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The Difference Between Hiring a Writer and Hiring a Content Strategist

I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg?

“We don’t have anyone who really gets our client. That’s what we need you for.”

His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare.

Proofreading

Marketing Eggspert Round-Up: Proofreading Tools & Tips

In this week’s Marketing Eggpspert round-up we concentrate on something that we pride ourselves on doing correctly at Egg Marketing – proofreading. Here are some tips and tools for content marketers and writers- grammar and proofreading checkers, editing tools, writing tools, spelling tips, clickable content, good grammar tips, time-saving content tools and more.

Grammar

8 Useful Grammar and Proofreading Checkers for Content Marketers

As a content marketer, your mission is to provide value to your readers, to help them overcome their difficulties, and enrich their lives. However, what happens when your readers spot some grammar irregularities or spelling mistakes? Naturally, they would question the credibility of your copy and your reliability as a trusted source.

Therefore, make sure you proofread your content before publishing it to deliver a trustworthy error-free message and avoid wasting your writing efforts.

There are various available tools that can help you with that and here are some of them.

Content

Marketing Eggspert Round-Up: Content

Egg Marketing is all about content so of course we can always find room for another Marketing Eggspert round-up on this subject.  These collated posts include content length, explaining content marketing, curating, calendar tools, start-ups, writing articles, your niche and also making your content go viral.

Blogs And Blogging

Marketing Eggspert Round-Up: Blogs & Blogging

This Marketing Eggspert round-up is all about blogs and blogging – which of course we know a lot about here at Egg Marketing. This collation of posts includes how to start a blog, mistakes to avoid, how a blog can help your business and is essential for marketing, preparing for a new year of writing blogs, some great examples of blogs and lots more.

Blogging

3 Reasons Why Blogging Can Be a Game Changer for Business Marketing

As a business owner, you’ve probably got your hands full with day to day problems. We get it. Sales have to be closed, expenses need to be paid, you have to lay down the law to ensure everyone’s doing the best they can – it can get overwhelming!

Whatever your situation – you shouldn’t let up on blogging because it can be a game changer. After all, an optimized, engaging, and well-planned blog can yield great results for your business.

If done correctly, blogging can be the most effective marketing tool for your business. Keep reading to find out how blogging can take your marketing efforts to the next level.

Marketing Strategy

Marketing Eggspert Round-Up: Marketing Strategies for the New Year

A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.

Content Media Marketing

7 Signs your Startup Needs Content Media Marketing (and How to Do It)

You may think you’ve got content media marketing covered. After all, you have accounts on all the big social media platforms, and you’re engaging with your customers when they post or ask questions. But if you think that’s all there is to content marketing, you’re missing out. To evaluate whether you need more content marketing, you need to understand the difference between social media and content media. Content media marketing is about creating materials that can provide information and entertainment to your customers to keep them interested in your brand. Social media is about customers communicating and interacting with your brand. Content Media is what they are communicating about.

How Content Curation Can Save You Time And Money Today

When you’re searching the internet for help on how to boost SEO for your business, what’s the most frequent bit of advice? Let us guess: does it involve content? When it comes to improving your website’s rankings, content has a big part to play alongside high quality link building. And there’s a reason for that.

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