Every year there are new elements of SEO to consider and sometimes things just expand further, beyond what we ever imagined they would be. So, for 2017 SEO trends, we’re looking at what to expect more of.
Micro-moments has been the buzz term of 2016 and 2017 is going to see it move into the prime time and companies really start to grapple with micro-moment searches within an SEO campaign.
So far, Google has released snippets for recipes, courses, hotels and products. Expect there to be more before the year is out. These snippets are fuelling the little white boxes at the top of organic results with answers to questions.
These questions are the micro-moments everybody is carrying out.
Being able to tap into a particular element of a sales cycle is going to improve your chances of long-term brand awareness and conversion. So be sure to think about what your customers are asking, and how you can provide the answers.