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SEO Vs SMM

SEO Vs. SMM: What Makes Your Website More Searchable For Users?

Adjusting your website for Google’s search engine algorithms can be a tricky affair. The same can often be said about marketing your products and services on social media platforms such as Facebook, Instagram and LinkedIn.

Based on global population, the percentage of internet users is estimated to grow up to 53% by the year 2021. This is a huge potential market which you can tap into if you choose your advertisement tools correctly. With such a wide gap in between these marketing methods, content creators are frequently left confused as to how to move forward.

Facebook Ads

How to Get Your Facebook Ads to Convert into More Sales

Did you know that the number of daily active users on Facebook has surpassed 1.45 billion? This makes it the most popular social media network worldwide. And this massive audience on Facebook makes it an attractive platform for brands to advertise.

In fact, 93% of global marketers use it to promote their brands. No wonder that they generated ad revenue of $11.8 billion in the first quarter of this year alone.

How To Crack Instagram Influencer Marketing In Ecommerce2

How to Crack Instagram Influencer Marketing in Ecommerce

The digital marketing landscape is changing dynamically. To stay ahead of your competition, you need to keep up with this constantly shifting landscape. Instagram influencer marketing is one of the strategies that can help you stay at the top of your marketing game.

Instagram is the preferred choice among marketers because it boasts a higher engagement rate. A 2017 study found that Instagram’s engagement rate is 70% higher than that of Facebook. Compared to Twitter, the engagement rate was 669% higher. These stats really make the case for why Instagram is crucial for influencer marketing.

How To Deal With Fake Negative Reviews

How to Deal With Fake Negative Reviews [Infographic]

There’s nothing quite like a good review. When a satisfied customer takes time to sing your praises on your company website, social or third-party platform, it makes everything feel worthwhile. And better than that, it’s likely to encourage further business: 85% of customers will trust an online review just as much as a personal recommendation, and nearly half of all customers need to see at least a 4-star rating before they click ‘Buy.’

But it’s said that if you read all the good reviews, you ought to read the bad ones too. In today’s world of online fakery, that means more than just learning from the feedback you receive – it means staying vigilant against saboteurs and rivals planting fake negative reviews!

Top 20 Social Media Tools

The Top Social Media Tools and Why You Need Them [Infographic]

If you’re a business with an online presence (and you certainly should be these days!), chances are you’ve taken advantage of social media tools at one stage or another. If you haven’t, you certainly should. Social media tools help to streamline your digital processes and keep your business front of mind for your consumers. Social media is all about connecting, so it only makes sense that social media tools focus on better connecting businesses with their clients.

In today’s digital age, you’d be hard pressed to find someone without at least one or two social profiles, never mind someone that’s never heard of Facebook or Twitter or Instagram. In fact, 79% of internet users have Facebook profiles, and it was reported that the social network had a whopping 2.19 billion monthly active users during the first quarter of 2018. To put things in perspective, that’s almost 1/3 of the world’s total population! 

Social Networks

Top 8 Tips on Using Social Networks to Increase Your Blog Traffic

Social networks are the nexus of online marketing. People are spending more and more time on Facebook, Twitter and Instagram than ever before, so if you want your blog to catch their attention it makes perfect sense to advertise it on these platforms.

However, even though social media marketing might seem simple and straightforward at first glance, there’s actually quite a bit of finesse to it. So today we’re going to go over some of the most effective strategies for using social networks to drive more traffic to your blog, so without further ado, here they are.

Influencer Marketing

10 Effective Influencer Marketing Strategies You Should Know

Influencer marketing has risen to new heights of popularity among marketers today. This rise in popularity is not just a fad. There are proven facts and data that have made influencer marketing so important.

Take a look at some of the most important facts behind the increasing demand for influencer marketing these days.  

Outsourcing Your Social Media

Marketing Eggspert Round-Up: Outsourcing Your Social Media

Are you outsourcing your social media or are you scared to let go? In this Marketing Eggspert Round-up we have collated posts all about outsourcing your Social Media. These include why you should outsource, whether to consider collaborating with a digital agency, using DBA experts, how to start a social media consultancy and lots more.

How To Use Instagram To Grow Your Business

How To Use Instagram To Grow Your Business

Instagram has emerged as one of the largest social media platforms on the internet today. Between 2014 and 2017, the number of daily active users on this service grew from 200 million to 500 million. To put this in perspective; if Instagram were a country, this would be the third largest after China and India!

From a business perspective, Instagram is not only attractive because of the large user base, but also because the users here have high engagement rates. According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts.

Marketing Eggspert Round-Up: LinkedIn Marketing

Marketing Eggspert Round-Up: LinkedIn Marketing

This week’s Marketing Eggspert round-up is all about LinkedIn Marketing. It includes posts about mistakes to avoid on LinkedIn, using LinkedIn Pulse, LinkedIn influencers, using the platform to brand yourself, tools and features to grow your business, LinkedIn marketing tips, an ultimate guide to LinkedIn marketing and more.

Why Micro-Influencers Are Winning Marketing This Year

Why Micro-Influencers are Winning Marketing this Year

Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons.

While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.

However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with.

Youtube Marketing

Marketing Eggspert Round-Up: YouTube Marketing

This week’s Marketing Eggspert Round-up concentrates on YouTube Marketing. We include posts of vlogging tips, how to create a live stream and your own marketing channel, what equipment you need, video mistakes, successful brands on YouTube, an ultimate guide to YouTube marketing and more.

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