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Understanding Behavioral Economics and its Correlation to Digital Marketing

What would make a social media user share content with his family and friends? What would entice him to click an external link? What type of content would be convincing enough to convert a “like” to an eventual sale? These are some of the questions that constantly bug digital marketers. Digital marketing, a subcategory of marketing, uses digital platforms such as Short Message Service (SMS), electronic billboards, social media, and apps to promote and sell products. In creating effective digital marketing strategies, it’s imperative to understand consumer buying behaviour.

“The brain is the organ of economic decisions. With behavioral economics, we want to use facts and constructs to reveal the limitations on computation, willpower, and self-interest,” says Dr. Colin Camerer, an experimental economist at the California Institute of Technology. Behavioral economics, or the “economics from the inside” of the mind, can be a useful tool for digital marketers.

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics.

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10 Do’s And Don’ts Of Conducting Employee Background Checks For Marketing Professionals

As a marketing professional, your business relies on influencing consumer behavior and providing high-level guidance to your clients. To maintain credibility, it’s imperative that you hire dedicated, honest employees with the right skills and credentials.

Employee background checks are vital for verifying important information about prospective team members and for maximizing your chances of success. Nearly 7 in 10 organizations consider the process so fundamental that they conduct criminal background checks on all their job candidates.

As you begin background screenings on employees and prospective employees for your marketing company, consider these 10 do’s and don’ts.

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3 Proven Ways to Make Online Payments Easier for Your Customers

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s more interesting to us than any other: Payments.

If your checkout is a friction-free delight, your customers will glide through the process. However, if your checkout is a convoluted mess, they’ll leave and never return.

In this blog, I’m going to look at three ways you can streamline your online payments and make your checkout process a nicer experience.

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5 Marketing Tips for Women to Succeed in Business

To get success in business, one must follow some tips or strategies that will help as a ladder to rise in the field of business. The same is for women; they need to apply some tips and marketing strategies that will lead them to achieve the eCommerce platform for their business. So let us discuss some of the important tips:

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