Push notifications are similar to text messages in the content format and delivery method but instead of an outside sender, push notifications are sent, or “pushed,” from a mobile application installed on the device. These notifications should be treated as an extension of the mobile application itself and should offer unique value that can only be expanded upon during the in-app experience. In today’s mobile-first environment the attention span for apps continues to be squeezed, which is why your app must deliver exceptional value to your users.
Depending on your industry, the users of your mobile app might be more receptive to some mobile marketing techniques over others. While the increases in retention rate and engagement from push notifications have been industry agnostic, you will want to understand what you can expect from your industry’s users.