Social media is one of the largest marketing and advertisement tools currently in use. Not only does it expose your business to millions of people around the world, but also gives you an opportunity to interact with your customer at a personalized level. In recent years Facebook has become a major advertisement platform. It has one of the largest numbers of users in the world and thus a very broad reach. However, posting something about your business or brand does not necessarily mean that you have nailed it at advertising. It requires strategy and proper execution to ensure that you reap full benefits of putting your business on Facebook. That said, there have been several tools that can be manipulated to offer you the best results from advertising on Facebook and other social media platforms.
One of the biggest concerns for digital marketing specialists is website performance. More businesses are becoming aware of the importance that SEO has to offer a website, and the pressure is now on for digital experts to get websites on the first page of search engines like Google and Bing.
One area that has always been a vocal point of SEO is content marketing. Everybody knows that regular content helps SEO and that a flurry of blog posts can increase website traffic in the short term. Digital marketers have been raving about the value of blogs and news pages for years.
Recently, the trend has moved towards producing evergreen content. More content marketers and digital specialists are seeing its value, from both an audience perspective and for SEO purposes.
Have you ever wondered how video marketing made it so big in today’s online marketing arena? If you could rewind time, you would come to see that you were in all probability one of the several million people out there who were thoroughly entertained by the rather humorous content that regularly did the rounds on YouTube in the good old days. If that wasn’t enough, along came music videos and the music industry as we knew it had changed forever.
Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the choice au naturel where it comes to promoting their products? Let’s take a look.
Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small business really needs a blog.