Content Marketing Analysis

How to Perform a Content Marketing Analysis

Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for…
Advanced Content Marketing

New Technologies for Advanced Content Marketing

Today’s consumers walk around with a million ads in their pockets. A recent study found that they see over 5,000 advertisements each day. The average person doesn’t notice most of the ads they encounter: they can’t. If they did, they’d…