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What Makes a Great Freelancer: Hiring Tips for New Business Owners

There comes a point with running a business when you’re going to need some assistance in accomplishing tasks. Whether you’re a one-man show who has an increased workload or you have a small team but they don’t possess the skillset you need to complete the job at hand, freelancers are an economically wise solution to the problem.

What are Freelancers?

A freelancer is a self-employed individual who offers services to businesses. The services offered can vary depending on their skills but can include anything from clerical and administrative tasks to IT solutions, marketing, and financial support. Since freelancers work on a contractual or as needed basis, hiring them is often economically feasible to small businesses.

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What Sales Can Learn From Content Marketers

I was recently having lunch with a friend, a salesperson for a small technology firm, when he mentioned he was having trouble getting warm leads to bite and become hot leads. I began asking him questions about his communication channels, his tone, and content and before we knew it, we had identified three big take-aways for improving his outreach. I looked at the list and realized they were all strategies for good content marketing and something many sales and marketing professionals would value.

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How To Start A Successful Online Business With A Global Audience

An online business is a smart way of starting a career as an entrepreneur. The world has become increasingly dependent on technology. The Internet has become the preferred avenue for conducting business. With mobile technology expected to grow exponentially over the next 5 years, Internet-based business ideas are the way to go.

The Internet attracts 3.5 Billion users every day. If you want a successful online business, you should know whom to market to. It may seem obvious to market to English-speaking countries since everyone on earth must speak the language, right?

Here’s a bit of trivia that may change your way of thinking: How many online shoppers speak English? According to J.P Morgan’s report for the Department of Commerce, only 27% of online shoppers speak English. Thus by not considering non-English speaking markets in your online business development strategies, you are potentially undercutting yourself a windfall of revenues.

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5 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Copy is necessary, but it’s not something that gets the amount of attention it deserves. You’re reading copy right now. If you continue to click around this very site, you’re only going to find more copy. With the prevalence and importance of all of this copy, one might assume that it’s easy enough to write. That couldn’t be further from the truth, and it’s surprising what an impact bad copy can have. It’s time to stop taking copy for granted and be sure you aren’t making some major mistakes.

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