Many people work hard on their marketing strategies. They try out every trick and advice they can find — have a blog, optimize for SEO, produce good content, produce videos, engage on social media, analyze, track, optimize for mobile and so on. And yet, the results are just not that favorable. The effort is there, all of the components are there and there is no increase in conversions or anything, really.
So, most people become frustrated — what are they doing wrong? Everything seems to be working fine for other people, other companies. Just not them. Why?
Well, the trick is not in what they are doing but rather in why they are doing it.
They set up extensive plans about content, videos, social media and all of the other components as well as schedules on when that is going to be released. However, those plans are often not informed and supported by a general strategy.