Why Consumer Data Matters For Successful Marketing Strategy

Consumer data helps in providing superior customer experience. It is a fact: when you know your customers, then the interactions with them become meaningful and result-oriented.
As a marketer, you have to serve them what they want, which makes consumer data essential in developing the best marketing strategy. A survey reported that 76% of people expect companies to be aware of their needs, which puts focus back on the data.

Useful and accurate consumer data facilitates in deriving the marketing strategy to guide the business in the right direction. An organization can achieve innumerable sales and revenue after analyzing the customer data successfully. Here’s an infographic further illustrating the importance of consumer data.

How Long Should A Blog Post Be

How Long Should a Blog Post Be Before You Annoy Your Reader?

One of the top questions I get asked by prospective clients is: how long should a blog post be?

It’s a fair question and one that will never have a concrete answer, simply because content marketing experts keep changing their mind as marketing trends change.

Neil Patel, who tends to set the bar for the content marketing industry, currently says content between 1,500 and over 2,000 words (depending on the industry) hits the mark.

Yoast, makers of my favorite WordPress plugin Yoast SEO, say it’s got to be over 1,000 to rank in search results.

The Write Practices says if you want more social media shares,  make the post 600-1,500 words.

You can spend an hour going down the rabbit hole to see what others think about how long a blog post should be.

But you’re here because you want to know what I think, right?

8 Tips to Quickly Master Social Media for Businesses and Entrepreneurs

Social media for businesses has turned out to be one of the best ways to connect with your existing and potential customers. Every second, billions of people from all over the world, log into one or the other social media channel. Hence, if used in the right way, businesses can use these channels to get the attention of their target audience. Overlooking the importance of social media can cause you to lose your customers to your competitors.

Many small, medium, and large organizations are using social media for building a relationship with their customers, generating awareness about their products and services, making their presence felt on the internet, sharing their knowledge and expertise with their target audience, attracting new customers, etc.  Using social media for marketing turns out to be very effective if used wisely. But if not handled properly, all your efforts may be in vain.

In this article, we have discussed a few tips that would help you in mastering social media for businesses.

The Secret to Effective Business Networking

I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind effective business networking, that it’s better to build relationships over time rather than “machine-gunning” your business card to everyone in the room. And believe me: I’ve seen people do that, and it never goes well.

But it surprised the heck out of me to get advice about networking from none other than my mother recently. I was complaining to her that work had been slow this summer, and she suggested I try out her “Mamma Networking Theory.”

Why Infographics are Effective Marketing Tools

Today, at least 2 million blog posts are published every day. Given the intensity of competition, you need to have something that makes your content truly stand out. In this context, infographics are effective marketing tools. In fact, people share infographics 3x more than any other type of content.

In this article, you’ll find out:

  • The Benefits of Infographics.
  • What Are Good And Bad Infographics?
  • Unique Infographic Ideas For Your Business.
Email Marketing

Marketing Eggspert Round-up: Email Marketing Tips

This week’s Marketing Eggspert is all about Email Marketing. In business, we are all on email and it’s an important part of our working life. Here I’ve collated email marketing tips on how to make your marketing efforts using email effectively. Including posts about the fundamental aspects to consider, the blogs to follow to learn more, email metrics, how to stand out, using personalization, lead incentives, and conversion rates plus more.

Facebook Ads

How Small Businesses are Failing with their Facebook Ads

With 2.2 billion active users, it makes sense for marketers and businesses of every stripe to leverage Facebook Ads to turbocharge their leads and sales pipeline.  And with Facebook earning $27 billion in revenue, the social media giant is not just the biggest revenue spinner for Facebook but other businesses too.

All said and done; the fact is the majority of the small businesses — 62% according to Weebly — are unable to meet their targets with Facebook ads.

So, now the question is: Why are the ads failing?

Digital Marketing

Marketing Eggspert Round-Up: Digital Marketing

Digital Marketing is a broad canvas of online marketing. In this weeks round-up, there are so many posts to choose from but I picked a few that I think will help you. These include marketing mistakes, tracking ROI, KPIs to track to increase sales, a step-by-step guide to online marketing, quick guide on making a plan, tactics to follow, creating a huge email list and more.

Social Media

How Social Media Can Help With Your SEO Efforts

Social media and SEO are both important parts of the digital strategy for any business – but sometimes the value that each can have for the other is misunderstood. There is plenty of evidence to suggest that activity on social media influences your ranking positions, so this is an aspect of your SEO strategy that you must take seriously.

Here we will take a look at some of the things that your business can do on its social media accounts that can influence SEO; improving rankings and increasing traffic to your site.

Digital Marketing Stats

Digital Marketing Stats Everyone Should Know About [Infographic]

The guys from serpwatch.io seem to know a lot about search engine optimization and digital marketing stats in general, and they prepared an amazing infographic on this subject which you can check out below this text.

Doing business has changed since the appearance of the internet, and in order to increase revenue through marketing, every company needs to know how the world of digital advertising works. Digital marketing is not exactly new, but it goes through constant shifts and changes that you must follow up on if you want to build a successful campaign strategy.

Customer Loyalty

Five Steps to Increasing Customer Loyalty

Why Customer Loyalty is Important

In a study detailed by the Harvard Business Review, it has been shown that improving customer loyalty by just 5% can have profits soaring by up to 95%. In fact, the efforts marketing teams make in acquiring new customers are far more expensive than retaining existing ones.

Loyal customers come in different variants. Many are simply happy to continue buying the brand out of convenience and familiarity. There are those, however, who are known as ‘actively loyal’. These loyal customers can actually benefit a company by actively promoting it.

Online Sales

Marketing Eggspert Round-Up: Online Sales

In this week’s Marketing Eggspert round-up I’ve collated posts about Online Sales: how to increase them, ways to improve your online presence, why some businesses are successful at online selling and others aren’t, online marketing strategies, email marketing, sales conversations and lots more.