Are you on Tinder? Uh yeah … me neither. But chances are you’ve heard of it and how users swipe left to expel someone from their dating pool or they swipe right if they want to know someone better. Swiping right is a good thing.
After five minutes of swiping left on profile after profile that did nothing to inspire a rightward flick of my thumb, I began listing all the things wrong with each profile and realized it sounded a lot like critiquing content marketing. It got me thinking about how the rules of Tinder apply to content marketers too. What do you think?