Amanda Webb Content Marketing

Marketing Eggspert Interview: Amanda Webb of Spiderworking

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do.

I’m Amanda Webb of Spiderworking and I work with small businesses helping them combat the content gremlins. Those guys who sit on our shoulders and tell us that digital marketing is a waste of time. I show them how to battle those gremlins with content and digital marketing strategy.

I’m a trainer, consultant and compulsive content creator.

How To Foster A Lifelong Passion For Your Industry

How to Foster a Lifelong Passion for Your Industry

Originally posted in AllBusiness

Look, I get it. Sometimes you’re sick to death of the industry your small business is in. It’s all you think about. It’s all you dream about. And yet, unless you plan on shutting down your business and doing something completely different, you’re kinda stuck with it.

The best you can do is figure out how to reignite that passion that you once felt.

It’s a bit like a relationship: In the early days, you couldn’t get enough of it. You worked day and night because you wanted to immerse yourself in this thing. But over time, your lust for your industry has waned, and sometimes it’s all you can do to go to work in the morning.

But, just like good marriage counseling, I’m going to give you some suggestions for how you can get excited about the field that you work in, even if you’ve been in it for eons.

Holiday Marketing

Marketing Eggspert Round-Up: Holiday Marketing

The summer holidays are coming and time to think about your holiday marketing strategy. These holiday marketing posts include holiday returns, email marketing, planning, holiday marketing tips and strategies, brand awareness, increasing sales and much more.

Influencer Marketing

10 Effective Influencer Marketing Strategies You Should Know

Influencer marketing has risen to new heights of popularity among marketers today. This rise in popularity is not just a fad. There are proven facts and data that have made influencer marketing so important.

Take a look at some of the most important facts behind the increasing demand for influencer marketing these days.  

Outsourcing Your Social Media

Marketing Eggspert Round-Up: Outsourcing Your Social Media

Are you outsourcing your social media or are you scared to let go? In this Marketing Eggspert Round-up we have collated posts all about outsourcing your Social Media. These include why you should outsource, whether to consider collaborating with a digital agency, using DBA experts, how to start a social media consultancy and lots more.

Blog Post Links

Quick Tips for Finding Resources for Your Blog Posts

If you want to make your blog posts shine, include links to reputable resources online. I do this day in and out, so wanted to give you a few tips on how to get the best links.

Tip 1: Make Them No Older Than a Year

When you’re Googling something, click the Tools button just above search results. You’ll see a couple of other dropdown menus appear, including Any Time. Click it, then choose Past Year.

Marketing Eggspert Round-Up: SMS Marketing

Marketing Eggspert Round-Up: SMS Marketing

This Marketing Eggspert round-up includes posts about SMS Marketing; including how to start, what it’s all about and a beginner’s guide, how to generate revenue, SMS mistakes to avoid, using it to engage with customers, influence consumers and generate sales, pro tips and lots more.

How To Use Instagram To Grow Your Business

How To Use Instagram To Grow Your Business

Instagram has emerged as one of the largest social media platforms on the internet today. Between 2014 and 2017, the number of daily active users on this service grew from 200 million to 500 million. To put this in perspective; if Instagram were a country, this would be the third largest after China and India!

From a business perspective, Instagram is not only attractive because of the large user base, but also because the users here have high engagement rates. According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts.

Marketing Eggspert Round-Up: Lead Generation

Marketing Eggspert Round-Up: Lead Generation

Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and more.

Small Business

Losing Focus in Your Small Business—It’s Not Always a Bad Thing

Originally Posted in AllBusiness

If you lived during the time of Christopher Columbus, veering off course when sailing across the uncharted seas could have serious negative consequences—or it could have led you to amazing new discoveries. But when you veer away from what should be the focus of your small business, it can make it harder to reach your original goals and cause you to lose sight of the original mission you had for your company.

And yet, it’s happened to us all at one point or another, hasn’t it? I know it has for me—at times I’ve had my attention stolen by things that didn’t serve the greater good of my marketing business.

Maybe I took on a client in an industry that required more research and work than the core industries we focus on. Or maybe I decided to start doing more public speaking, even though it made me uncomfortable and didn’t really bring me new business.

Content Writers

Marketing Eggspert Round-Up: Using Content Writers

Do you use Content Writers in your Content Marketing plan? This Marketing Eggspert round-up includes posts on why you should use a professional content writer, outsourcing content creation, signs to say you should outsource your blog content writing, resource ideas, dating tips to find your best content partner, hiring and developing your copywriters, mistakes you may be making with your content, best place to outsource and lots more.

Personalization

5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.