Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mobile search. There are five times as many mobile phones in the world as personal computers and almost everyone carries a smartphone.
Making the most out of mobile advertising is a must for all types of businesses because it is more manageable and budget-friendly compared to traditional marketing avenues. Particularly, small and medium-sized businesses can make the most of mobile ads by using them to increase their online presence and boost customer interaction especially on social networking sites. It can also bridge the gap between business owners and mobile phone-based potential customers by boosting SMS-based customer service software and communication if they are employing one.
We can keep on discussing the advantages of mobile advertisements, and you, in turn, can incorporate these benefits into your trade. However, the real question we need to focus on first is this:
Is your business currently equipped for mobile ads and how prepared will it be in the coming years?
There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics:
- Over 4 billion people around the globe still use their phones to text.
- More than 6 trillion text messages are sent annually.
- More than 9 out 10 smartphone users still send texts.
- Nearly 100% of all devices on the market are SMS-enabled.
- Texts are read within 3 minutes of delivery 90% of the time.
It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.
If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.
Over the past many years mobile and web applications usage has skyrocketed. People these days are using their smartphones and tablets to browse the internet and do other things by only using these devices. Moreover, technology in mobile is growing more sophisticated and functional with no sign of letting it go.
According to the recent research by Deloitte, it was found that Americans check their smartphones up to 8 billion times in a day. Before Apple introduced the world to iPhone many people used personal computers for browsing the internet and doing some digital interactions. Therefore, the demand for mobile and web applications has risen to a peak in these years.
In this blog, we will discuss three ways mobile and web apps are essential components for an omnichannel marketing strategy.
Every marketer understands that mobile apps are a smart choice for businesses because it makes consumer engagement easier and helps in retaining the customers.
Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base. Some of the general facts about mobile apps are as follows:
- 85% of customers prefer mobile app over mobile website
- 50% of e-commerce transactions occur on smartphones
- Apps are key enablers in driving brand recognition
In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones.
As of June 2016, there were approximately 2.2 million applications to choose from on Google Play Store, whereas the Apple App Store had 2 million apps. With the constant increase in the number of mobile apps, it is important to have a mobile app marketing plan in place as it will be essential to the success of your app.
The right mobile app marketing strategy can put you ahead of your competition and ensures that users return to your app. However, marketers often make some of the common mistakes while promoting their apps that lead to disappointing results and waste of budget.
In 2015 the Google mobilegeddon was a hot topic for SEOs who were positive that Google’s changing mobile ranking algorithm would see major demotions for unprepared websites. Despite the initial update going out in April 2015, the fun is still not over; we saw a new Google mobile friendly update in 2016, and we’re constantly learning more about Google’s plans for mobile search. Most importantly, Google is planning to make the mobile index its primary index, and has already been testing mobile-first search, which means websites need to be fully optimised in order to avoid SEO demotion when the mobile-first index is properly rolled out. You need to provide awesome mobile UX if you’re to compete in light of Google’s latest updates.
So what is mobile UX and how can you make it awesome? When it comes to mobile, users want to browse quickly, complete tasks with as few steps as possible, and consume content easily on small screens. To ensure you’re providing an amazing experience on mobile, we’ve outlined the best practices and essentials of mobile optimisation below.
Step 1: Check your website with Google’s Mobile-Friendly Test
Rather than simply guessing as to whether your site is mobile-friendly, start by taking Google’s Mobile-Friendly Test which analyses any inputted URL and tells you whether or not its mobile-friendly, whilst providing a preview of how the page looks on a mobile screen. If the page isn’t mobile friendly, it will tell you exactly which issues need work, for example the text being too small or clickable elements being too close together. You then have a list of actionable issues to work on to improve your mobile UX.
There are a lot of great ways to boost your mobile marketing, but if you’re short on time or personnel – or if you just want to work smarter, not harder – the very best thing you can do is learn a little more about mobile marketing automation. Not only does MMA software free you up to do some super important tasks only you can do, it also gives you more ways to engage with and learn from your audience. Sounds pretty win-win, right? Here are 7 ways you can make mobile marketing automation work for you.
Why opt-in for SMS marketing you ask? We say, “why not?” With text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better customer engagement and schedule them when it’s convenient for you! SMS is quick, affordable, and easy-to-use.
Here are the top 5 reasons your business needs SMS marketing:
- Text messages have a 98% open rate, while email only has a 20% open rate
- 80% of people are already using texting for business
- 75% of people prefer to have offers sent via SMS
- 77% of consumers with texting capabilities between the ages of 18-34 are likely to have a positive perception of a company that offers text capability
- 70% of employees think their organization should use text messaging to communicate with employees
For marketers, nothing is more important than staying competitive and for this, they need to fine tune their mobile marketing strategies from time to time. A recent study by Forrester Research unveiled some surprising truths in this respect. As per the report, marketers all over the globe are using mobile marketing techniques in a way that is having a depreciating effect on the user experience of the mobile users.
There are a lot of techniques and technologies are at the disposal of the marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there has been a plethora of technologies that marketers can put to use to target their audience. But the real problem lies elsewhere. It is the lack of understanding of these technologies and how they can be used to boost the user experience.
Having understood this, we are going to introduce here 10 awesome tips for an effective mobile marketing strategy.
Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights. Further, the same publication reports that consumers spend more time on their mobile devices than they do on a desktop computer.
Here’s a look at the basics of mobile marketing and why more small business owners have incorporated it into their strategy.