skip to Main Content

Franchises Flex Marketing Muscle For You

One of the most challenging parts of building a business is assembling an effective identity and brand for your company. What should your logo look like? What will be your colors, fonts, and graphics? What will be your slogan?

For people who are better as business managers and creators of products, this can be an overwhelming task. It’s not the kind of thing that you learn in culinary school or during your time as a journeyman heating and cooling professional. And trying to develop it at the same time that you are perfecting your product, shopping for business supplies, and hiring employees can be too much.

That’s where franchising can make all the difference. When you become a franchisee, you already have a pre-built marketing image. Your brand is already widely known, so you won’t have to spend your valuable advertising dollar to explain who you are or what you do. That frees you up to work on the day-to-day necessities of your brand new enterprise, all the while letting an established firm promote and identify your products and services.

Franchises Flex Marketing Muscle For You

The Secret to Effective Business Networking

I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind effective business networking, that it’s better to build relationships over time rather than “machine-gunning” your business card to everyone in the room. And believe me: I’ve seen people do that, and it never goes well.

But it surprised the heck out of me to get advice about networking from none other than my mother recently. I was complaining to her that work had been slow this summer, and she suggested I try out her “Mamma Networking Theory.”

New Life In Your Business

How to Bring New Life and Innovation Into Your Business

This post – How to Bring New Life and Innovation Into Your Business – was originally published on StartUpNation

Perhaps you’re struggling to find new customers, or you’re feeling stagnant in your startup. Maybe you’re having difficulty competing with others in your industry. Whatever the case, you feel the need to breathe new life into your business. Shake things up a little! Here’s how to bring new life and innovation back into the business you so painstakingly built from the ground up.

Marketing Budget

7 Tips For Creating A Sustainable Marketing Budget For Your Small Business

One day you might build up a reputation that precedes you, turning your company into a household name, but you’ll never make it there if you don’t thrive and expand — and you can’t thrive if no one knows about your business. That’s why bringing attention to your name and brand must be one of your core concerns as a small business owner. To make steady strides towards your goals, you need a sustainable marketing budget.

Part of this will involve simply doing an excellent job and impressing your customers, picking up recommendations in the process, but the bulk of it will stem from marketing. The first obstacle there is that good and varied marketing costs money — there’s only so much you can achieve without making a meaningful investment — which is where a sustainable marketing budget can help.

Business

Trust Your Gut: How All Business Owners Can Harness the Power of Instinct

This business post was originally published on AllBusiness.com.

If you’ve read any of my articles, you know that they are often inspired by my life. My current inspiration (if you can call it that) is dating. I just ended something because my instinct saw red flags. In the past, I’ve ignored these to my detriment, so I’m pretty proud to be seeing them before I get hurt.

But your gut doesn’t just tell you about potential “creepazoids.” It can tell you a lot about your business . . . if you’re willing to listen.

Local Business

How to Successfully Launch and Grow Your Local Business

Originally published on AllBusiness.com.

If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about how to launch and grow your local business now than I was then.

Recently, I launched a second business — a local craft workshop company — and was able to learn from my own wisdom gleaned from mistakes made with the first. May you also benefit from these tips so that you get to success even faster than I did!

Female Entrepreneur

Why I Don’t Like Being Labeled a Female Entrepreneur

Originally published on AllBusiness.com.

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”

People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated.  Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?

Marketing Eggspert Interview: Monica Ho of SOCi

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. 

Tell us who you are and what you do (include job title).

I am the CMO of the leading reputation and social media management platform built for multi-location brands,  SOCi.

How To Follow Up with Contacts After a Networking Event

If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet people at networking events and exchange cards?

It’s important to get organized after the networking event. I know, I know, I’ve had business cards scattered all over my desk and not done anything with them for a week after an event. But it’ll help you in the long run.

Back To Top