Leverage Live Streaming

Live Streaming Part 1: How to Leverage Live Streaming to Grow Your Business

Discovering new strategies to grow your business is difficult. It is even more difficult when your competitors are following the same tactics. To differentiate yourself in the market, you need unique marketing ideas, and that is where leveraging live streaming can come into play. 

It is no secret that videos in general, bring in tons of views, traffic, and engagement. Cisco says that by 2020, over 82% of all internet traffic will be video. When it comes to live streaming, the online audience spends three times more time watching live videos than normal videos. Live streaming is one of the fastest-growing industries out there, mainly because of its potential to reach a broader audience in real-time. When you interact with your audience on a personal level, you instantly create an authentic connection with them. 

Increase Leads With Webinars

7 Ways to Increase Leads with Webinars

In today’s competitive business world, several digital marketing trends are being implemented to generate new leads. However, many of them have a lengthy process and require constant follow up with cold leads, leading to low conversion rates and substantial waste of time and resources. That’s why webinars have emerged as one of the most popular lead generation methods in the digital marketing industry.

Webinars are great for generating demand and nurturing leads without seeming pushy or intrusive. Since you are providing the audience with valuable information, webinars can at the very least, help you create brand awareness and establish brand recognition. But since the main motive revolves around lead conversion, it’s important to deploy tested methods for increased conversion rates. Read on to find out some of the sure-fire ways to increase leads with webinars.

Entrepreneur Energy

What Kind of Entrepreneur Energy Are You Bringing?

You might not put much thought into the energy you bring to your business, but it’s worth reflecting on. Your entrepreneur energy—how you feel about your business and your customers, and how you express that energy into the world—has a direct impact on the success of your business.

That energy attracts and repels things in your company. You’ve heard the saying, like attracts like. If you’re feeling negative, you’ll draw more bad stuff. You’ll soon wonder why this avalanche of bad luck is falling on you, but without an energy adjustment, you’ll continue your streak. On the other hand, if you can find a positive attitude, you’ll attract great customers and plenty of opportunity.

The choice is yours.

Let’s look at exactly what your entrepreneur energy is communicating.

Customer Journey

How the Customer Journey Has Changed in the Last Decade

Only nine years ago, direct mail accounted for more than half of all ad spend in the US. It worked pretty well, generating large amounts of money for direct mail advertisers.

And what did it mean for the customer journey?

Well, first of all, the customers didn’t enjoy that journey. They considered it to be rather unpleasant and they even coined the term “junk mail” to refer to the piles of unsolicited advertising material that was filling up their mailboxes every single day.

But not only that.

They disliked it so much that it led them to ask the government for protection.

And the government responded in 2003 with CAN-SPAM Act which, among other things, made it illegal for advertisers to send “junk mail” to those customers who opted-out from receiving it.

Today, the customer is more empowered than ever, and the customer journey should reflect that.

The customer journey today is more or less completely digitalized, there’s more information available than ever, feedback from customers is louder than ever, and brand loyalty doesn’t play such a big role in the buyer decision process when it’s so easy to search for an alternative.

Entrepreneur Edge

The Entrepreneur Edge: Learn from People Who are Smarter Than You

I’m one of those know-it-all people you love to hate. I’ve felt (up until recently) that there was little I needed to learn in the world of content marketing. After all, I’ve been in the industry for 15 years! But I’ve learned to set my ego aside in this matter, and as a result, I feel like I’ve achieved what I’d like to call the entrepreneur edge.

What’s the secret?

9 Instagram Marketing Features That Will Help Marketers Ace the Content Game This Year

Instagram is always adding new features, trying and testing algorithms, and keeping marketers on their toes. Because of the constant algorithm change, it becomes quite daunting for marketers to align their brands with its dynamic features.

In recent times, the social media giant has rolled out quite a few new features; marketers brace yourselves! Right from enabling people to create face filters to tagging a brand’s product on their post, Instagram is becoming a force to reckon with.

Here is a consolidated list of Instagram marketing features that will help you become a better marketer.

1. Hashtag Insights

Instagram has recently introduced a feature known as hashtag insights where you can check the number of impressions you’re getting organically. It will be a boon for brands in understanding their preferences, especially those who aggressively market on Instagram. It will also help brands in understanding which hashtags work for them and which don’t.

New Year's Business Resolutions

My New Year’s Business Resolutions for 2020

I know there are people who detest resolutions because they think they’re unattainable and pointless, but I’ve been creating New Year’s business resolutions and personal ones for so long, they’ve become a habit. No, I don’t always achieve them, but setting them for the coming year helps me align my mind with where I want to go.

Are You Putting Enough Attention on Your Thought Leadership Content?

For me, creating thought leadership content comes naturally. It is, after all, what I do for a living. And it’s my best marketing tool, so I write for sites like AllBusiness and Forbes to make sure my name is out there, showing what I know about content marketing, as well as what I can do with it.

But if you’re like a lot of business owners or marketing execs, creating your own thought leadership content might be at the very bottom of a very long list of priorities…if it’s there at all. That, my friend, is a mistake.

12 Instagram Features From 2019 That You Need To Make The Best Use Of

Instagram has more than 500 million active monthly users and is a popular choice for businesses to reach their audiences. With a wide range of Instagram features, this social media tool serves as the best virtual platform providing new opportunities for both users and brands.

Instagram offers various possibilities for personal and brand accounts to engage with their audience. To take advantage of these opportunities, the first thing you need to do is make sure you are ahead of the curve. Instagram is continuously rolling out new updates and features to delight its customers, so learn about everything Instagram rolled out this year and how it will impact your Instagram marketing.

Humanize Your Company With the Power of Storytelling

Originally published on AllBusiness.

I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell.

It’s a conundrum.

Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie. So it appears like Inigo Montoya, Speed Racer, Frodo, and even Buffy the Vampire Slayer work at the company. Fun!

I love this example of how brands are humanizing themselves rather than hiding behind a wall of corporate stuffiness.

Let’s get back to being humans who work for companies, shall we?

A Quick Guide to the Evaluation Stage of the B2B Content Marketing Funnel

The middle of the funnel (MoFu), or Evaluation Stage of the B2B content marketing funnel is rather like the “getting to know you” part of a relationship.

Your potential client has become aware you have something to offer in the first stage and wants to know more. These are your qualified leads.

Your prospect is interested but inclined to be skeptical. He will do some investigation into your company to find out if you are who/what you say you are.

What You Need to Do

As with a relationship, you want to put your best foot forward during the MoFu. You want to show your prospect all of your positive attributes such as trustworthiness and credibility.

You also want to entice them with the benefits they can get by purchasing your product or engaging your services.