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Pr Bootcamp

How to Pitch Yourself as an Expert to Broadcast Media

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their programs.

While Egg doesn’t have many consumer product brands as clients, we do have a lot of industry experts, so I perked up when they talked about how experts could get booked on the show, even if they weren’t celebrities.

Creating A Market

What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market

Originally Published in AllBusiness.com

The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile.

A few weeks later, I signed up for classes at a new Pilates studio in my neighborhood. The website read: “New students must have toe socks, which can be purchased in the studio.”

Wait, hadn’t I thrown out some of those? Given that they retail for $16 a pop, I was desperately hoping I hadn’t taken my giveaway box to the thrift store. I hadn’t. So I donned my neon pink, five-toed grip socks and headed to Pilates.

One year later, I’m a convert. What in the heck happened in the space of 12 months to change my outlook on ToeSox? Turns out the brand knows what it’s doing.

Marketing Eggspert Round-Up: Business Branding

In this latest Marketing Eggspert round-up it’s all about business branding. I have collated posts including business gifts, basic branding, trending brands, self-branding, brand strategy, branding for small businesses and more.

The Gifts My Small Business Clients Give to Me

This time of year, I’m typically writing articles about the importance and value of sending clients gifts. While I completely advocate doing so (and am pretty proud that I ordered my client gifts in November!), this post is about something more intangible.

I’ve been in business nearly 12 years. While I’ve worked with my share of divas and slave drivers, I have to say, I’m pretty proud to have a roster of clients who genuinely are a joy to work with.

Not every entrepreneur is so lucky.

small business gifts

I’m reflecting on the many gifts I’ve gotten from them. Not cookies and flowers, though I occasionally am delighted to receive those, but more lessons and experiences that help me be better as a business owner.

Trending Brands Vs Established Category Leaders and How They Stack Up in Google Search

Innovation and disruption is constantly happening in marketing across the country. In both business and social spheres, there’s constant talk about how hot new brands are breaking into various markets. Take for example Venmo which has emerged as serious competition for Paypal in the payments apps market. Waze is another example of an emerging brand taking away business from an established market giant like Google maps. But when it comes to how consumers are searching for brands, are they really opting for new and emerging brands in place of established category leaders?

Business Gifts: Why It Is Tricky Etiquette

Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not?

In some circumstances, getting personal is a good thing. But you’re not advised to do that all the time. Not everyone has a sense of humor, for example. Business gifts are tricky business. We’ve laid out some best practices to adhere to.

Business Gifts: Why It Is Tricky Etiquette

Small Business Marketing Mistakes: Turning Hubris Into Opportunity

As a small business owner in particular, it’s always important to remember that the true value of what you’re offering has nothing to do with a particular product or service. Okay, that might be a bit of an over-simplification — obviously what it does and how well it does it matters a great deal.

But in order to attract the attention of the right kinds of consumers and in order to separate yourself in an admittedly crowded marketplace, you need to understand that your chief commodity is one of experience.

When every aspect of your brand is considered as one small part of a much larger whole, you’re trying to offer your customers the type of experience they’re not going to get anywhere else.

This is a delicate balancing and, try as hard as you’d like to prevent it, it will lead to marketing mistakes every now and again.

Small Business Marketing Mistakes: Turning Hubris Into Opportunity

How Brand Strategy Can Influence Out-and-Out Creativity

The key aspect of an effective brand strategy is its ability to successfully communicate the message and value to the audience. This communication has to be established in such a way that it positively affects the forming of an emotional bond between the customers and the brand.

The effectiveness of the brand-customer bond heavily relies upon the creativity of the team in charge of the branding strategy. Today, we are here to talk about the relationship between brand strategy and creativity in all its different aspects.

How Brand Strategy Can Influence Out-and-Out Creativity

How to Design a Brand Identity [Infographic]

A brand identity is what sets a company and solution apart from the competition in the minds of their current customers. When designing a brand identity for a client, it’s important to understand that it’s more than just a logo and colors. A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective branding strategy.

How to Design a Brand Identity [Infographic]

How to Match the Branding of Your Website with Your New eBook

Have you just written an excellent and original eBook? Congratulations! Now it’s time for the next stage: getting your eBook to sell. It won’t be easy, but with the right tools you will be able to showcase your new eBook and start making sales under your unique brand.

One of the best ways you can promote your new eBook is to use your own personalized website. If you already have a website, it may need a few tweaks or a full-scale renovation to successfully market and sell your book.

Remember, it is important that your brand is consistent across all platforms and products. Here are some tips on how to match the branding of your website with your new eBook:

How to Match the Branding of Your Website with Your New eBook

5 Offline Branding Strategies That Work Effectively

Online marketing receives immense attention in the business world, but one cannot neglect traditional offline marketing campaigns, tools and methods. There are some techniques of SEO strategies that work better in some scenarios too.

Here are five offline branding strategies that stand to benefit your business effectively:

5 Offline Branding Strategies That Work Effectively

Social Media Branding For Small Businesses: Understanding The Scenario

The concept of social media has proved to be highly advantageous for the new age generation. Be it merely for the sake of interaction purpose with people or to promote brand awareness, social media can just be the perfect place to begin. When it comes to branding a newly launched venture or a small business, it may not be an easy walk through the park. The process of digitization has proved to be effective in making the branding process a little easier.

The leading Internet marketing companies are combining the proven digital marketing techniques like digital ads, SMO (social media optimization) and SEO (search engine optimization) to make small businesses expand their horizons on brand awareness while ensuring a higher productivity and an increased profitability.

Social Media Branding For Small Businesses: Understanding The Scenario

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