Skip to Content

3 Powerful Video Marketing Approaches for SMEs

Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon.

According to an infographic presented by Hyperfine Media:

  • 90% of users say videos help in making a product purchase decision
  • 92% of users viewing video on mobile will share them
  • 87% of digital marketers use video marketing
  • Click-throughs increase by 200-300% when video is used in email
  • The probability of making an online purchase increases by 64% after consuming a video

3 Powerful Video Marketing Approaches for SMEs Read more

Brand Your Work With Effective Video Marketing Strategy

Video marketing is one of the most effective ways of branding your business; if you have not started doing it, then chances are your competitors will outsmart you.

Here are some tips that will help you to brand your work with effective video marketing strategy.

Dedicate the Resources

Great brands use video marketing strategy to keep their clients glued to their products or services. Over 60% of companies globally have pledged to keep on enhancing their video marketing budgets. No amount is too small. You will reap the dividends of any dollar you spend in this regard.

Brand your work with effective video marketing strategy Read more

Top 10 Tips To Reduce Your Support Queries Using Video

The failure to resolve problems with your customers in a timely manner is one of the top two reasons for customer loss. Of course your customers are going to have problems over time – we all know that is a given. However, it is not all that easy to deal with those problems efficiently and successfully enough as your company grows, thanks to the restraints on budget and time.

One of the greatest abilities of video marketing is its ability to reduce support queries. You will find that through the use of effective videos you will not only be able to resolve your customer problems, but also save time and increase customer satisfaction.

The thing is, most human beings are stubborn and don’t like asking for help. What’s even worse is when they have to wait for that help that they have so begrudgingly asked for.

The great thing about video is that it’s a powerful learning tool, which combines both audio and visual elements so that it can engage different learning types. Another great thing is that it’s very easily accessible online.

Top 10 Tips To Reduce Your Support Queries Using Video Read more