Google Ranking

How The Length Of Your Content Can Affect Your Google Ranking

In the fast-paced world of SEO and Google Ranking, people are competing to see who will earn that first place. They keep creating new content, all up to the standards that search engines set but it’s sometimes impossible to get higher in the rankings.

Experts keep researching the subject of Ranking and factors that affect it. It’s a fine science and no one knows for sure what exactly affects our ranking on Google – at least not entirely. And the other thing is that Google changes its algorithms all the time. So the ranking factors become not as important as they were before and vice versa.

Marketing Eggspert Round-Up: Analytics And How To Use Them

Marketing Eggspert Round-Up: Analytics and How to Use Them

Analytics are important for an business to succeed. Do you monitor yours? In this Marketing Eggpsert round-up we’ve collated posts on using analytics to drive lead generation, Google analytics goals, social media analytics, planning your content, building an analyitcs-centric organisation, business tools for 2019 and much more.

Facebook Ads

How to Get Your Facebook Ads to Convert into More Sales

Did you know that the number of daily active users on Facebook has surpassed 1.45 billion? This makes it the most popular social media network worldwide. And this massive audience on Facebook makes it an attractive platform for brands to advertise.

In fact, 93% of global marketers use it to promote their brands. No wonder that they generated ad revenue of $11.8 billion in the first quarter of this year alone.

Marketing Eggspert Interview_ Adam Connell Of Blogging Wizard

Marketing Eggspert Interview: Adam Connell of Blogging Wizard

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact

Tell us who you are and what you do.

Hey there! I’m Adam Connell – a marketer from the UK. I come from a digital agency background, where I specialized in SEO and content marketing.

Now, I run several online publications, including:

  • Blogging Wizard – Where we help bloggers get started, and grow an audience.
  • Funnel Overload – Where we share advice to help small businesses get more customers.
Marketing Eggspert Round-Up: Networking Online & Offline

Marketing Eggspert Round-Up: Networking Online & Offline

Networking is important to any business or entrepreneur that wants to succeed. In this Marketing Eggspert round-up we have collated posts about business networking, LinkedIn networking, social networks, best practices for networking on Facebook, hosting a networking event and much more.

How To Crack Instagram Influencer Marketing In Ecommerce2

How to Crack Instagram Influencer Marketing in Ecommerce

The digital marketing landscape is changing dynamically. To stay ahead of your competition, you need to keep up with this constantly shifting landscape. Instagram influencer marketing is one of the strategies that can help you stay at the top of your marketing game.

Instagram is the preferred choice among marketers because it boasts a higher engagement rate. A 2017 study found that Instagram’s engagement rate is 70% higher than that of Facebook. Compared to Twitter, the engagement rate was 669% higher. These stats really make the case for why Instagram is crucial for influencer marketing.

Marketing Eggspert Interview Ian Cleary Of RazorSocial

Marketing Eggspert Interview: Ian Cleary of RazorSocial

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact

Tell us who you are and what you do.

I’m Ian Cleary, the founder of RazorSocial and we provide Digital Marketing consultancy and training services. I have extensive experience in technology so we often help companies in the technical areas of marketing. I also am a regularly keynote speaker at conferences around the world and I’m currently in Russia writing this because I’m speaking here!

Gift Of Time

Happy Birthday to Me. On Giving Yourself the Gift of Time

Hi there folks. Rather than talking about content marketing this month, I wanted to veer off subject slightly and take more of an entrepreneurial and work/life balance slant this post. I want to talk about the importance of giving yourself the gift of time.

My birthday is in two days. I’ll be 41 (shout out to my editor, Sian, who also celebrated a birthday this month! We’re a bunch of Libras!). I won’t be working on my birthday because: BIRTHDAY! And the best gift I’m giving myself is that gift of time.

Email Marketing

10 Email Metrics You Should Understand [Infographic]

Email marketing is a great tool to stay in touch with customers and keep your small business top of mind. Whether you send a monthly newsletter, weekly sales promo, transactional emails or a combo of them all, there will be metrics generated. No matter which email service provider you use, you’ll be given a variety of statistics and you’ll assuredly want to make the most of them.

Knowing how many people open an email or click a link is definitely key marketing information, but there is so much more that your customers are telling you through your email stats. That’s where 10 Metrics Every Email Marketer Should Know will become a helpful resource for understanding what is working, or not, in your email marketing.

Here is a quick look at 4 metrics from the infographic and what you can learn from them.


Marketing Eggspert Round-Up: Ebooks

This Marketing Eggspert round-up looks at the marketing world of eBooks. Here are a collation of posts about how to create an eBook from start to finish, branding, making money with eBooks, free eBooks, mistakes to avoid, myths about writing them, how to make a living writing eBooks, a list of small business marketing eBooks and more.