Marketing Eggspert Interview Ian Cleary Of RazorSocial

Marketing Eggspert Interview: Ian Cleary of RazorSocial

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Ian Cleary, the founder of RazorSocial and we provide Digital Marketing consultancy and training services. I have extensive experience in technology so we often help companies in the technical areas of marketing. I also am a regularly keynote speaker at conferences around the world and I’m currently in Russia writing this because I’m speaking here!

Gift Of Time

Happy Birthday to Me. On Giving Yourself the Gift of Time

Hi there folks. Rather than talking about content marketing this month, I wanted to veer off subject slightly and take more of an entrepreneurial and work/life balance slant this post. I want to talk about the importance of giving yourself the gift of time.

My birthday is in two days. I’ll be 41 (shout out to my editor, Sian, who also celebrated a birthday this month! We’re a bunch of Libras!). I won’t be working on my birthday because: BIRTHDAY! And the best gift I’m giving myself is that gift of time.

Email Marketing

10 Email Metrics You Should Understand [Infographic]

Email marketing is a great tool to stay in touch with customers and keep your small business top of mind. Whether you send a monthly newsletter, weekly sales promo, transactional emails or a combo of them all, there will be metrics generated. No matter which email service provider you use, you’ll be given a variety of statistics and you’ll assuredly want to make the most of them.

Knowing how many people open an email or click a link is definitely key marketing information, but there is so much more that your customers are telling you through your email stats. That’s where 10 Metrics Every Email Marketer Should Know will become a helpful resource for understanding what is working, or not, in your email marketing.

Here is a quick look at 4 metrics from the infographic and what you can learn from them.

Ebooks

Marketing Eggspert Round-Up: Ebooks

This Marketing Eggspert round-up looks at the marketing world of eBooks. Here are a collation of posts about how to create an eBook from start to finish, branding, making money with eBooks, free eBooks, mistakes to avoid, myths about writing them, how to make a living writing eBooks, a list of small business marketing eBooks and more.

How To Deal With Fake Negative Reviews

How to Deal With Fake Negative Reviews [Infographic]

There’s nothing quite like a good review. When a satisfied customer takes time to sing your praises on your company website, social or third-party platform, it makes everything feel worthwhile. And better than that, it’s likely to encourage further business: 85% of customers will trust an online review just as much as a personal recommendation, and nearly half of all customers need to see at least a 4-star rating before they click ‘Buy.’

But it’s said that if you read all the good reviews, you ought to read the bad ones too. In today’s world of online fakery, that means more than just learning from the feedback you receive – it means staying vigilant against saboteurs and rivals planting fake negative reviews!

Writing A Business Book

4 Myths About Writing a Business Book

I’m a firm believer that writing a business book is a fantastic marketing strategy. Not only do you educate your market, but you also establish thought leadership in your industry. Think about it: if you were considering hiring someone to…
Content Marketing Mistakes

Marketing Eggspert Round-Up: Content Marketing Mistakes

Are you new to content marketing? Have you been doing content marketing for a while and getting no results? You need to check out this collation of blogs about content marketing mistakes. From mistakes setting up, blogging mistakes, copywriting errors, starting as an amateur, why you should be outsourcing to 30 experts sharing content marketing mistakes – it’s all here. This weeks Marketing Eggspert round-up about content marketing mistakes is here to help.

5 Content Marketing Hacks To Increase Online Visibility And Reach

5 Content Marketing Hacks To Increase Online Visibility And Reach

Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success. Content can increase consumer trust, confidence to buy, as well as extend your brand’s online visibility and reach.

Developing actionable and authoritative content is one of the best long-term business strategies. “Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there’s no better long-term strategy than content marketing,” Jayson DeMers explained in an Inc. article.

Maria Gianotti - Marketing Interview

Marketing Eggspert Interview: Maria Gianotti of Vibes

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Business

What Do You Want To Be Remembered For In Your Business?

Originally published on AllBusiness.com

Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for?”

Immediately, I bristled when this question came up. I didn’t need to change the world with my content marketing firm; I didn’t need to be remembered for anything. But the question continued to eat at me. What did I want my legacy to be?