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Business Gifts: Why It Is Tricky Etiquette

Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not?

In some circumstances, getting personal is a good thing. But you’re not advised to do that all the time. Not everyone has a sense of humor, for example. Business gifts are tricky business. We’ve laid out some best practices to adhere to.

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The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating.

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it. Read more

SEO Techniques and Strategies [Infographic]

Are you a businessman with a fine website for your enterprise? You must have utilized the best graphical designs to pump up the look, right?

That’s all set and done then. Wrong.

Here’s news for you:

Unless you have taken the pains for a well-defined SEO campaign, you will be missing out on opportunities. Opportunities which matter and bring potential customers.

The question is how?

A comprehensive SEO strategy involves three things on a primary level:

  1. Quality backlinking
  2. Solid and meaningful content
  3. Focused social media marketing

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Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for boosting your eCommerce business. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.

Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.

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