Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small business really needs a blog.
Carol Tice built a blog from zero to almost 12,000 readers through guest blogging and posting valuable content. She admits that in the beginning, nobody cared about what she had to say, but she stayed persistent and the results showed gradually. She went ahead to write an award-winning book “Make a Living Writing” and founded the ‘Freelancers Writer’s Den’.
Guest blogging is an easy, low-cost and effective way to market your business. It does take some time to prepare a good post, but pays off well. You can easily spread the word about your business out there and spread awareness about your niche at the same time.
The thing which sets guest blogging apart from other marketing methods is its educational value. Well-informed business owners take time out to teach people something from their experience and it makes the community learn something new. In exchange, these writers get links back to their sites and build a reputation for themselves over time.
Promoting your blog has never been easy, and right now in 2017, there are more blogs than ever before. The success of a few has prompted many to dream of seeing their blog blow up, but the reality is that a lot of hard work is needed to get there. Here are 5 key tips that you will need to promote your blog in the present time.
Copy is necessary, but it’s not something that gets the amount of attention it deserves. You’re reading copy right now. If you continue to click around this very site, you’re only going to find more copy. With the prevalence and importance of all of this copy, one might assume that it’s easy enough to write. That couldn’t be further from the truth, and it’s surprising what an impact bad copy can have. It’s time to stop taking copy for granted and be sure you aren’t making some major mistakes.