This post – How to Bring New Life and Innovation Into Your Business – was originally published on StartUpNation
Perhaps you’re struggling to find new customers, or you’re feeling stagnant in your startup. Maybe you’re having difficulty competing with others in your industry. Whatever the case, you feel the need to breathe new life into your business. Shake things up a little! Here’s how to bring new life and innovation back into the business you so painstakingly built from the ground up.
Though I’ve focused a lot in my marketing career on helping B2B businesses that weren’t local to me in San Diego, I’m starting to work more with companies in my area, including my own creative workshop brand. As I work to drive attendance of events, I’ve found that Instagram is a great resource to introduce the brand to more people in San Diego. It’s a learning process for me, but as I learn, I want to share a few things I’ve learned that should help you with marketing your local business on Instagram.
Social media is groundbreaking for an incredibly diverse set of reasons across every industry. Since it’s been so disruptive to business, it can be completely overwhelming and a drain on resources, which can be problematic for early-stage startups. But, it is important when it comes to event management.
Knowing how to properly utilize social media during events (and before the actual event) is something that anyone is born with. It’s a talent — an art form that can be learned and one that we hope to help you learn within this article. This will serve as your portal to have a comprehensive strategy to promote events the right way through social media.
Twitter is a micro-blogging site, that means we can use it for updates about what we do, what’s going on in the world, what is our opinion but all this is short sentences — basically sharing thoughts, happenings, and views about current affairs of the world. With Twitter, the terminology is that you have to follow for follow on twitter. When you tweet a message, your followers can see it and when you visit Twitter, you can see messages of people whom you follow.
So obviously when we like something we tend to share it as we want people who follow us to know our mind-set so that they can connect with us better and so that they can be in touch with us. Twitter gives you the facility called “retweet” whenever you love something that is uploaded or when you upload something that someone else wants to upload too, they can upload the same message as what the person followed has written it, if it related to them and they want their followers also to read it.
One day you might build up a reputation that precedes you, turning your company into a household name, but you’ll never make it there if you don’t thrive and expand — and you can’t thrive if no one knows about your business. That’s why bringing attention to your name and brand must be one of your core concerns as a small business owner. To make steady strides towards your goals, you need a sustainable marketing budget.
Part of this will involve simply doing an excellent job and impressing your customers, picking up recommendations in the process, but the bulk of it will stem from marketing. The first obstacle there is that good and varied marketing costs money — there’s only so much you can achieve without making a meaningful investment — which is where a sustainable marketing budget can help.
Facebook Marketing works so well for many individuals and companies. In this week’s Marketing Eggspert round-up I’ve collated posts on best practices, mobile posting on Facebook, converting Facebook ads into sales and your ecommerce strategy, chatbots, facebook advertising trends and a step to step guide to creating a Facebook marketing strategy plus more.
In today’s fast-paced industry, people rely on mobile phones to search for local businesses. This is especially true when people look for restaurants. We expect to see a full menu and reviews in order for us to decide. As a local business, relying on search engine optimization can be crucial. Local SEO can help increase your exposure to potential customers. Set up a search engine-friendly website and create a solid digital marketing plan. This increases the potential for your business to succeed.
In the rich digital world we inhabit today, there are few things that a dedicated and ambitious entrepreneur can’t achieve on their own — you can sell online without any support, network with anyone you can reach without any introductions, educate yourself however you like with no formal course, and (of course) establish a substantial following through their own initiative. In times gone past, PR was seen as a third-party service. Any business that wanted to improve its image would hire a PR firm to take charge of everything from sending out press releases to issuing formal responses to major queries. These days, things have changed — preferring to work as economically as possible, entrepreneurs like to keep things in-house when working on their personal brands. After all, a personal brand loses its impact the more people get involved.
It isn’t easy to run your own PR, though, no matter how business-savvy you happen to be. Personal brands are delicate and complicated things, and even the smallest tonal flub can lead to a radical change in how an entrepreneur is perceived. Being careful is absolutely vital.
Getting good results doing your own PR, then, is all about efficiency: achieving the greatest impact at the lowest cost with the most minimal level of risk. If you’re planning to do just that, consider working the following 5 easy tactics into your strategy to PR personal brands:
A few weeks ago, I attended a travel blogging meetup where Katie Dillon, of La Jolla Mom, shared insider tips on how to improve blog SEO and get revenue from a blog. While I have a travel blog, it’s nowhere near ready to be a money-maker, but I wanted to apply the tips to The Marketing Eggspert blog here.
Here’s what I’m working on.
This business post was originally published on AllBusiness.com.
If you’ve read any of my articles, you know that they are often inspired by my life. My current inspiration (if you can call it that) is dating. I just ended something because my instinct saw red flags. In the past, I’ve ignored these to my detriment, so I’m pretty proud to be seeing them before I get hurt.
But your gut doesn’t just tell you about potential “creepazoids.” It can tell you a lot about your business . . . if you’re willing to listen.
In these times, more and more consumers are performing video search, and YouTube is generally considered to be the world’s second biggest search engine. Hence, for any brand looking to ensure relevance and longevity, online video content is a must. In fact, it should be an absolutely integral part of any good overall marketing strategy.
However, despite all this, a surprisingly low proportion of businesses have video content available. But there are no two ways about it; a video marketing strategy will give you the edge you have been looking to have for your business.