It’s easy to work on the day-to-day with your business, but what about the big picture? That’s the stuff you really need to develop to ensure that your company moves toward the goals you’ve set.
In each area of your business, there are questions you need to ask yourself to help with that vision.
MARKETING AND SALES
Marketing and sales drive business. If you intend to grow, you have to keep developing innovative ways to reach clients. To that end, here are questions to help:
- Who are we trying to reach?
- Where are they spending time online?
- What’s the most effective way for us to reach this audience?
- Which efforts aren’t netting us good results?
- What should we invest more in?