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LinkedIn

9 Great Tips to Improve LinkedIn Leads

As the social media craze continues to grow every day, businesses and individuals are finding innovative and novel ways of driving awareness and generating leads through exploiting the available social media platforms. If a business or an individual is looking…
Facebook Chatbots

How Facebook Chatbots Can Make Your Life Easier [Infographic]

So you always wanted your own army of robots but you ended up in digital marketing instead? Don’t give up hope! The next generation of bots are here, and they’re perfect for the marketing pro who wants to get the most out of social media. Specifically, the Facebook chatbot is here, and it’s quietly taking over Messenger. There are already an incredible 300,000 chatbots on Facebook’s messaging service, serving well over a billion Messenger users. Isn’t it about time you built and trained your own?

Instagram Marketing Icon

Marketing Eggspert Round-up: Instagram Marketing Revisited

We had an Instagram Marketing round-up on the Marketing Eggspert blog last year but as it has fast become the in-thing to use Instagram to market your business I thought I would find far more posts to share with you. So here you go … why Instagram is more important than Facebook as marketing channel, how to use Instagram stories, influencer marketing on Insta, lead generation tactics, making your time more efficient on Instagram, mistakes with video on Insta, grow your business using Instagram Marketing and lots more.

Instagram

How To Make Your Time on Instagram More Efficient and Effective

Nowadays, everybody spends more time on Instagram than really necessary. Some of the time is spent on posting personal or company’s content. Some on catching up with friends. And some is a complete waste of time. How can you make your time on Instagram more efficient and effective?

Instagram

Why Is Instagram Becoming a More Valuable Marketing Channel Than Facebook?

One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in 2018 in the US, the number of Facebook users aged 18 to 24 years decreased by 5,8%. For teenagers 12-17 years old it is expected that the registration rate will be less than 50% of representatives of this age group. This trend will continue in 2019-2020, experts suggest.

Last year, Time Magazine conducted a survey of young people and found out that they don’t want to waste time on scrolling monotonous Facebook feed and prefer more dynamic alternatives – Twitter, Snapchat, and Instagram.

So, why are young people replacing Facebook with Instagram? This is a very important question for brands because this social group is most active when it comes to online shopping.

Marketing Strategy

Marketing Eggspert Round-Up: Marketing Strategies for the New Year

A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.

SEO Vs SMM

SEO Vs. SMM: What Makes Your Website More Searchable For Users?

Adjusting your website for Google’s search engine algorithms can be a tricky affair. The same can often be said about marketing your products and services on social media platforms such as Facebook, Instagram and LinkedIn.

Based on global population, the percentage of internet users is estimated to grow up to 53% by the year 2021. This is a huge potential market which you can tap into if you choose your advertisement tools correctly. With such a wide gap in between these marketing methods, content creators are frequently left confused as to how to move forward.

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