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Customer Loyalty

Five Steps to Increasing Customer Loyalty

Why Customer Loyalty is Important

In a study detailed by the Harvard Business Review, it has been shown that improving customer loyalty by just 5% can have profits soaring by up to 95%. In fact, the efforts marketing teams make in acquiring new customers are far more expensive than retaining existing ones.

Loyal customers come in different variants. Many are simply happy to continue buying the brand out of convenience and familiarity. There are those, however, who are known as ‘actively loyal’. These loyal customers can actually benefit a company by actively promoting it.

CRM

Marketing Eggspert Round-Up: Customer Relationship Management Tips

This week’s Marketing Eggspert round-up is filled with Customer Relationship Management tips- otherwise known as CRM. I’ve included posts about what CRM is, it’s failures and how to fix them, using it for marketing and business growth, how to use it smartly, it’s opportunities and how to choose the right one and lots more.

CRM Software

CRM Software: How to Accelerate Your Business Growth with it

Business growth is an important attribute of entrepreneurial life. When a person starts a business, he/she has to take care of several factors to establish it and make the desired progress. Despite introducing an exponential business model, many business organisations are forced to shut down their operations soon after launching.

It is because they fail to sustain in the competitive business market and make profits. Manual work and production techniques are also responsible for the untimely demise of several business organisations because they fail to compete with AI-driven business organisations.

That is why several business organisations have started to use CRM software for business growth and expansion. Let’s see how it helps to accelerate business growth.

Personalization In Marketing

Marketing Eggspert Round-Up: Personalization in Marketing

Are you using Personalization in your marketing campaigns? This round-up of articles include why it works and makes your marketing better, personalization technology, ecommerce, stats, email marketing, brands using personalization successfully and lots more. Think Personalization in Marketing Doesn’t Work?…
Public Speaking

Marketing Eggspert Round-Up: Public Speaking

This week’s Marketing Eggspert concentrates on what a lot of people either dread, or cannot do: Public Speaking. I’ve collated posts with tips to overcome your fear of public speaking, podcastings, becoming a confident public speaker, some fun stuff about speaking in a foreign language (to you), top TED Talks speaker tips, book review, how to master the art of public speaking and more.

Marketing Eggspert Round-Up: Customer Service

Customer Service is a very important factor of your business and it cannot be overlooked or you’ll lose customers very quickly. In this Marketing Eggspert round-up I’ve included posts discussing online customer service, branding, customer service rules, video, remote service team, customer service strategy and more.

3 Ways to Design a Flawless Customer Experience

If you’re a business owner, you’ve undoubtedly made customer service a major priority. You’ve figured out a way to make a customer’s time in your store or office simple and carefree. For customers that walk in through your front door, you’ve got their experience covered. But what about the flawless customer experience you offer online, for those who enter your business through its digital front door?

Fear of Missing Out: Using FOMO to Attract More Customers

There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experience. Here, you’re going to learn why using FOMO to attract more customers is a smart marketing strategy.

If there’s one thing that marketers are always aiming to leverage, it’s emotion. We know that many people are switching their purchasing habits from spending big on material items to investing in experiences, but that doesn’t mean that you can’t leverage experiences to help you sell your products. Think about it this way: you can buy last season’s shoes on sale, but it’s not quite the same as the experience of wearing them when they were this season’s shoes.

Fear of Missing Out: Using FOMO to Attract More Customers

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