Kempler industries recently analyzed the top 200 startups around the world using live data from Startup Ranking. The goal of the analysis was to have a better understanding of what types of businesses are trending worldwide and which countries produce the most startups.
They then segmented the top 200 startups into 19 different categories based on what they allow end users to accomplish. These categories include transportation, search, buying selling, finding, and publishing, among others.
This week’s Marketing Eggspert round-up is all about LinkedIn Marketing. It includes posts about mistakes to avoid on LinkedIn, using LinkedIn Pulse, LinkedIn influencers, using the platform to brand yourself, tools and features to grow your business, LinkedIn marketing tips, an ultimate guide to LinkedIn marketing and more.
Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons.
While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.
However, not every company can afford big-name celebrity influencers as they are very expensive. These Macro-influencers are mainly for those large companies with deep pockets to work with.
Marketing 101 says that you have to pave the path of least resistance if you want to get your audience to take action. For many marketers that means watering down a message so it’s easy for the masses to understand.
This is a mistake.
Although you want to make the decision to purchase from you easy, you don’t want to dilute your content too much. Your customer is on your website, consuming your content for a reason. She wants to learn something new. She has a problem she wants you to solve. The more simplistic your writing is, the less value you’re able to offer.
Originally published in AllBusiness.com
As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services.
Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.
Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.
Alexa, what are some good date night ideas for me and my Valentine?
Siri, show me what’s going on in my area.
Unless you’ve been hiding under a rock, you probably know the names of two of the most popular virtual assistants in the world – Alexa and Siri. You might even know about the nameless Google virtual assistant.