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Top 20 Social Media Tools

The Top Social Media Tools and Why You Need Them [Infographic]

If you’re a business with an online presence (and you certainly should be these days!), chances are you’ve taken advantage of social media tools at one stage or another. If you haven’t, you certainly should. Social media tools help to streamline your digital processes and keep your business front of mind for your consumers. Social media is all about connecting, so it only makes sense that social media tools focus on better connecting businesses with their clients.

In today’s digital age, you’d be hard pressed to find someone without at least one or two social profiles, never mind someone that’s never heard of Facebook or Twitter or Instagram. In fact, 79% of internet users have Facebook profiles, and it was reported that the social network had a whopping 2.19 billion monthly active users during the first quarter of 2018. To put things in perspective, that’s almost 1/3 of the world’s total population! 

Social Networks

Top 8 Tips on Using Social Networks to Increase Your Blog Traffic

Social networks are the nexus of online marketing. People are spending more and more time on Facebook, Twitter and Instagram than ever before, so if you want your blog to catch their attention it makes perfect sense to advertise it on these platforms.

However, even though social media marketing might seem simple and straightforward at first glance, there’s actually quite a bit of finesse to it. So today we’re going to go over some of the most effective strategies for using social networks to drive more traffic to your blog, so without further ado, here they are.

Influencer Marketing

10 Effective Influencer Marketing Strategies You Should Know

Influencer marketing has risen to new heights of popularity among marketers today. This rise in popularity is not just a fad. There are proven facts and data that have made influencer marketing so important.

Take a look at some of the most important facts behind the increasing demand for influencer marketing these days.  

Outsourcing Your Social Media

Marketing Eggspert Round-Up: Outsourcing Your Social Media

Are you outsourcing your social media or are you scared to let go? In this Marketing Eggspert Round-up we have collated posts all about outsourcing your Social Media. These include why you should outsource, whether to consider collaborating with a digital agency, using DBA experts, how to start a social media consultancy and lots more.

How To Use Instagram To Grow Your Business

How To Use Instagram To Grow Your Business

Instagram has emerged as one of the largest social media platforms on the internet today. Between 2014 and 2017, the number of daily active users on this service grew from 200 million to 500 million. To put this in perspective; if Instagram were a country, this would be the third largest after China and India!

From a business perspective, Instagram is not only attractive because of the large user base, but also because the users here have high engagement rates. According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts.

Marketing Eggspert Round-Up: LinkedIn Marketing

Marketing Eggspert Round-Up: LinkedIn Marketing

This week’s Marketing Eggspert round-up is all about LinkedIn Marketing. It includes posts about mistakes to avoid on LinkedIn, using LinkedIn Pulse, LinkedIn influencers, using the platform to brand yourself, tools and features to grow your business, LinkedIn marketing tips, an ultimate guide to LinkedIn marketing and more.

Why Micro-Influencers Are Winning Marketing This Year

Why Micro-Influencers are Winning Marketing this Year

Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons.

While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.

However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with.

Youtube Marketing

Marketing Eggspert Round-Up: YouTube Marketing

This week’s Marketing Eggspert Round-up concentrates on YouTube Marketing. We include posts of vlogging tips, how to create a live stream and your own marketing channel, what equipment you need, video mistakes, successful brands on YouTube, an ultimate guide to YouTube marketing and more.

Marketing Eggspert Round-Up: Instagram Marketing

Marketing Eggspert Round-Up: Instagram Marketing

It’s all about Instagram Marketing this week on the Marketing Eggspert Round-Up. Including posts about Insta tools, visuals, video ads, marketing trends for 2018, Instagram stories, curating your feed, Instagram feed and more.

Marketing Eggspert Round-Up: Influencer Marketing

Marketing Eggspert Round-Up: Influencer Marketing

In this week’s Marketing Eggspert round-up I have collated posts about Influencer Marketing. These include how to find influencers, choosing the right one, influencer marketing strategy, social media influencers and trends to look out for in 2018.

Marketing Eggspert Round-Up: Twitter Marketing

Twitter marketing is the hot topic this week for the Marketing Eggspert round-up. Including posts about hashtags, community building on Twitter, common mistakes, advanced Twitter marketing, customer service and more.

7 Mistakes to Avoid When Doing LinkedIn Marketing

LinkedIn is an online business networking platform with over 175 million users. It has a more formal tone compared to other social media channels and is used to showcase your professional skills. But in order to maximize the benefits that LinkedIn has to offer, there are several common mistakes it’s best to avoid.

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