Top 20 Social Media Tools

The Top Social Media Tools and Why You Need Them [Infographic]

If you’re a business with an online presence (and you certainly should be these days!), chances are you’ve taken advantage of social media tools at one stage or another. If you haven’t, you certainly should. Social media tools help to streamline your digital processes and keep your business front of mind for your consumers. Social media is all about connecting, so it only makes sense that social media tools focus on better connecting businesses with their clients.

In today’s digital age, you’d be hard pressed to find someone without at least one or two social profiles, never mind someone that’s never heard of Facebook or Twitter or Instagram. In fact, 79% of internet users have Facebook profiles, and it was reported that the social network had a whopping 2.19 billion monthly active users during the first quarter of 2018. To put things in perspective, that’s almost 1/3 of the world’s total population! 

What Being A Mom Has Taught Me About Running A Business

What Being a Mom Has Taught Me About Running a Business

Originally published on AllBusiness

Like many entrepreneurs, I am also a mother. So, in a sense, I have two children: the human one and the business. They’re just two years apart (my son is 13 and the older of the two), and I’ve seen a lot of parallels in nurturing them both over the years.

If I’d written this article 10 years ago (oh wait, I did), the advice would be much different. With a teenager on the cusp of high school in my home, I find the strategies I apply to running my business a bit different than they were in the past.

Marketing Eggspert Interview

Marketing Eggspert Interview: Brenda Stoltz of Ariad Partners

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Content Writing

Marketing Eggspert Round-Up: Content Writing

Content Writing is our business at Egg Marketing so of course we can easily collate a few posts on the subject. From content writing every blogger should know, challenge the reader, writing styles, content marketing objectives, how to make your content rock to killer content ideas for your blog, and more — it’s all here.

Social Networks

Top 8 Tips on Using Social Networks to Increase Your Blog Traffic

Social networks are the nexus of online marketing. People are spending more and more time on Facebook, Twitter and Instagram than ever before, so if you want your blog to catch their attention it makes perfect sense to advertise it on these platforms.

However, even though social media marketing might seem simple and straightforward at first glance, there’s actually quite a bit of finesse to it. So today we’re going to go over some of the most effective strategies for using social networks to drive more traffic to your blog, so without further ado, here they are.

Ivana Taylor Interview

Marketing Eggspert Interview: Ivana Taylor of DIYMarketers

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do (include job title and link to your site).

I’m Ivana Taylor, the publisher of DIYMarketers.com — an online publication that gives low-cost marketing advice to small business owners. 

Small Business

Take the 4-Week Micropreneur Challenge to Bring Your Small Business to the Next Level

Originally published in Allbusiness.com

Since January, I’ve been hooked on monthly exercise challenges. I’ve done yoga. Sit-ups. Push-ups. Now I’m working on planks.

The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect.

I started wondering: what would a 4-week challenge look like for small business owners (whom I call micropreneurs when they do everything, or close to it, in their businesses)?  Oddly enough, no one had created what I had in mind. So, ya know, I created one myself!

Pitching The Media

Marketing Eggspert Round-Up: Pitching the Media

If you want to get your brand seen you have to learn about pitching the media. This Marketing Eggspert round-up includes posts to help you do just that including pitching yourself as an expert, pitching the media examples, how to create the perfect media pitch, the mysteries of PR, using social media in your PR pitch, what to do when you can’t afford PR and lots more.

How To Build A Successful ECommerce Brand

How to Build a Successful eCommerce Brand

We live in a world of global trading, a world where eCommerce is on a perpetual upward trajectory, fuelled by an ever-increasing demand for goods of all shapes and sizes in a seemingly endless marketplace. This is truly the dawn of a new age for entrepreneurship, as nowadays everyone and anyone with a solid Wi-Fi connection and a laptop can launch and grow their online store, and establish a global reputation.

That said, the eCommerce market is an extremely populated one – some might deem it oversaturated as well – which begs the need for a unique approach to branding, marketing, and positioning in order to set yourself apart from the competition. Acquiring loyal customers requires meticulous preparation and effective implementation, so here is your essential guide to building a successful eCommerce brand that will pave the road to a prosperous future in the industry.

Amanda Webb Content Marketing

Marketing Eggspert Interview: Amanda Webb of Spiderworking

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Amanda Webb of Spiderworking and I work with small businesses helping them combat the content gremlins. Those guys who sit on our shoulders and tell us that digital marketing is a waste of time. I show them how to battle those gremlins with content and digital marketing strategy.

I’m a trainer, consultant and compulsive content creator.

How To Foster A Lifelong Passion For Your Industry

How to Foster a Lifelong Passion for Your Industry

Originally posted in AllBusiness

Look, I get it. Sometimes you’re sick to death of the industry your small business is in. It’s all you think about. It’s all you dream about. And yet, unless you plan on shutting down your business and doing something completely different, you’re kinda stuck with it.

The best you can do is figure out how to reignite that passion that you once felt.

It’s a bit like a relationship: In the early days, you couldn’t get enough of it. You worked day and night because you wanted to immerse yourself in this thing. But over time, your lust for your industry has waned, and sometimes it’s all you can do to go to work in the morning.

But, just like good marriage counseling, I’m going to give you some suggestions for how you can get excited about the field that you work in, even if you’ve been in it for eons.

Holiday Marketing

Marketing Eggspert Round-Up: Holiday Marketing

The summer holidays are coming and time to think about your holiday marketing strategy. These holiday marketing posts include holiday returns, email marketing, planning, holiday marketing tips and strategies, brand awareness, increasing sales and much more.