I of all people understand that small businesses have small budgets, and that every expense should be scrutinized. I am the queen of DIY, in an effort to save a few bucks.
But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.
Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.
The last thing you want to do is turn off the very people you want as your customers.
As you build your marketing budget for 2018, let me give you a few arguments for hiring a professional content writer.