Consumers have a crazy selection of subscription box services to choose from these days. Subscription boxes have grown at breakneck speeds over the past five years. What started as a small, niche market now covers everything imaginable. Consumers are often quick to sign up for subscription box services but are often quick to leave as well. The average length a consumer keeps a subscription service is only 125 days just over 4 months. It’s challenging for businesses to try and retain customers after they’ve subscribed.
Shorr Packaging recently surveyed 500 subscription box consumers in the U.S. to learn more about what they like about subscription boxes and also why they unsubscribe. They found subscription box subscribers are mostly young, female, educated and single. To learn more about the results of their survey, check out the infographic below. Read more