This week’s Marketing Eggspert concentrates on what a lot of people either dread, or cannot do: Public Speaking. I’ve collated posts with tips to overcome your fear of public speaking, podcastings, becoming a confident public speaker, some fun stuff about speaking in a foreign language (to you), top TED Talks speaker tips, book review, how to master the art of public speaking and more.
Customer Service is a very important factor of your business and it cannot be overlooked or you’ll lose customers very quickly. In this Marketing Eggspert round-up I’ve included posts discussing online customer service, branding, customer service rules, video, remote service team, customer service strategy and more.
This post was originally published on AllBusiness.com
In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same:
- Bars on windows
- Bright colors
- Maybe a sombrero or sarape hanging on the wall
- Decor is background noise because you’re there for the food
If you’re a business owner, you’ve undoubtedly made customer service a major priority. You’ve figured out a way to make a customer’s time in your store or office simple and carefree. For customers that walk in through your front door, you’ve got their experience covered. But what about the customer experience you offer online, for those who enter your business through its digital front door?
There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experience.
If there’s one thing that marketers are always aiming to leverage, it’s emotion. We know that many people are switching their purchasing habits from spending big on material items to investing in experiences, but that doesn’t mean that you can’t leverage experiences to help you sell your products. Think about it this way: you can buy last season’s shoes on sale, but it’s not quite the same as the experience of wearing them when they were this season’s shoes.
Twitter was launched in 2006 and despite being considered by several big companies as one of the top social media networks, many companies still do not understand how they can successfully monetize it. Some understand that it’s important to have a Twitter profile, and to generate engagement from your followers, but most do not have a successful strategy to achieve that goal.
Share what people want to read
This may seem obvious, but many treat Twitter as a place to just promote their own agenda. It is important to remember that your customers do not care about your schedule. Instead, focus on delivering content that will engage, content that your specific audience wants. Use pictures with motivational phrases, people love it, and the chance to share is too big. It’s important to note that this type of content cannot generate direct sales, but it can help create a community that you like and trust. This, consequently, can increase sales for your business.
Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not?
In some circumstances, getting personal is a good thing. But you’re not advised to do that all the time. Not everyone has a sense of humor, for example. Business gifts are tricky business. We’ve laid out some best practices to adhere to.
Startups these days do not just face the challenge of putting up with the industry big guns. In order to thrive and hopefully, at some point, make an exit, they also have to quietly build an acceptable consumer base in a world of ever-changing needs and demands.
People who belong to this “new” breed of startup customers are extremely difficult to please – they’re raised on the internet, they want instant gratification, and they want total satisfaction without moving a muscle.
So how can small businesses overcome this hurdle? Below are a few points to ponder.