Ecommerce Marketing is a much needed addition to your marketing strategy. In this Marketing Eggspert round-up the articles concentrate on what’s it all about, how to grow your offline business, SEO tips, eCommerce strategy, eCommerce platforms for websites, smart eCommerce marketing, personalization tactics and lots more.
There are several reasons why eCommerce is attractive to small business owners. Unlike physical stores, eCommerce does not require capital investments for real estate. The operational expenses of hosting a website online are much lower compared to the money spent on leasing store space and employing staff to handle customers. In addition to this, the target market for eCommerce is much wider than a physical store that depends on customers from a restricted geography for business. This makes it possible to grow exponentially faster than you would by running a store in your neighborhood.
But the opportunities and market size also means that eCommerce is infinitely more competitive. Unlike a physical store, an eCommerce business does not have a captive market. Knowing the price of a product on your competitor’s website is just a click away. The intense competition in the online space is a trigger for price wars which can bring down margins quite significantly.
It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for boosting your eCommerce business. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.
Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.
There are a number of choices available if businesses are considering selling their products using a website. Starting an eCommerce website is one of the quick and good options for businesses who want to start selling their products online. However, it looks easy to start an online website for selling products, but it has increasingly become more important and difficult to select a good eCommerce platform.
Year after year more advanced technologies are coming into eCommerce and competition has been raised among various businesses who prefer selling their products using eCommerce solutions.
Therefore, developers are required to add social media integration, mobile friendliness, great user experience, search engine optimization, modules for content marketing and support are also important for any good online ecommerce websites.
In this post, we are going to talk about which is the best eCommerce platform for developing websites for businesses.
Shopify has become extremely popular amongst start-ups and small businesses for its ability in instantly enabling ecommerce based sales. It provides APIs that can be used to integrate cloud-based management applications/resource planning software to provide a comprehensive online retail experience. Software outsourcing companies can help non-technical businesses set up their Shopify systems, along with the required integration with the cloud management applications.
The main reason for the popularity of Shopify is that it covers any form of ecommerce business – whether the selling is through an online portal, social media, in-store, or in a mobile shop. It allows complete control over the branding of the online display items. The extensive dashboard has data displayed in simple visual formats that provide the overview of the sales and the overall customer trends during a sales cycle.
Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right customer data and technologies that make use of this data to give you actionable insights.
In this blog we will discuss ways in which personalization can help you in marketing your ecommerce store.
Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.
The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.
Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.
1. Earn visitors’ trust
Your visitors want evidence of credibility. Adding the following to your site should do the trick –
- Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
- SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
- Mention the relevant press coverage, awards and certifications you have received.
- Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.
Image via: Acquisio
Well, the year 2017 has kicked in and you need to gear yourself for a new battle in this competitive era. You need to know that the eCommerce industry is shaping up very well and this change is gaining momentum with each passing year.
The companies are looking for the new ways and techniques to showcase their solutions in a better way than their competitors. The need of today is to implement the best trends and tips, which allures the consumers in a better way.
Linda Bustos, Co-founder of Edgacent said, “eCommerce leaders will have to keep up with these changes (and others) to survive and stay ahead.”
The SSL2BUY has made efforts for those entrepreneurs who are in search of top 10 trends to consider in 2017, which can skyrocket their eCommerce website to the pinnacle of success. Go through those ecommerce trends in the infographic below and achieve success in 2017.
The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s more interesting to us than any other: Payments.
If your checkout is a friction-free delight, your customers will glide through the process. However, if your checkout is a convoluted mess, they’ll leave and never return.
In this blog, I’m going to look at three ways you can streamline your online payments and make your checkout process a nicer experience.
Consumers have a crazy selection of subscription box services to choose from these days. Subscription boxes have grown at breakneck speeds over the past five years. What started as a small, niche market now covers everything imaginable. Consumers are often quick to sign up for subscription box services but are often quick to leave as well. The average length a consumer keeps a subscription service is only 125 days just over 4 months. It’s challenging for businesses to try and retain customers after they’ve subscribed.
Shorr Packaging recently surveyed 500 subscription box consumers in the U.S. to learn more about what they like about subscription boxes and also why they unsubscribe. They found subscription box subscribers are mostly young, female, educated and single. To learn more about the results of their survey, check out the infographic below.
Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map and a team. You have to sail with uncertainty against storms and unpredictable weather. But once you have your ship built and you’ve sailed away, it’s critical that you consistently check the hull for leaks, damage and wear.
The same is true for your business. Understanding where your vulnerabilities may exist, along with what investments will create the most optimal return on profitability is a key aspect to completing your journey successfully.
Working day to day to help eCommerce companies grow and expand means Red Stag Fulfillment understands the necessity of making these investments, which is why they’ve created an infographic to help you plug the holes in your ship, and increase returns of the investments you’ve made along your journey.