In contrast to what every marketer seems to believe today, a great website is not purely defined by conversion rate. A stellar website profoundly influences the customer’s buying process to earn and maintain business for the long haul. The landscape of eCommerce is ever changing. Shoppers in the U.S. spent $226 billion in 2015 and $327 billion in 2016. Innovation in technology has reshaped the way people engage with businesses across the world.
To truly become influential, brands need to gear the overall experience to create value that consumers cannot get anywhere else. The key to getting to this level is finding an impactful way to build strong relationships that ultimately lead to brand loyalty. Let’s explore three ways you can create “wow moments” that will leave a lasting impression users everywhere.
1. Create an Intuitive Website
Let’s start with the website itself. An intuitive website is based on the concept of user-friendliness. It should seamlessly work to give the user everything they need without effort. An intuitive design is minimalistic and does not present any roadblocks whatsoever throughout the entire experience. In fact, a study found that a simplistic homepage can increase conversion rates by 261%.
Let’s examine an instance of an intuitively designed website – one promoting a city of the same name – Playa del Carmen: