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How to Start Your SMS Marketing Campaign

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics:

It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.

If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.

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3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy

Over the past many years mobile and web applications usage has skyrocketed. People these days are using their smartphones and tablets to browse the internet and do other things by only using these devices. Moreover, technology in mobile is growing more sophisticated and functional with no sign of letting it go.

According to the recent research by Deloitte, it was found that Americans check their smartphones up to 8 billion times in a day. Before Apple introduced the world to iPhone many people used personal computers for browsing the internet and doing some digital interactions. Therefore, the demand for mobile and web applications has risen to a peak in these years.

In this blog, we will discuss three ways mobile and web apps are essential components for an omnichannel marketing strategy.

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How Mobile Applications Can Help Small Businesses Exploit Digital Marketing & Grow Exponentially

Every marketer understands that mobile apps are a smart choice for businesses because it makes consumer engagement easier and helps in retaining the customers.

Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base. Some of the general facts about mobile apps are as follows:

  • 85% of customers prefer mobile app over mobile website
  • 50% of e-commerce transactions occur on smartphones
  • Apps are key enablers in driving brand recognition

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4 Mobile App Marketing Mistakes That You Should Avoid

In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones.

As of June 2016, there were approximately 2.2 million applications to choose from on Google Play Store, whereas the Apple App Store had 2 million apps. With the constant increase in the number of mobile apps, it is important to have a mobile app marketing plan in place as it will be essential to the success of your app.

The right mobile app marketing strategy can put you ahead of your competition and ensures that users return to your app. However, marketers often make some of the common mistakes while promoting their apps that lead to disappointing results and waste of budget. 

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