This week’s Marketing Eggspert Round-Up focusses on Video Marketing. There are a lot of articles out there and we’ve picked some of the best:- ideas to get started, Video Marketing 101, optimising your video for search engines, YouTube ideas, an ultimate guide, help for SME’s using Video Marketing and more.
While producing quality video content may seem too complex for smaller businesses, you don’t need an in-house video production crew to create audio-visual content worth sharing. In 2017, all you’ll really need is a smartphone and maybe an affordable tripod from Amazon. As for getting eyes on your videos, there’s several different ways to promote them across the web. One of the best ways is to properly optimize them for search engines like Google.
Follow these ten tips to make it possible for your targeted audience to find your videos on search engines.
Not too long ago, every serious blog owner and business saw the need to embed a video on their blog post. If not to increase readership and conversions, it’s about making one look approachable and professional.
Simplified video-making software has turned things around, making this process a lot easier than before. But here’s a disturbing fact: Research has shown that the majority of readers respond more to videos than they do to still text and images. And this means that the video you embed on your blog for the world out there to see matters a lot more than the content and images on your blog.
A simple video mistake could impair the success of your blog post. Well, if it already did, that’s unfortunate, and even if it hasn’t, you will not want to miss knowing the common mistakes most blog owners make when using video on their blog.
Move aside long-form blog posts…video is here and it’s dominating.
A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.
Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.
Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it.
Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites.
They surely didn’t know it then, but this was an early indication of a game changing evolution in the way companies connected with their audience.
Around the same time, a fledgling online company called Google was starting to find it’s footing and take control of the search engine market. As more and more users regularly used the internet, they began to depend on search engines to help them find answers to their questions.
This is why today we so often “Google it” when we have a problem that we are trying to solve. Those searches usually bring us to just the right blog post that was designed to appeal to someone like us.
Nowadays, we have seen a lot of people doing their own vlogs and everyone has their own reason why. The reason why you are here, is simply because you want to know the things to consider, like the best camera to use when vlogging.
Whatever your reason is, you are in the right place to see the best tips on being a Youtube vlogger, either you are a starter or have already done this in the past. These tips should help you out regardless of the number of fans you have, or whatever topic you choose.
Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon.
According to an infographic presented by Hyperfine Media:
- 90% of users say videos help in making a product purchase decision
- 92% of users viewing video on mobile will share them
- 87% of digital marketers use video marketing
- Click-throughs increase by 200-300% when video is used in email
- The probability of making an online purchase increases by 64% after consuming a video
Video marketing is one of the most effective ways of branding your business; if you have not started doing it, then chances are your competitors will outsmart you.
Here are some tips that will help you to brand your work with effective video marketing strategy.
Dedicate the Resources
Great brands use video marketing strategy to keep their clients glued to their products or services. Over 60% of companies globally have pledged to keep on enhancing their video marketing budgets. No amount is too small. You will reap the dividends of any dollar you spend in this regard.
Don’t get distracted by shiny platforms like Snapchat or put all your chips into VR. Your target audience is watching videos on Facebook, and if you want eyeballs on your advertisements, there’s no better place to invest. Here’s why:
With 1.86 billion monthly active users (as of Dec 31, 2016), Facebook is the world’s largest social media platform. All those people opt to share their demographic information and interests with the site, allowing video advertisers to get extremely specific with who they target. This feature ensures that you are only spending your video advertising dollars on people who would be interested in buying your product.
And that’s just the beginning. Facebook allows advertisers to retarget users who have already seen your video once. These users have demonstrated an interest in your product or service, and you want them to see your content again and again until they make the decision to buy.
You can retarget in a whole variety of scenarios including:
- Retarget your email list or segments of it with a specific offer on Facebook.
- Retarget people who watched any of your past video ads, or engaged with your page.
- Retarget website visitors or people who visited certain pages.
Did someone hit your main sales page but didn’t purchase? Retarget them with ads that offer up a discount on your product, or gently remind them to finish their purchase.
2. Building Trust
Customers have become savvier, and are more likely to buy from people and businesses they trust. Research has shown that multiple touchpoints are needed before someone purchases, and the bigger the sale, the more trust has to be built.
Targeting and retargeting allows you to get more prospects into your sales funnel, and move them through it faster.
3. Staying Power
People browsing Facebook don’t want to be taken away from Facebook when they click on something. And since video ads are embedded into Facebook users’ home feed, clicking “play” on your ad won’t cause an interruption. Instead, it enhances their Facebook experience, exposing them to content in which, thanks to retargeting technology, they have already shown interest. Facebook video ads allow you to build trust and rapport inside the Facebook environment, after which you can follow up with a specific offer to engaged viewers.
Video ads on Facebook work. They are targeted, trustworthy, and convenient for consumers. If you’d like to learn more about why and how to use Facebook video advertising, Memory Tree has created a useful infographic that’s a primer on Facebook video ads.
The failure to resolve problems with your customers in a timely manner is one of the top two reasons for customer loss. Of course your customers are going to have problems over time – we all know that is a given. However, it is not all that easy to deal with those problems efficiently and successfully enough as your company grows, thanks to the restraints on budget and time.
One of the greatest abilities of video marketing is its ability to reduce support queries. You will find that through the use of effective videos you will not only be able to resolve your customer problems, but also save time and increase customer satisfaction.
The thing is, most human beings are stubborn and don’t like asking for help. What’s even worse is when they have to wait for that help that they have so begrudgingly asked for.
The great thing about video is that it’s a powerful learning tool, which combines both audio and visual elements so that it can engage different learning types. Another great thing is that it’s very easily accessible online.