The digital marketing landscape is changing dynamically. To stay ahead of your competition, you need to keep up with this constantly shifting landscape. Instagram influencer marketing is one of the strategies that can help you stay at the top of your marketing game.
Instagram is the preferred choice among marketers because it boasts a higher engagement rate. A 2017 study found that Instagram’s engagement rate is 70% higher than that of Facebook. Compared to Twitter, the engagement rate was 669% higher. These stats really make the case for why Instagram is crucial for influencer marketing.
We live in a world of global trading, a world where the eCommerce brand is on a perpetual upward trajectory, fuelled by an ever-increasing demand for goods of all shapes and sizes in a seemingly endless marketplace. This is truly the dawn of a new age for entrepreneurship, as nowadays everyone and anyone with a solid Wi-Fi connection and a laptop can launch and grow their online store, and establish a global reputation.
That said, the eCommerce market is an extremely populated one – some might deem it oversaturated as well – which begs the need for a unique approach to branding, marketing, and positioning in order to set yourself apart from the competition. Acquiring loyal customers requires meticulous preparation and effective implementation, so here is your essential guide to building a successful eCommerce brand that will pave the road to a prosperous future in the industry.
Ecommerce Marketing is a much needed addition to your marketing strategy. In this Marketing Eggspert round-up the articles concentrate on what’s it all about, how to grow your offline business, SEO tips, eCommerce strategy, eCommerce platforms for websites, smart eCommerce marketing, personalization tactics and lots more.
There are several reasons why eCommerce is attractive to small business owners. Unlike physical stores, eCommerce does not require capital investments for real estate. The operational expenses of hosting a website online are much lower compared to the money spent on leasing store space and employing staff to handle customers. In addition to this, the target market for eCommerce is much wider than a physical store that depends on customers from a restricted geography for business. This makes it possible to grow exponentially faster than you would by running a store in your neighborhood.
But the opportunities and market size also means that eCommerce is infinitely more competitive. Unlike a physical store, an eCommerce business does not have a captive market. Knowing the price of a product on your competitor’s website is just a click away. The intense competition in the online space is a trigger for price wars which can bring down margins quite significantly.
It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for promoting your ecommerce store. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.
Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.
There are a number of choices available if businesses are considering selling their products using a website. Starting an eCommerce website is one of the quick and good options for businesses that want to start selling their products online. However, it looks easy to start an online website for selling products, but it has increasingly become more important and difficult to select a good eCommerce platform for developing websites that need eCommerce functionality.
Year after year more advanced technologies are coming into eCommerce and competition has been raised among various businesses who prefer selling their products using eCommerce solutions.
Therefore, developers are required to add social media integration, mobile-friendliness, great user experience, search engine optimization, modules for content marketing and support are also important for any good online ecommerce websites.
In this post, we are going to talk about which is the best eCommerce platform for developing websites for businesses.
Shopify has become extremely popular amongst start-ups and small businesses for its ability in instantly enabling ecommerce based sales. It provides APIs that can be used to integrate cloud-based management applications/resource planning software to provide a comprehensive online retail experience. Software outsourcing companies can help non-technical businesses set up their Shopify systems, along with the required integration with the cloud management applications.
The main reason for the popularity of Shopify is that it covers any form of ecommerce business – whether the selling is through an online portal, social media, in-store, or in a mobile shop. It allows complete control over the branding of the online display items. The extensive dashboard has data displayed in simple visual formats that provide the overview of the sales and the overall customer trends during a sales cycle.
Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right customer data and technologies that make use of this data to give you actionable insights.
In this blog we will discuss ways in which personalization can help you in marketing your ecommerce store.
Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.
The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.
Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.
1. Earn visitors’ trust
Your visitors want evidence of credibility. Adding the following to your site should do the trick –
- Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
- SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
- Mention the relevant press coverage, awards and certifications you have received.
- Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.
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