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Marketing Agency

What SME’s Need to Consider Before Hiring A Marketing Agency

Marketing a business is typically a time-consuming process, and in some areas such as digital, requires specialist knowledge, so hiring an agency in many cases makes good sense.

There are many excellent agencies that have driven stellar results for their clients, but if you hire the wrong team, you could be faced with fees to pay and zero additional revenue. It is therefore extemely important to find the right agency partners to work with.

In this article we look at some of the key points to consider, to maximise your chances of finding the right people to work with:

Personalization In Marketing

Marketing Eggspert Round-Up: Personalization in Marketing

Are you using Personalization in your marketing campaigns? This round-up of articles include why it works and makes your marketing better, personalization technology, ecommerce, stats, email marketing, brands using personalization successfully and lots more. Think Personalization in Marketing Doesn’t Work?…
Marketing Strategy

Marketing Eggspert Round-Up: Marketing Strategies for the New Year

A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.

Ebooks

Marketing Eggspert Round-Up: Ebooks

This Marketing Eggspert round-up looks at the marketing world of eBooks. Here are a collation of posts about how to create an eBook from start to finish, branding, making money with eBooks, free eBooks, mistakes to avoid, myths about writing them, how to make a living writing eBooks, a list of small business marketing eBooks and more.

Holiday Marketing

Marketing Eggspert Round-Up: Holiday Marketing

The summer holidays are coming and time to think about your holiday marketing strategy. These holiday marketing posts include holiday returns, email marketing, planning, holiday marketing tips and strategies, brand awareness, increasing sales and much more.

Marketing Eggspert Round-Up: Lead Generation

Marketing Eggspert Round-Up: Lead Generation

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and more.

Personalization

5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.

5 Misconceptions That Will Hurt Your Digital Marketing Campaign

5 Misconceptions That Will Hurt Your Digital Marketing Campaign

Hype is sometimes a good thing. Marketers should know this because they are, after all, in the business of promotion. In that context, hype is something marketers will work hard to create, foster, and spread. But not all hype is good.

Every once in a while, the marketing industry gets taken over by an overblown piece of information that often turns out to be completely false. The marketers who manage to see through the hype might have a chance to avoid it. The ones who don’t might becomes its victim. Let’s see if we can save you from a few of these popular misconceptions.

Marketing Eggspert Round-Up: Affiliate Marketing

Marketing Eggspert Round-Up: Affiliate Marketing

Affiliate marketing is something that not everyone knows how to approach. This round-up of posts will help. They include how to use affiliate marketing for your ecommerce site, SEO, blog monetization, DIY marketing, a guide for beginners and lots more.

Digital Marketing KPIs You Should Be Tracking to Increase Sales

Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.

Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.

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