One of the top questions I get asked by prospective clients is: how long should a blog post be?
It’s a fair question and one that will never have a concrete answer, simply because content marketing experts keep changing their mind as marketing trends change.
Neil Patel, who tends to set the bar for the content marketing industry, currently says content between 1,500 and over 2,000 words (depending on the industry) hits the mark.
Yoast, makers of my favorite WordPress plugin Yoast SEO, say it’s got to be over 1,000 to rank in search results.
The Write Practices says if you want more social media shares, make the post 600-1,500 words.
You can spend an hour going down the rabbit hole to see what others think about how long a blog post should be.
But you’re here because you want to know what I think, right?