Pinterest is one of my favorite sites for marketing products and services because its visual posts quickly convey a message. One of my clients is a supplier of precious and semi-precious jewels and I’ve been working with her to develop a digital marketing strategy to build and grow her e-commerce channel in the U.S. We included Pinterest in our strategy and noticed the value of the site for both internal needs as well as externally communicating information about her brand and her products. So I thought I’d share just three ways for small businesses to use Pinterest in their marketing that we like best.
Pinterest is an ideal forum for positioning your company, brand or product because what you pin reflects who you are. My client’s company, for example, supplies responsibly sourced gems so we’ve built Pinboards with useful and relevant resources around responsible sourcing, the importance of conflict-free gems, etc. These boards helped her gather information we use in our own content and has helped her clarify the company’s brand, even internally. Additionally, these boards have begun to build audiences of people who find this type of information valuable and are drawn to her blog and company site to learn more. These audiences now associate her company, or Pinterest account at least, with responsible jewelry sourcing, exactly the market position we’re taking. Read more