Content

Marketing Eggspert Round-Up: Content Writing Tips

Egg Marketing is all about content so of course, we can always find room for another Marketing Eggspert round-up on this subject.  These collated posts include content writing tips on length, explaining content marketing, curating, calendar tools, start-ups, writing articles, your niche and also making your content go viral.

How To Title A Photo

4 Things You Shouldn’t Ignore When Creating Content in Your WordPress Blog

If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.

But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.

I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.

1. Meta Description

how to write a meta description

Female Entrepreneur

Why I Don’t Like Being Labeled a Female Entrepreneur

Originally published on AllBusiness.com.

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”

People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated.  Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?

SEO

5 Surprising Things You Didn’t Know Could Help SEO

As a business owner, you probably have a basic understanding of how search engine optimization works. Perhaps you’ve got a plugin like Yoast to help steer you in the right direction, and understand the importance of incorporating keywords into your…
Ecommerce

Marketing Eggspert Round-Up: Ecommerce

This week’s Marketing Eggspert round-up is all about Ecommerce – retention strategies, e-commerce business models, instagram influencer marketing, building a successful brand, ecommerce marketing 101, starting an ecommerce business and much more. Top 4 Customer Retention Strategies for an e-Commerce…
Creating Space In Kensington

When Analog Marketing Goes Where Digital Can’t

While I wouldn’t say that I’ve been anti-analog marketing, I have built Egg around the perks of reaching customers online…that is, until now.

I recently launched a creative workshop business that is hyper-local: I host creative classes at businesses in my neighborhood, so suffice it to say that 85%+ of my customers live within a few blocks of me.

Voice Searches

How to Optimize For Voice Searches

Successfully optimizing your website for search engines has been an essential part of digital marketing for some time now, but SEO never stands still, so neither can you. The rise in popularity of voice search on both smart home devices…
Personalization In Marketing

Marketing Eggspert Round-Up: Personalization in Marketing

Are you using Personalization in your marketing campaigns? This round-up of articles include why it works and makes your marketing better, personalization technology, ecommerce, stats, email marketing, brands using personalization successfully and lots more. Think Personalization in Marketing Doesn’t Work?…