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How Prepared Is Your Business for Mobile Ads?

Making the most out of mobile advertising is a must for all types of businesses because it is more manageable and budget-friendly compared to traditional marketing avenues. Particularly, small and medium-sized businesses can make the most of mobile ads by using them to increase their online presence and boost customer interaction especially on social networking sites. It can also bridge the gap between business owners and mobile phone-based potential customers by boosting SMS-based customer service software and communication if they are employing one.

We can keep on discussing the advantages of mobile advertisements, and you, in turn, can incorporate these benefits into your trade. However, the real question we need to focus on first is this:

Is your business currently equipped for mobile ads and how prepared will it be in the coming years?

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How to Start Your SMS Marketing Campaign

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics:

It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.

If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.

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3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy

Over the past many years mobile and web applications usage has skyrocketed. People these days are using their smartphones and tablets to browse the internet and do other things by only using these devices. Moreover, technology in mobile is growing more sophisticated and functional with no sign of letting it go.

According to the recent research by Deloitte, it was found that Americans check their smartphones up to 8 billion times in a day. Before Apple introduced the world to iPhone many people used personal computers for browsing the internet and doing some digital interactions. Therefore, the demand for mobile and web applications has risen to a peak in these years.

In this blog, we will discuss three ways mobile and web apps are essential components for an omnichannel marketing strategy.

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How Mobile Applications Can Help Small Businesses Exploit Digital Marketing & Grow Exponentially

Every marketer understands that mobile apps are a smart choice for businesses because it makes consumer engagement easier and helps in retaining the customers.

Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base. Some of the general facts about mobile apps are as follows:

  • 85% of customers prefer mobile app over mobile website
  • 50% of e-commerce transactions occur on smartphones
  • Apps are key enablers in driving brand recognition

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