Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success. Content can increase consumer trust, confidence to buy, as well as extend your brand’s online visibility and reach.
Developing actionable and authoritative content is one of the best long-term business strategies. “Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there’s no better long-term strategy than content marketing,” Jayson DeMers explained in an Inc. article.
Content marketing is also versatile. From email marketing to social media, content encompasses nearly every aspect of a business. How do you develop a content marketing strategy that increases online visibility and reach? The following five hacks will get you started.