This week’s Marketing Eggspert round-up is all about LinkedIn Marketing. It includes posts about mistakes to avoid on LinkedIn, using LinkedIn Pulse, LinkedIn influencers, using the platform to brand yourself, tools and features to grow your business, LinkedIn marketing tips, an ultimate guide to LinkedIn marketing and more.
Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons.
While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.
However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with.
LinkedIn is an online business networking platform with over 175 million users. It has a more formal tone compared to other social media channels and is used to showcase your professional skills. But in order to maximize the benefits that LinkedIn has to offer, there are several common mistakes it’s best to avoid.
Social media consultants serve as the face and voice of the business in social networks. They run social media campaigns, improve engagement and loyalty with social media posts, and ultimately try to drive sales from social platforms.
Demand for social media specialists has grown tremendously in recent years. CNN has even ranked social media manager as one of the best jobs in America and predicted a 9 percent job growth over the next 10 years.
With thousands of companies hiring for social media related positions, you might be wondering whether it’s time to launch your own consulting firm. In this article, we’ll break down how you can start your social media consulting business in 6 steps.
At the moment almost nobody takes a photograph without seeing it published on Facebook; many are those who, whenever they go somewhere worthy of note, register their presence electronically through a check-in. The enthusiasts of sharing give good days, good afternoons and even good nights via Twitter to their followers and friends daily.
It is impossible to forget that for an overwhelming majority, social networks represent leisure time: moments spent with friends, sharing of moods or exposing those holiday photographs (from envy to best friend). While more and more people are looking at social networks in a professional way, it seems to me that until we become something as serious like Facebook, Twitter or LinkedIn (just to name a few), there is still a long way to go.
Brands from all over the world are now turning to social media to build their online presence. Social media has provided a level ground for businesses of all shapes and sizes to advertise and communicate with their target audience directly. Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.
In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online presence; there is brutal competition but where is the trust factor? Business transactions have always happened on the basis of trust. A customer will only stick to a brand if they trust it.
Social Media Marketing is important for offline businesses too
One might be forgiven for thinking that these platforms are only for those businesses that thrive online however that could not be further from the truth. When people enter your store and even before they enter the store, they’re likely searching details about the store online; they could be searching for information about opening hours, location, reviews and so on. Therefore it’s imperative that your store has a social media presence in some form.
Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it’s different. More and more businesses and organizations are turning to social media for obtaining meaningful insights and information about customers or prospects.
In particular, small businesses who used to rely on the guesswork of social media are now treating it more seriously as an income-generating channel that they can’t neglect. It has become an invaluable supplement to existing digital efforts in content optimization, pay-per-click advertising, and the like.
Today’s small business social media marketing boils down to how these startups leverage the platform to get their desired results.