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Local Business

How to Successfully Launch and Grow Your Local Business

Originally published on AllBusiness.com

If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about running a business now than I was then.

Recently, I launched a second business — a local craft workshop company — and was able to learn from my own wisdom gleaned from mistakes made with the first. May you also benefit from these tips so that you get to success even faster than I did!

Female Entrepreneur

Why I Don’t Like Being Labeled a Female Entrepreneur

Originally published on AllBusiness.com

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”

People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated.  Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?

Marketing Eggspert Interview: Monica Ho of SOCi

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do (include job title).

I am the CMO of the leading reputation and social media management platform built for multi-location brands,  SOCi.

How To Follow Up with Contacts After a Networking Event

If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet people at networking events and exchange cards?

It’s important to get organized after the networking event. I know, I know, I’ve had business cards scattered all over my desk and not done anything with them for a week after an event. But it’ll help you in the long run.

Business

If You Don’t Know What You Want for Your Business, How Can You Get It?

Originaly published on AllBusiness.com

The other day, I was chatting with someone I hadn’t seen in a while. She asked how my business was doing.

“Business? Er, it’s fine.”

My reply shocked me, because normally I grin and say, “Really well, thanks!” But lately I’ve been feeling a little adrift in terms of what I want for my business, and therefore business hasn’t been booming like normal. I realize it’s my own damn fault.

I’m a big believer in setting intentions and making what you want a reality. I do it in my personal life, so why wasn’t I doing it for my business? Can you relate?

Rod Austin Interview

Marketing Eggspert Interview: Rod Austin of Pagely

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com

Tell us who you are and what you do (include job title).

Rod Austin, Director of Marketing at Pagely.

Micropreneurs

5 Things We Micropreneurs Really Want for Christmas

Originally published on AllBusiness.com

As I’m making my holiday wish list on Amazon and sending it to my mother (Don’t judge! Don’t you wish your mom still sent you fuzzy socks for Christmas?), I’m thinking about those less tangible things I’d love someone to give me that are perfect for a micropreneur like myself (someone who operates a business on a very small scale).

If Santa is reading this, here are the things this micropreneur hopes to find in her stocking on Christmas morning:

On Losing a Great Employee

One of the biggest headaches for any business owner — but particularly a micropreneur, who does the bulk of the work but may have a freelancer or two — is finding and keeping good talent. I’ve worked with a dozen freelance writers over the past 13 years with Egg, and I know how hard it is to find not only talented writers but also people who are reliable and willing to work with me for years.

Ileane Smith Interview

Marketing Eggspert Interview: Ms Ileane Smith

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do?

I’m a digital media instructor and strategist which means that I teach people how to use tech and digital platforms to achieve their goals. Most of my trainings are in video or podcast format.

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