Skip to Content

5 Tactical Tips On Presenting Like a Pro

Whether you’re overseeing a board meeting or pitching a new client, one of the most important skills for any small business owner are presentation skills. It’s normal to feel nervous speaking in front of crowds, but implementing these five tactical tips will help you overcome your anxiety and make your next presentation more memorable to your audience.

438_3388657

  1. Tell A Story

This is easily the most important tip for great presentations. Fact, figures, features and benefits are great, but no one will remember them. Maya Angelou said, “People will forget what you said… but they will never forget how you made them feel.” That’s why fables, parables, and business books all have their message hidden within a story.

Using a simple Situation, Problem, Action, Result framework can help you outline your story. For example, to sell a light, you might tell a story about a client looking to reduce costs with LED (situation) but didn’t have the money to buy new fixtures (problem). So you retrofit their existing lights so they could use LED bulbs (action) and the client saved 35% off their electricity bill (result). It’s a powerful framework sure to make any presentation resonate. Read more

Checklist For Joining Small Business Saturday At the Last Minute

The mad dash to the holiday season is on and if you’ve fallen behind on marketing your business for Small Business Saturday, use this checklist for quick ways to participate in Small Business Saturday at the last minute.

Do Right Now: Register Your Business

There are several resources designed to help you connect with shoppers on Small Business Saturday simply by registering online. This doesn’t take more than a few minutes so do it right now.

  1. Small Business Saturday website is filled with free, customizable templates for creating digital and physical assets. Register to be includes in interactive maps that will help guide customers to your store and give your customers who use their American Express cards a special offer.
  2. Contact your local Chamber of Commerce who may be offering some special local support like Detroit’s Small Business Saturday Passport program to help promote your business further.


Read more

6 Ways to Thank Yourself as a Micropreneur

Around Thanksgiving, you see a lot of posts on what to be thankful for. I myself have written many. But here, I’d like those of us who run small businesses on our own — us micropreneurs — to give ourselves a pat on the back instead, and to thank ourselves for a job well done. After all, we know that the sleepless nights, difficult business decisions, and stress of waiting for clients to get around to paying us aren’t for the faint of heart. We deserve recognition! Let’s celebrate our hard work in six ways.

76_2535620

1. Take Time Off

Hear me out, you workaholics! We’ve gotten to an epidemic point in the workforce, withAmericans taking fewer vacation days than they have in 40 years. And yet, research shows that stepping away from our businesses — even for a short break for coffee — can have huge improvements in our performance and productivity. Why the disconnect? I blame it on technology. It makes it difficult for us to step away from our businesses, and so we never fully do. Here’s your chance to thank yourself: take time off. Eat some turkey and browse Cyber Monday deals in your pjs. Or go to a tropical island where Thanksgiving doesn’t exist. Just shut down and get out. Read more

Effective Email Marketing For Financial Institutions

Marketing is an opportunity for banks, credit unions and other financial institutions to connect with their customers. And although the financial industry is restricted by regulations that often shape external communications, email marketing is a great resource for institutions to give their business personality and boost its bottom line.

1038_4395598

Often neglected, marketing your institution through email is a great way to humanize your brand and connect with prospects and customers on a more personal level.

According to The Direct Marketing Association, the ROI index for email is five times higher than other direct-response marketing vehicles, and it returns $60 on each invested dollar. This is true with financial services. With high competition to get customer and services and products highly commodified, banks and other financial institutions must differentiate themselves by communicating value. Read more