Live Streaming Part 2: 6 Ways to Boost Engagement with Live Streaming
In Part 1 of this series, we looked at ways to get the most out of live streaming.
For businesses looking to leverage the myriad of benefits of reaching and engaging with users, live streaming is the answer. The future of live streaming video is quite bright. When it comes to using this in-real-time video platform to grow your business, there are a lot of ideas to create successful live videos. Remember, live videos stay on the platform long after you finish broadcasting, so you must create an enjoyable experience that viewers will want to watch again and again. Here are some of the best live streaming ideas to create live sessions that boost your brand.
1. Broadcast Live Product Demos
Use live streaming to demonstrate to your customers how to use a product. When you launch a new product, you can set up a live product demo session to showcase product features that your audience will be interested in. This is a great way to pull off live videos even if you hate being in front of the camera.
It helps in attracting potential customers and creating a buzz around social networks about how to use your products. Demonstrating product usage over live videos helps in attracting a newer audience base, helping your business grow.
2. Share Industry News
Live streaming is a great way to make announcements to your community before anyone has a chance to talk about it. If you think about other ways to break the news, no other methods are as fast and effective as live streaming. With live streaming, you can directly share industry news and make important announcements directly to your target audience.
3. Film an Unedited Version of Your Pre-Recorded Videos
If you are a brand that has a large follower base for pre-recorded videos, you have a massive potential for viral live videos that shows the video recording process in real-time. While most of your audience is used to seeing the edited footage, they will love the concept of seeing the unedited version of your videos. You can be creative and show the bloopers and behind-the-scenes cuts of the shooting process for your followers to watch. For example, Tough Mudder broadcasted live to promote its training event to film the sessions as it happened in real-time.
4. Broadcast Live Events
Covering big events live allows businesses to reach a broad audience around the globe without any geographical restrictions. Live events build interest among the audience to learn more about the business. Live coverage of events allows the audience to connect with the brand and thereby establishing a relationship and giving your brand the much-wanted exposure. Events like product launches, meet-ups, celebrations, etc. help to reach millions of global audiences. Keep an eye on the comment section, and when possible, reply to them as well. To improve your live sessions, ask your audience what type of event they want to watch and whom they would like to meet.
5. Host Interviews
Hosting live interviews helps your business connect with your audience in a better way. When American Music Awards broadcasted its event live, it brought in a lot of views and user engagement.
Conduct short live interviews with employees, famous personalities from your industry, or clients to boost engagements. These interviews not only show the human side of your brand but also offer personal opinions and ideas from the side of your audience. Viewers tend to tune in to live sessions when an interview goes on as they will get significant insights about a product or your brand.
6. Run Live Content
If you want to increase your brand engagement and awareness in a unique way, you can run contests on your live streams. By creating a contest, you offer massive brand awareness through what you have to offer the contest winners. Using a live stream, you can create a more engaging experience for your audience. You can either choose to run the entire contest on live sessions or just announce the winner of a contest via live videos. Your live videos not only attract the views of everyone who enrolled in the contest, but you will also get views from other users when the content is shared via the Internet. This is a great way to expand the audience base of your brand.
Test out each of these live stream strategies and see which resonate the most with your audience!
Amanda Smith is a marketing consultant at StreamHash, a company that provides the one-stop solution for live streaming business. I am expertise in strategies to engage customers and improve business opportunities. Interested in marketing communications and like to keep abreast of new trends and development.
