A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.
Push notifications are similar to text messages in the content format and delivery method but instead of an outside sender, push notifications are sent, or “pushed,” from a mobile application installed on the device. These notifications should be treated as an extension of the mobile application itself and should offer unique value that can only be expanded upon during the in-app experience. In today’s mobile-first environment the attention span for apps continues to be squeezed, which is why your app must deliver exceptional value to your users.
Depending on your industry, the users of your mobile app might be more receptive to some mobile marketing techniques over others. While the increases in retention rate and engagement from push notifications have been industry agnostic, you will want to understand what you can expect from your industry’s users.
Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mobile search. There are five times as many mobile phones in the world as personal computers and almost everyone carries a smartphone.
Making the most out of mobile advertising is a must for all types of businesses because it is more manageable and budget-friendly compared to traditional marketing avenues. Particularly, small and medium-sized businesses can make the most of mobile ads by using them to increase their online presence and boost customer interaction especially on social networking sites. It can also bridge the gap between business owners and mobile phone-based potential customers by boosting SMS-based customer service software and communication if they are employing one.
We can keep on discussing the advantages of mobile advertisements, and you, in turn, can incorporate these benefits into your trade. However, the real question we need to focus on first is this:
Is your business currently equipped for mobile ads and how prepared will it be in the coming years?
There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics:
- Over 4 billion people around the globe still use their phones to text.
- More than 6 trillion text messages are sent annually.
- More than 9 out 10 smartphone users still send texts.
- Nearly 100% of all devices on the market are SMS-enabled.
- Texts are read within 3 minutes of delivery 90% of the time.
It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.
If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.
Over the past many years mobile and web applications usage has skyrocketed. People these days are using their smartphones and tablets to browse the internet and do other things by only using these devices. Moreover, technology in mobile is growing more sophisticated and functional with no sign of letting it go.
According to the recent research by Deloitte, it was found that Americans check their smartphones up to 8 billion times in a day. Before Apple introduced the world to iPhone many people used personal computers for browsing the internet and doing some digital interactions. Therefore, the demand for mobile and web applications has risen to a peak in these years.
In this blog, we will discuss three ways mobile and web apps are essential components for an omnichannel marketing strategy.
Every marketer understands that mobile apps are a smart choice for businesses because it makes consumer engagement easier and helps in retaining the customers.
Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base. Some of the general facts about mobile apps are as follows:
- 85% of customers prefer mobile app over mobile website
- 50% of e-commerce transactions occur on smartphones
- Apps are key enablers in driving brand recognition
In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones.
As of June 2016, there were approximately 2.2 million applications to choose from on Google Play Store, whereas the Apple App Store had 2 million apps. With the constant increase in the number of mobile apps, it is important to have a mobile app marketing plan in place as it will be essential to the success of your app.
The right mobile app marketing strategy can put you ahead of your competition and ensures that users return to your app. However, marketers often make some of the common mistakes while promoting their apps that lead to disappointing results and waste of budget.
Email marketing is dead, it has been dead for at least the last couple years, and its funeral is no secret.
So what’s the replacement? Digital Marketing can’t be dead with emails, right? Well that’s where SMS Marketing made its appearance.
SMS Marketing actually came into existence quite some time back, but was being dominated by emails. Only when emails started to fade away could the true colors and sky-high potential of SMS Marketing be recognized.
In 2015 the Google mobilegeddon was a hot topic for SEOs who were positive that Google’s changing mobile ranking algorithm would see major demotions for unprepared websites. Despite the initial update going out in April 2015, the fun is still not over; we saw a new Google mobile friendly update in 2016, and we’re constantly learning more about Google’s plans for mobile search. Most importantly, Google is planning to make the mobile index its primary index, and has already been testing mobile-first search, which means websites need to be fully optimised in order to avoid SEO demotion when the mobile-first index is properly rolled out. You need to provide awesome mobile UX if you’re to compete in light of Google’s latest updates.
So what is mobile UX and how can you make it awesome? When it comes to mobile, users want to browse quickly, complete tasks with as few steps as possible, and consume content easily on small screens. To ensure you’re providing an amazing experience on mobile, we’ve outlined the best practices and essentials of mobile optimisation below.
Step 1: Check your website with Google’s Mobile-Friendly Test
Rather than simply guessing as to whether your site is mobile-friendly, start by taking Google’s Mobile-Friendly Test which analyses any inputted URL and tells you whether or not its mobile-friendly, whilst providing a preview of how the page looks on a mobile screen. If the page isn’t mobile friendly, it will tell you exactly which issues need work, for example the text being too small or clickable elements being too close together. You then have a list of actionable issues to work on to improve your mobile UX.