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The Egg Story

We get asked a lot: “How’d you come up with the name ‘Egg?’” Here’s the story.

When Susan decided to start her company, she needed a name. Watching the film Funny Face with Audrey Hepburn (Susan’s a big fan), she took note of the bookstore where Audrey’s character worked: Embryo Concepts.

Susan liked the idea of giving birth to an idea, but Embryo Marketing was not quite what she was looking for. After a bit more brainstorming…voila! Egg Marketing was hatched.

Susan Guillory, President

Author, blogger, and entrepreneur Susan Guillory is an expert on content marketing.

Susan has written several marketing and entrepreneur books, including Lifetips 101 Entrepreneur Tips, Internet Marketing Strategies for Entrepreneurs, and DIY Press Releases: Your Guide to Becoming Your Own PR Consultant. She is a regular contributor on sites like Forbes, AllBusiness, and Cision.

Susan began her marketing career working for private companies, and headed marketing departments in both manufacturing and investor relations before founding Egg. She has worked with small and medium-sized businesses in software, technology, and business services, as well as larger corporations like AT&T, Cision, Kabbage, and Intuit.

Susan has presented workshops on marketing, PR, and social media, and has spoken at conferences including LavaCon, the Natural Products Expo, and the Hispanic Business Expo. She received Bachelor’s of Arts degrees in French and English, and went on to earn her MBA at the University of Central Arkansas.

Sian Phillips, Content Editor

Sian Phillips is the Content Editor of The Marketing Eggspert and Managing Editor of Being an experienced proofreader and also qualified accountant, one of Sian’s many skills includes attention to detail for words and numbers.

Having an Honours Diploma in Journalism from the renowned London School of Journalism, Sian is moving more and more into the content editing world; proofreading and editing blog posts, books (fiction and non-fiction), and anything that is written. Please check her LinkedIn profile for more information and references.

Katie Cooper, Writer

Katie Cooper is a wordy Midwesterner with a California-raised father and Southern belle mother, who was brought up to appreciate hard work, ingenuity, proper manners, Van Halen, Dwight Yoakam, and a well-made batch of grits.

With a professional background in social media management and copywriting, she works as a full-time freelancing creative with brands of all shapes and sizes — from non-profits like to full-service agencies like Critical Mass. She holds a BA in Communication Arts from the University of Wisconsin – Madison. U-rah-rah!

Chris Hardee, Writer

Chris Hardee is a 20-year technology professional who found a passion for writing and marketing. He enjoys diving deep into technical concepts, finding important points in the data, and translating them into the right words. He’s written for several major online publications including Forbes, Business 2 Community, and MISTI Training Institute, and has helped companies of various sizes including TIBCO Spotfire, vXchnge, and Cloudamize.

In his free time, Chris enjoys flying drones, going for walks with his 3 dogs, reading, and spending time with family. Learn more about Chris at Resounding Words.

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