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Great PR is All About Action

It’s possible to have a perfectly passable PR campaign that does nothing more than talk a good game. It is how many businesses operate in the beginning and for others talk may be the entirety of their plan. But for those who truly want to build lasting customer relationships, great PR will be all about concrete action.

Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes.

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6 Books For Marketers to Read Now

This time of year, I really put that Audible subscription to work. The Christmas rush is over and everyone is out on holiday. I read a lot, so while I search for my next favorite marketing books, check out my list of six books for marketers to read now.

1. Ogilvy On Advertising

I’ve written a few times about why I read Ogilvy on Advertising every year. And this year is no different. Every time I read it, I get something new from it. I like the evidence-based, approach Ogilvy had to his advertising and messaging. And because humans think the same way now as they did then, many of the lessons are still relevant.

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PR on the Web: 4 Easy Steps for a Great Reputation

In the world of online business, reputation is everything. Whether you have a successful blog or an online store, consumers only know you by the presence you have online. Below are four PR tips you’ll need to keep a positive reputation on the internet.

1. Acknowledge, Don’t Bury

If you make your living online, you should simply assume you have no secrets. While it’s understandable that you will want to keep your private life private, there’s simply no use in ignoring a scandal. If something that will reflect negatively upon you happens, be the first to acknowledge it. This lets you stop the spin and, perhaps more importantly, stops rumors from spreading and hurting your reputation.

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Business PR: 5 Ways to Effectively Promote Your Company

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies.

#1. Social Listening

In order to have an effective public relations campaign, you need to know what to say and who to say it to! Fortunately, you do not have to guess at what your target audience wants. They are telling you everything that you need to know on social media. All that you have to do is listen.

Business PR: 5 Ways to Effectively Promote Your Company

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