Does Your Content Challenge Your Reader?

Does Your Content Challenge Your Reader?

Marketing 101 says that you have to pave the path of least resistance if you want to get your audience to take action. For many marketers that means watering down a message so it’s easy for the masses to understand.

This is a mistake.

Although you want to make the decision to purchase from you easy, you don’t want to dilute your content too much. Your customer is on your website, consuming your content for a reason. She wants to learn something new. She has a problem she wants you to solve. The more simplistic your writing is, the less value you’re able to offer.

Marketing Eggspert Round-Up: Mobile Marketing

Marketing Eggspert Round-Up: Mobile Marketing

This week’s Marketing Eggspert round up concentrates on Mobile Marketing – you just know it’s here to stay. This collation of posts include mobile and web apps, mobile marketing strategies, best practices to use, 2018 trends, mistakes to avoid and lots more.

Apply These 5 Dating Tips To Finding The Perfect Content Marketing Partner

Apply These 5 Dating Tips to Finding the Perfect Content Marketing Partner

Originally published in

As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services.

Marketing Eggspert Round-Up: Instagram Marketing

Marketing Eggspert Round-Up: Instagram Marketing

It’s all about Instragram Marketing this week on the Marketing Eggspert Round-Up. Including posts about Insta tools, visuals, video ads, marketing trends for 2018, Instagram stories, curating your feed, Instagram feed and more.

Digital Marketing KPIs You Should Be Tracking to Increase Sales

Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.

Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.

Marketing Eggspert Round-Up: Influencer Marketing

Marketing Eggspert Round-Up: Influencer Marketing

In this week’s Marketing Eggspert round-up I have collated posts about Influencer Marketing. These include how to find influencers, choosing the right one, influencer marketing strategy, social media influencers and trends to look out for in 2018.

Writing for Voice Search: How to Increase Your Chances of Getting Found

Alexa, what are some good date night ideas for me and my Valentine?

Siri, show me what’s going on in my area.

Unless you’ve been hiding under a rock, you probably know the names of two of the most popular virtual assistants in the world – Alexa and Siri. You might even know about the nameless Google virtual assistant.

Marketing Eggspert Round-Up: Customer Service

Customer Service is a very important factor of your business and it cannot be overlooked or you’ll lose customers very quickly. In this Marketing Eggspert round-up I’ve included posts discussing online customer service, branding, customer service rules, video, remote service team, customer service strategy and more.

Marketing Eggspert Round-Up: Twitter Marketing

Twitter marketing is the hot topic this week for the Marketing Eggspert round-up. Including posts about hashtags, community building on Twitter, common mistakes, advanced Twitter marketing, customer service and more.

7 Ideas for Finding Effective Keywords to Grow Your Business

In today’s cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.

Marketing Eggspert Round-Up: Business Branding

In this latest Marketing Eggspert round-up it’s all about business branding. I have collated posts including business gifts, basic branding, trending brands, self-branding, brand strategy, branding for small businesses and more.