Originally published on AllBusiness.
I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell.
It’s a conundrum.
Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie. So it appears like Inigo Montoya, Speed Racer, Frodo, and even Buffy the Vampire Slayer work at the company. Fun!
I love this example of how brands are humanizing themselves rather than hiding behind a wall of corporate stuffiness.
Let’s get back to being humans who work for companies, shall we?