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Marketing Strategies

What Is The Difference Between Marketing Strategies and Marketing Plans?

Many people work hard on their marketing strategies. They try out every trick and advice they can find — have a blog, optimize for SEO, produce good content, produce videos, engage on social media, analyze, track, optimize for mobile and so on. And yet, the results are just not that favorable. The effort is there, all of the components are there and there is no increase in conversions or anything, really.

So, most people become frustrated — what are they doing wrong? Everything seems to be working fine for other people, other companies. Just not them. Why?

Well, the trick is not in what they are doing but rather in why they are doing it.

They set up extensive plans about content, videos, social media and all of the other components as well as schedules on when that is going to be released. However, those plans are often not informed and supported by a general strategy.

Content

5 Tips On How To Omit Content Pollution on Your Blog

Do you remember the last blog post you’ve read? What was the content there like? Was it informative or dull, compelling or boring, clearly structured or chaotically arranged?

If it was engaging or jaw-dropping, that’s the right content. You probably followed it smoothly, naturally, without any effort. But if it was just a cluttered mix of words that didn’t make any sense and left you thinking “What have I just read?” — that’s content pollution, which is bad.

The matter is that blogging is so much more than writing posts in social media. It’s that creative medium that provides readers with both the information and a pinch of entertainment they want to digest. And generating effective blog content means nourishing the audience with compelling and original texts they find truly engaging to follow.

If you are wondering how to write a blog post that hooks and is devoid of content pollution, keep reading this article and learn five tips to make the most of your text entries.

The Difference Between Hiring a Writer and Hiring a Content Strategist

I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg?

“We don’t have anyone who really gets our client. That’s what we need you for.”

His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare.

Proofreading

Marketing Eggspert Round-Up: Proofreading Tools & Tips

In this week’s Marketing Eggpspert round-up we concentrate on something that we pride ourselves on doing correctly at Egg Marketing – proofreading. Here are some tips and tools for content marketers and writers- grammar and proofreading checkers, editing tools, writing tools, spelling tips, clickable content, good grammar tips, time-saving content tools and more.

Grammar

8 Useful Grammar and Proofreading Checkers for Content Marketers

As a content marketer, your mission is to provide value to your readers, to help them overcome their difficulties, and enrich their lives. However, what happens when your readers spot some grammar irregularities or spelling mistakes? Naturally, they would question the credibility of your copy and your reliability as a trusted source.

Therefore, make sure you proofread your content before publishing it to deliver a trustworthy error-free message and avoid wasting your writing efforts.

There are various available tools that can help you with that and here are some of them.

Content

Marketing Eggspert Round-Up: Content

Egg Marketing is all about content so of course we can always find room for another Marketing Eggspert round-up on this subject.  These collated posts include content length, explaining content marketing, curating, calendar tools, start-ups, writing articles, your niche and also making your content go viral.

Blogs And Blogging

Marketing Eggspert Round-Up: Blogs & Blogging

This Marketing Eggspert round-up is all about blogs and blogging – which of course we know a lot about here at Egg Marketing. This collation of posts includes how to start a blog, mistakes to avoid, how a blog can help your business and is essential for marketing, preparing for a new year of writing blogs, some great examples of blogs and lots more.

Blogging

3 Reasons Why Blogging Can Be a Game Changer for Business Marketing

As a business owner, you’ve probably got your hands full with day to day problems. We get it. Sales have to be closed, expenses need to be paid, you have to lay down the law to ensure everyone’s doing the best they can – it can get overwhelming!

Whatever your situation – you shouldn’t let up on blogging because it can be a game changer. After all, an optimized, engaging, and well-planned blog can yield great results for your business.

If done correctly, blogging can be the most effective marketing tool for your business. Keep reading to find out how blogging can take your marketing efforts to the next level.

Marketing Strategy

Marketing Eggspert Round-Up: Marketing Strategies for the New Year

A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.

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