Sales and marketing are two departments that must perform optimally for a company to successfully operate and be profitable. The two departments are responsible for a variety of different tasks, but are similar in scope and essence – both facilitate sales.
A marketing team’s efforts lie at the heart of the sales pipeline. Its primary goal is to help the sales department maximize profit and close sales deals. Setting the stage for the sales team, the marketing team is responsible for familiarizing the customer with the products or services using various mediums like PR, advertising, or events. Engaging and generating leads with content such as blogs, newsletters, infographics, and videos is the marketing team’s responsibility as it plays an essential role in bringing customers in.
Productivity is critical for any small business. Large firms have whole departments for different functions, and have the luxury of moving at a slower pace due to their size and established nature.
Small firms, on the other hand, have no such luxury. Small businesses must look for every opportunity to improve productivity and sales.
Here are a few ways small business owners can do just that.