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Key Marketing Mistakes To Avoid When Setting Up Your Content Marketing Campaign

Content marketing is both a gold mine and a mine field. In other words, when you do content marketing right, you stand to gain a lot of benefits. If you do it wrong, though, you’ll find yourself wading through murky, non-impactful results — all on top of wasted resources. Let’s face it, content marketing simply isn’t easy. Great content takes time to produce, and once that step is completed, you have to think about distributing and repurposing it. On top of all of this, content takes a while to show results, and you may not realize you’re making some crucial mistakes until it’s too late.

That’s why you need to identify any mistakes you might be making right now. Luckily, the list below will help you do that. Keep reading to learn how to identify common content marketing mistakes, and what to do to fix them.

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How to Market a New Business

When opening a new business, you’ll have a long checklist of must-do tasks. From getting the necessary licenses to hiring and training employees to picking a location, there is a lot of work to be done. But before you open your doors for business, you should put time, effort and financing into marketing. Without a strategic marketing plan, it will be difficult to attract customers. Although it may seem daunting to come up with fresh ideas to market your new business, we promise it is simpler than you might think.

Check out these six ideas, and consider implementing them as you begin the endeavor of opening your own business.

How to Market a New Business
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6 Content Curation Tools Every Marketer Needs

While content curation is far from an incredibly challenging task, it can be quite time-consuming. Finding relevant content, making sure it’s right for your profile and putting together a sound update plan will all necessitate a lot of work. To make things a little bit simpler, you can rely on certain tools.

Content curation tools come in all shapes and sizes and they can be used to streamline certain parts of the process. Here are some of the best options out there and the main reasons why marketers should give such apps a try.

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