Blogging

3 Reasons Why Blogging Can Be a Game Changer for Business Marketing

As a business owner, you’ve probably got your hands full with day to day problems. We get it. Sales have to be closed, expenses need to be paid, you have to lay down the law to ensure everyone’s doing the best they can – it can get overwhelming!

Whatever your situation – you shouldn’t let up on blogging because it can be a game-changer. After all, an optimized, engaging, and well-planned blog can yield great results for your business.

If done correctly, blogging can be the most effective business marketing tool for your business. Keep reading to find out how blogging can take your marketing efforts to the next level.

Instagram Marketing Icon

Marketing Eggspert Round-up: Instagram Marketing Revisited

We had an Instagram Marketing round-up on the Marketing Eggspert blog last year but as it has fast become the in-thing to use Instagram to market your business I thought I would find far more posts to share with you. So here you go … why Instagram is more important than Facebook as marketing channel, how to use Instagram stories, influencer marketing on Insta, lead generation tactics, making your time more efficient on Instagram, mistakes with video on Insta, grow your business using Instagram Marketing and lots more.

Business

If You Don’t Know What You Want for Your Business, How Can You Get It?

Originaly published on AllBusiness.com

The other day, I was chatting with someone I hadn’t seen in a while. She asked how my business was doing.

“Business? Er, it’s fine.”

My reply shocked me, because normally I grin and say, “Really well, thanks!” But lately I’ve been feeling a little adrift in terms of what I want for my business, and therefore business hasn’t been booming like normal. I realize it’s my own damn fault.

I’m a big believer in setting intentions and making what you want a reality. I do it in my personal life, so why wasn’t I doing it for my business? Can you relate?

Instagram

Why Is Instagram Becoming a More Valuable Marketing Channel Than Facebook?

One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in 2018 in the US, the number of Facebook users aged 18 to 24 years decreased by 5,8%. For teenagers 12-17 years old it is expected that the registration rate will be less than 50% of representatives of this age group. This trend will continue in 2019-2020, experts suggest.

Last year, Time Magazine conducted a survey of young people and found out that they don’t want to waste time on scrolling monotonous Facebook feed and prefer more dynamic alternatives – Twitter, Snapchat, and Instagram.

So, why are young people replacing Facebook with Instagram? This is a very important question for brands because this social group is most active when it comes to online shopping.

Marketing Strategy

Marketing Eggspert Round-Up: Marketing Strategies for the New Year

A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.

Rod Austin Interview

Marketing Eggspert Interview: Rod Austin of Pagely

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com

Tell us who you are and what you do (include job title).

Rod Austin, Director of Marketing at Pagely.

Micropreneurs

5 Things We Micropreneurs Really Want for Christmas

Originally published on AllBusiness.com

As I’m making my holiday wish list on Amazon and sending it to my mother (Don’t judge! Don’t you wish your mom still sent you fuzzy socks for Christmas?), I’m thinking about those less tangible things I’d love someone to give me that are perfect for a micropreneur like myself (someone who operates a business on a very small scale).

If Santa is reading this, here are the things this micropreneur hopes to find in her stocking on Christmas morning:

Content Media Marketing

7 Signs your Startup Needs Content Media Marketing (and How to Do It)

You may think you’ve got content media marketing covered. After all, you have accounts on all the big social media platforms, and you’re engaging with your customers when they post or ask questions. But if you think that’s all there is to content marketing, you’re missing out. To evaluate whether you need more content marketing, you need to understand the difference between social media and content media. Content media marketing is about creating materials that can provide information and entertainment to your customers to keep them interested in your brand. Social media is about customers communicating and interacting with your brand. Content Media is what they are communicating about.

On Losing a Great Employee

One of the biggest headaches for any business owner — but particularly a micropreneur, who does the bulk of the work but may have a freelancer or two — is finding and keeping good talent. I’ve worked with a dozen freelance writers over the past 13 years with Egg, and I know how hard it is to find not only talented writers but also people who are reliable and willing to work with me for years.

Ileane Smith Interview

Marketing Eggspert Interview: Ms Ileane Smith

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do?

I’m a digital media instructor and strategist which means that I teach people how to use tech and digital platforms to achieve their goals. Most of my trainings are in video or podcast format.