What Needs to Happen before the Launch

I know you’re excited to flip the “coming soon” page to the live site. Your mouse is hovering over that publish button. WAIT! Before you go live there are a few things you need to happen.

These are things like:

  • Stellar Internet services
  • Testing usability
  • Content & social media strategy

You don’t want to ruin your attempt at building an online presence by starting off lackluster. It’s hard to re-establish the brand if the first impression is negative. Therefore, you need to satisfy those needs.

What Needs to Happen before the Launch

How to Use Local SEO to Attract New Consumers in Your Area

Did you know that four out of every five consumers use search engines to conduct local searches? That’s why it is vital for local brands to increase their visibility online so that they can bring more local traffic to their business. If you want to boost visibility on the search engines, you will need to improve your local SEO.

Though similar to regular SEO, local search engine optimization requires specific, targeted techniques that aim to help you appear in more local search results. Below, we will provide four simple ways that you can improve your local SEO to bring more local traffic to your business:

1. Claim your company’s local online directories

If you want to show up in local searches, then your business needs to be visible on all the relevant online directories. To get started, make sure that your business is listed correctly and consistently on major business directories like Yelp as well as regional directories that feature local business listings, like the Chamber of Commerce or the local newspaper.

How to Use Local SEO to Attract New Consumers in Your Area

Frame-of-Mind Email Marketing Formulas To Fuel Conversion Rates

Is your email communication “intimate enough?”

In other words, do you put yourself in your audiences’ shoes and dig in deep to figure out the actual frame-of-mind of your target audience before writing your email copies?

If yes, good for you. Why? Because your emails opt-in rates could climb.

If your answer is no, be sure, your emails would get buried alive under the mountains of other emails that tend to litter the audiences’ inboxes these days.

Like it or not, emails are the heart of eCommerce these days. And, marketers should make sure that websites get the best click through rates through emails than tweets or other social media. According to Mario Veloso’s book “Web Copy That Sells,” websites make 90% sales through emails. So, it’s really important for them to be intimate, immediate and in-the-face.

Long story short: If you want to fuel conversion rates of your website, make sure you tap into the users’ frame-of-mind before writing a single line of your email copy.

Putting yourself in recipient’s shoes will help you craft an email copy that perfectly resonates with the target audience.

Frame-of-Mind Email Marketing Formulas To Fuel Conversion Rates

The Benefits of Open Source CMS Software [Infographic]

Open source software powers some of the most powerful content management systems used by everyone from governments to e-commerce businesses. It has come a long way from being something that people tinkered with.

Joomla, Drupal, and WordPress all use open source software to power their frameworks and provide millions of users with easy-to-use content management systems for little to no cost. These content management systems prove that it’s possible to go open source with software and provide security, stability, and support at a level that matches, even beats, the closed source software providers.

Once upon a time, creating websites required coding experience and extensive knowledge of JavaScript, HTML, and CSS to get the results you wanted. The implementation of open source software for content management systems changed all of that.

Why Your Business Needs to Start Using Video

Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites.

They surely didn’t know it then, but this was an early indication of a game changing evolution in the way companies connected with their audience.

Around the same time, a fledgling online company called Google was starting to find it’s footing and take control of the search engine market. As more and more users regularly used the internet, they began to depend on search engines to help them find answers to their questions.

This is why today we so often “Google it” when we have a problem that we are trying to solve.  Those searches usually bring us to just the right blog post that was designed to appeal to someone like us.

Youtube Views

Work Email Trends After Hours

When it comes to work-related emails, most everyone would agree that less is more.  The sad reality is that Americans are dealing with more work related email, both in the office and out of the office. This according to new survey data from email marketing service provider Reachmail.

They surveyed 1,000 Americans who use email regularly for work to find just how much work-related email Americans area dealing with on a daily basis.  The results may surprise you. They found that 54% of surveyed Americans are dealing with more email at work then they were three years ago.  This is somewhat surprising with the wide array of project management and messaging tools like Slack that were designed to help reduce our dependence on email.

Let’s dive a little bit deeper into the results from the survey.

How Will High-Level Writing Skills Help in Marketing

Have you ever thought about why many well-known companies succeed? Is the hard work of specialists, thousands of dollars invested, and a lot of luck, things that define the future of a company? The answer to this question is not that far-fetched. Actually, a good advertisement well-executed can make any business successful. You only need to know what can present you in a good light before your targeted audience.

Many prominent companies still use written ads in newspapers, magazines, and the internet. But it is very important to provide high-quality and well-written advertisements. A good text or slogan will always remain in the minds of consumers and convince them to make a purchase. A competent writer always knows how to skillfully and creatively portray the traits of a company.

How Will High-Level Writing Skills Help in Marketing

5 Best Vlogging Tips for Youtube Vloggers

Nowadays, we have seen a lot of people doing their own vlogs and everyone has their own reason why. The reason why you are here, is simply because you want to know the things to consider, like the best camera to use when vlogging.

Whatever your reason is, you are in the right place to see the best tips on being a Youtube vlogger, either you are a starter or have already done this in the past. These tips should help you out regardless of the number of fans you have, or whatever topic you choose.

5 Best Vlogging Tips for Youtube Vloggers

How to Improve Your Online Presence

Search engine algorithms are changing constantly, upsetting long held notions of marketers every now and then – and keeping them on tenterhooks. What worked last year may not work now. You need to constantly tweak your strategy to make sure you are visible online and influencing consumer decisions without indulging in what search engines term ‘black hat’ tactics.

So how will you do that? Let’s break it down:

How to Improve Your Online Presence

Beyond Keywords: Relationship Building to Boost Your SEO

Did you know that Google’s search engine algorithm is made up of over 200 ranking factors?

No, that’s not a typo.

You may be saying to yourself, “Crikey! With over 200 ranking factors in the game of SEO, how does one craft a strategic game plan? Where do I even begin?!

We know it can be overwhelming, but not to worry because we’ve identified specific ranking factors to focus on to help you gain the advantage over your competition. Content and links are two of the most important factors to focus on because they serve as the strongest signals of how authoritative your site appears to search engines.

With the content on your website, you demonstrate to search engines that you’re an expert on a topic. Think: you’re the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible.

Beyond Keywords: Relationship Building to Boost Your SEO

Use Analytics to Drive Lead Generation

If you’re a business, you want more leads, right? And you’re almost certainly using your website to try and generate more leads, right?

(If not – you really should be…)

So how can you utilise the free Google Analytics data that is so readily available, for driving more and more leads to your business through your website?

Read on for an outline of some of the easiest – yet most overlooked – things you can be doing to get more value from your online presence, through the use of Google Analytics.

{If you don’t use AdWords to promote your site, you can probably skip the next section – though it’s quite short and contains some useful info anyway!}

Use Analytics to Drive Lead Generation

6 Social Media Behaviors to Avoid In 2017

With a plethora of social media platforms existing today, the challenge for marketers and business owners to bring their business closer to their target customers has also waned in the past years. However, while numerous companies have already had their own success stories on using social media, many others have also suffered from unfortunate defeats while using the same platform. And a primary reason for that is due to the lack of basic knowledge about the proper social media etiquette.

The need to understand the proper social media behaviors cannot be stressed enough especially now that more and more customers are more vigilant when it comes to companies using the said platform as a marketing tool.

Making the most of your social media campaign not only involves a well-planned engagement tactics but also having a clear outline of social media etiquette standards that everyone involves in the campaign should fully understand. To know more about the basic social media behaviors that you need to know this 2017, check out the infographic below from CJG Digital Marketing.