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Consumer Psychology is the Secret Ingredient to Market Better: Here’s How

Nowadays, psychology and strategy go hand in hand. It is really not a surprise that understanding human behaviour has become a key element in every field, be it fashion, entertainment, consulting etc.

Consumer psychology is even more important for marketers since their main job is to persuade people to buy a product, and how can you do that without having a clue about how your consumers think?

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Mobile Marketing 101

Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights. Further, the same publication reports that consumers spend more time on their mobile devices than they do on a desktop computer.

Here’s a look at the basics of mobile marketing and why more small business owners have incorporated it into their strategy.

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