There are many creative elements that bloggers can add to their headlines to increase the number of clicks and reads they draw from social media. So many websites have fallen into the same clickbait pattern that it’s hard to stand out; however, there are lots of creative ways to express your brand and convey your message.
Pop culture references are always well-liked as long as they’re timely. The Chewbacca Mom took the internet by storm this past summer, but it is old news if you bring it up today. Make sure your team is able to act fast to take advantage of a trend instead of letting it fall behind. Another popular hook that draws users in is meme use. The internet in 2016 communicates through emojis, memes, and gifs, and while they might not always be appropriate in headlines, they are a fun way to attract attention or create relatable moments. Read more