Pop-up promotions are an increasingly popular marketing tool for small businesses and start-ups, with some even going as far as saying that they are a better way of launching and growing a new business than social media.
But when it comes to the battle between social marketing and the real-world, face to face kind there doesn’t have to be a loser. Pop-up promotions and social media can work together, and if it’s done well the whole can be significantly bigger than the sum of its parts. This is why pop-up space provider Promotional Space put together a simple infographic as a guide to incorporating your social media marketing with pop-ups and your pop-up marketing with social media.
The key is to use your event or promotion to create a buzz, which sounds like a cliché (and obvious) but, it’s never the less important to keep in mind. A pop-up needs that buzz not only during the event, but before and after as well. Read more