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Small Business Lead Tracking Software – What To Look For

The Internet is still growing. There’s a lot for all of us to know. The growing economy is converting itself into a digital one, and software plays a big role in making it all work. Small businesses getting their business out into the Internet use lead generation software to shortcut the work that gets new prospects into a sales funnel. It’s something every business needs.

Below are some things to look for next time you consider getting the right lead tracking software for your online platform.

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What You Need To Know About Pay Per Click Advertising

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks on your advert.

In the past, you never knew if your advertising was really connecting with people. With PPC, you know exactly who you’re reaching. And you know whether it’s working. The most common place to advertise with a PPC campaign is Google. You’ll choose a variety of keywords, and your website will appear as a sponsored result on the search page. You can also use PPC campaigns on Facebook, which have proven very effective.

Here are four reasons why you need PPC to promote your website.

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The Ultimate Guide to Micro-Influencers [Gifographic]

Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts – such as advertisements and sponsorships – are focusing more on authenticity.

This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these influencers are more effective at engaging, and winning the trust of your target audience. Read more

Myths and Trends About 2017 Domain Names

It feels as if 2017 is getting off to a roaring start for domain names and the domain name industry. There are many trends to start and follow this year. In addition, you must learn to debunk the domain name myths that are still out there for some reason. As of 2016, there were over 190 million domain names registered. And, there is phenomenal growth for new gTLD domains such as .ai domain names, which account for 22.8 million registrations by July 2016. So, if you think there aren’t any good domain names left–you would be mistaken.

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