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Maria Gianotti - Marketing Interview

Marketing Eggspert Interview: Maria Gianotti of Vibes

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Business

What Do You Want To Be Remembered For In Your Business?

Originally published on AllBusiness.com

Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for?”

Immediately, I bristled when this question came up. I didn’t need to change the world with my content marketing firm; I didn’t need to be remembered for anything. But the question continued to eat at me. What did I want my legacy to be?

Kimberly Crossland Marketing

Marketing Eggspert Interview: Kimberly Crossland of SavvyCopywriters.com

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Kimberly Crossland, a content marketer who’s unreasonably obsessed with making words resonate on screen and in print (but mostly on screen). You can find some of my ideas on my website SavvyCopywriters.com

Marketing Eggspert Round-Up: Marketing Budgets

Marketing Eggspert Round-Up: Marketing Budgets

A marketing budget is very important for your business, but does everyone even consider it when planning their budgets? In this Marketing Eggspert round-up we’ve included posts to explain the importance of having a marketing budget including low budget strategies, how to calculate your marketing budget, how to determine and how to stretch the marketing budget, how to cut the budget and where you should spend it … plus lots more.

What Being A Mom Has Taught Me About Running A Business

What Being a Mom Has Taught Me About Running a Business

Originally published on AllBusiness

Like many entrepreneurs, I am also a mother. So, in a sense, I have two children: the human one and the business. They’re just two years apart (my son is 13 and the older of the two), and I’ve seen a lot of parallels in nurturing them both over the years.

If I’d written this article 10 years ago (oh wait, I did), the advice would be much different. With a teenager on the cusp of high school in my home, I find the strategies I apply to running my business a bit different than they were in the past.

Marketing Eggspert Interview

Marketing Eggspert Interview: Brenda Stoltz of Ariad Partners

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Ivana Taylor Interview

Marketing Eggspert Interview: Ivana Taylor of DIYMarketers

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do (include job title and link to your site).

I’m Ivana Taylor, the publisher of DIYMarketers.com — an online publication that gives low-cost marketing advice to small business owners. 

Small Business

Take the 4-Week Micropreneur Challenge to Bring Your Small Business to the Next Level

Originally published in Allbusiness.com

Since January, I’ve been hooked on monthly exercise challenges. I’ve done yoga. Sit-ups. Push-ups. Now I’m working on planks.

The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect.

I started wondering: what would a 4-week challenge look like for small business owners (whom I call micropreneurs when they do everything, or close to it, in their businesses)?  Oddly enough, no one had created what I had in mind. So, ya know, I created one myself!

Amanda Webb Content Marketing

Marketing Eggspert Interview: Amanda Webb of Spiderworking

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Amanda Webb of Spiderworking and I work with small businesses helping them combat the content gremlins. Those guys who sit on our shoulders and tell us that digital marketing is a waste of time. I show them how to battle those gremlins with content and digital marketing strategy.

I’m a trainer, consultant and compulsive content creator.

How To Foster A Lifelong Passion For Your Industry

How to Foster a Lifelong Passion for Your Industry

Originally posted in AllBusiness

Look, I get it. Sometimes you’re sick to death of the industry your small business is in. It’s all you think about. It’s all you dream about. And yet, unless you plan on shutting down your business and doing something completely different, you’re kinda stuck with it.

The best you can do is figure out how to reignite that passion that you once felt.

It’s a bit like a relationship: In the early days, you couldn’t get enough of it. You worked day and night because you wanted to immerse yourself in this thing. But over time, your lust for your industry has waned, and sometimes it’s all you can do to go to work in the morning.

But, just like good marriage counseling, I’m going to give you some suggestions for how you can get excited about the field that you work in, even if you’ve been in it for eons.

Small Business

Losing Focus in Your Small Business—It’s Not Always a Bad Thing

Originally Posted in AllBusiness

If you lived during the time of Christopher Columbus, veering off course when sailing across the uncharted seas could have serious negative consequences—or it could have led you to amazing new discoveries. But when you veer away from what should be the focus of your small business, it can make it harder to reach your original goals and cause you to lose sight of the original mission you had for your company.

And yet, it’s happened to us all at one point or another, hasn’t it? I know it has for me—at times I’ve had my attention stolen by things that didn’t serve the greater good of my marketing business.

Maybe I took on a client in an industry that required more research and work than the core industries we focus on. Or maybe I decided to start doing more public speaking, even though it made me uncomfortable and didn’t really bring me new business.

The History of Female CEO’s of Fortune 500 Companies

Only 60 women throughout history have shattered the ultimate glass ceiling and ran the boardroom of a Fortune 500 company. Think about that, that number is telling.  If you crunch the numbers that less than an average of two-percent.  It has gotten slightly better in modern times, but the number is still way too long.  Today, only 6.4% of Fortune 500 corporations are run by female CEO’s.

To provide some further insight into this, KDM Engineering recently examined every female-run fortune 500 company since 1972. While the current percentage of female CEO’s in leadership positions is on an upward projection, it’s still low. The company behind the data, KDM engineering is run by a female, African American CEO and had a lot of passion behind raising awareness for this issue.

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