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Want to Prospect More Effectively? Check this Infographic

Sales play a crucial role in bringing in cash flow into the business. A business cannot sustain its daily operation without it, and without it, a business would eventually fail.

Prospecting, which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision, is one of the most important and initial steps. This step is pivotal in closing deals. As such, it must be executed on time and properly to ensure its success. According to statistics, the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.

Improve your prospective process so you can find leads that you can engage with and convert them into customers more efficiently with this infographic by Business Coaches Sydney. Read more

Jon Wuebben Says the Future of Marketing is Now

Quite honestly, I don’t read and review a lot of marketing books these days. They tend to say the same thing over and over. But when Jon Wuebben, author of not one but two books on content marketing, asked me to review his new book Future Marketing: Winning in the Prosumer Age, something told me to read it.

Future Marketing

Rather than covering the same tired digital marketing topics, Wuebben, a fan of futurist authors like Dr. Ray Kurzweil and Alvin Toffler, applies their theories about the future to marketing. It turns out, they all saw it coming. The technology. The social networks. The sharing of information. It’s fascinating to line up their predictions to marketing, even if they weren’t specifically aimed at marketing. Read more

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site

Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.

Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.

1. Earn visitors’ trust

Your visitors want evidence of credibility. Adding the following to your site should do the trick –

  • Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
  • SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
  • Mention the relevant press coverage, awards and certifications you have received.
  • Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
Image via: Acquisio Read more

Great PR is All About Action

It’s possible to have a perfectly passable PR campaign that does nothing more than talk a good game. It is how many businesses operate in the beginning and for others talk may be the entirety of their plan. But for those who truly want to build lasting customer relationships, great PR will be all about concrete action.

Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes.

Great PR is All About Action Read more