Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small business really needs a blog.
Putting the SEO building blocks in place will boost your website’s search engine performance. Having a regularly-updated blog will give you a great platform to showcase industry expertise. Contributing guest articles to high-authority websites within your niche will extend your reach and allow you to build a healthy portfolio of backlinks. All of the above, complemented by strategic social media activity, will drive targeted traffic to your website.
But how are you going to convert these visitors to your site into clients? Writing captivating copy can go a long way towards winning custom, and if you do a good job with each of the above you might find you’re soon inundated with website traffic. However, for my money, the most effective way of encouraging potential clients to move from browsing your site to picking up the phone is to have a good range of case studies – providing real insight into your way of working, and detailing the success stories you’ve had with others.
Whether you own a ‘Brick & Mortar’ or you’re an online nomad, there are so many advantages to online marketing. Kicking out old sales tactics and going to where all the attention is now – The Internet.
We are a couple of months into 2017 so my team has been able to forecast how the year’s online marketing will behave – which means we have also put together a simple strategy for you DIYers out there! I strongly believe ANY small business employing these techniques can be successful.
This guide is for those which are slightly familiar with SEO concepts, have some time on their hands, and would like to allocate money into something other than online marketing agencies.
This does take time, and usually requires a level of adapting to your current situation within the market! That old saying “there’s no such thing as a free lunch” holds true as always.
Carol Tice built a blog from zero to almost 12,000 readers through guest blogging and posting valuable content. She admits that in the beginning, nobody cared about what she had to say, but she stayed persistent and the results showed gradually. She went ahead to write an award-winning book “Make a Living Writing” and founded the ‘Freelancers Writer’s Den’.
Guest blogging is an easy, low-cost and effective way to market your business. It does take some time to prepare a good post, but pays off well. You can easily spread the word about your business out there and spread awareness about your niche at the same time.
The thing which sets guest blogging apart from other marketing methods is its educational value. Well-informed business owners take time out to teach people something from their experience and it makes the community learn something new. In exchange, these writers get links back to their sites and build a reputation for themselves over time.