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6 Proven Ways To Get Leads For Your Consulting Business

Cold calling or just blasting messages to a purchase list are inefficient methods of generating leads. If you want to increase the list of your potential clients, you need to think of lead generation as a funnel. You need to meet or visit potential clients to be able to gauge their lead worthiness.

If they appear to be bona fide leads, you need to see whether there is sufficient scope for business and whether you have the resources to fulfill their needs. Once both these questions are answered, you can then identify opportunities that can grow your clientele. But it all starts with meeting prospective customers and generating leads.

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Want to Prospect More Effectively? Check this Infographic

Sales play a crucial role in bringing in cash flow into the business. A business cannot sustain its daily operation without it, and without it, a business would eventually fail.

Prospecting, which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision, is one of the most important and initial steps. This step is pivotal in closing deals. As such, it must be executed on time and properly to ensure its success. According to statistics, the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.

Improve your prospective process so you can find leads that you can engage with and convert them into customers more efficiently with this infographic by Business Coaches Sydney. Read more

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site

Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.

Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.

1. Earn visitors’ trust

Your visitors want evidence of credibility. Adding the following to your site should do the trick –

  • Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
  • SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
  • Mention the relevant press coverage, awards and certifications you have received.
  • Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
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How to Manage Dissatisfied Customers

Customer complaints can be a valuable and inexpensive source of information. Not all dissatisfied customers express their dissatisfaction. The smallest business receives complaints at one stage or another and how to deal with them matters.

Turn the customer feedback and insights into a positive experience. Managing the rude, angry, upset or disappointed customers ensures to receive the particular complaint at one time or another. Do not make your customer feel unsatisfied so they never do business again.

The customer satisfaction is one of the important parts in developing the brand loyalty. The impact of the brand reputation lies on the responses that the customers make. Each potential customer has the power to be company’s best advertiser or the customer’s who went with frustrations.  Make your unhappy customers experience the most pleasant outcome possible.

Receive an immediate resolution to a problem professionally and quickly to satisfy an unhappy customer and have a sense of ownership between the customers.

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