Egg Marketing is all about content so of course, we can always find room for another Marketing Eggspert round-up on this subject. These collated posts include content writing tips on length, explaining content marketing, curating, calendar tools, start-ups, writing articles, your niche and also making your content go viral.
If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.
But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.
I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.
1. Meta Description
Originally published on AllBusiness.com.
No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”
People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated. Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?
While I wouldn’t say that I’ve been anti-analog marketing, I have built Egg around the perks of reaching customers online…that is, until now.
I recently launched a creative workshop business that is hyper-local: I host creative classes at businesses in my neighborhood, so suffice it to say that 85%+ of my customers live within a few blocks of me.