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How To Start A Successful Online Business With A Global Audience

An online business is a smart way of starting a career as an entrepreneur. The world has become increasingly dependent on technology. The Internet has become the preferred avenue for conducting business. With mobile technology expected to grow exponentially over the next 5 years, Internet-based business ideas are the way to go.

The Internet attracts 3.5 Billion users every day. If you want a successful online business, you should know whom to market to. It may seem obvious to market to English-speaking countries since everyone on earth must speak the language, right?

Here’s a bit of trivia that may change your way of thinking: How many online shoppers speak English? According to J.P Morgan’s report for the Department of Commerce, only 27% of online shoppers speak English. Thus by not considering non-English speaking markets in your online business development strategies, you are potentially undercutting yourself a windfall of revenues.

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Strategic Digital Marketing Guide for SMBs [Infographic]

Digital marketing, without a doubt, is one of the most useful strategies that a business can use to increase its brand presence online and attract leads and retain more loyal customers nowadays. Not only is it more cost-effective than the traditional approach, but it is also highly measurable from time to time, so the business does not have to wait until the end of the campaign to see results.

Way back then, businesses can only rely on limited platforms such as T.V, newspaper, trade shows, billboards, and leaflets to spread their marketing message across the market. Though these mediums have proven their worth over the past decades, there is no denying that people have already grown tired being choked up by the repetitive and often trashy ads by brands using these platforms nowadays.

In contrast, digital marketing continues to experience steady growth in the past recent years. With the penetration of internet and increasing smartphone usage and social media, having a brand presence online has rapidly become an imperative. Today, even a local burger joint can have a website that ranks well on Google, has a well-maintained profile on Facebook, Twitter, and Instagram, and updates their customers about their newest products and promos through e-mail.

If you own a small or medium sized business and want to extend your reach beyond your local market, then this post is perfect for you. Check this infographic from CJG Digital Marketing as they present to us an easy to follow 4-step process that can help you start a strategic digital marketing campaign today. Read more

5 Important Online Marketing Strategies Every Entrepreneur Must Have

Even if it all sounds new and innovative, the Internet era doesn’t bring radically new ideas to the table, it just adapts to the new communication channels that we use and that’s why you should not be intimidated as a young entrepreneur by online marketing – embrace it and use it to your advantage. I’m sure this is already known by most of the entrepreneurs that have entered the market recently, but here are some exact guidelines of what strategies you should research to make your online marketing campaign effective.

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How and Why to Use a Remarketing Strategy

Businesses all around the web invest a great deal of money in acquiring new customers. Unfortunately, there are times where advertisements go through one ear and out the other in the people that are being targeted. Maybe they weren’t fully committed into making a purchase at the time or the possibility of competing companies played a role in the deciding factor. Not having a conversion is not necessarily indicative of any problem that has to do with the ads themselves; maybe you need to just try again. Is there a way to directly market your brand to these consumers a second time? Yes, it’s known as “Remarketing”.

How and Why to Use a Remarketing Strategy

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