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Fear of Missing Out: Using FOMO to Attract More Customers

There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experience.

If there’s one thing that marketers are always aiming to leverage, it’s emotion. We know that many people are switching their purchasing habits from spending big on material items to investing in experiences, but that doesn’t mean that you can’t leverage experiences to help you sell your products. Think about it this way: you can buy last season’s shoes on sale, but it’s not quite the same as the experience of wearing them when they were this season’s shoes.

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Business Gifts: Why It Is Tricky Etiquette

Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not?

In some circumstances, getting personal is a good thing. But you’re not advised to do that all the time. Not everyone has a sense of humor, for example. Business gifts are tricky business. We’ve laid out some best practices to adhere to.

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3 Tips on How Startups Can Satisfy the ‘New’ Customer

Startups these days do not just face the challenge of putting up with the industry big guns. In order to thrive and hopefully, at some point, make an exit, they also have to quietly build an acceptable consumer base in a world of ever-changing needs and demands.

People who belong to this “new” breed of startup customers are extremely difficult to please – they’re raised on the internet, they want instant gratification, and they want total satisfaction without moving a muscle.

So how can small businesses overcome this hurdle? Below are a few points to ponder.

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