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What You Need To Know About Pay Per Click Advertising

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks on your advert.

In the past, you never knew if your advertising was really connecting with people. With PPC, you know exactly who you’re reaching. And you know whether it’s working. The most common place to advertise with a PPC campaign is Google. You’ll choose a variety of keywords, and your website will appear as a sponsored result on the search page. You can also use PPC campaigns on Facebook, which have proven very effective.

Here are four reasons why you need PPC to promote your website.

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Traditional Advertising Tracking Is Easier Than You Think

When it comes to traditional advertising tracking you are clueless. Right? It happens a lot and there is no shame in that as big data and online advertising tracking tools are making us blind without them. This article explains traditional advertising tracking and why it is easier than you think.

Technically, traditional media buying platforms and selling platforms like Gainbuzz have rolled up their sleeves to make your offline media marketing experience or ad campaigns a Spartan process. Are you a buyer? Simply list, plan and buy. Even if you are an offline media asset seller you can sell your prime assets directly to the buyers through Gainbuzz’s online media selling platform.

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