Instagram is always adding new features, trying and testing algorithms, and keeping marketers on their toes. Because of the constant algorithm change, it becomes quite daunting for marketers to align their brands with its dynamic features.
In recent times, the social media giant has rolled out quite a few new features; marketers brace yourselves! Right from enabling people to create face filters to tagging a brand’s product on their post, Instagram is becoming a force to reckon with.
Here is a consolidated list of Instagram marketing features that will help you become a better marketer.
1. Hashtag Insights
Instagram has recently introduced a feature known as hashtag insights where you can check the number of impressions you’re getting organically. It will be a boon for brands in understanding their preferences, especially those who aggressively market on Instagram. It will also help brands in understanding which hashtags work for them and which don’t.
Instagram has more than 500 million active monthly users and is a popular choice for businesses to reach their audiences. With a wide range of Instagram features, this social media tool serves as the best virtual platform providing new opportunities for both users and brands.
Instagram offers various possibilities for personal and brand accounts to engage with their audience. To take advantage of these opportunities, the first thing you need to do is make sure you are ahead of the curve. Instagram is continuously rolling out new updates and features to delight its customers, so learn about everything Instagram rolled out this year and how it will impact your Instagram marketing.
Social media for businesses has turned out to be one of the best ways to connect with your existing and potential customers. Every second, billions of people from all over the world, log into one or the other social media channel. Hence, if used in the right way, businesses can use these channels to get the attention of their target audience. Overlooking the importance of social media can cause you to lose your customers to your competitors.
Many small, medium, and large organizations are using social media for building a relationship with their customers, generating awareness about their products and services, making their presence felt on the internet, sharing their knowledge and expertise with their target audience, attracting new customers, etc. Using social media for marketing turns out to be very effective if used wisely. But if not handled properly, all your efforts may be in vain.
In this article, we have discussed a few tips that would help you in mastering social media for businesses.
With 2.2 billion active users, it makes sense for marketers and businesses of every stripe to leverage Facebook Ads to turbocharge their leads and sales pipeline. And with Facebook earning $27 billion in revenue, the social media giant is not just the biggest revenue spinner for Facebook but other businesses too.
All said and done; the fact is the majority of the small businesses — 62% according to Weebly — are unable to meet their targets with Facebook ads.
So, now the question is: Why are the ads failing?
Social media and SEO are both important parts of the digital strategy for any business – but sometimes the value that each can have for the other is misunderstood. There is plenty of evidence to suggest that activity on social media influences your ranking positions, so this is an aspect of your SEO strategy that you must take seriously.
Here we will take a look at some of the things that your business can do on its social media accounts that can influence SEO; improving rankings and increasing traffic to your site.
Though I’ve focused a lot in my marketing career on helping B2B businesses that weren’t local to me in San Diego, I’m starting to work more with companies in my area, including my own creative workshop brand. As I work to drive attendance of events, I’ve found that Instagram is a great resource to introduce the brand to more people in San Diego. It’s a learning process for me, but as I learn, I want to share a few things I’ve learned that should help you with marketing your local business on Instagram.
Social media is groundbreaking for an incredibly diverse set of reasons across every industry. Since it’s been so disruptive to business, it can be completely overwhelming and a drain on resources, which can be problematic for early-stage startups. But, it is important when it comes to event management.
Knowing how to properly utilize social media during events (and before the actual event) is something that anyone is born with. It’s a talent — an art form that can be learned and one that we hope to help you learn within this article. This will serve as your portal to have a comprehensive strategy to promote events the right way through social media.
Twitter is a micro-blogging site, that means we can use it for updates about what we do, what’s going on in the world, what is our opinion but all this is short sentences — basically sharing thoughts, happenings, and views about current affairs of the world. With Twitter, the terminology is that you have to follow for follow on twitter. When you tweet a message, your followers can see it and when you visit Twitter, you can see messages of people whom you follow.
So obviously when we like something we tend to share it as we want people who follow us to know our mind-set so that they can connect with us better and so that they can be in touch with us. Twitter gives you the facility called “retweet” whenever you love something that is uploaded or when you upload something that someone else wants to upload too, they can upload the same message as what the person followed has written it, if it related to them and they want their followers also to read it.
Facebook Marketing works so well for many individuals and companies. In this week’s Marketing Eggspert round-up I’ve collated posts on best practices, mobile posting on Facebook, converting Facebook ads into sales and your ecommerce strategy, chatbots, facebook advertising trends and a step to step guide to creating a Facebook marketing strategy plus more.
We all know that Chatbots are an Artificial Intelligence progam, which are designed to stimulate conversation with users. Internet websites are flourished with Chatbot technology, and the users are getting the experience of natural conversation via robotic technology. For this reason, Chatbots have been described as one of the most important and advanced ways of interaction between the service and the users. The Internet has converted this world into a web village, and the need for quick conversations is a must in order to know more about the services a company offers.
There are a large number of users active online, and answering their queries is a very tedious task. Human staff and executives cannot be present all the time to answer the queries. And here’s where the term ‘Chatbots’ has its importance and necessity. Though the idea of chatbots, where robotic technology takes the place of natural talk is intimidating, it’s a fact that the robots have made our life easier, and even more comfortable than it used to be. This conversation stimulating technology has eased the burden of millions of Internet services to present a classy conversation with their users. Using a chatbot, you can talk through messaging applications, websites, mobile apps and even using the telephone.