Content marketing has been hailed as “King” of the digital world for years now. Still, one of the biggest questions surrounding this practice is, “how can we measure the ROI of a blog post?”
A blog post isn’t just a blog post. It’s a drop in a larger bucket designed to fill to the brim with so much value the reader gains trust and respect for your brand. While that trust and respect might not immediately yield a sale, it does something far greater: it yields buzz. That buzz you generate from regularly providing value to your audience translates into sales through word-of-mouth marketing, social media shares, and a loyal base of customers.
Although this strategy is proven, the way it’s deployed continues to evolve.