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Marketing Unplugged: Three Benefits of Offline Marketing

We seem to be captivated by gadgets with flashing lights and things that go “bing.” If it doesn’t have a plug or a battery, we consider it out of date and behind the times. This is especially true for advertising and marketing. We think banner ads on websites, and TV spots for the local market. We are rightfully considering new ways to get our message onto the consumer tech market with which everyone is so fascinated.

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But in the process of chasing the next thing, we may be prematurely leaving behind a valuable resource that has worked for a very long time, and still has a lot to offer. I am referring, of course, to print media. Believe it or not, there are still things print can do better than digital. Here are three:

Complete Control and Customization

In the grand scheme of things, print is easy. There is no HTML, JAVA, or CSS to learn. Print provides the least amount of friction between your marketing idea, and an actual product. You can sketch something up on a napkin and have a pretty good idea of what the finished product will look like.

Utilizing the expertise of custom printing services, a marketer or promoter can bring an idea to life without a college level course in Adobe Photoshop. It is much easier to be a part of the creative process when one is familiar with the medium at hand. We all understand print well enough to work closely with a print professional to get exactly what we need. Few understand the language of the web to be effective at back-end customization. That disconnect results in a loss of control over the process, and to some degree, the message. Read more

Marketing: Past and Present

It can be all too easy to forget how far we’ve come in the world of marketing. This infographic from IDF Marketing paints a picture of where we’ve been and where we’re headed.

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