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Marketing Eggspert Round-Up: LinkedIn Marketing

Marketing Eggspert Round-Up: LinkedIn Marketing

This week’s Marketing Eggspert round-up is all about LinkedIn Marketing. It includes posts about mistakes to avoid on LinkedIn, using LinkedIn Pulse, LinkedIn influencers, using the platform to brand yourself, tools and features to grow your business, LinkedIn marketing tips, an ultimate guide to LinkedIn marketing and more.

Why Micro-Influencers Are Winning Marketing This Year

Why Micro-Influencers are Winning Marketing this Year

Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons.

While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.

However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with.

Youtube Marketing

Marketing Eggspert Round-Up: YouTube Marketing

This week’s Marketing Eggspert Round-up concentrates on YouTube Marketing. We include posts of vlogging tips, how to create a live stream and your own marketing channel, what equipment you need, video mistakes, successful brands on YouTube, an ultimate guide to YouTube marketing and more.

Marketing Eggspert Round-Up: Instagram Marketing

Marketing Eggspert Round-Up: Instagram Marketing

It’s all about Instagram Marketing this week on the Marketing Eggspert Round-Up. Including posts about Insta tools, visuals, video ads, marketing trends for 2018, Instagram stories, curating your feed, Instagram feed and more.

Marketing Eggspert Round-Up: Influencer Marketing

Marketing Eggspert Round-Up: Influencer Marketing

In this week’s Marketing Eggspert round-up I have collated posts about Influencer Marketing. These include how to find influencers, choosing the right one, influencer marketing strategy, social media influencers and trends to look out for in 2018.

Marketing Eggspert Round-Up: Twitter Marketing

Twitter marketing is the hot topic this week for the Marketing Eggspert round-up. Including posts about hashtags, community building on Twitter, common mistakes, advanced Twitter marketing, customer service and more.

7 Mistakes to Avoid When Doing LinkedIn Marketing

LinkedIn is an online business networking platform with over 175 million users. It has a more formal tone compared to other social media channels and is used to showcase your professional skills. But in order to maximize the benefits that LinkedIn has to offer, there are several common mistakes it’s best to avoid.

6 Steps To Start A Social Media Consulting Business

Social media consultants serve as the face and voice of the business in social networks. They run social media campaigns, improve engagement and loyalty with social media posts, and ultimately try to drive sales from social platforms.

Demand for social media specialists has grown tremendously in recent years. CNN has even ranked social media manager as one of the best jobs in America and predicted a 9 percent job growth over the next 10 years.

With thousands of companies hiring for social media related positions, you might be wondering whether it’s time to launch your own consulting firm. In this article, we’ll break down how you can start your social media consulting business in 6 steps.

6 Steps To Start A Social Media Consulting Business

Social Networks Have Changed Our Lives Forever

At the moment almost nobody takes a photograph without seeing it published on Facebook; many are those who, whenever they go somewhere worthy of note, register their presence electronically through a check-in. The enthusiasts of sharing give good days, good afternoons and even good nights via Twitter to their followers and friends daily.

It is impossible to forget that for an overwhelming majority, social networks represent leisure time: moments spent with friends, sharing of moods or exposing those holiday photographs (from envy to best friend). While more and more people are looking at social networks in a professional way, it seems to me that until we become something as serious like Facebook, Twitter or LinkedIn (just to name a few), there is still a long way to go.

Social Networks Have Changed Our Lives Forever

How Should New Businesses Build Trust on Social Media?

Brands from all over the world are now turning to social media to build their online presence. Social media has provided a level ground for businesses of all shapes and sizes to advertise and communicate with their target audience directly. Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.

In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online presence; there is brutal competition but where is the trust factor? Business transactions have always happened on the basis of trust. A customer will only stick to a brand if they trust it.

How Should New Businesses Build Trust on Social Media?

Social Media Marketing for Brick & Mortar [Infographic]

Over the last number of years, we have witnessed the proliferation of smartphones and social media platforms. Walking down the street in any city around the globe, it would be difficult not to pass someone who is using their smartphone and likely using some form of social media. These social media platforms are massive business nowadays and Facebook, which is the largest of the group in terms of user numbers, claims that it now has over 2 billion users.

Social Media Marketing is important for offline businesses too

One might be forgiven for thinking that these platforms are only for those businesses that thrive online however that could not be further from the truth. When people enter your store and even before they enter the store, they’re likely searching details about the store online; they could be searching for information about opening hours, location, reviews and so on. Therefore it’s imperative that your store has a social media presence in some form.

Social Media Marketing for Brick & Mortar [Infographic]

Supercharge Your Small Business With These Social Media Marketing Tips

Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it’s different. More and more businesses and organizations are turning to social media for obtaining meaningful insights and information about customers or prospects.

In particular, small businesses who used to rely on the guesswork of social media are now treating it more seriously as an income-generating channel that they can’t neglect. It has become an invaluable supplement to existing digital efforts in content optimization, pay-per-click advertising, and the like.

Today’s small business social media marketing boils down to how these startups leverage the platform to get their desired results.

Supercharge Your Small Business With These Social Media Marketing Tips

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