Skip to Content

Why You Should Fit Your Marketing Strategy to Voice Search

In 2011, Apple introduced Siri through the launch of their brand new product iPhone 4. Siri is an intelligent digital assistant that is live and available on Apple’s operating systems (iOS, macOS, watchOS, and tvOS). Since 2011, several dominant brands such as Google, Microsoft, and Amazon have also started working on the newest technology, which will probably change the way marketing works forever.

These smart personal assistants are becoming even smarter, as most of them possess some form of AI intelligence. Their job is to optimize the user experience by being able to recognize, understand, and respond to different requests and tasks.

According to some studies published in 2014, Google has discovered that 41% of adults and 55% of teenagers in the US tend to consistently use the voice search features more than just once each day.

Why You Should Fit Your Marketing Strategy to Voice Search Read more

9 Reasons to Invest in a Professional Content Writer in 2018

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized.  I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.

professional content writer

Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.

The last thing you want to do is turn off the very people you want as your customers.

As you build your marketing budget for 2018, let me give you a few arguments for hiring a professional content writer. Read more

Marketing Eggspert Round-Up: Content Writing & Blogging

For this week’s Marketing Eggspert Round-Up I have focussed on what we, at Egg Marketing, are good at — Content Writing & Blogging. Below is a list of articles we’ve compiled that will provide some great information about content writing and creating blogs. Of course, if you need help with your content writing, blog, ebook or anything else written, then please do get in touch with Egg Marketing.

Marketing Eggspert Round-Up: Content Writing & Blogging Read more