This time of year, I’m typically writing articles about the importance and value of sending clients gifts. While I completely advocate doing so (and am pretty proud that I ordered my client gifts in November!), this post is about something more intangible.
I’ve been in business nearly 12 years. While I’ve worked with my share of divas and slave drivers, I have to say, I’m pretty proud to have a roster of clients who genuinely are a joy to work with.
Not every entrepreneur is so lucky.
I’m reflecting on the many gifts I’ve gotten from them. Not cookies and flowers, though I occasionally am delighted to receive those, but more lessons and experiences that help me be better as a business owner.
Innovation and disruption is constantly happening in marketing across the country. In both business and social spheres, there’s constant talk about how hot new brands are breaking into various markets. Take for example Venmo which has emerged as serious competition for Paypal in the payments apps market. Waze is another example of an emerging brand taking away business from an established market giant like Google maps. But when it comes to how consumers are searching for brands, are they really opting for new and emerging brands in place of established category leaders?
Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not?
In some circumstances, getting personal is a good thing. But you’re not advised to do that all the time. Not everyone has a sense of humor, for example. Business gifts are tricky business. We’ve laid out some best practices to adhere to.
As a small business owner in particular, it’s always important to remember that the true value of what you’re offering has nothing to do with a particular product or service. Okay, that might be a bit of an over-simplification — obviously what it does and how well it does it matters a great deal.
But in order to attract the attention of the right kinds of consumers and in order to separate yourself in an admittedly crowded marketplace, you need to understand that your chief commodity is one of experience.
When every aspect of your brand is considered as one small part of a much larger whole, you’re trying to offer your customers the type of experience they’re not going to get anywhere else.
This is a delicate balancing and, try as hard as you’d like to prevent it, it will lead to marketing mistakes every now and again.
The key aspect of an effective brand strategy is its ability to successfully communicate the message and value to the audience. This communication has to be established in such a way that it positively affects the forming of an emotional bond between the customers and the brand.
The effectiveness of the brand-customer bond heavily relies upon the creativity of the team in charge of the branding strategy. Today, we are here to talk about the relationship between brand strategy and creativity in all its different aspects.
A brand identity is what sets a company and solution apart from the competition in the minds of their current customers. When designing a brand identity for a client, it’s important to understand that it’s more than just a logo and colors. A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective branding strategy.
Have you just written an excellent and original eBook? Congratulations! Now it’s time for the next stage: getting your eBook to sell. It won’t be easy, but with the right tools you will be able to showcase your new eBook and start making sales under your unique brand.
One of the best ways you can promote your new eBook is to use your own personalized website. If you already have a website, it may need a few tweaks or a full-scale renovation to successfully market and sell your book.
Remember, it is important that your brand is consistent across all platforms and products. Here are some tips on how to match the branding of your website with your new eBook:
Online marketing receives immense attention in the business world, but one cannot neglect traditional offline marketing campaigns, tools and methods. There are some techniques of SEO strategies that work better in some scenarios too.
Here are five offline branding strategies that stand to benefit your business effectively:
The concept of social media has proved to be highly advantageous for the new age generation. Be it merely for the sake of interaction purpose with people or to promote brand awareness, social media can just be the perfect place to begin. When it comes to branding a newly launched venture or a small business, it may not be an easy walk through the park. The process of digitization has proved to be effective in making the branding process a little easier.
The leading Internet marketing companies are combining the proven digital marketing techniques like digital ads, SMO (social media optimization) and SEO (search engine optimization) to make small businesses expand their horizons on brand awareness while ensuring a higher productivity and an increased profitability.
Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts – such as advertisements and sponsorships – are focusing more on authenticity.
This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these influencers are more effective at engaging, and winning the trust of your target audience.
It feels as if 2017 is getting off to a roaring start for domain names and the domain name industry. There are many trends to start and follow this year. In addition, you must learn to debunk the domain name myths that are still out there for some reason. As of 2016, there were over 190 million domain names registered. And, there is phenomenal growth for new gTLD domains such as .ai domain names, which account for 22.8 million registrations by July 2016. So, if you think there aren’t any good domain names left–you would be mistaken.