In the age of social media, being present on all major platforms is a must for anyone who wants to get their brand and their business known.
Fortunately, you don’t have to be a social media guru with millions of followers to effectively use these tools to your advantage. All you need to do is show followers that there are real people behind your business, with real emotions and dreams like everyone else.
Social media interactions today are the equivalent of the personal interactions that sales people and company representatives used to have with customers and potential leads back in the day.
With this in mind, it’s important to do simple things such as keep your social accounts up to date and publish fresh content on a daily basis. And personally interact with your followers on Twitter on social media, even if you’re the CEO or founder of the company. Read more