LinkedIn is an online business networking platform with over 175 million users. It has a more formal tone compared to other social media channels and is used to showcase your professional skills. But in order to maximize the benefits that LinkedIn has to offer, there are several common mistakes it’s best to avoid.
This post was originally published on AllBusiness.com
In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same:
- Bars on windows
- Bright colors
- Maybe a sombrero or sarape hanging on the wall
- Decor is background noise because you’re there for the food
If you’re a business owner, you’ve undoubtedly made customer service a major priority. You’ve figured out a way to make a customer’s time in your store or office simple and carefree. For customers that walk in through your front door, you’ve got their experience covered. But what about the customer experience you offer online, for those who enter your business through its digital front door?
Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mobile search. There are five times as many mobile phones in the world as personal computers and almost everyone carries a smartphone.
In 2011, Apple introduced Siri through the launch of their brand new product iPhone 4. Siri is an intelligent digital assistant that is live and available on Apple’s operating systems (iOS, macOS, watchOS, and tvOS). Since 2011, several dominant brands such as Google, Microsoft, and Amazon have also started working on the newest technology, which will probably change the way marketing works forever.
These smart personal assistants are becoming even smarter, as most of them possess some form of AI intelligence. Their job is to optimize the user experience by being able to recognize, understand, and respond to different requests and tasks.
According to some studies published in 2014, Google has discovered that 41% of adults and 55% of teenagers in the US tend to consistently use the voice search features more than just once each day.
I of all people understand that small businesses have small budgets, and that every expense should be scrutinized. I am the queen of DIY, in an effort to save a few bucks.
But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.
Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.
The last thing you want to do is turn off the very people you want as your customers.
As you build your marketing budget for 2018, let me give you a few arguments for hiring a professional content writer.
Social media consultants serve as the face and voice of the business in social networks. They run social media campaigns, improve engagement and loyalty with social media posts, and ultimately try to drive sales from social platforms.
Demand for social media specialists has grown tremendously in recent years. CNN has even ranked social media manager as one of the best jobs in America and predicted a 9 percent job growth over the next 10 years.
With thousands of companies hiring for social media related positions, you might be wondering whether it’s time to launch your own consulting firm. In this article, we’ll break down how you can start your social media consulting business in 6 steps.
SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of SEO can be gauged by the fact that 70% of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75% of the users never go further than the first page of the search results.
Therefore, as an e-commerce entrepreneur or a small business owner, you must be aware of the prowess of SEO for your business’s visibility and subsequent revenue generation.
However, despite implementing SEO on your website, if you are not generating the expected results and your website has not made it to the coveted front page of Google search results, a number of reasons can be attributed to this.
At the moment almost nobody takes a photograph without seeing it published on Facebook; many are those who, whenever they go somewhere worthy of note, register their presence electronically through a check-in. The enthusiasts of sharing give good days, good afternoons and even good nights via Twitter to their followers and friends daily.
It is impossible to forget that for an overwhelming majority, social networks represent leisure time: moments spent with friends, sharing of moods or exposing those holiday photographs (from envy to best friend). While more and more people are looking at social networks in a professional way, it seems to me that until we become something as serious like Facebook, Twitter or LinkedIn (just to name a few), there is still a long way to go.