Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion).
With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But, in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
One of the keys to cutting through the noise on Facebook is understanding one fundamental concept: Facebook advertising is not synonymous with Facebook marketing. While the former entails launching an ad campaign, the latter requires engaging in actual conversations with users and building connections with your audience. Read more