Customer Churn

How to Measure Customer Churn and Prevent It

Convincing a customer to purchase or sign up for your product is one thing, but making them stay loyal and continually use or depend on it is another. This is why customer retention requires a strategy that will make customers…
Instagram Sales Funnel

Great Tips to Boost Your Instagram Sales Funnel

Business or lead generation is not limited to the search engines only. Social media platforms are also the most reliable channels to drive significant business. Instagram is one of the popular social media platforms and has better engagement than any…
Managing Pr

Managing Public Relations and the Media

As the business world continues to recover from the threat of COVID-19, the public relations field is increasingly in the spotlight. Major companies including Amazon are finding themselves embroiled in a sort of PR battle, where profits, public health, and…
Content Marketing Analysis

How to Perform a Content Marketing Analysis

Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for…