Whether you’re overseeing a board meeting or pitching a new client, one of the most important skills for any small business owner are presentation skills. It’s normal to feel nervous speaking in front of crowds, but implementing these five tactical tips will help you overcome your anxiety and make your next presentation more memorable to your audience.
- Tell A Story
This is easily the most important tip for great presentations. Fact, figures, features and benefits are great, but no one will remember them. Maya Angelou said, “People will forget what you said… but they will never forget how you made them feel.” That’s why fables, parables, and business books all have their message hidden within a story.
Using a simple Situation, Problem, Action, Result framework can help you outline your story. For example, to sell a light, you might tell a story about a client looking to reduce costs with LED (situation) but didn’t have the money to buy new fixtures (problem). So you retrofit their existing lights so they could use LED bulbs (action) and the client saved 35% off their electricity bill (result). It’s a powerful framework sure to make any presentation resonate. Read more