This Marketing Eggspert round-up is all about blogs and blogging – which of course we know a lot about here at Egg Marketing. This collation of posts includes how to start a blog, mistakes to avoid, how a blog can help your business and is essential for marketing, preparing for a new year of writing blogs, some great examples of blogs and lots more.
In 2018, the number of channels earning over six figures per year on YouTube grew by more than 40% since the previous year.
To try and learn more about the growing impact of YouTube Influencer marketing, Shorr Packaging conducted a detailed analysis of more than 1,500 YouTube channels.
If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet people at networking events and exchange cards?
It’s important to get organized after the networking event. I know, I know, I’ve had business cards scattered all over my desk and not done anything with them for a week after an event. But it’ll help you in the long run.
As a business owner, you’ve probably got your hands full with day to day problems. We get it. Sales have to be closed, expenses need to be paid, you have to lay down the law to ensure everyone’s doing the best they can – it can get overwhelming!
Whatever your situation – you shouldn’t let up on blogging because it can be a game changer. After all, an optimized, engaging, and well-planned blog can yield great results for your business.
If done correctly, blogging can be the most effective marketing tool for your business. Keep reading to find out how blogging can take your marketing efforts to the next level.
We had an Instagram Marketing round-up on the Marketing Eggspert blog last year but as it has fast become the in-thing to use Instagram to market your business I thought I would find far more posts to share with you. So here you go … why Instagram is more important than Facebook as marketing channel, how to use Instagram stories, influencer marketing on Insta, lead generation tactics, making your time more efficient on Instagram, mistakes with video on Insta, grow your business using Instagram Marketing and lots more.
Originaly published on AllBusiness.com
The other day, I was chatting with someone I hadn’t seen in a while. She asked how my business was doing.
“Business? Er, it’s fine.”
My reply shocked me, because normally I grin and say, “Really well, thanks!” But lately I’ve been feeling a little adrift in terms of what I want for my business, and therefore business hasn’t been booming like normal. I realize it’s my own damn fault.
I’m a big believer in setting intentions and making what you want a reality. I do it in my personal life, so why wasn’t I doing it for my business? Can you relate?
One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in 2018 in the US, the number of Facebook users aged 18 to 24 years decreased by 5,8%. For teenagers 12-17 years old it is expected that the registration rate will be less than 50% of representatives of this age group. This trend will continue in 2019-2020, experts suggest.
Last year, Time Magazine conducted a survey of young people and found out that they don’t want to waste time on scrolling monotonous Facebook feed and prefer more dynamic alternatives – Twitter, Snapchat, and Instagram.
So, why are young people replacing Facebook with Instagram? This is a very important question for brands because this social group is most active when it comes to online shopping.
A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.
Forgive me for being one of those die-hard resolution makers. I made my first New Year resolutions on this blog 10 years ago, and it’s a practice I plan to keep up. Taking time to slow down and think about what I want for my business in the coming year is an excellent exercise (okay, okay, it’s eggcellent. I’ll let you slide with one egg joke this year), and keeps me focused.
Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact email@example.com
Tell us who you are and what you do (include job title).
Rod Austin, Director of Marketing at Pagely.
Originally published on AllBusiness.com
As I’m making my holiday wish list on Amazon and sending it to my mother (Don’t judge! Don’t you wish your mom still sent you fuzzy socks for Christmas?), I’m thinking about those less tangible things I’d love someone to give me that are perfect for a micropreneur like myself (someone who operates a business on a very small scale).
If Santa is reading this, here are the things this micropreneur hopes to find in her stocking on Christmas morning: