Is your email communication “intimate enough?”
In other words, do you put yourself in your audiences’ shoes and dig in deep to figure out the actual frame-of-mind of your target audience before writing your email copies?
If yes, good for you. Why? Because your emails opt-in rates could climb.
If your answer is no, be sure, your emails would get buried alive under the mountains of other emails that tend to litter the audiences’ inboxes these days.
Like it or not, emails are the heart of eCommerce these days. And, marketers should make sure that websites get the best click through rates through emails than tweets or other social media. According to Mario Veloso’s book “Web Copy That Sells,” websites make 90% sales through emails. So, it’s really important for them to be intimate, immediate and in-the-face.
Long story short: If you want to fuel conversion rates of your website, make sure you tap into the users’ frame-of-mind before writing a single line of your email copy.
Putting yourself in recipient’s shoes will help you craft an email copy that perfectly resonates with the target audience.