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The Battle of the Marketing Methods: Traditional vs Digital

Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company.

Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.

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How to Use Affiliate Marketing For Your Ecommerce Sites

Affiliate marketing essentially involves you partnering up with one or more experts in your niche to make them promote your products and services on a commission per sale basis. Every affiliate is assigned an exclusive link, which is tracked through pixels and cookies to follow the trail of the sales or reference that comes from that link. This is perhaps one of the most successful ways to drive traffic to your website.

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Creative Lead Generation Ideas Fueled By Consumers

The process of lead generation for various types of businesses is ever-changing. And without any doubt, the changing behavior of consumers is the driving factor of these lead generation changes. Gone are the days when traditional marketing alone can work wonders for your business. These days, both traditional and digital approach is necessary for lead generation.

It can be tough, especially for small and startup businesses like yours. It can be challenging to figure out what are the changes to come and what could be done to step up and address the needs of both your business and the consumers.

So before you dive into the deep waters of lead generation, here are creative ideas to create an effective lead generating machine for your business.

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