Writing A Business Book

4 Myths About Writing a Business Book

I’m a firm believer that writing a business book is a fantastic marketing strategy. Not only do you educate your market, but you also establish thought leadership in your industry. Think about it: if you were considering hiring someone to…
Content Marketing Mistakes

Marketing Eggspert Round-Up: Content Marketing Mistakes

Are you new to content marketing? Have you been doing content marketing for a while and getting no results? You need to check out this collation of blogs about content marketing mistakes. From mistakes setting up, blogging mistakes, copywriting errors, starting as an amateur, why you should be outsourcing to 30 experts sharing content marketing mistakes – it’s all here. This weeks Marketing Eggspert round-up about content marketing mistakes is here to help.

5 Content Marketing Hacks To Increase Online Visibility And Reach

5 Content Marketing Hacks To Increase Online Visibility And Reach

Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success. Content can increase consumer trust, confidence to buy, as well as extend your brand’s online visibility and reach.

Developing actionable and authoritative content is one of the best long-term business strategies. “Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there’s no better long-term strategy than content marketing,” Jayson DeMers explained in an Inc. article.

Maria Gianotti - Marketing Interview

Marketing Eggspert Interview: Maria Gianotti of Vibes

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Business

What Do You Want To Be Remembered For In Your Business?

Originally published on AllBusiness.com

Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for?”

Immediately, I bristled when this question came up. I didn’t need to change the world with my content marketing firm; I didn’t need to be remembered for anything. But the question continued to eat at me. What did I want my legacy to be?

Keywords

Marketing Eggspert Round-Up: Using Keywords Effectively

Keywords are important for your SEO and to get your business and blog to show up in relevant searches online. In this Marketing Eggspert round-up we have collated posts to advise on best practice using keywords. Posts include finding effective keywords, free keyword research tools, longtail keywords, anchor text keywords, SEO, keyword research and more.

Push Notifications

Push Notification Tips to Engage Mobile App Users [Infographic]

Push notifications are similar to text messages in the content format and delivery method but instead of an outside sender, push notifications are sent, or “pushed,” from a mobile application installed on the device. These notifications should be treated as an extension of the mobile application itself and should offer unique value that can only be expanded upon during the in-app experience. In today’s mobile-first environment the attention span for apps continues to be squeezed, which is why your app must deliver exceptional value to your users.

Depending on your industry, the users of your mobile app might be more receptive to some mobile marketing techniques over others. While the increases in retention rate and engagement from push notifications have been industry agnostic, you will want to understand what you can expect from your industry’s users.

Kimberly Crossland Marketing

Marketing Eggspert Interview: Kimberly Crossland of SavvyCopywriters.com

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Kimberly Crossland, a content marketer who’s unreasonably obsessed with making words resonate on screen and in print (but mostly on screen). You can find some of my ideas on my website SavvyCopywriters.com

Punch Bowl San Diego

When You Put Money into the Wrong Customer Experience

If you’ve read any of my posts, particularly those I write for Forbes, you know I write from experience.

Recently I visited a restaurant/entertainment complex in San Diego, and the experience left me less than satisfied. I’ve reflected on it, and come to the conclusion that the problem was this:

The owners invested money into the wrong aspects of the business.

Marketing Eggspert Round-Up: Marketing Budgets

Marketing Eggspert Round-Up: Marketing Budgets

A marketing budget is very important for your business, but does everyone even consider it when planning their budgets? In this Marketing Eggspert round-up we’ve included posts to explain the importance of having a marketing budget including low budget strategies, how to calculate your marketing budget, how to determine and how to stretch the marketing budget, how to cut the budget and where you should spend it … plus lots more.

Top 20 Social Media Tools

The Top Social Media Tools and Why You Need Them [Infographic]

If you’re a business with an online presence (and you certainly should be these days!), chances are you’ve taken advantage of social media tools at one stage or another. If you haven’t, you certainly should. Social media tools help to streamline your digital processes and keep your business front of mind for your consumers. Social media is all about connecting, so it only makes sense that social media tools focus on better connecting businesses with their clients.

In today’s digital age, you’d be hard pressed to find someone without at least one or two social profiles, never mind someone that’s never heard of Facebook or Twitter or Instagram. In fact, 79% of internet users have Facebook profiles, and it was reported that the social network had a whopping 2.19 billion monthly active users during the first quarter of 2018. To put things in perspective, that’s almost 1/3 of the world’s total population! 

What Being A Mom Has Taught Me About Running A Business

What Being a Mom Has Taught Me About Running a Business

Originally published on AllBusiness

Like many entrepreneurs, I am also a mother. So, in a sense, I have two children: the human one and the business. They’re just two years apart (my son is 13 and the older of the two), and I’ve seen a lot of parallels in nurturing them both over the years.

If I’d written this article 10 years ago (oh wait, I did), the advice would be much different. With a teenager on the cusp of high school in my home, I find the strategies I apply to running my business a bit different than they were in the past.