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Top 5 Passive Marketing Ideas

Marketing is a vital part of any business or personal endeavor, and the right techniques can go a long way in helping you to create a thriving enterprise. And while there are different types of marketing, such as active and passive, we will focus on the latter.

Here are 5 passive marketing ideas.

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What is “Lifecycle Marketing Optimization” and How Does it Affect My Marketing Strategy?

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being introduced to the product to becoming a loyal brand ambassador.

For a more comprehensive definition, Dave Chaffey, CEO and co-founder of Smart Insights, explains, “Lifecycle Marketing Optimization describes an integrated, data-driven approach to improve the effectiveness of interactions with customers on different devices and in different channels. This marks a move away from optimizing individual touchpoints such as Paid Search or Media, landing pages, emails and conversion pages in isolation, but instead views them as a multi-step, multichannel process.”

Infusionsoft breaks down this process even further into three bite-sized pieces to easily understand the process:

  1. Attract– Target your audience by researching their demographics, attitudes, behaviors, and favorite places to hang out, both online and in person. Next, garner interest with great online content including webinars, blogs, ebooks, etc. Finally, collect customer information to make an email list online through special offers or opportunities.
  2. The Sales Process – Educate consumers about the product, understand your customer’s’ buying process, and close the sale.
  3. The “Wow” Phase – Fulfill your commitments in a timely manner, develop a long-term strategy to create brand loyalty, and encourage referrals by offering incentives.

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Use Behavior Analysis to Increase Your Marketing ROI [Infographic]

What is the purpose of your content marketing? Are you trying to drive sales, build your brand, or bring traffic to your website? No matter what your goals are, behavioral analysis can help streamline your processes so your content marketing is more effective. Behavioral analysis moves beyond demographics to examine your customers’ habits and the ways they respond to your brand, your messaging, and your website. This tool helps you understand why your customers are buying or avoiding your products, what they want from your website, and how to build relationships with them. 

The following infographic was developed by the content marketing experts at CopyPress. It spells out the reasons to consider behavioral analysis in your marketing and lays out a system for using customer data to improve your marketing campaigns. The graphic begins with using data analysis to develop audience personas, which is the first step in any marketing campaign. It then guides you through using first, second, and third party data to set goals, and covers analyzing the data to optimize your marketing and understand the customer journey. Of course, the final step of any marketing campaign is to look at the data once more and evaluate your marketing performance with an eye toward continuously improving.

This approach to behavior analysis will become increasingly important because the future of data marketing lies in smart goals, predictive analysis, and “machine learning” that can continuously tweak your offers and calls to action to respond to customer behavior. Read more

5 Marketing Tips for Women to Succeed in Business

To get success in business, one must follow some tips or strategies that will help as a ladder to rise in the field of business. The same is for women; they need to apply some tips and marketing strategies that will lead them to achieve the eCommerce platform for their business. So let us discuss some of the important tips:

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