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Why Your Business Needs Google AdWords

The internet is now being accessed more via mobile devices than through laptops and PC, so there is a paradigm shift towards mobile technology. This has led to the explosion of app development. Business owners and business managers now run after app developers. The demand for the services of mobile app developers is at the highest level right now. The number of mobile apps being launched on a daily basis makes the app development world a highly competitive terrain.

Since there are millions of mobile apps available today, app developers have realized that mobile apps also need to be optimized just like webpages and websites otherwise mobile apps will remain lost in the crowd. One of the commonest methods adopted by mobile app developers to optimize apps is by using Google AdWords.

Google AdWords are keywords people are expected to type into the Google search engine when looking for certain products or services. As a company, you are supposed to link these keywords to relevant landing pages on your website. This means that when you adopt keywords like “Buy a cheap raincoat”, you are supposed to link it to the exact landing page on your website that has all the raincoats you offer and the price of each of them. It is wrong to link it to your home page as it will waste the prospective buyer’s time and also earn you a low quality score.

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Key Tips For Your Dental Business Content Marketing Strategy

Thanks to the advent of search engine optimization small to medium sized business can now compete with their larger counterparts in the market. This also applies to businesses in the dental niche. If you look at the online market today, you will find thousands of dental websites on the Internet.

Now, in order to have high search ranking for customers to find you easily, it is important for you to ensure that you post content regularly on your website. Your website is the perfect marketing tool and has the potential to turn visiting customers into long-term clients. This is why you must have an effective content marketing strategy in place to connect with the audience and reap the benefits of improved inbound traffic and better returns on investments.

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42 Highest Paying Work From Home Jobs [Infographic]

Virtual career opportunities are on the rise worldwide. This can be attributed to the growing globalization of the workforce, a more employee-centric attitude on the part of companies, rising cost of maintaining physical offices, initiatives to reduce the stress of long distance commute on workforce, consistent productivity on part of remote employees and rapid growth of technology that helps connect employees in any part of the globe.

If you are interested in work from home opportunities it will be helpful to know about the high-paying jobs in the telecommuting industry. If you are creatively inclined you can work as a graphic designer, animator, photographer, content writer or as a website designer. You will need to scout for jobs on portals that specially cater to remote job openings. You can also join communities, forums or marketplaces where employers will scout for freelancers or candidates willing to work remotely. You’ll have to make available a portfolio of your work and your CV, and be ready to put your best foot forward when the opportunity knocks. Read more