Discovering new strategies to grow your business is difficult. It is even more difficult when your competitors are following the same tactics. To differentiate yourself in the market, you need unique marketing ideas, and that is where leveraging live streaming can come into play.
It is no secret that videos in general, bring in tons of views, traffic, and engagement. Cisco says that by 2020, over 82% of all internet traffic will be video. When it comes to live streaming, the online audience spends three times more time watching live videos than normal videos. Live streaming is one of the fastest-growing industries out there, mainly because of its potential to reach a broader audience in real-time. When you interact with your audience on a personal level, you instantly create an authentic connection with them.