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5 Tips on Keeping Your CRM Data Secure

Customer data can be used to track purchases, provide an accurate inventory of products and provide the customer with a one-of-a-kind experience. Yet, you need to be aware of the fact that this information can be a potential target for hackers.

Cyber-crime is increasing exponentially and both small and large companies are vulnerable to cyber-attacks. Your customers are counting on you to keep their personal data secure and safe from would-be hackers and exploiters. It is your responsibility to keep their sensitive information from leaking out publicly. Leaked data can erode trust in your company and compromise your business.

Maintaining long-lasting relationships with your customers takes time and effort but is well worth it. That is why data security should be your top priority when coming up with marketing strategies.

You already know the many benefits of having customer data easily accessible and usable for any number of activities. But, what can you do to protect your customers’ sensitive information online? Here are five tips that you can use now to protect your data from hackers.

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Ways On How To Avoid Piracy In Content Marketing

The millennial wave of content marketers has gotten used to the culture of impunity with plagiarism online. There is a blurred line between flattery and outright plagiarism. The demand of updated blogs and getting on the first pages of SERPs has been a never ending, barbaric race between content marketers, SEO enthusiasts, and web influencers.

No one knows who started to talk about what, and no one knows when whoever started talking about it. If it is not a replicated content, it’s probably an empty substance-lacking content.

Content marketing is a dusty road of insincere writers, secondhand ideas, and cognate content. Abidance to the intellectual property law has been an unnecessary requirement and originality is about perfectly hiding your sources in each text. Plagiarism nowadays is simply subtle.

But how can you make it to the top without having to compromise your values as a writer or a content marketer? Is it possible for one to make it to the first page of Google SERPs without piracy?

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How to Tell if You Are Neglecting Link Building

Link building is about getting hyperlinks from other websites to your own. It gives your visitors a way to navigate between pages on the Internet. After that, search engines use links to crawl the web. In fact, they crawl the links between individual pages on your website. In addition, they crawl the links between entire websites. There are many techniques for link building, which can vary in complexity.

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s how to tell if you have been neglecting link building.

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Marketing with a Focus on Qualified Leads and Quality Content

In the world of digital marketing, the goal is almost always attracting quality traffic, which in turn should hopefully convert into sales, newsletter subscriptions, app downloads or some other desirable action.

There’s been written several good posts on the topic already here on eggmarketingpr, and so I’ll link to those when applicable, and take a slightly different route than the other posts on the site do.

The entire reason we’re concerned with qualified leads is in order to attract the right type of traffic, compared to just any type of traffic, seeing as how 100 qualified leads will almost always outperform 1000 or more unqualified leads.

With that said, let’s look at practical ways we can achieve this.

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