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[BOOK REVIEW] The Ultimate Guide to Content Marketing & Digital PR

The funny thing about books in the digital marketing space is that they become outdated nearly as soon as they’re published.  It’s hard to write a current book, not knowing what technologies and tools are coming down the pipeline. But some books — for example, The Ultimate Guide to Content Marketing & Digital PR by Luke Nicholson, Charlie Marchant, and Tim Kitchen — provide long-lasting value by focusing on strategy and tactics rather than the latest and greatest trends in marketing.

I was given a copy of this book in exchange for an honest review. It was right in my wheelhouse: full of actionable advice any small business owner can follow to stand out in a sea of competition. I tend to favor books that teach you how to do something rather than just talk about high-level concepts you can do nothing with. Read more

5 Tips for Promoting Your Blog in 2017

Promoting your blog has never been easy, and right now in 2017, there are more blogs than ever before. The success of a few has prompted many to dream of seeing their blog blow up, but the reality is that a lot of hard work is needed to get there. Here are 5 key tips that you will need to promote your blog in the present time.

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3 Ways Your Web Presence Can Influence the Masses

In contrast to what every marketer seems to believe today, a great website is not purely defined by conversion rate. A stellar website profoundly influences the customer’s buying process to earn and maintain business for the long haul. The landscape of eCommerce is ever changing. Shoppers in the U.S. spent $226 billion in 2015 and $327 billion in 2016. Innovation in technology has reshaped the way people engage with businesses across the world.

To truly become influential, brands need to gear the overall experience to create value that consumers cannot get anywhere else. The key to getting to this level is finding an impactful way to build strong relationships that ultimately lead to brand loyalty. Let’s explore three ways you can create “wow moments” that will leave a lasting impression users everywhere.

1. Create an Intuitive Website

Let’s start with the website itself. An intuitive website is based on the concept of user-friendliness. It should seamlessly work to give the user everything they need without effort. An intuitive design is minimalistic and does not present any roadblocks whatsoever throughout the entire experience. In fact, a study found that a simplistic homepage can increase conversion rates by 261%.

Let’s examine an instance of an intuitively designed website – one promoting a city of the same name – Playa del Carmen:

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