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Does Your Content Challenge Your Reader?

Does Your Content Challenge Your Reader?

Marketing 101 says that you have to pave the path of least resistance if you want to get your audience to take action. For many marketers that means watering down a message so it’s easy for the masses to understand.

This is a mistake.

Although you want to make the decision to purchase from you easy, you don’t want to dilute your content too much. Your customer is on your website, consuming your content for a reason. She wants to learn something new. She has a problem she wants you to solve. The more simplistic your writing is, the less value you’re able to offer.

Apply These 5 Dating Tips To Finding The Perfect Content Marketing Partner

Apply These 5 Dating Tips to Finding the Perfect Content Marketing Partner

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As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services.

Writing for Voice Search: How to Increase Your Chances of Getting Found

Alexa, what are some good date night ideas for me and my Valentine?

Siri, show me what’s going on in my area.

Unless you’ve been hiding under a rock, you probably know the names of two of the most popular virtual assistants in the world – Alexa and Siri. You might even know about the nameless Google virtual assistant.

9 Reasons to Invest in a Professional Content Writer in 2018

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized.  I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.

professional content writer

Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.

The last thing you want to do is turn off the very people you want as your customers.

As you build your marketing budget for 2018, let me give you a few arguments for hiring a professional content writer.

Marketing Eggspert Round-Up: Goals & Resolutions

In this Marketing Eggspert Round-Up it’s all about goals and resolutions. Lots are made at the beginning of the year but how many resolutions are kept? Maybe if a realistic goal is set it’s more likely to happen. Read on to get some ideas on setting your goals and resolutions this year.

Marketing Eggspert Round-Up: Goals & Resolutions

How to Create Engaging Content: 6 Steps to Follow [Infographic]

Creating content is challenging, but creating content that can engage your readers is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail in eliciting transformation that will convert your readers into leads or sales.

The answer to this problem, however, doesn’t rely on making more and more content and hoping that some of them resonates with your audience – it’s about making more content that are high quality and engaging – something that your audience would be genuinely interested in and would give them what they actually need to know.

But how do you create content that can successfully grab the attention of your audience and make them want to engage with your content – and by extension, your business? Find out now with this infographic by Digital Marketing Philippines.

Write Excellent B2B Content With These 7 Tips

Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.

Write Excellent B2B Content With These 7 Tips

How Authentic Content Marketing Can Make Your Business Remarkable

Here’s the big challenge with content marketing today: It’s hard to get heard.

It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch.

Sure, you’ve got important, valuable things to say. But if you’re not saying it in a way that gets people to notice, you’re losing.

How Authentic Content Marketing Can Make Your Business Remarkable

8 Essential Online Writing Tools to Create Selling Social Media Posts

Drafting posts for social media is a cumbersome process. A lot of times, you have to re-write your posts several times before posting them for the world to read. Framing catchy captions is a herculean task in itself. Writers are always on the lookout for trendy content to be added along with their social media posts, so as to garner maximum likes and comments. You will be glad to know that you need not worry about any of this anymore.

This blog aims at providing you with a list of helpful tools that will reduce your stress while posting online. Given below is a list of 8 essential online writing tools that will certainly help in creating social media posts that sell.

8 Essential Online Writing Tools to Create Selling Social Media Posts

The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating.

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it.

7 Signs You Should Outsource Your Blog Content Writing

Killer content is more than just writing. You need to know your audience, its fear, desires, intentions, and you need to find proper words to reach out to your readers. It’s almost impossible to do from scratch if you have no experience in writing blog posts.

Besides, creating a great post takes too much time, and if you are responsible for all other processes of your blog, like marketing, for instance, you will have no time to do everything perfectly.

At some point you will notice that the more assignments you try to deal with simultaneously, the slower you work and the worse the results are. Of course, this is not what you expect. So you need to find some strategy that will help to generate perfect content but keep working on marketing. Why don’t you try outsourcing blog content?

Outsource means that you hire a person to perform a certain task. If you are satisfied with the result, you pay for the job done. You can keep working with this person or find someone else – everything depends on your preferences. The main idea is that you do not hire a full-time employee, but work with a freelancer or outsource writing.

7 Signs You Should Outsource Your Blog Content Writing

How Will High-Level Writing Skills Help in Marketing

Have you ever thought about why many well-known companies succeed? Is the hard work of specialists, thousands of dollars invested, and a lot of luck, things that define the future of a company? The answer to this question is not that far-fetched. Actually, a good advertisement well-executed can make any business successful. You only need to know what can present you in a good light before your targeted audience.

Many prominent companies still use written ads in newspapers, magazines, and the internet. But it is very important to provide high-quality and well-written advertisements. A good text or slogan will always remain in the minds of consumers and convince them to make a purchase. A competent writer always knows how to skillfully and creatively portray the traits of a company.

How Will High-Level Writing Skills Help in Marketing

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