Skip to Content

3 Tips on How Startups Can Satisfy the ‘New’ Customer

Startups these days do not just face the challenge of putting up with the industry big guns. In order to thrive and hopefully, at some point, make an exit, they also have to quietly build an acceptable consumer base in a world of ever-changing needs and demands.

People who belong to this “new” breed of startup customers are extremely difficult to please – they’re raised on the internet, they want instant gratification, and they want total satisfaction without moving a muscle.

So how can small businesses overcome this hurdle? Below are a few points to ponder.

3 Tips on How Startups Can Satisfy the ‘New’ Customer Read more

4 Ways Tech and Digital Marketing Make the Perfect Marriage

The business marketing world is changing. Technology has offered up new, creative ways to advertise to potential customers, and the advancements are always changing. From social media integration to CRM to VR, there is so much to be aware of and keep up on.

Since the landscape of the digital and technological world is constantly changing, it can be hard for any business to follow or understand exactly what it is they should do.

  • Do you invest in apps or websites first?
  • Should you throw your hat into the virtual reality ring?
  • How can you develop an effective PPC campaign?

All of these questions are overwhelming the more you dig into them. It’s the exact reason you should hire an expert in the digital marketing field, such as a social media management company specializing in all the above and more.

4 Ways Tech and Digital Marketing Make the Perfect Marriage Read more

6 Ways to Market Your Business Online

Nowadays, nearly every business maintains an online presence by having a website. However, the truth of the matter is that merely having a website is no longer enough to draw the attention of prospective customers out there. A decade ago it was easier to be found on the World Wide Web. Today you must have the technical know-how of the menagerie of ranking factors in order for your site to show up in online searches.

Whether you run a conventional brick-and-mortar business or an e-commerce firm, you must have the knowledge and skill on how to effectively market your business online. The best way to do it is by being discovered at least in the first three pages of major search engine results. This offers virtually limitless traffic if you become proficient in the complex field of online search. But then again, achieving such a feat has become a monumental undertaking, especially when you consider the core search algorithms of Google and the major tweaks that the tech company has introduced (i.e. Panda, Penguin and Hummingbird).

Without further ado, here are six tips on how to be competitive on search engine results, improve the visibility of your website, generate more online traffic, and boost sales.

6 Ways to Market Your Business Online Read more