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What Subscription Box Shoppers Want and Don’t Want [Infographic]

Consumers have a crazy selection of subscription box services to choose from these days. Subscription boxes have grown at breakneck speeds over the past five years. What started as a small, niche market now covers everything imaginable. Consumers are often quick to sign up for subscription box services but are often quick to leave as well. The average length a consumer keeps a subscription service is only 125 days just over 4 months.  It’s challenging for businesses to try and retain customers after they’ve subscribed.

Shorr Packaging recently surveyed 500 subscription box consumers in the U.S. to learn more about what they like about subscription boxes and also why they unsubscribe. They found subscription box subscribers are mostly young, female, educated and single.  To learn more about the results of their survey, check out the infographic below. Read more

Excellent Content Marketing Examples That Have Worked for the Manufacturing Industry

Creating a successful content marketing campaign is not easy. But I’m not going to talk about how to do it. There are countless guides, tips and tricks online that will tell you exactly how to create a content that will reach your marketing goals. What I do want to turn your attention to is content marketing in manufacturing.

The manufacturing industry is a financial giant that has a lot of untapped potential for marketing. Even though the global financial situation leaves the sector looking weak, the outlooks show growth in this sector. Just until the end of this year manufacturing industry is expected to grow by 2.8%. That adds up to a considerable amount of money.

With the growth of content marketing, it’s important that companies in this industry have the right tools to use it in their favour. One of the problems manufacturers might have is breaking out of the B2C marketing mindset as B2B marketing is often much more powerful in manufacturing.

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Key Challenges in Content Marketing

Content Marketing is very popular these days, and many marketers are using it for their brands. However, there’s a lot of competition out there, and this is just one of the reasons content marketing is becoming very challenging.

This article will talk about the key challenges in content marketing.

Keeping high quality

When we start our ‘content marketing career’ we all feel very creative and capable of ruling the world with our ideas. Alas, time and pieces of content pass, and we start running out of ideas; writing engaging content becomes harder and harder, especially if you’re working in an agency environment and not an expert within your client’s fields.

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