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How to Breathe Life into Your Stale Content

Do you remember the first post on your blog to make it big? Probably wasn’t the first one you wrote. That’s pretty standard.

In time, you catch on with your audience and learn the ropes of bringing quality content to them on a regular basis. As more and more content gets added to the stack though, the old ones get buried, lost to the eyes of new visitors to your site.

But, has the old content lost its spark over time? What about the piece which got the first hundred shares on social media?

Here’s the thing.

“You can’t teach an old dog new tricks

but

You sure can get an old blog new clicks!”

How to Breathe Life into Your Stale Content

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Rags To Riches: An Internet Fable

There is a popular misconception about the Internet that says it is the easiest place to jump into high-speed and, essentially, to go from rags to riches in the blink of an eye.

We wish this were true. The Internet has certainly provided millions of people with an occupation from small retail options outlets to writers to content market specialists, but those rags to riches stories are still as rare as ostrich eggs in the Arctic. For every Bill Gates story, there are millions of also-rans. For every Mark Zuckerberg, there are millions of faceless Facebook participants waiting for their ship to come in. For every Jeff Bezos, founder of Amazon, there are thousands upon thousands of hard-working souls posting their yard sale items on Ebay and hoping for the best.

Take real-life entrepreneur Danny DeMichele as an example. An Internet entrepreneur since the beginning of the medium – he started his Internet businesses in 1998, when he was 18 – Demichele would be the first to tell you that the road to Internet success is not only all about hard work (and networking and brand marketing and making good decisions), it’s about carefully navigating a road beset with potholes.

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