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5 Practical Time Management Hacks Every SEO Marketer Should Master

Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more challenging it becomes to manage your time.

Distractions are everywhere regardless if you’re office based or remote based. Especially for us who are always online and dependent on the internet for research materials, it is easy to get lost in the pile of work that’s needed to be done on a daily basis.

With countless projects, balancing deadlines, and trying to check off a laundry list of emails, analytics reports, and client support that we need to juggle on a daily basis, you can get off track in a snap leaving you with unfinished projects and a heap load of stress.

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5 Common Mistakes Almost Everyone Makes When Using Video On Their Blog

Not too long ago, every serious blog owner and business saw the need to embed a video on their blog post. If not to increase readership and conversions, it’s about making one look approachable and professional.

Simplified video-making software has turned things around, making this process a lot easier than before. But here’s a disturbing fact: Research has shown that the majority of readers respond more to videos than they do to still text and images. And this means that the video you embed on your blog for the world out there to see matters a lot more than the content and images on your blog.

A simple video mistake could impair the success of your blog post. Well, if it already did, that’s unfortunate, and even if it hasn’t, you will not want to miss knowing the common mistakes most blog owners make when using video on their blog.

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The Battle of the Marketing Methods: Traditional vs Digital

Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company.

Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.

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Marketing Strategies for Leading FinTech B2B Services in 2017

Combining B2B marketing with finance services gives us a field of marketing that is both challenging and labor intensive. Take, for example, when a company needs to buy 1,000 new delivery vans, where does it go? Of course, they would not go to Target or Best Buy. They will contact a vehicle manufacturing company that can deliver 1,000 vans within stipulated time with the specifications. This is where one company is selling its product to another. The basic principles of sales and profit are the same as B2C marketing.

The moment this product is a finance service, like a debt relief plan or loan management program, the equations change. It becomes nearly impossible to sell a fully functioning business plan to the potential buyers. Most companies, including startups and SMBs, require money to expand and start new projects. Most of them turn to banks and credit unions for loans. There is nothing wrong with that. The challenge for these businesses lies elsewhere.

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