I’m one of those know-it-all people you love to hate. I’ve felt (up until recently) that there was little I needed to learn in the world of content marketing. After all, I’ve been in the industry for 15 years! But I’ve learned to set my ego aside in this matter, and as a result, I feel like I’ve achieved what I’d like to call the entrepreneur edge.
What’s the secret?
Instagram is always adding new features, trying and testing algorithms, and keeping marketers on their toes. Because of the constant algorithm change, it becomes quite daunting for marketers to align their brands with its dynamic features.
In recent times, the social media giant has rolled out quite a few new features; marketers brace yourselves! Right from enabling people to create face filters to tagging a brand’s product on their post, Instagram is becoming a force to reckon with.
Here is a consolidated list of Instagram marketing features that will help you become a better marketer.
1. Hashtag Insights
Instagram has recently introduced a feature known as hashtag insights where you can check the number of impressions you’re getting organically. It will be a boon for brands in understanding their preferences, especially those who aggressively market on Instagram. It will also help brands in understanding which hashtags work for them and which don’t.
I know there are people who detest resolutions because they think they’re unattainable and pointless, but I’ve been creating New Year’s business resolutions and personal ones for so long, they’ve become a habit. No, I don’t always achieve them, but setting them for the coming year helps me align my mind with where I want to go.
This was originally published on AllBusiness.
I have proudly been an entrepreneur for 13 years. Longer, if you count my short-lived gift basket business in college. I thought I’d always be one, and that I’d never take a JOB job.
But that’s exactly what I’ve done.
And I couldn’t be happier. Here’s why I traded being my own boss for a 9-to-5:
For me, creating thought leadership content comes naturally. It is, after all, what I do for a living. And it’s my best marketing tool, so I write for sites like AllBusiness and Forbes to make sure my name is out there, showing what I know about content marketing, as well as what I can do with it.
But if you’re like a lot of business owners or marketing execs, creating your own thought leadership content might be at the very bottom of a very long list of priorities…if it’s there at all. That, my friend, is a mistake.
Instagram has more than 500 million active monthly users and is a popular choice for businesses to reach their audiences. With a wide range of Instagram features, this social media tool serves as the best virtual platform providing new opportunities for both users and brands.
Instagram offers various possibilities for personal and brand accounts to engage with their audience. To take advantage of these opportunities, the first thing you need to do is make sure you are ahead of the curve. Instagram is continuously rolling out new updates and features to delight its customers, so learn about everything Instagram rolled out this year and how it will impact your Instagram marketing.
Originally published on AllBusiness.
I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell.
It’s a conundrum.
Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie. So it appears like Inigo Montoya, Speed Racer, Frodo, and even Buffy the Vampire Slayer work at the company. Fun!
I love this example of how brands are humanizing themselves rather than hiding behind a wall of corporate stuffiness.
Let’s get back to being humans who work for companies, shall we?
The middle of the funnel (MoFu), or Evaluation Stage of the B2B content marketing funnel is rather like the “getting to know you” part of a relationship.
Your potential client has become aware you have something to offer in the first stage and wants to know more. These are your qualified leads.
Your prospect is interested but inclined to be skeptical. He will do some investigation into your company to find out if you are who/what you say you are.
What You Need to Do
As with a relationship, you want to put your best foot forward during the MoFu. You want to show your prospect all of your positive attributes such as trustworthiness and credibility.
You also want to entice them with the benefits they can get by purchasing your product or engaging your services.