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How to Market a New Business

When opening a new business, you’ll have a long checklist of must-do tasks. From getting the necessary licenses to hiring and training employees to picking a location, there is a lot of work to be done. But before you open your doors for business, you should put time, effort and financing into marketing. Without a strategic marketing plan, it will be difficult to attract customers. Although it may seem daunting to come up with fresh ideas to market your new business, we promise it is simpler than you might think.

Check out these six ideas, and consider implementing them as you begin the endeavor of opening your own business.

How to Market a New Business
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14 Hidden Windows Programs To Rejuvenate Your Online Marketing [Infographic]

Apple Macs, with their clowder of wild cat-themed operating systems, are known as the computer of choice for creatives, but with the right PC and a full understanding of what it can achieve there’s no reason to feel left behind.

The Windows 10 operating system that Microsoft powers personal computers with these days is packed with all sorts of added software programs which, in all their no-nonsense austerity, Microsoft tends not to shout about too much. Look under the hood and you’ll find a range of apps to help you meet, to at least a basic professional level, most of the tasks you’ll take on while marketing your business.

Naturally you’ll still need to bring your personal flair and marketing insight to the table, but what Windows 10 amounts to is a contemporary toolbox, with hammer, nails, and blowtorch at the ready for getting things done. What’s more, hidden apps like Sticky Notes (now smarter than ever!), Cortana (a Siri-style personal assistant), and People (a unified central address book) help you stay on top of the little things around the office, leaving you more time to create.

So how about those creative apps? Well, OneNote makes for a perfect virtual scrapbook in which to collect webpages, images and notes, as well as sketches you can make directly into the program using a stylus or fingertip. Set one up as a moodboard and you can share it with your team, who can edit it in real time, building the themes and motifs of your campaign. Read more