will most probably cater to a specific group of people only – and this is actually a good thing.

When you have a target audience in mind, you will be able to connect with them more effectively. These are the people that you should really know – how they think, how they behave, how they feel, how they grow and change through time. And when you consolidate all this information together, you would have the answer on how to market your products and services to them in the right way and through the best channels.

Focusing on a specific group helps you to zero in on your strengths and develop your expertise. Why is it always wiser to be a master in your niche, rather to be a jack-of-all-trades?

How To Find and Thrive In Your Niche To Grow Your Business Read more