Humanize Your Company With the Power of Storytelling

Originally published on AllBusiness.

I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell.

It’s a conundrum.

Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie. So it appears like Inigo Montoya, Speed Racer, Frodo, and even Buffy the Vampire Slayer work at the company. Fun!

I love this example of how brands are humanizing themselves rather than hiding behind a wall of corporate stuffiness.

Let’s get back to being humans who work for companies, shall we?

A Quick Guide to the Evaluation Stage of the B2B Content Marketing Funnel

The middle of the funnel (MoFu), or Evaluation Stage of the B2B content marketing funnel is rather like the “getting to know you” part of a relationship.

Your potential client has become aware you have something to offer in the first stage and wants to know more. These are your qualified leads.

Your prospect is interested but inclined to be skeptical. He will do some investigation into your company to find out if you are who/what you say you are.

What You Need to Do

As with a relationship, you want to put your best foot forward during the MoFu. You want to show your prospect all of your positive attributes such as trustworthiness and credibility.

You also want to entice them with the benefits they can get by purchasing your product or engaging your services.

Digital Marketing Stats Everyone Should Know About

Doing business has changed since the appearance of the internet, and in order to increase revenue through marketing, every company needs to know how the world of digital advertising works. Digital marketing is not exactly new, but it goes through…

Why SEO and Content Marketing Go Hand-in-Hand

SEO and content marketing continue to make changes in the world of digital marketing. According to the claims of many digital marketing companies, content marketing probably will replace SEO. However, it will hardly happen, as both strategies are important in the…

7 Ways to Increase the Credibility of Your Blog Content

Originally published on AllBusiness.

Would you believe I’ve written thousands of articles over the past decade? Each time I write a new article, I have to find a way to make the subject fresh again. I want to ensure that my readers find what I write useful and informative, so I use the following strategies to build credibility with my content. Feel free to use these tips to boost the credibility of your blog content and see if you attract more blog visitors!

1. Find statistics to back your content

I wanted to find a statistic about using statistics in your content marketing, but couldn’t find one! Until proven otherwise, your content is conjecture. It’s your opinion. That’s why adding statistics and research to your blog articles can help you validate your point of view.

Let’s say I’m writing an article arguing that content marketing can be more effective than any other type of marketing or advertising. That’s just my opinion at this point, but my reader wants proof:

4 Things That Can Help You in Dealing with Content Scraping

Scraping, reproduction, or plagiarism; no matter what fancy name you use, the essence remains the same, which is the copying of someone else’s content. With the development of various tools and software programs, it is getting extremely convenient for people to copy content and pass it as their own while at the same time deceiving search engines.

One such unfortunate practice is content scraping, where the scraper steals your website traffic and puts you in a risky position with the search engines. Considering the fact that thousands of content creators are troubled by content scrapers, you need to take proactive steps to prevent your content from being scraped. But first…

What is Content Scraping?

Content scraping takes place when people create websites in a similar niche as yours, and from there, they just blatantly copy your content. Sometimes, scraped content is limited to only excerpts with links to the original site, while other times, the entire blog post is copied word for word.

Additionally, content scrapers do not manually copy the content. They rely on various plugins and coding scripts that instantly copy your blog’s RSS feeds and produce similar content within a matter of minutes.

Franchises Flex Marketing Muscle For You

One of the most challenging parts of building a business is assembling an effective identity and brand for your company. What should your logo look like? What will be your colors, fonts, and graphics? What will be your slogan?

For people who are better as business managers and creators of products, this can be an overwhelming task. It’s not the kind of thing that you learn in culinary school or during your time as a journeyman heating and cooling professional. And trying to develop it at the same time that you are perfecting your product, shopping for business supplies, and hiring employees can be too much.

That’s where franchising can make all the difference. When you become a franchisee, you already have a pre-built marketing image. Your brand is already widely known, so you won’t have to spend your valuable advertising dollar to explain who you are or what you do. That frees you up to work on the day-to-day necessities of your brand new enterprise, all the while letting an established firm promote and identify your products and services.

Franchises Flex Marketing Muscle For You

6 Ways to Establish Yourself as a Thought Leader

Being known as a thought leader in your industry has many perks. First, it opens the door to new opportunities for you, whether that’s to speak at a well-known conference or get referrals for people you might want to work with. It can drive traffic to your website. And it’s also a fantastic way to attract new business.

For me as a business writer, my thought leadership efforts (specifically in guest blogging) are what attracts about 70% of my new clientele.

You have more knowledge of your subject matter than you probably realize. There are people out there who need your knowledge, and by sharing it, you instantly become a thought leader they trust and want to connect to.

Here are seven strategies for owning your experience.

Brand Experience: The Social Media Way

Social media is the widely chosen medium today to engage and network within a targeted industry. Businesses are increasingly using social media because of the high engagement level and broader market reach. As per statistics, a higher number of consumers interact with brands on social media. Brands that are active and respond to customer queries on social media platforms create a positive influence on the audience and helps in building loyalty. In this infographic, get a detailed statistical overview of how social media encourages impacts brand experience.

Why Consumer Data Matters For Successful Marketing Strategy

Consumer data helps in providing superior customer experience. It is a fact: when you know your customers, then the interactions with them become meaningful and result-oriented.
As a marketer, you have to serve them what they want, which makes consumer data essential in developing the best marketing strategy. A survey reported that 76% of people expect companies to be aware of their needs, which puts focus back on the data.

Useful and accurate consumer data facilitates in deriving the marketing strategy to guide the business in the right direction. An organization can achieve innumerable sales and revenue after analyzing the customer data successfully. Here’s an infographic further illustrating the importance of consumer data.