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How to Use Affiliate Marketing For Your Ecommerce Sites

Affiliate marketing essentially involves you partnering up with one or more experts in your niche to make them promote your products and services on a commission per sale basis. Every affiliate is assigned an exclusive link, which is tracked through pixels and cookies to follow the trail of the sales or reference that comes from that link. This is perhaps one of the most successful ways to drive traffic to your website.

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Creative Lead Generation Ideas Fueled By Consumers

The process of lead generation for various types of businesses is ever-changing. And without any doubt, the changing behavior of consumers is the driving factor of these lead generation changes. Gone are the days when traditional marketing alone can work wonders for your business. These days, both traditional and digital approach is necessary for lead generation.

It can be tough, especially for small and startup businesses like yours. It can be challenging to figure out what are the changes to come and what could be done to step up and address the needs of both your business and the consumers.

So before you dive into the deep waters of lead generation, here are creative ideas to create an effective lead generating machine for your business.

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Why Your Business Needs Google AdWords

The internet is now being accessed more via mobile devices than through laptops and PC, so there is a paradigm shift towards mobile technology. This has led to the explosion of app development. Business owners and business managers now run after app developers. The demand for the services of mobile app developers is at the highest level right now. The number of mobile apps being launched on a daily basis makes the app development world a highly competitive terrain.

Since there are millions of mobile apps available today, app developers have realized that mobile apps also need to be optimized just like webpages and websites otherwise mobile apps will remain lost in the crowd. One of the commonest methods adopted by mobile app developers to optimize apps is by using Google AdWords.

Google AdWords are keywords people are expected to type into the Google search engine when looking for certain products or services. As a company, you are supposed to link these keywords to relevant landing pages on your website. This means that when you adopt keywords like “Buy a cheap raincoat”, you are supposed to link it to the exact landing page on your website that has all the raincoats you offer and the price of each of them. It is wrong to link it to your home page as it will waste the prospective buyer’s time and also earn you a low quality score.

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