Innovation and disruption is constantly happening in marketing across the country. In both business and social spheres, there’s constant talk about how hot new brands are breaking into various markets. Take for example Venmo which has emerged as serious competition for Paypal in the payments apps market. Waze is another example of an emerging brand taking away business from an established market giant like Google maps. But when it comes to how consumers are searching for brands, are they really opting for new and emerging brands in place of established category leaders?
By the end of the month you want to see real results from your marketing budget.
It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of a marketing team who must work within a budget decided from above – you need to make sure that you put your assets to good use, both money and people.
This is more difficult to do than it seems and it requires a lot of hard work and good planning. Still, it can be done and you can ensure that you are stretching your marketing budget as far as possible.
As a small business, you will be aware of the limitations you face within the business world. One of these is the fact that you are unlikely to have the finances or resources to have your own marketing team.
Digital marketing is a lengthy and time consuming process, one which requires an investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resources to have an in-house team of digital marketers to enable project cohesion.
There are countless benefits to be gained from seeking the help of a digital agency, so long as you know what is to be expected and how to form a lasting partnership that will benefit not only your business but theirs also.
Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.
In order to appreciate the new design trends that the rest of 2017 will see, lets first take a look at what made a splash in 2016 which is now fuelling new insights and options for designing successful email marketing strategies.
Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more challenging it becomes to manage your time.
Distractions are everywhere regardless if you’re office based or remote based. Especially for us who are always online and dependent on the internet for research materials, it is easy to get lost in the pile of work that’s needed to be done on a daily basis.
With countless projects, balancing deadlines, and trying to check off a laundry list of emails, analytics reports, and client support that we need to juggle on a daily basis, you can get off track in a snap leaving you with unfinished projects and a heap load of stress.
Not too long ago, every serious blog owner and business saw the need to embed a video on their blog post. If not to increase readership and conversions, it’s about making one look approachable and professional.
Simplified video-making software has turned things around, making this process a lot easier than before. But here’s a disturbing fact: Research has shown that the majority of readers respond more to videos than they do to still text and images. And this means that the video you embed on your blog for the world out there to see matters a lot more than the content and images on your blog.
A simple video mistake could impair the success of your blog post. Well, if it already did, that’s unfortunate, and even if it hasn’t, you will not want to miss knowing the common mistakes most blog owners make when using video on their blog.
Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company.
Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.
Combining B2B marketing with finance services gives us a field of marketing that is both challenging and labor intensive. Take, for example, when a company needs to buy 1,000 new delivery vans, where does it go? Of course, they would not go to Target or Best Buy. They will contact a vehicle manufacturing company that can deliver 1,000 vans within stipulated time with the specifications. This is where one company is selling its product to another. The basic principles of sales and profit are the same as B2C marketing.
The moment this product is a finance service, like a debt relief plan or loan management program, the equations change. It becomes nearly impossible to sell a fully functioning business plan to the potential buyers. Most companies, including startups and SMBs, require money to expand and start new projects. Most of them turn to banks and credit unions for loans. There is nothing wrong with that. The challenge for these businesses lies elsewhere.
With more than 429 million users blocking mobile ads, Instagram’s native ad platform is making it big owing to its lower CPI and CTR that is appealing to app marketers in mobile app development companies worldwide.
Urban Clap recently increased their app installs rate and lowered the cost involved by nearly 33% with Instagram ads. Many other companies are trying to strike the right balance in CPI and CTR without a huge budget. To understand what is required for lower CPI and CTR, evaluating the Instagram-driven app install ad campaigns is one of the best ways to go about it.
If you are focused on investing on Instagram ads to achieve lower CPI, you need a systematic approach:
Facebook has been the top-most rated social media in product marketing today. Product branding and advertisements are done through posting contents that showcase and flaunt the products information. There are many strategies and tricks available to all Facebook marketers everywhere, but there are also a lot of common misconceptions and mistakes they should avoid.
These are the top 6 Facebook marketing tricks every social media marketer should avoid.
Twitter was launched in 2006 and despite being considered by several big companies as one of the top social media networks, many companies still do not understand how they can successfully monetize it. Some understand that it’s important to have a Twitter profile, and to generate engagement from your followers, but most do not have a successful strategy to achieve that goal.
Share what people want to read
This may seem obvious, but many treat Twitter as a place to just promote their own agenda. It is important to remember that your customers do not care about your schedule. Instead, focus on delivering content that will engage, content that your specific audience wants. Use pictures with motivational phrases, people love it, and the chance to share is too big. It’s important to note that this type of content cannot generate direct sales, but it can help create a community that you like and trust. This, consequently, can increase sales for your business.
There is no doubt any longer, or there really should not be, that ranking in Google search results is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape.
Search engine optimisation should be at the forefront of businesses marketing strategy and in today’s interconnected world there really is no excuse for this not being the case. That said, it can take time and effort to get this right … Right? Well, yes and no but it doesn’t have to be all work with little reward.