When most people plan their SEO strategies, they have visions of going viral and attracting hundreds of links and visitors each day. While those proactive steps are nice, there are actually several cleanup steps that marketers have to take before they can start improving through outreach. The good news is that these steps can significantly affect SEO and give you a bump in rankings before you even launch an outreach strategy.
One of the most important elements of healthy SEO is strong links to and from your website. Run a link audit to check for any broken links on your website. If you have a website that’s a few years old, you may find a build-up of broken links. These aren’t necessarily your fault. Other websites go under or change their domain, which means your links are lost and lead nowhere. Cleaning up these links can be a long process, but with the right planning, it’s only something you will have to do once.
Consider running a weekly link audit to check for new broken links on your website. This way, fixing links will only take a few minutes per week instead of several hours at the end of the year. Keeping clean links will boost your SEO and make your user experience better.
To learn more about the SEO cleanup process and how you can improve your link strategy, check out the infographic below. You can also download the whitepaper on Growing and Sculpting Your Link Profile for more information on content, website performance, and visibility.