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New Life In Your Business

How to Bring New Life and Innovation Into Your Business

This post – How to Bring New Life and Innovation Into Your Business – was originally published on StartUpNation

Perhaps you’re struggling to find new customers, or you’re feeling stagnant in your startup. Maybe you’re having difficulty competing with others in your industry. Whatever the case, you feel the need to breathe new life into your business. Shake things up a little! Here’s how to bring new life and innovation back into the business you so painstakingly built from the ground up.

Marketing Budget

7 Tips For Creating A Sustainable Marketing Budget For Your Small Business

One day you might build up a reputation that precedes you, turning your company into a household name, but you’ll never make it there if you don’t thrive and expand — and you can’t thrive if no one knows about your business. That’s why bringing attention to your name and brand must be one of your core concerns as a small business owner. To make steady strides towards your goals, you need a sustainable marketing budget.

Part of this will involve simply doing an excellent job and impressing your customers, picking up recommendations in the process, but the bulk of it will stem from marketing. The first obstacle there is that good and varied marketing costs money — there’s only so much you can achieve without making a meaningful investment — which is where a sustainable marketing budget can help.

Business

Trust Your Gut: How All Business Owners Can Harness the Power of Instinct

This business post was originally published on AllBusiness.com

If you’ve read any of my articles, you know that they are often inspired by my life. My current inspiration (if you can call it that) is dating. I just ended something because my instinct saw red flags. In the past, I’ve ignored these to my detriment, so I’m pretty proud to be seeing them before I get hurt.

But your gut doesn’t just tell you about potential “creepazoids.” It can tell you a lot about your business . . . if you’re willing to listen.

Local Business

How to Successfully Launch and Grow Your Local Business

Originally published on AllBusiness.com

If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about running a business now than I was then.

Recently, I launched a second business — a local craft workshop company — and was able to learn from my own wisdom gleaned from mistakes made with the first. May you also benefit from these tips so that you get to success even faster than I did!

Female Entrepreneur

Why I Don’t Like Being Labeled a Female Entrepreneur

Originally published on AllBusiness.com

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”

People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated.  Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?

Marketing Eggspert Interview: Monica Ho of SOCi

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do (include job title).

I am the CMO of the leading reputation and social media management platform built for multi-location brands,  SOCi.

How To Follow Up with Contacts After a Networking Event

If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet people at networking events and exchange cards?

It’s important to get organized after the networking event. I know, I know, I’ve had business cards scattered all over my desk and not done anything with them for a week after an event. But it’ll help you in the long run.

Business

If You Don’t Know What You Want for Your Business, How Can You Get It?

Originaly published on AllBusiness.com

The other day, I was chatting with someone I hadn’t seen in a while. She asked how my business was doing.

“Business? Er, it’s fine.”

My reply shocked me, because normally I grin and say, “Really well, thanks!” But lately I’ve been feeling a little adrift in terms of what I want for my business, and therefore business hasn’t been booming like normal. I realize it’s my own damn fault.

I’m a big believer in setting intentions and making what you want a reality. I do it in my personal life, so why wasn’t I doing it for my business? Can you relate?

Rod Austin Interview

Marketing Eggspert Interview: Rod Austin of Pagely

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com

Tell us who you are and what you do (include job title).

Rod Austin, Director of Marketing at Pagely.

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