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Landing Page Optimization

Landing Page Optimization: 9 Things You Need To Know

You know the importance of landing pages and you’ve got the basics of building those landing pages locked down.

But how do you move the needle on your conversion rates?

I’m not talking bumping your conversions up a few percent. I’m talking about conversion lifts in the region of 20-30%.

In this post, I’ll share a bunch of important concepts that will help you skyrocket your conversion rates.

Marketing Strategies

What Is The Difference Between Marketing Strategies and Marketing Plans?

Many people work hard on their marketing strategies. They try out every trick and advice they can find — have a blog, optimize for SEO, produce good content, produce videos, engage on social media, analyze, track, optimize for mobile and so on. And yet, the results are just not that favorable. The effort is there, all of the components are there and there is no increase in conversions or anything, really.

So, most people become frustrated — what are they doing wrong? Everything seems to be working fine for other people, other companies. Just not them. Why?

Well, the trick is not in what they are doing but rather in why they are doing it.

They set up extensive plans about content, videos, social media and all of the other components as well as schedules on when that is going to be released. However, those plans are often not informed and supported by a general strategy.

Digital Marketing

Avoid These 9 Digital Marketing Mistakes

People always talk about what you should do to make your digital marketing strategies a success, but you don’t often hear about what you shouldn’t do. The truth is that most of the “must-include” elements of any successful. marketing plan…
Marketing Agency

What SME’s Need to Consider Before Hiring A Marketing Agency

Marketing a business is typically a time-consuming process, and in some areas such as digital, requires specialist knowledge, so hiring an agency in many cases makes good sense.

There are many excellent agencies that have driven stellar results for their clients, but if you hire the wrong team, you could be faced with fees to pay and zero additional revenue. It is therefore extemely important to find the right agency partners to work with.

In this article we look at some of the key points to consider, to maximise your chances of finding the right people to work with:

Personalization In Marketing

Marketing Eggspert Round-Up: Personalization in Marketing

Are you using Personalization in your marketing campaigns? This round-up of articles include why it works and makes your marketing better, personalization technology, ecommerce, stats, email marketing, brands using personalization successfully and lots more. Think Personalization in Marketing Doesn’t Work?…
Marketing Strategy

Marketing Eggspert Round-Up: Marketing Strategies for the New Year

A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.

Ebooks

Marketing Eggspert Round-Up: Ebooks

This Marketing Eggspert round-up looks at the marketing world of eBooks. Here are a collation of posts about how to create an eBook from start to finish, branding, making money with eBooks, free eBooks, mistakes to avoid, myths about writing them, how to make a living writing eBooks, a list of small business marketing eBooks and more.

Holiday Marketing

Marketing Eggspert Round-Up: Holiday Marketing

The summer holidays are coming and time to think about your holiday marketing strategy. These holiday marketing posts include holiday returns, email marketing, planning, holiday marketing tips and strategies, brand awareness, increasing sales and much more.

Marketing Eggspert Round-Up: Lead Generation

Marketing Eggspert Round-Up: Lead Generation

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and more.

Personalization

5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.

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