Social media is one of the largest marketing and advertisement tools currently in use. Not only does it expose your business to millions of people around the world, but also gives you an opportunity to interact with your customer at a personalized level. In recent years Facebook has become a major advertisement platform. It has one of the largest numbers of users in the world and thus a very broad reach. However, posting something about your business or brand does not necessarily mean that you have nailed it at advertising. It requires strategy and proper execution to ensure that you reap full benefits of putting your business on Facebook. That said, there have been several tools that can be manipulated to offer you the best results from advertising on Facebook and other social media platforms.
A witch hunt is playing out on social media. Consumers are holding businesses accountable for advertising through “fake news” sites. Critics and news publications are interrogating businesses for advertising choices on social media.
Fake news is the latest problem to contend with since the end of the 2016 US presidential election. Deliberately false information, or propaganda, is being identified and targeted by critics.
If branding is the collection of all the imagery and messaging of your company, what does it communicate when your business appears on a fake news website? Through both advertising and content marketing, consumers can come to conclusions about the values of your brand. If a brand promotes wholesome content and is featured on trustworthy sites, the brand will be perceived more positively.
In the age of social media, being present on all major platforms is a must for anyone who wants to get their brand and their business known.
Fortunately, you don’t have to be a social media guru with millions of followers to effectively use these tools to your advantage. All you need to do is show followers that there are real people behind your business, with real emotions and dreams like everyone else.
Social media interactions today are the equivalent of the personal interactions that sales people and company representatives used to have with customers and potential leads back in the day.
With this in mind, it’s important to do simple things such as keep your social accounts up to date and publish fresh content on a daily basis. And personally interact with your followers on Twitter on social media, even if you’re the CEO or founder of the company. Read more
For most people, managing all their social media profiles at the same time ends up being a logistic nightmare. They have to log in and log out of every single social network, remember what to post, where and how often and set reminders to create posts, approve and share messages and interact with network specific audiences. All this hassle can be overwhelming at times, so we’ll cover some of the best practices of social media management, as well as the tools available for doing so.