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5 Common Mistakes Almost Everyone Makes When Using Video On Their Blog

Not too long ago, every serious blog owner and business saw the need to embed a video on their blog post. If not to increase readership and conversions, it’s about making one look approachable and professional.

Simplified video-making software has turned things around, making this process a lot easier than before. But here’s a disturbing fact: Research has shown that the majority of readers respond more to videos than they do to still text and images. And this means that the video you embed on your blog for the world out there to see matters a lot more than the content and images on your blog.

A simple video mistake could impair the success of your blog post. Well, if it already did, that’s unfortunate, and even if it hasn’t, you will not want to miss knowing the common mistakes most blog owners make when using video on their blog.

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The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating.

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it. Read more

Why Your Business Needs to Start Using Video

Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites.

They surely didn’t know it then, but this was an early indication of a game changing evolution in the way companies connected with their audience.

Around the same time, a fledgling online company called Google was starting to find it’s footing and take control of the search engine market. As more and more users regularly used the internet, they began to depend on search engines to help them find answers to their questions.

This is why today we so often “Google it” when we have a problem that we are trying to solve.  Those searches usually bring us to just the right blog post that was designed to appeal to someone like us.

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3 Powerful Video Marketing Approaches for SMEs

Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon.

According to an infographic presented by Hyperfine Media:

  • 90% of users say videos help in making a product purchase decision
  • 92% of users viewing video on mobile will share them
  • 87% of digital marketers use video marketing
  • Click-throughs increase by 200-300% when video is used in email
  • The probability of making an online purchase increases by 64% after consuming a video

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