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How to Start Your SMS Marketing Campaign

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics:

It’s no wonder marketing teams are finding SMS for business a success. From small businesses to large corporations, SMS remains to be a very effective means of direct marketing with the widest reach possible.

If you’re planning to jumpstart your SMS marketing campaign, here are few guidelines to keep in mind.

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Why Is It That Some Businesses Are Successful At Online Sales While Others Fail?

Got an online business? Excellent. But why are some of us succeeding while the rest are failing when it comes to sales? In this article, we explore the key traps you need to avoid if you want your business to grow online.

Many of us are sold the dream that opening an online store is the easiest, most affordable way to make money online. It’s simple enough to get started, and as long as you’ve got a product everyone wants, you’re going to make a fortune, right?

Unfortunately, as with any type of business, there are pitfalls that are all too easy to fall into. To make sure you’re not just another statistic, let’s take a look at the common reasons why some businesses succeed at selling online – and others fail.

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5 Signs You’re Using Marketing Automation Too Much

There’s no doubt that marketing automation has been a cost-effective business strategy. A Nucleus Research study showed that marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2%. When it comes to email marketing, automated emails can reach up to 119% higher click rate than regular email blasts. This statistic is consistent with another study by Jupiter Research showing that relevant emails drive 18 times more revenue than broadcast emails.

All these numbers can give enough reasons for you to dedicate a portion of your budget to marketing automation, particularly on email. However, like any other things, too much of a good thing can bring you more harm than benefit. Marketing automation must be done with caution to avoid abuse.

The big question here: How will you know when it’s too much? I’ve listed down some key points to help you determine if you are on the verge of abusing marketing automation.

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