Have you ever wondered how video marketing made it so big in today’s online marketing arena? If you could rewind time, you would come to see that you were in all probability one of the several million people out there who were thoroughly entertained by the rather humorous content that regularly did the rounds on YouTube in the good old days. If that wasn’t enough, along came music videos and the music industry as we knew it had changed forever.
Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the choice au naturel where it comes to promoting their products? Let’s take a look.