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Inbound Lead Generation Checklist [Infographic]

Technology has made the marketing landscape a lot more even for small and big businesses these days. However, it is still up to marketers to ensure that all fundamental elements of marketing and sales process are still strictly being followed.

Without a doubt, different platforms and tools help marketers to attract more and higher quality leads. Despite that, there are still important elements that marketers should be able to understand in order to ensure the effectiveness of their lead generation campaign.

If you’re planning to kick-off an inbound lead generation campaign soon, check out the infographic below from CJG Digital Marketing Philippines to see the checklist of things that you should use in order to maximize the results of your campaign. Read more

Turning Visitors into Customers: 4 Elements of a High Converting Landing Page

You’ve created a high traffic website that attracts tons of visitors through paid ads, organic search as well as social media platforms. However, if you’re unable to convert them into paying customers, then all your efforts will go down the drain.

Here are 4 ways to build high-converting landing pages for your website.

Turning Visitors into Customers: 4 Elements of a High Converting Landing Page Read more

Phone Calls and Conversions: How To Make The Most Out Of Your Phone Calls

Despite us doing business in the era of Web 2.0, with over 2 billion people active on social media platforms and marketing budgets shifting drastically towards online platforms, telephones continue to be of utmost importance. If you don’t believe us, check out these interesting facts that are sure to get you rethinking your actions the next time your business phone rings:

  • 25% customers give up on a company because they’ve been kept on hold for a long time
  • 66% customers switch to the competition due to poor customer service
  • More than 85% customers are willing to pay as much as 25% more for good customer experience
  • Over 50% mobile searchers confirm they call a business following a mobile search ad
  • 65% customers prefer to contact a business via phone

Have we got your attention now? Good.

To prompt you to rethink your marketing strategies and centering them on phone calls, here are some important tips on how to make the most of your phone calls to increase conversions.

Phone Calls and Conversions: How To Make The Most Out Of Your Phone Calls Read more

Use Analytics to Drive Lead Generation

If you’re a business, you want more leads, right? And you’re almost certainly using your website to try and generate more leads, right?

(If not – you really should be…)

So how can you utilise the free Google Analytics data that is so readily available, for driving more and more leads to your business through your website?

Read on for an outline of some of the easiest – yet most overlooked – things you can be doing to get more value from your online presence, through the use of Google Analytics.

{If you don’t use AdWords to promote your site, you can probably skip the next section – though it’s quite short and contains some useful info anyway!}

Use Analytics to Drive Lead Generation Read more