During the journey of your blogging, have you ever noticed a gradual change in the way you write your articles? Have you become more comfortable with expressing your ideas the way you want to? If not, then maybe you haven’t begun to find your blogging voice yet.
With over 1 billion websites in the online world, and more and more people consulting the Internet prior to making their final decision on purchasing a particular product or services, it is evident startups have to do whatever it is in their power to stand out in this competitive market.
If we take into consideration the fact that almost 50% of shoppers view between 3 and 5 pieces of content before engaging with a sales representative, we can conclude that a blog is an essential ingredient for customer engagement, and ultimately, startup success.
Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small business really needs a blog.
Carol Tice built a blog from zero to almost 12,000 readers through guest blogging and posting valuable content. She admits that in the beginning, nobody cared about what she had to say, but she stayed persistent and the results showed gradually. She went ahead to write an award-winning book “Make a Living Writing” and founded the ‘Freelancers Writer’s Den’.
Guest blogging is an easy, low-cost and effective way to market your business. It does take some time to prepare a good post, but pays off well. You can easily spread the word about your business out there and spread awareness about your niche at the same time.
The thing which sets guest blogging apart from other marketing methods is its educational value. Well-informed business owners take time out to teach people something from their experience and it makes the community learn something new. In exchange, these writers get links back to their sites and build a reputation for themselves over time.