Social Networks Have Changed Our Lives Forever

At the moment almost nobody takes a photograph without seeing it published on Facebook; many are those who, whenever they go somewhere worthy of note, register their presence electronically through a check-in. The enthusiasts of sharing give good days, good afternoons and even good nights via Twitter to their followers and friends daily.

It is impossible to forget that for an overwhelming majority, social networks represent leisure time: moments spent with friends, sharing of moods or exposing those holiday photographs (from envy to best friend). While more and more people are looking at social networks in a professional way, it seems to me that until we become something as serious like Facebook, Twitter or LinkedIn (just to name a few), there is still a long way to go.

Social Networks Have Changed Our Lives Forever

Business Resolutions for Egg Marketing 2018

Happy New Year!

Today is the first day of a blank slate. What will you make of it with your business?

blank slate for your business

For me, there’s always been something so symbolic about having a fresh start. It’s a great excuse to rethink where we want to take our businesses. When you’re chugging along the rest of the year, you rarely take the time to look up and consider whether you’re still moving in the direction you want to be, or whether that direction has shifted.

That’s why I make New Year’s Resolutions for my business.

(and hey, if you’re not feeling up to it this year, check out what I did last year: focused on just one goal for the entire year.)

The Gifts My Small Business Clients Give to Me

This time of year, I’m typically writing articles about the importance and value of sending clients gifts. While I completely advocate doing so (and am pretty proud that I ordered my client gifts in November!), this post is about something more intangible.

I’ve been in business nearly 12 years. While I’ve worked with my share of divas and slave drivers, I have to say, I’m pretty proud to have a roster of clients who genuinely are a joy to work with.

Not every entrepreneur is so lucky.

small business gifts

I’m reflecting on the many gifts I’ve gotten from them. Not cookies and flowers, though I occasionally am delighted to receive those, but more lessons and experiences that help me be better as a business owner.

How Should New Businesses Build Trust on Social Media?

Brands from all over the world are now turning to social media to build their online presence. Social media has provided a level ground for businesses of all shapes and sizes to advertise and communicate with their target audience directly. Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.

In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online presence; there is brutal competition but where is the trust factor? Business transactions have always happened on the basis of trust. A customer will only stick to a brand if they trust it.

How Should New Businesses Build Trust on Social Media?

How to Create Engaging Content: 6 Steps to Follow [Infographic]

Creating content is challenging, but creating content that can engage your readers is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail in eliciting transformation that will convert your readers into leads or sales.

The answer to this problem, however, doesn’t rely on making more and more content and hoping that some of them resonates with your audience – it’s about making more content that are high quality and engaging – something that your audience would be genuinely interested in and would give them what they actually need to know.

But how do you create content that can successfully grab the attention of your audience and make them want to engage with your content – and by extension, your business? Find out now with this infographic by Digital Marketing Philippines.

5 Things You Must Know About PR If You Are a Newbie

Public Relations (PR) is a complex field where one wrong move can get you into hot water. From knowing exactly what public relations is, to being aware of how it is different from advertising, there are several nuances to PR that every newbie ought to know of. There will be no shortage of opportunities for a PR professional with the right set of skills, resources, and knowledge base.

Here are 5 things that newbies need to know about the PR industry.

5 Things You Must Know About PR If You Are a Newbie

Social Media Marketing for Brick & Mortar [Infographic]

Over the last number of years, we have witnessed the proliferation of smartphones and social media platforms. Walking down the street in any city around the globe, it would be difficult not to pass someone who is using their smartphone and likely using some form of social media. These social media platforms are massive business nowadays and Facebook, which is the largest of the group in terms of user numbers, claims that it now has over 2 billion users.

Social Media Marketing is important for offline businesses too

One might be forgiven for thinking that these platforms are only for those businesses that thrive online however that could not be further from the truth. When people enter your store and even before they enter the store, they’re likely searching details about the store online; they could be searching for information about opening hours, location, reviews and so on. Therefore it’s imperative that your store has a social media presence in some form.

Social Media Marketing for Brick & Mortar [Infographic]

Supercharge Your Small Business With These Social Media Marketing Tips

Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it’s different. More and more businesses and organizations are turning to social media for obtaining meaningful insights and information about customers or prospects.

In particular, small businesses who used to rely on the guesswork of social media are now treating it more seriously as an income-generating channel that they can’t neglect. It has become an invaluable supplement to existing digital efforts in content optimization, pay-per-click advertising, and the like.

Today’s small business social media marketing boils down to how these startups leverage the platform to get their desired results.

Supercharge Your Small Business With These Social Media Marketing Tips

Inbound Lead Generation Checklist [Infographic]

Technology has made the marketing landscape a lot more even for small and big businesses these days. However, it is still up to marketers to ensure that all fundamental elements of marketing and sales process are still strictly being followed.

Without a doubt, different platforms and tools help marketers to attract more and higher quality leads. Despite that, there are still important elements that marketers should be able to understand in order to ensure the effectiveness of their lead generation campaign.

If you’re planning to kick-off an inbound lead generation campaign soon, check out the infographic below from CJG Digital Marketing Philippines to see the checklist of things that you should use in order to maximize the results of your campaign.

Fear of Missing Out: Using FOMO to Attract More Customers

There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experience.

If there’s one thing that marketers are always aiming to leverage, it’s emotion. We know that many people are switching their purchasing habits from spending big on material items to investing in experiences, but that doesn’t mean that you can’t leverage experiences to help you sell your products. Think about it this way: you can buy last season’s shoes on sale, but it’s not quite the same as the experience of wearing them when they were this season’s shoes.

Fear of Missing Out: Using FOMO to Attract More Customers

10 Tips for Optimizing Your Videos for Search Engines

While producing quality video content may seem too complex for smaller businesses, you don’t need an in-house video production crew to create audio-visual content worth sharing. In 2017, all you’ll really need is a smartphone and maybe an affordable tripod from Amazon. As for getting eyes on your videos, there’s several different ways to promote them across the web. One of the best ways is to properly optimize them for search engines like Google.

Follow these ten tips to make it possible for your targeted audience to find your videos on search engines.

10 Tips for Optimizing Your Videos for Search Engines

Remove the Stress from Marketing Your Business in Three Easy Steps

Starting a new business can be stressful. Your to-do list continues to grow longer by leaps and bounds. It seems like you’ll never see the end of the slog and the stress monster is right on your heels and you can’t outrun it. Sometimes it feels like you just get one stressful thing settled and another flies up to hit you in the face.

Online marketing can be a blessing and a curse. It’s great for increasing your sales, but there are so many options out there. You may not even have implemented any marketing because you’ve been so overwhelmed by options. So what should you do?

Take a deep breath. Pour yourself a mug of tea. Put on some relaxing music and then read this article. By the time you are done, you’ll know three easy ways to remove the stress of marketing your business. These methods will surely be useful to you in the coming months, even after your business takes off and your income starts to come in.

Remove the Stress from Marketing Your Business in Three Easy Steps