In 2011, Apple introduced Siri through the launch of their brand new product iPhone 4. Siri is an intelligent digital assistant that is live and available on Apple’s operating systems (iOS, macOS, watchOS, and tvOS). Since 2011, several dominant brands such as Google, Microsoft, and Amazon have also started working on the newest technology, which will probably change the way marketing works forever.
These smart personal assistants are becoming even smarter, as most of them possess some form of AI intelligence. Their job is to optimize the user experience by being able to recognize, understand, and respond to different requests and tasks.
According to some studies published in 2014, Google has discovered that 41% of adults and 55% of teenagers in the US tend to consistently use the voice search features more than just once each day.