The digital marketing landscape is changing dynamically. To stay ahead of your competition, you need to keep up with this constantly shifting landscape. Instagram influencer marketing is one of the strategies that can help you stay at the top of your marketing game.
Instagram is the preferred choice among marketers because it boasts a higher engagement rate. A 2017 study found that Instagram’s engagement rate is 70% higher than that of Facebook. Compared to Twitter, the engagement rate was 669% higher. These stats really make the case for why Instagram is crucial for influencer marketing.