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How to Create Effective Titles and Headlines

There are many creative elements that bloggers can add to their headlines to increase the number of clicks and reads they draw from social media. So many websites have fallen into the same clickbait pattern that it’s hard to stand out; however, there are lots of creative ways to express your brand and convey your message.

Pop culture references are always well-liked as long as they’re timely. The Chewbacca Mom took the internet by storm this past summer, but it is old news if you bring it up today. Make sure your team is able to act fast to take advantage of a trend instead of letting it fall behind. Another popular hook that draws users in is meme use. The internet in 2016 communicates through emojis, memes, and gifs, and while they might not always be appropriate in headlines, they are a fun way to attract attention or create relatable moments. Read more

Marketing Eggspert Round-Up: Content, Links, Guest Blogging, SEO & More

In this Marketing Eggspert round-up I have included articles about improving your writing skills, using listicles, images in your content, link diversity, content marketing, guest blogging, SEO mistakes, customer service advice and using stories for marketing and social media.

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PR on the Web: 4 Easy Steps for a Great Reputation

In the world of online business, reputation is everything. Whether you have a successful blog or an online store, consumers only know you by the presence you have online. Below are four PR tips you’ll need to keep a positive reputation on the internet.

1. Acknowledge, Don’t Bury

If you make your living online, you should simply assume you have no secrets. While it’s understandable that you will want to keep your private life private, there’s simply no use in ignoring a scandal. If something that will reflect negatively upon you happens, be the first to acknowledge it. This lets you stop the spin and, perhaps more importantly, stops rumors from spreading and hurting your reputation.

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