Skip to Content

Write Excellent B2B Content With These 7 Tips

Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.

Write Excellent B2B Content With These 7 Tips Read more

How Authentic Content Marketing Can Make Your Business Remarkable

Here’s the big challenge with content marketing today: It’s hard to get heard.

It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch.

Sure, you’ve got important, valuable things to say. But if you’re not saying it in a way that gets people to notice, you’re losing.

How Authentic Content Marketing Can Make Your Business Remarkable Read more

The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating.

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it. Read more