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10 Typical Mistakes Made by Novice Speakers on Presentations

Presentations help speakers to communicate their messages clearly to the audience. Sometimes people lose focus and concentration when a speaker talks endlessly from his notes. Some speakers can keep the audience engaged without a presentation but most people need presentations to keep the audience engaged. If you want to deliver your message effectively, avoid the following typical mistakes in your presentations.

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How To Write A Great Resume For A Marketing Position

Isn’t it ironic that there are people who aspire for a marketing career; a job that entails promoting a product’s selling points, cannot even promote their selling points? Maybe it’s a case of having biases, fears and self- limiting beliefs. But if the proof of the pie is in the eating, then marketers need to learn how to write a great resume to land that key marketing position.

Here are 4 valuable tips to write a great resume that will capture the attention of the recruiter for the perfect marketing job.

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What Goes Into an Awesome Marketing Team?

Grab something and hold on tight. Launch day is approaching. It’s still a few months away, but it seems like it’ll be here tomorrow. The last few months have been a rollercoaster. You developed a new product, spent late nights tweaking the design and hired a manufacturer to make it.

Now it’s time to prepare it for the market, and there’s only one way to do it: build an awesome marketing team. You don’t want any ordinary marketing team. You want a team of people who will work together and give your product the best chance of succeeding in your market.

Here’s what you should look for when putting together your awesome marketing team.

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9 Ways to Make Your Customers Happy [Infographic]

One of the great advantages of running a small business is that you are never too far removed from your customers. While the department heads of big corporations make big decisions based on second-hand insights and assumptions, the small business owner is uniquely placed to interact regularly with staff and clientele alike. Even if you don’t maintain a customer-facing role yourself, you’re probably no more than one degree removed from someone who does – and if you know what’s good for your business, you’ll make an effort to check in with the public face of your business each week. But are you making the most of this great opportunity?9 Ways to Make Your Customers Happy

Despite the growing scale of bigger businesses and the greater physical distances from which companies now operate, good customer service has become a more intimate affair than ever. The unique power of the internet is that everyone has a voice, while anonymity remains an option for all. In other words, your customers are free to speak openly and honestly about their experience with your business, whether it’s an online operation or based in bricks-and-mortar premises.

Your job as a small business owner in the 21st century is to ensure that when they use this voice, they talk to you first. Your reputation is at stake if you don’t create a rapport of loyalty, trust and accessibility with your customers. If they complain, you want them to complain to you – not publicly on Twitter. If they have praise, you want them to want to share it with the world. They will only do this if they are emotionally engaged with you and your team.

For some great tips on how to create this intimate atmosphere with your customers, check out Headway Capital’s new infographic below. It’s packed with insights and ideas on how to make the most of your B2C relationships from your vantage point as a small business. These small but meaningful changes can give your company the edge it needs over the slow-moving giants around you. Read more