When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it’s not always the case. If you regularly analyse the customers’ behaviour, content sent and underlying reasons to unsubscribe, you cannot get back all, but a few of them can be retained. Once you make an attempt to understand why people are unsubscribing from your list, you can resolve and rework on issues and thus design your email marketing campaigns accordingly.
Nowadays, psychology and strategy go hand in hand. It is really not a surprise that understanding human behaviour has become a key element in every field, be it fashion, entertainment, consulting etc.
Consumer psychology is even more important for marketers since their main job is to persuade people to buy a product, and how can you do that without having a clue about how your consumers think?
Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights. Further, the same publication reports that consumers spend more time on their mobile devices than they do on a desktop computer.
Here’s a look at the basics of mobile marketing and why more small business owners have incorporated it into their strategy.