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How Personalization Technology Helps Ecommerce Marketing

Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right customer data and technologies that make use of this data to give you actionable insights.

In this blog we will discuss ways in which personalization can help you in marketing your ecommerce store.

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10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site

Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.

Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.

1. Earn visitors’ trust

Your visitors want evidence of credibility. Adding the following to your site should do the trick –

  • Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
  • SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
  • Mention the relevant press coverage, awards and certifications you have received.
  • Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
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10 Ecommerce Trends to Consider In 2017 [Infographic]

Well, the year 2017 has kicked in and you need to gear yourself for a new battle in this competitive era. You need to know that the eCommerce industry is shaping up very well and this change is gaining momentum with each passing year.

The companies are looking for the new ways and techniques to showcase their solutions in a better way than their competitors. The need of today is to implement the best trends and tips, which allures the consumers in a better way.

Linda Bustos, Co-founder of Edgacent said, “eCommerce leaders will have to keep up with these changes (and others) to survive and stay ahead.”

The SSL2BUY has made efforts for those entrepreneurs who are in search of top 10 trends to consider in 2017, which can skyrocket their eCommerce website to the pinnacle of success. Go through those ecommerce trends in the infographic below and achieve success in 2017. Read more

3 Proven Ways to Make Online Payments Easier for Your Customers

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s more interesting to us than any other: Payments.

If your checkout is a friction-free delight, your customers will glide through the process. However, if your checkout is a convoluted mess, they’ll leave and never return.

In this blog, I’m going to look at three ways you can streamline your online payments and make your checkout process a nicer experience.

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