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How to Develop a Successful Digital Marketing Strategy for 2016

Staying competitive in today’s world often depends on your ability to use digital media to reach potential customers and clients. Developing a strong digital marketing strategy and then following through on it can be the difference between turning a profit, or turning in your keys.  Consider the following guidelines when working to develop your digital marketing plans for the 2016.

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7 Ways to Repurpose Old Content

“The pen is mightier than the sword”, or so the old saying goes. This is also true for the world of modern e-marketing where content is the undisputed king. With recent studies showing inbound marketing (where companies leverage different methods to bring customers in) outdoing outbound marketing by 54%, it is easy to see why large B2B companies spend 55% of their budgets on content production and creation. Shifts in consumer attitudes toward marketing and increased reliance on quality content have ignited an arms race among companies to produce the highest quality consumable materials possible.

As with all businesses, many marketing departments suffer from lack of efficiency and overspending. Thankfully there is a great way to remedy the situation by saving money, time, and stress while at the same time expanding your reach and increasing efficiency. Welcome to the world of recycling old material. Here are some of the best ways to repurpose your old content.

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5 Ways to Influence Consumers & Drive Sales with Mobile Marketing

Modern business relies on mobile connectivity. As consumers access brick-and-mortar and e-commerce platforms alike, future plans grow alongside the smartphone’s newest innovation. Mobile marketing is essential for sales-increasing business plans, and a few strategies can greatly enhance your potency in the marketplace.

Check out the following mobile marketing strategies guaranteed to boost sales:

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