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How to Use ECommerce to Grow Your Offline Business

There are several reasons why eCommerce is attractive to small business owners. Unlike physical stores, eCommerce does not require capital investments for real estate. The operational expenses of hosting a website online are much lower compared to the money spent on leasing store space and employing staff to handle customers. In addition to this, the target market for eCommerce is much wider than a physical store that depends on customers from a restricted geography for business. This makes it possible to grow exponentially faster than you would by running a store in your neighborhood.

But the opportunities and market size also means that eCommerce is infinitely more competitive. Unlike a physical store, an eCommerce business does not have a captive market. Knowing the price of a product on your competitor’s website is just a click away. The intense competition in the online space is a trigger for price wars which can bring down margins quite significantly.

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Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for boosting your eCommerce business. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.

Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.

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Which is the Best Ecommerce Platform for Developing Websites?

There are a number of choices available if businesses are considering selling their products using a website. Starting an eCommerce website is one of the quick and good options for businesses who want to start selling their products online. However, it looks easy to start an online website for selling products, but it has increasingly become more important and difficult to select a good eCommerce platform.

Year after year more advanced technologies are coming into eCommerce and competition has been raised among various businesses who prefer selling their products using eCommerce solutions.

Therefore, developers are required to add social media integration, mobile friendliness, great user experience, search engine optimization, modules for content marketing and support are also important for any good online ecommerce websites.

In this post, we are going to talk about which is the best eCommerce platform for developing websites for businesses.

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6 Things That Make Shopify API Integration Solution a Must for Ecommerce Businesses

Shopify has become extremely popular amongst start-ups and small businesses for its ability in instantly enabling ecommerce based sales. It provides APIs that can be used to integrate cloud-based management applications/resource planning software to provide a comprehensive online retail experience. Software outsourcing companies can help non-technical businesses set up their Shopify systems, along with the required integration with the cloud management applications.

The main reason for the popularity of Shopify is that it covers any form of ecommerce business – whether the selling is through an online portal, social media, in-store, or in a mobile shop. It allows complete control over the branding of the online display items. The extensive dashboard has data displayed in simple visual formats that provide the overview of the sales and the overall customer trends during a sales cycle.

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