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9 Ways to Make Your Customers Happy [Infographic]

One of the great advantages of running a small business is that you are never too far removed from your customers. While the department heads of big corporations make big decisions based on second-hand insights and assumptions, the small business owner is uniquely placed to interact regularly with staff and clientele alike. Even if you don’t maintain a customer-facing role yourself, you’re probably no more than one degree removed from someone who does – and if you know what’s good for your business, you’ll make an effort to check in with the public face of your business each week. But are you making the most of this great opportunity?9 Ways to Make Your Customers Happy

Despite the growing scale of bigger businesses and the greater physical distances from which companies now operate, good customer service has become a more intimate affair than ever. The unique power of the internet is that everyone has a voice, while anonymity remains an option for all. In other words, your customers are free to speak openly and honestly about their experience with your business, whether it’s an online operation or based in bricks-and-mortar premises.

Your job as a small business owner in the 21st century is to ensure that when they use this voice, they talk to you first. Your reputation is at stake if you don’t create a rapport of loyalty, trust and accessibility with your customers. If they complain, you want them to complain to you – not publicly on Twitter. If they have praise, you want them to want to share it with the world. They will only do this if they are emotionally engaged with you and your team.

For some great tips on how to create this intimate atmosphere with your customers, check out Headway Capital’s new infographic below. It’s packed with insights and ideas on how to make the most of your B2C relationships from your vantage point as a small business. These small but meaningful changes can give your company the edge it needs over the slow-moving giants around you. Read more

What Sales Can Learn From Content Marketers

I was recently having lunch with a friend, a salesperson for a small technology firm, when he mentioned he was having trouble getting warm leads to bite and become hot leads. I began asking him questions about his communication channels, his tone, and content and before we knew it, we had identified three big take-aways for improving his outreach. I looked at the list and realized they were all strategies for good content marketing and something many sales and marketing professionals would value.

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The Working Dead: 4 Ways To Bring Life Back Into The Office

Nobody, not even the best of us, enjoys going to work. Everybody has their own little routines to help them prepare for the big work day ahead of them, but no matter what anyone does, it’s still the same old workplace they’re going to, to do the same jobs. Whether you have an amazing city view, or you’re decked out with a virtual office package, there’s only so much you can do before returning to the same old office becomes a chore.

For those days when your creative juices have run dry and you feel like you’re about to turn into a zombie in a suit, here are a few tips on how you could help bring life back into that old office!

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How To Start A Successful Online Business With A Global Audience

An online business is a smart way of starting a career as an entrepreneur. The world has become increasingly dependent on technology. The Internet has become the preferred avenue for conducting business. With mobile technology expected to grow exponentially over the next 5 years, Internet-based business ideas are the way to go.

The Internet attracts 3.5 Billion users every day. If you want a successful online business, you should know whom to market to. It may seem obvious to market to English-speaking countries since everyone on earth must speak the language, right?

Here’s a bit of trivia that may change your way of thinking: How many online shoppers speak English? According to J.P Morgan’s report for the Department of Commerce, only 27% of online shoppers speak English. Thus by not considering non-English speaking markets in your online business development strategies, you are potentially undercutting yourself a windfall of revenues.

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