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How To Start A Successful Online Business With A Global Audience

An online business is a smart way of starting a career as an entrepreneur. The world has become increasingly dependent on technology. The Internet has become the preferred avenue for conducting business. With mobile technology expected to grow exponentially over the next 5 years, Internet-based business ideas are the way to go.

The Internet attracts 3.5 Billion users every day. If you want a successful online business, you should know whom to market to. It may seem obvious to market to English-speaking countries since everyone on earth must speak the language, right?

Here’s a bit of trivia that may change your way of thinking: How many online shoppers speak English? According to J.P Morgan’s report for the Department of Commerce, only 27% of online shoppers speak English. Thus by not considering non-English speaking markets in your online business development strategies, you are potentially undercutting yourself a windfall of revenues.

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5 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Copy is necessary, but it’s not something that gets the amount of attention it deserves. You’re reading copy right now. If you continue to click around this very site, you’re only going to find more copy. With the prevalence and importance of all of this copy, one might assume that it’s easy enough to write. That couldn’t be further from the truth, and it’s surprising what an impact bad copy can have. It’s time to stop taking copy for granted and be sure you aren’t making some major mistakes.

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Slow and Steady: What You Can Learn From Competitors

Before you start handing out pamphlets for your new small business, owners should not only know a thing or two about their target market, but also a bit about who else is targeting that market.

Mark Cuban, for example, who’s well known for his role on “Shark Tank,” sums up the importance of competitive research. “Make your product easier to buy than your competition,” Cuban explains, “or you will find customers buying from them, not you.”

In other words, put the customer in a position where they can’t refuse your product.

It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial when it comes to moving your business forward.

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