How to Start Your SMS Marketing Campaign

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics:

It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.

If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.

How to Start Your SMS Marketing Campaign

Why Is It That Some Businesses Are Successful At Online Sales While Others Fail?

Got an online business? Excellent. But why are some of us succeeding while the rest are failing when it comes to sales? In this article, we explore the key traps you need to avoid if you want your business to grow online.

Many of us are sold the dream that opening an online store is the easiest, most affordable way to make money online. It’s simple enough to get started, and as long as you’ve got a product everyone wants, you’re going to make a fortune, right?

Unfortunately, as with any type of business, there are pitfalls that are all too easy to fall into. To make sure you’re not just another statistic, let’s take a look at the common reasons why some businesses succeed at selling online – and others fail.

Why Is It That Some Businesses Are Successful At Online Sales While Others Fail?

5 Signs You’re Using Marketing Automation Too Much

There’s no doubt that marketing automation has been a cost-effective business strategy. A Nucleus Research study showed that marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2%. When it comes to email marketing, automated emails can reach up to 119% higher click rate than regular email blasts. This statistic is consistent with another study by Jupiter Research showing that relevant emails drive 18 times more revenue than broadcast emails.

All these numbers can give enough reasons for you to dedicate a portion of your budget to marketing automation, particularly on email. However, like any other things, too much of a good thing can bring you more harm than benefit. Marketing automation must be done with caution to avoid abuse.

The big question here: How will you know when it’s too much? I’ve listed down some key points to help you determine if you are on the verge of abusing marketing automation.

5 Signs You’re Using Marketing Automation Too Much

Crisis Management Tips for Small Business Owners

It is not easy to deal with hard times or crises. In this article, we are going to reflect on some great strategies that will help you to lead your organization out of critical situations. Many small business owners complain that during critical situations, their businesses stop bringing enough revenues.

Crises can make certain methods, rules and routines you have known all these years to stop working. If you are losing your business or about to lose your hard-earned small business, then you should read this article to the end.

There are many circumstances that can wreak havoc on your small business such as injury or serious ailments, theft, divorce, loss of a major customer or a natural disaster etc. Critical business situations can lead to financial distress. We will share secrets that can help you to manage crises before it grounds your business. The crisis management tips below can enable you to manage a critical business situation.

Crisis Management Tips for Small Business Owners

7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

Are you an exhausted marketer who is fed up of unsuccessful strategies despite trying out everything? It happens … and in the world of SEO, it happens a LOT! Marketers and companies plan SEO campaigns with so much in their mind yet most of the times the results are nothing but zero. This is on account of the fact that there are one or more errors in different factors that make up a successful SEO campaign.

In some cases it can be a misunderstanding of customers’ trends, in others it can be false assumptions or too high expectations, while in a few there may be even more. Budget is another reason behind failure or the low output of SEO campaigns.

7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

Phone Calls and Conversions: How To Make The Most Out Of Your Phone Calls

Despite us doing business in the era of Web 2.0, with over 2 billion people active on social media platforms and marketing budgets shifting drastically towards online platforms, telephones continue to be of utmost importance. If you don’t believe us, check out these interesting facts that are sure to get you rethinking your actions the next time your business phone rings:

  • 25% customers give up on a company because they’ve been kept on hold for a long time
  • 66% customers switch to the competition due to poor customer service
  • More than 85% customers are willing to pay as much as 25% more for good customer experience
  • Over 50% mobile searchers confirm they call a business following a mobile search ad
  • 65% customers prefer to contact a business via phone

Have we got your attention now? Good.

To prompt you to rethink your marketing strategies and centering them on phone calls, here are some important tips on how to make the most of your phone calls to increase conversions.

Phone Calls and Conversions: How To Make The Most Out Of Your Phone Calls

5 Low-Budget Marketing Strategies Every Startup Can Afford

The competition among small businesses is high. So when opening a new business, you’ll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes.

Honestly, no matter how outstanding the product of a particular business is, without getting it into the view of the target customer, the organization will hardly make any profit. Marketing is a core part of any business operation. It can make the difference between a thriving business and a struggling one.

There are various forms of marketing available to businesses today. With the advent and advances in technology, the forms of marketing have also evolved over the years. Thus, identifying some of the best forms of marketing that suit your business is important for success.

The following are five cost efficient marketing strategies that can help small businesses increase sales and generate referrals, ultimately helping you build your cash flow, while spending very little.

5 Low-Budget Marketing Strategies Every Startup Can Afford

3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy

Over the past many years mobile and web applications usage has skyrocketed. People these days are using their smartphones and tablets to browse the internet and do other things by only using these devices. Moreover, technology in mobile is growing more sophisticated and functional with no sign of letting it go.

According to the recent research by Deloitte, it was found that Americans check their smartphones up to 8 billion times in a day. Before Apple introduced the world to iPhone many people used personal computers for browsing the internet and doing some digital interactions. Therefore, the demand for mobile and web applications has risen to a peak in these years.

In this blog, we will discuss three ways mobile and web apps are essential components for an omnichannel marketing strategy.

3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy

8 Dreadful Blogging Habits You’ve Probably Been Following

Blogging has never been easy. You need to generate loads of content, you need to find the ideas that will reach your audience, you need to find visuals that will support your message and make a post more interesting to read. You need to work on the technical aspects of your blog, you need to improve your marketing, you need to participate in all conferences and meeting. You need to do so many things, that an average person cannot handle. You change your lifestyle to keep up with all of these tasks, and you do not even notice how many dreadful habits you get.

Although now you may not even notice the negative effects, in a couple of years or even months, you will see that your immunity system gets weaker, you lose your creativity and inspiration, your health is affected, and you no longer want to devote your life to blogging or any other career. You just want to have a rest and restore the energy you’ve lost while being a blogger.

8 Dreadful Blogging Habits You’ve Probably Been Following

How to Set Up a Social Media Strategy that is Aligned with Business Objectives

Social media networks are one of your best avenues for promoting your brand globally. With over 2.7 billion users nationwide, there is very little doubt that social media offers tremendous potential and has a real impact on the business’ bottom line.

However, with a multitude of social media platforms now available, it’s relatively easy to get confused or unsure on how to develop a social media strategy that carefully considers a hyperconnected society like the one we see today.

So before you roll up your sleeves and jump right in, a social media strategy that is aligned with your overall business objectives is highly recommended to avoid disappointment and failure. In this infographic, EMedia Creative gives us the tips to follow when setting up your own social media strategy that is sure to succeed and meet with your business’ objectives.

Six Easy Ways to Get Backlinks in 2017

Backlinks refer to the link that a blogger gets when a website is linked to another web page. Therefore, the more a page gets links, the more it gets a higher rank on the major search engines such as Google and others.

Six Easy Ways to Get Backlinks in 2017