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4 Types of Content Every Small Business Website Needs

Sometimes it’s difficult to understand how all the possible content should fit together. So I’ve put together a quick framework I use when developing my content.

1. Content to Inspire

Show your audience how much better their lives could be if they solved the problem your products or services solve. Videos are a great way to do this. Make it entertaining, not salesy, to draw prospects further into your funnel.

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A Quick Guide to Building Effective Video Marketing Campaigns

Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product.

The amount of people that routinely watch videos online are staggering, and increasing yearly, so using video marketing is one of the most efficient ways to engage with people without having to spend a lot of money on TV advertising.

However, it is not as simple as aiming to sell your product via video, there’s a right way, and there’s a wrong way. Here is a quick guide on how to build effective video marketing campaigns the right way.

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