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6 Books For Marketers to Read Now

This time of year, I really put that Audible subscription to work. The Christmas rush is over and everyone is out on holiday. I read a lot, so while I search for my next favorite marketing books, check out my list of six books for marketers to read now.

1. Ogilvy On Advertising

I’ve written a few times about why I read Ogilvy on Advertising every year. And this year is no different. Every time I read it, I get something new from it. I like the evidence-based, approach Ogilvy had to his advertising and messaging. And because humans think the same way now as they did then, many of the lessons are still relevant.

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[EBOOK] Everything You Need to Write Killer Press Releases

If you’re looking for help with PR, we have several PR and press release ebooks and templates that can help you with your public relations:

How to Get More Customers with Press Releases ($19.95)

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Everything you need to write press releases, as well as pitch them to the media. After reading it, you will be able to execute your PR strategy.

14 Secrets to Writing Press Release Headlines People Will Actually Read ($4.95)

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The headline is everything. This guide will walk you through writing more effective and engaging press release headlines.

5 Minutes to Writing Your Press Release Boilerplate ($1.95)

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Your boilerplate is an essential component of your press release. This is the quick and easy guide to writing a boilerplate.

Press Release Templates ($2.95 each)

Looking for an industry-specific press release template? Here’s what we’ve got:

Endless Encores: Not Your Typical Business Book

I’ve read a lot of business books over the years, and to be honest, most sound the same. This is what you’re doing wrong. Do this for guaranteed success. And yet, these types of books leave me feeling hollow.

Recently I was sent a copy of Endless Encores: Repeating Success Through People, Products, and Profits, by Ken Goldstein. The book is really short (bonus) and touted itself as a business parable, so I was intrigued.

The book is written like a story, which is rather unusual in the business genre. It’s the tale of a man, Paul, who meets an older, successful woman named Daphne in an airport bar. Sound like the start of a romance novel? It’s not. Instead, Daphne imparts her business acumen to him as they talk about both of their businesses as well as their personal lives. Read more