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How to Set Up a Social Media Strategy that is Aligned with Business Objectives

Social media networks are one of your best avenues for promoting your brand globally. With over 2.7 billion users nationwide, there is very little doubt that social media offers tremendous potential and has a real impact on the business’ bottom line.

However, with a multitude of social media platforms now available, it’s relatively easy to get confused or unsure on how to develop a social media strategy that carefully considers a hyperconnected society like the one we see today.

So before you roll up your sleeves and jump right in, a social media strategy that is aligned with your overall business objectives is highly recommended to avoid disappointment and failure. In this infographic, EMedia Creative gives us the tips to follow when setting up your own social media strategy that is sure to succeed and meet with your business’ objectives.

3 Ways to Make Your Content Marketing Profitable

Content marketing has been hailed as “King” of the digital world for years now. Still, one of the biggest questions surrounding this practice is, “how can we measure the ROI of a blog post?”

A blog post isn’t just a blog post. It’s a drop in a larger bucket designed to fill to the brim with so much value the reader gains trust and respect for your brand. While that trust and respect might not immediately yield a sale, it does something far greater: it yields buzz. That buzz you generate from regularly providing value to your audience translates into sales through word-of-mouth marketing, social media shares, and a loyal base of customers.

Although this strategy is proven, the way it’s deployed continues to evolve.

3 Ways to Make Your Content Marketing Profitable in 2017

Effective Social Media Tactics Your Business Can Learn From … Celebrities

“Take a cue from your favorite stars to upgrade your marketing strategy.”

When it comes to social media tactics, celebrities are tough to beat. Of course, they have the advantage of massive fan followings to start with, but their strategies go way beyond popularity. They know how to be in the public eye across platforms and they know what their followers want and expect from them. But practically speaking, how do they keep their social media current and thriving on a daily basis?

Effective Social Media Tactics Your Business Can Learn From … Celebrities

6 Tips to Help You Develop a Social Media Policy and Avoid PR Disasters

It’s safe to say that we’re all well-aware of what a social media disaster can mean to a brand. Just recall what happened to Chrysler in 2011 and their infamous Detroit tweet that got the person responsible for managing the @ChryslerAutos account fired and forced the company to apologize to thousands of outraged consumers.

6 Tips to Help You Develop a Social Media Policy and Avoid PR Disasters

One misguided tweet can ruin the reputation of even the strongest brand, so if you’re running social media accounts it’s in your best interest to protect yourself against such risk by developing an efficient social media policy at your workplace. Doing that, you’ll ensure a seamless operation under a set of clear standards and successfully reduce the probability of a social media gaffe.

Here are 6 tips to help you develop an efficient social media policy to avoid PR disasters.


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