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How to Create a Culture That Will Allow Digital Marketing to Flourish

Almost every business concern wants to join the digital marketing bandwagon. It’s an investment that brings quick, measurable results so it’s not something that’s a passing fancy. With its special features, it is faster to get feedback on consumer behaviors and preferences. It can provide consumer metrics such as statistics on sales conversions, type of content that works or doesn’t, or  how long and how often consumers stay on a web page or use a website.

By definition, digital marketing is a brand or product promotion using different types of electronic media, and methods and channels that allow organizations to do real time analysis of marketing campaigns and quickly know what campaigns work. In the early days, digital marketers rely on computers connected to the Internet. Now there are more avenues to explore and utilize, including digital radio channels and television, electronic billboards, podcasts, mobile apps, mobile SMS and wireless text messaging.

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Understanding Behavioral Economics and its Correlation to Digital Marketing

What would make a social media user share content with his family and friends? What would entice him to click an external link? What type of content would be convincing enough to convert a “like” to an eventual sale? These are some of the questions that constantly bug digital marketers. Digital marketing, a subcategory of marketing, uses digital platforms such as Short Message Service (SMS), electronic billboards, social media, and apps to promote and sell products. In creating effective digital marketing strategies, it’s imperative to understand consumer buying behaviour.

“The brain is the organ of economic decisions. With behavioral economics, we want to use facts and constructs to reveal the limitations on computation, willpower, and self-interest,” says Dr. Colin Camerer, an experimental economist at the California Institute of Technology. Behavioral economics, or the “economics from the inside” of the mind, can be a useful tool for digital marketers.

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics.

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3 Ways Your Web Presence Can Influence the Masses

In contrast to what every marketer seems to believe today, a great website is not purely defined by conversion rate. A stellar website profoundly influences the customer’s buying process to earn and maintain business for the long haul. The landscape of eCommerce is ever changing. Shoppers in the U.S. spent $226 billion in 2015 and $327 billion in 2016. Innovation in technology has reshaped the way people engage with businesses across the world.

To truly become influential, brands need to gear the overall experience to create value that consumers cannot get anywhere else. The key to getting to this level is finding an impactful way to build strong relationships that ultimately lead to brand loyalty. Let’s explore three ways you can create “wow moments” that will leave a lasting impression users everywhere.

1. Create an Intuitive Website

Let’s start with the website itself. An intuitive website is based on the concept of user-friendliness. It should seamlessly work to give the user everything they need without effort. An intuitive design is minimalistic and does not present any roadblocks whatsoever throughout the entire experience. In fact, a study found that a simplistic homepage can increase conversion rates by 261%.

Let’s examine an instance of an intuitively designed website – one promoting a city of the same name – Playa del Carmen:

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