In these times, more and more consumers are performing video search, and YouTube is generally considered to be the world’s second biggest search engine. Hence, for any brand looking to ensure relevance and longevity, online video content is a must. In fact, it should be an absolutely integral part of any good overall marketing strategy.
However, despite all this, a surprisingly low proportion of businesses have video content available. But there are no two ways about it; a video marketing strategy will give you the edge you have been looking to have for your business.