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The Egg Story

We get asked a lot: “How’d you come up with the name ‘Egg?’” Here’s the story.

When Susan decided to start her company, she needed a name. Watching the film Funny Face with Audrey Hepburn (Susan’s a big fan), she took note of the bookstore where Audrey’s character worked: Embryo Concepts.

Susan liked the idea of giving birth to an idea, but Embryo Marketing was not quite what she was looking for. After a bit more brainstorming…voila! Egg Marketing was hatched.

Susan Guillory, President

Author, blogger, and entrepreneur Susan Guillory is an expert on content marketing.

Susan has written several marketing and entrepreneur books, including Lifetips 101 Entrepreneur Tips, Internet Marketing Strategies for Entrepreneurs, and DIY Press Releases: Your Guide to Becoming Your Own PR Consultant. She is a regular contributor on sites like Forbes, AllBusiness, and Cision.

Susan began her marketing career working for private companies, and headed marketing departments in both manufacturing and investor relations before founding Egg. She has worked with small and medium-sized businesses in software, technology, and business services, as well as larger corporations like AT&T, Cision, Kabbage, and Intuit.

Susan has presented workshops on marketing, PR, and social media, and has spoken at conferences including LavaCon, the Natural Products Expo, and the Hispanic Business Expo. She received Bachelor’s of Arts degrees in French and English, and went on to earn her MBA at the University of Central Arkansas.

Sian Phillips, Content Editor

Sian Phillips is the Content Editor of The Marketing Eggspert and Managing Editor of Being an experienced proofreader and also qualified accountant, one of Sian’s many skills includes attention to detail for words and numbers.

Having an Honours Diploma in Journalism from the renowned London School of Journalism, Sian is moving more and more into the content editing world; proofreading and editing blog posts, books (fiction and non-fiction), and anything that is written. Please check her LinkedIn profile for more information and references.

Kimberly Crossland, Writer

Kimberly Crossland is the owner and founder of Savvy Copywriters, a marketing agency with one goal: to create campaigns that move people to the point of action. The goal of her work is to spark conversation and inspire meaningful change through the power of strategic, thoughtful writing.

Born and raised in Tucson, Kimberly graduated from the University of Arizona with a Marketing and International Business degree. To kickstart her career, she made a quick 3.5 year jaunt overseas to Denmark and London where she lived and worked in international marketing and PR. Today, she proudly calls Vail, Arizona her home.

In her free time, you can find her looking for new adventure with her beautiful baby boys.

Follow her thoughts on marketing, copywriting, and digital conversation at

April Lisonbee, Writer

April is a marketing consultant who has been helping small and medium sized companies develop and execute cross-channel marketing strategies for more than five years. April’s work with sales and marketing started with integrating innovating marketing strategies into existing Fortune 500 B2B sales teams’ activities in order to improve revenue. April has since developed a passion for new technology and digital media that has led her to work with startups in building, managing and growing their influence and tie marketing into sales, experiences she writes about on several blogs. With a strong strategic mindset and wide marketing experience, April now helps clients which range from established leaders in manufacturing looking to defend their market share, to e-commerce companies expanding their digital product line.

April graduated from IE Business School in Madrid Spain with an International MBA prior to striking out on her own as a freelancer. She is an active runner and resides in Atlanta.

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