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Personalization

5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.

5 Misconceptions That Will Hurt Your Digital Marketing Campaign

5 Misconceptions That Will Hurt Your Digital Marketing Campaign

Hype is sometimes a good thing. Marketers should know this because they are, after all, in the business of promotion. In that context, hype is something marketers will work hard to create, foster, and spread. But not all hype is good.

Every once in a while, the marketing industry gets taken over by an overblown piece of information that often turns out to be completely false. The marketers who manage to see through the hype might have a chance to avoid it. The ones who don’t might becomes its victim. Let’s see if we can save you from a few of these popular misconceptions.

The History of Female CEO’s of Fortune 500 Companies

Only 60 women throughout history have shattered the ultimate glass ceiling and ran the boardroom of a Fortune 500 company. Think about that, that number is telling.  If you crunch the numbers that less than an average of two-percent.  It has gotten slightly better in modern times, but the number is still way too long.  Today, only 6.4% of Fortune 500 corporations are run by female CEO’s.

To provide some further insight into this, KDM Engineering recently examined every female-run fortune 500 company since 1972. While the current percentage of female CEO’s in leadership positions is on an upward projection, it’s still low. The company behind the data, KDM engineering is run by a female, African American CEO and had a lot of passion behind raising awareness for this issue.

4 Best Content Marketing Tools and The Features You Need To Know About

Nowadays, content marketing has been taken into focus. Readers demand high-quality content and due to the excellent content quality requirement, the content marketing tools have increased at large. For years, several tools have existed which have now been revised, in addition to new tools. You can manage your workflow on Trello, write and save your documents on Google Docs, publish them on WordPress, and time your work or check how long do you take to complete your work via the Timely app. The content marketing tools have so much for the writers and non-content writers.

The Top 200 Startups Around the World for 2018

Kempler industries recently analyzed the top 200 startups around the world using live data from Startup Ranking. The goal of the analysis was to have a better understanding of what types of businesses are trending worldwide and which countries produce the most startups.

They then segmented the top 200 startups into 19 different categories based on what they allow end users to accomplish. These categories include transportation, search, buying selling, finding, and publishing, among others.

Why Micro-Influencers Are Winning Marketing This Year

Why Micro-Influencers are Winning Marketing this Year

Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons.

While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.

However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with.

Digital Marketing KPIs You Should Be Tracking to Increase Sales

Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.

Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.

7 Ideas for Finding Effective Keywords to Grow Your Business

In today’s cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.

7 Mistakes to Avoid When Doing LinkedIn Marketing

LinkedIn is an online business networking platform with over 175 million users. It has a more formal tone compared to other social media channels and is used to showcase your professional skills. But in order to maximize the benefits that LinkedIn has to offer, there are several common mistakes it’s best to avoid.

Mobile Marketing Best Practices to Promote Your Business

Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mobile search. There are five times as many mobile phones in the world as personal computers and almost everyone carries a smartphone.

Why You Should Fit Your Marketing Strategy to Voice Search

In 2011, Apple introduced Siri through the launch of their brand new product iPhone 4. Siri is an intelligent digital assistant that is live and available on Apple’s operating systems (iOS, macOS, watchOS, and tvOS). Since 2011, several dominant brands such as Google, Microsoft, and Amazon have also started working on the newest technology, which will probably change the way marketing works forever.

These smart personal assistants are becoming even smarter, as most of them possess some form of AI intelligence. Their job is to optimize the user experience by being able to recognize, understand, and respond to different requests and tasks.

According to some studies published in 2014, Google has discovered that 41% of adults and 55% of teenagers in the US tend to consistently use the voice search features more than just once each day.

Why You Should Fit Your Marketing Strategy to Voice Search

6 Steps To Start A Social Media Consulting Business

Social media consultants serve as the face and voice of the business in social networks. They run social media campaigns, improve engagement and loyalty with social media posts, and ultimately try to drive sales from social platforms.

Demand for social media specialists has grown tremendously in recent years. CNN has even ranked social media manager as one of the best jobs in America and predicted a 9 percent job growth over the next 10 years.

With thousands of companies hiring for social media related positions, you might be wondering whether it’s time to launch your own consulting firm. In this article, we’ll break down how you can start your social media consulting business in 6 steps.

6 Steps To Start A Social Media Consulting Business

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