Skip to Content

Business Gifts: Why It Is Tricky Etiquette

Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not?

In some circumstances, getting personal is a good thing. But you’re not advised to do that all the time. Not everyone has a sense of humor, for example. Business gifts are tricky business. We’ve laid out some best practices to adhere to.

Business Gifts: Why It Is Tricky Etiquette Read more

Small Business Marketing Mistakes: Turning Hubris Into Opportunity

As a small business owner in particular, it’s always important to remember that the true value of what you’re offering has nothing to do with a particular product or service. Okay, that might be a bit of an over-simplification — obviously what it does and how well it does it matters a great deal.

But in order to attract the attention of the right kinds of consumers and in order to separate yourself in an admittedly crowded marketplace, you need to understand that your chief commodity is one of experience.

When every aspect of your brand is considered as one small part of a much larger whole, you’re trying to offer your customers the type of experience they’re not going to get anywhere else.

This is a delicate balancing and, try as hard as you’d like to prevent it, it will lead to marketing mistakes every now and again.

Small Business Marketing Mistakes: Turning Hubris Into Opportunity Read more

How Brand Strategy Can Influence Out-and-Out Creativity

The key aspect of an effective brand strategy is its ability to successfully communicate the message and value to the audience. This communication has to be established in such a way that it positively affects the forming of an emotional bond between the customers and the brand.

The effectiveness of the brand-customer bond heavily relies upon the creativity of the team in charge of the branding strategy. Today, we are here to talk about the relationship between brand strategy and creativity in all its different aspects.

How Brand Strategy Can Influence Out-and-Out Creativity Read more

How to Design a Brand Identity [Infographic]

A brand identity is what sets a company and solution apart from the competition in the minds of their current customers. When designing a brand identity for a client, it’s important to understand that it’s more than just a logo and colors. A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective branding strategy.

How to Design a Brand Identity [Infographic] Read more