I’m one of those know-it-all people you love to hate. I’ve felt (up until recently) that there was little I needed to learn in the world of content marketing. After all, I’ve been in the industry for 15 years! But I’ve learned to set my ego aside in this matter, and as a result, I feel like I’ve achieved what I’d like to call the entrepreneur edge.
What’s the secret?
I know there are people who detest resolutions because they think they’re unattainable and pointless, but I’ve been creating New Year’s business resolutions and personal ones for so long, they’ve become a habit. No, I don’t always achieve them, but setting them for the coming year helps me align my mind with where I want to go.
This was originally published on AllBusiness.
I have proudly been an entrepreneur for 13 years. Longer, if you count my short-lived gift basket business in college. I thought I’d always be one, and that I’d never take a JOB job.
But that’s exactly what I’ve done.
And I couldn’t be happier. Here’s why I traded being my own boss for a 9-to-5:
One of the most challenging parts of building a business is assembling an effective identity and brand for your company. What should your logo look like? What will be your colors, fonts, and graphics? What will be your slogan?
For people who are better as business managers and creators of products, this can be an overwhelming task. It’s not the kind of thing that you learn in culinary school or during your time as a journeyman heating and cooling professional. And trying to develop it at the same time that you are perfecting your product, shopping for business supplies, and hiring employees can be too much.
That’s where franchising can make all the difference. When you become a franchisee, you already have a pre-built marketing image. Your brand is already widely known, so you won’t have to spend your valuable advertising dollar to explain who you are or what you do. That frees you up to work on the day-to-day necessities of your brand new enterprise, all the while letting an established firm promote and identify your products and services.
I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind effective business networking, that it’s better to build relationships over time rather than “machine-gunning” your business card to everyone in the room. And believe me: I’ve seen people do that, and it never goes well.
But it surprised the heck out of me to get advice about networking from none other than my mother recently. I was complaining to her that work had been slow this summer, and she suggested I try out her “Mamma Networking Theory.”