The internet is now being accessed more via mobile devices than through laptops and PC, so there is a paradigm shift towards mobile technology. This has led to the explosion of app development. Business owners and business managers now run after app developers. The demand for the services of mobile app developers is at the highest level right now. The number of mobile apps being launched on a daily basis makes the app development world a highly competitive terrain.
Since there are millions of mobile apps available today, app developers have realized that mobile apps also need to be optimized just like webpages and websites otherwise mobile apps will remain lost in the crowd. One of the commonest methods adopted by mobile app developers to optimize apps is by using Google AdWords.
Google AdWords are keywords people are expected to type into the Google search engine when looking for certain products or services. As a company, you are supposed to link these keywords to relevant landing pages on your website. This means that when you adopt keywords like “Buy a cheap raincoat”, you are supposed to link it to the exact landing page on your website that has all the raincoats you offer and the price of each of them. It is wrong to link it to your home page as it will waste the prospective buyer’s time and also earn you a low quality score.