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Internet Marketing Lead Generation Ecosystem [Infographic]

One of the world’s biggest tech companies likes to say that its technology “just works,” but the truth is there’s still an extremely complicated program behind each of those apps on our phones. That means someone spends hours writing those programs, making sure every bit of information is accounted for and integrated into the final product. It’s the same way with an Internet marketing lead generation system, in which dozens of individual elements need to be woven together into a cohesive whole. But without a plan, that can be difficult to do.

That’s why we at Straight North developed the following infographic to serve as a kind of road map for building a lead generation campaign. After studying many successful lead generation campaigns, we’ve been able to identify all of the crucial elements that make up a successful campaign — and how they all fit together. Building a campaign without any of these elements may mean it won’t function as well as it should, and force you to start from scratch. Whether you’re building a lead generation campaign from the ground up or optimizing your current campaign, this flowchart will give you the best idea of what needs to be included and how to assemble the elements into a campaign that will “just work” for you. Read more

3 Powerful Video Marketing Approaches for SMEs

Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon.

According to an infographic presented by Hyperfine Media:

  • 90% of users say videos help in making a product purchase decision
  • 92% of users viewing video on mobile will share them
  • 87% of digital marketers use video marketing
  • Click-throughs increase by 200-300% when video is used in email
  • The probability of making an online purchase increases by 64% after consuming a video

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Key Marketing Mistakes To Avoid When Setting Up Your Content Marketing Campaign

Content marketing is both a gold mine and a mine field. In other words, when you do content marketing right, you stand to gain a lot of benefits. If you do it wrong, though, you’ll find yourself wading through murky, non-impactful results — all on top of wasted resources. Let’s face it, content marketing simply isn’t easy. Great content takes time to produce, and once that step is completed, you have to think about distributing and repurposing it. On top of all of this, content takes a while to show results, and you may not realize you’re making some crucial mistakes until it’s too late.

That’s why you need to identify any mistakes you might be making right now. Luckily, the list below will help you do that. Keep reading to learn how to identify common content marketing mistakes, and what to do to fix them.

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