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How Mobile Applications Can Help Small Businesses Exploit Digital Marketing & Grow Exponentially

Every marketer understands that mobile apps are a smart choice for businesses because it makes consumer engagement easier and helps in retaining the customers.

Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base. Some of the general facts about mobile apps are as follows:

  • 85% of customers prefer mobile app over mobile website
  • 50% of e-commerce transactions occur on smartphones
  • Apps are key enablers in driving brand recognition

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4 Mobile App Marketing Mistakes That You Should Avoid

In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones.

As of June 2016, there were approximately 2.2 million applications to choose from on Google Play Store, whereas the Apple App Store had 2 million apps. With the constant increase in the number of mobile apps, it is important to have a mobile app marketing plan in place as it will be essential to the success of your app.

The right mobile app marketing strategy can put you ahead of your competition and ensures that users return to your app. However, marketers often make some of the common mistakes while promoting their apps that lead to disappointing results and waste of budget. 

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9 Steps to Achieving an Amazing Mobile User Experience & Avoiding SEO Demotion

In 2015 the Google mobilegeddon was a hot topic for SEOs who were positive that Google’s changing mobile ranking algorithm would see major demotions for unprepared websites. Despite the initial update going out in April 2015, the fun is still not over; we saw a new Google mobile friendly update in 2016, and we’re constantly learning more about Google’s plans for mobile search. Most importantly, Google is planning to make the mobile index its primary index, and has already been testing mobile-first search, which means websites need to be fully optimised in order to avoid SEO demotion when the mobile-first index is properly rolled out. You need to provide awesome mobile UX if you’re to compete in light of Google’s latest updates.

So what is mobile UX and how can you make it awesome? When it comes to mobile, users want to browse quickly, complete tasks with as few steps as possible, and consume content easily on small screens. To ensure you’re providing an amazing experience on mobile, we’ve outlined the best practices and essentials of mobile optimisation below.

Step 1: Check your website with Google’s Mobile-Friendly Test

Rather than simply guessing as to whether your site is mobile-friendly, start by taking Google’s Mobile-Friendly Test which analyses any inputted URL and tells you whether or not its mobile-friendly, whilst providing a preview of how the page looks on a mobile screen. If the page isn’t mobile friendly, it will tell you exactly which issues need work, for example the text being too small or clickable elements being too close together. You then have a list of actionable issues to work on to improve your mobile UX.

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7 Almost-Effortless Ways to Engage with Mobile Marketing Automation

There are a lot of great ways to boost your mobile marketing, but if you’re short on time or personnel – or if you just want to work smarter, not harder – the very best thing you can do is learn a little more about mobile marketing automation. Not only does MMA software free you up to do some super important tasks only you can do, it also gives you more ways to engage with and learn from your audience. Sounds pretty win-win, right? Here are 7 ways you can make mobile marketing automation work for you.

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