Skip to Content

Top 10 Tips To Reduce Your Support Queries Using Video

The failure to resolve problems with your customers in a timely manner is one of the top two reasons for customer loss. Of course your customers are going to have problems over time – we all know that is a given. However, it is not all that easy to deal with those problems efficiently and successfully enough as your company grows, thanks to the restraints on budget and time.

One of the greatest abilities of video marketing is its ability to reduce support queries. You will find that through the use of effective videos you will not only be able to resolve your customer problems, but also save time and increase customer satisfaction.

The thing is, most human beings are stubborn and don’t like asking for help. What’s even worse is when they have to wait for that help that they have so begrudgingly asked for.

The great thing about video is that it’s a powerful learning tool, which combines both audio and visual elements so that it can engage different learning types. Another great thing is that it’s very easily accessible online.

Top 10 Tips To Reduce Your Support Queries Using Video Read more

Google’s Biggest Algorithm Updates in 2016

The majority of 2016 Google updates were aimed at improving user experience, providing more accurate results and eliminating spam. Thousands of tests are run by Google at any given time, but few results satisfy enough to be rolled out as updates.

The first update remains unconfirmed by Google, but there was much volatility in rankings. SEO chatter indicated that the update could be a part of Panda integration, but Google has denied this. The update was also not linked to the Penguin update. Read more

How to Design a Brand Identity [Infographic]

A brand identity is what sets a company and solution apart from the competition in the minds of their current customers. When designing a brand identity for a client, it’s important to understand that it’s more than just a logo and colors. A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective branding strategy.

How to Design a Brand Identity [Infographic] Read more

How Personalization Technology Helps Ecommerce Marketing

Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right customer data and technologies that make use of this data to give you actionable insights.

In this blog we will discuss ways in which personalization can help you in marketing your ecommerce store.

How Personalization Technology Helps Ecommerce Marketing Read more