We know a lot about Copywriting here at Egg Marketing so it was easy to put together a compilation of posts for you here. These articles about copywriting include why to hire a professional content writer, powerful copywriting secrets, psychology-based copywriting hacks, writing strategies for those that say they can’t write, copywriting mistakes, how to earn money copywriting, why it doesn’t pay to be cheap and characteristics of a brilliant copywriter.
Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their programs.
While Egg doesn’t have many consumer product brands as clients, we do have a lot of industry experts, so I perked up when they talked about how experts could get booked on the show, even if they weren’t celebrities.
Ecommerce Marketing is a much needed addition to your marketing strategy. In this Marketing Eggspert round-up the articles concentrate on what’s it all about, how to grow your offline business, SEO tips, eCommerce strategy, eCommerce platforms for websites, smart eCommerce marketing, personalization tactics and lots more.
Only 60 women throughout history have shattered the ultimate glass ceiling and ran the boardroom of a Fortune 500 company. Think about that, that number is telling. If you crunch the numbers that less than an average of two-percent. It has gotten slightly better in modern times, but the number is still way too long. Today, only 6.4% of Fortune 500 corporations are run by female CEO’s.
To provide some further insight into this, KDM Engineering recently examined every female-run fortune 500 company since 1972. While the current percentage of female CEO’s in leadership positions is on an upward projection, it’s still low. The company behind the data, KDM engineering is run by a female, African American CEO and had a lot of passion behind raising awareness for this issue.
Guest blogging is an important part of your online networking strategy. In this Marketing Eggspert round-up I’ve included posts explaining how guest blogging can help your business, how to keep the Editor happy and get published, guest blogging mistakes to avoid, an ultimate guide, how to track your guest blogging, how to get a guest blog opportunity on your dream website and much more.
Nowadays, content marketing has been taken into focus. Readers demand high-quality content and due to the excellent content quality requirement, the content marketing tools have increased at large. For years, several tools have existed which have now been revised, in addition to new tools. You can manage your workflow on Trello, write and save your documents on Google Docs, publish them on WordPress, and time your work or check how long do you take to complete your work via the Timely app. The content marketing tools have so much for the writers and non-content writers.
Originally Published in AllBusiness.com
The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile.
A few weeks later, I signed up for classes at a new Pilates studio in my neighborhood. The website read: “New students must have toe socks, which can be purchased in the studio.”
Wait, hadn’t I thrown out some of those? Given that they retail for $16 a pop, I was desperately hoping I hadn’t taken my giveaway box to the thrift store. I hadn’t. So I donned my neon pink, five-toed grip socks and headed to Pilates.
One year later, I’m a convert. What in the heck happened in the space of 12 months to change my outlook on ToeSox? Turns out the brand knows what it’s doing.
This week’s Marketing Eggspert Round-Up focusses on Video Marketing. There are a lot of articles out there and we’ve picked some of the best:- ideas to get started, Video Marketing 101, optimising your video for search engines, YouTube ideas, an ultimate guide, help for SME’s using Video Marketing and more.