Social media has quickly emerged as a primary platform for engaging your customers and generating awareness about your company, products and promotions. But social media marketing is still so new that best practices quickly turn into ineffective gimmicks. The key is to start with a good community so you have a built-in audience for your products and services, regardless of the latest trend. So let’s look at five ways to build better social media communities for your small business.
The first step to any marketing channel plan is understanding its capabilities. Social media, for example, is used to build awareness, engage with a specific, targeted community and generate leads. So be sure you use this channel to promote these goals and then measure against them.
Now that you’re clear when to use social media marketing, you’ll want to build your community so you have an audience before you need it. While you should test your own theories that make the most sense to your business, these are a few best practices to get you started. Read more