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5 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Copy is necessary, but it’s not something that gets the amount of attention it deserves. You’re reading copy right now. If you continue to click around this very site, you’re only going to find more copy. With the prevalence and importance of all of this copy, one might assume that it’s easy enough to write. That couldn’t be further from the truth, and it’s surprising what an impact bad copy can have. It’s time to stop taking copy for granted and be sure you aren’t making some major mistakes.

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Slow and Steady: What You Can Learn From Competitors

Before you start handing out pamphlets for your new small business, owners should not only know a thing or two about their target market, but also a bit about who else is targeting that market.

Mark Cuban, for example, who’s well known for his role on “Shark Tank,” sums up the importance of competitive research. “Make your product easier to buy than your competition,” Cuban explains, “or you will find customers buying from them, not you.”

In other words, put the customer in a position where they can’t refuse your product.

It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial when it comes to moving your business forward.

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Strategic Digital Marketing Guide for SMBs [Infographic]

Digital marketing, without a doubt, is one of the most useful strategies that a business can use to increase its brand presence online and attract leads and retain more loyal customers nowadays. Not only is it more cost-effective than the traditional approach, but it is also highly measurable from time to time, so the business does not have to wait until the end of the campaign to see results.

Way back then, businesses can only rely on limited platforms such as T.V, newspaper, trade shows, billboards, and leaflets to spread their marketing message across the market. Though these mediums have proven their worth over the past decades, there is no denying that people have already grown tired being choked up by the repetitive and often trashy ads by brands using these platforms nowadays.

In contrast, digital marketing continues to experience steady growth in the past recent years. With the penetration of internet and increasing smartphone usage and social media, having a brand presence online has rapidly become an imperative. Today, even a local burger joint can have a website that ranks well on Google, has a well-maintained profile on Facebook, Twitter, and Instagram, and updates their customers about their newest products and promos through e-mail.

If you own a small or medium sized business and want to extend your reach beyond your local market, then this post is perfect for you. Check this infographic from CJG Digital Marketing as they present to us an easy to follow 4-step process that can help you start a strategic digital marketing campaign today. Read more