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The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating.

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it. Read more

7 Signs You Should Outsource Your Blog Content Writing

Killer content is more than just writing. You need to know your audience, its fear, desires, intentions, and you need to find proper words to reach out to your readers. It’s almost impossible to do from scratch if you have no experience in writing blog posts.

Besides, creating a great post takes too much time, and if you are responsible for all other processes of your blog, like marketing, for instance, you will have no time to do everything perfectly.

At some point you will notice that the more assignments you try to deal with simultaneously, the slower you work and the worse the results are. Of course, this is not what you expect. So you need to find some strategy that will help to generate perfect content but keep working on marketing. Why don’t you try outsourcing blog content?

Outsource means that you hire a person to perform a certain task. If you are satisfied with the result, you pay for the job done. You can keep working with this person or find someone else – everything depends on your preferences. The main idea is that you do not hire a full-time employee, but work with a freelancer or outsource writing.

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How Will High-Level Writing Skills Help in Marketing

Have you ever thought about why many well-known companies succeed? Is the hard work of specialists, thousands of dollars invested, and a lot of luck, things that define the future of a company? The answer to this question is not that far-fetched. Actually, a good advertisement well-executed can make any business successful. You only need to know what can present you in a good light before your targeted audience.

Many prominent companies still use written ads in newspapers, magazines, and the internet. But it is very important to provide high-quality and well-written advertisements. A good text or slogan will always remain in the minds of consumers and convince them to make a purchase. A competent writer always knows how to skillfully and creatively portray the traits of a company.

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