Copy is necessary, but it’s not something that gets the amount of attention it deserves. You’re reading copy right now. If you continue to click around this very site, you’re only going to find more copy. With the prevalence and importance of all of this copy, one might assume that it’s easy enough to write. That couldn’t be further from the truth, and it’s surprising what an impact bad copy can have. It’s time to stop taking copy for granted and be sure you aren’t making some major mistakes.
The American worker spends a lot of time checking their email. All across the country people are spending large blocks of their workday in their inbox. But what exactly does the typical American inbox at work look like?
Email marketing company Reachmail surveyed one thousand American workers who consider email significant to their job. The survey focused on 4 core areas relating to email use at work:
- How often American’s are checking their email at work
- How many emails they send per day
- How quickly that they respond to emails
- How many emails are unread in a typical inbox
The goal of the survey was to get a better look at how American’s deal with email while at work. As a result of the survey they discovered several interesting trends.
The survey found that 54% of Americans check their email multiple times per day and 30% having their email constantly open throughout the day. Only 16% of American’s check only once per day. The Northeast was the worst region in the United States in terms of having their email open constantly with 37% of surveyed respondents.
When it comes to the time to day people check their email the most, 71% of Americans first check their work email between 5AM and 7AM. An even more surprising stat is that 70% of Americans check their email after 6PM, typically after most people leave the office for the day.
Nearly half of all Americans (46%) send fewer than 10 emails per day. Again the Northeast tops all regions averaging 22 emails per day. Only 8% of American’s send more than 50 emails per day. The median seems to be between 10-25 emails per day for most people.
58% of Americans say that they respond to emails typically within 1 hour. The slowest to respond are New Yorkers who average a day or more to respond. Most American’s typically respond between 1-6 hours to work emails.
Over half of Americans have fewer than 10 unread emails in their inbox. The Midwest had the least cluttered inbox with an average of 17 unread emails. Only a small percentage of Americans (6%) have between 50-100 unread emails on average in their inbox. Read more
Before you start handing out pamphlets for your new small business, owners should not only know a thing or two about their target market, but also a bit about who else is targeting that market.
Mark Cuban, for example, who’s well known for his role on “Shark Tank,” sums up the importance of competitive research. “Make your product easier to buy than your competition,” Cuban explains, “or you will find customers buying from them, not you.”
In other words, put the customer in a position where they can’t refuse your product.
It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial when it comes to moving your business forward.
Digital marketing, without a doubt, is one of the most useful strategies that a business can use to increase its brand presence online and attract leads and retain more loyal customers nowadays. Not only is it more cost-effective than the traditional approach, but it is also highly measurable from time to time, so the business does not have to wait until the end of the campaign to see results.
Way back then, businesses can only rely on limited platforms such as T.V, newspaper, trade shows, billboards, and leaflets to spread their marketing message across the market. Though these mediums have proven their worth over the past decades, there is no denying that people have already grown tired being choked up by the repetitive and often trashy ads by brands using these platforms nowadays.
In contrast, digital marketing continues to experience steady growth in the past recent years. With the penetration of internet and increasing smartphone usage and social media, having a brand presence online has rapidly become an imperative. Today, even a local burger joint can have a website that ranks well on Google, has a well-maintained profile on Facebook, Twitter, and Instagram, and updates their customers about their newest products and promos through e-mail.
If you own a small or medium sized business and want to extend your reach beyond your local market, then this post is perfect for you. Check this infographic from CJG Digital Marketing as they present to us an easy to follow 4-step process that can help you start a strategic digital marketing campaign today. Read more