This week’s Marketing Eggspert round-up is all about LinkedIn Marketing. It includes posts about mistakes to avoid on LinkedIn, using LinkedIn Pulse, LinkedIn influencers, using the platform to brand yourself, tools and features to grow your business, LinkedIn marketing tips, an ultimate guide to LinkedIn marketing and more.
Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it’s different. More and more businesses and organizations are turning to social media for obtaining meaningful insights and information about customers or prospects.
In particular, small businesses who used to rely on the guesswork of social media are now treating it more seriously as an income-generating channel that they can’t neglect. It has become an invaluable supplement to existing digital efforts in content optimization, pay-per-click advertising, and the like.
Today’s small business social media marketing boils down to how these startups leverage the platform to get their desired results.
There’s absolutely no reason why you shouldn’t belong to some form of social media platform in order to build a community and drive traffic to your website – which is exactly the whole point behind social media platforms. For small business owners, who may not have the budget to employ the expertise of a digital marketing agency, it’s always a great idea to have a few key social media marketing tips up their sleeves; specifically for advertising purposes.
Remember, although the whole point of owning a few pages on various social media pages is to drive traffic back to your website, it still remains a social activity where individuals connect. Thus, in order to connect with your fans successfully whilst advertising your brand, it’s important to keep the following digital marketing tips for small businesses in mind.
Do you need the better marketing tools on Instagram? Most of the marketers have used Instagram as it provides the right kind of tools for helping them.
The platform of Instagram is the fast growing picture and video sharing social network, having 700 million active users. Google Trends exhibit the large mass of searches on the Instagram which makes it a renowned network for marketing purposes.
Here are the top five Instagram tools which can make the Instagram marketing process easier for you.
The route of marketing and advertising is pointing towards profound visual and social trade. With that in mind, Instagram is leading in this movement, making the said app as the best social media platform to advertise your products and services.
This platform in social media holds an enormous amount of opportunities when it comes to digital marketing through their ads and tools. Instagram is proving that they’re a must-have in any digital marketing and social media strategy.
All the top businesses and brands that we come across today were unknown once. They all had to carry out social media marketing along with other online marketing strategies to become well-known in their field. Social media helps businesses with global market penetration, brand awareness as well as manage customer relationship apart from providing other benefits.
Today most of the businesses have an official page on Twitter or Facebook to connect with people. Moreover, they even spend a small amount of money on different platforms that help to manage the social media sites ManageFlitter, Sprout Social, etc. Still, there are a few who believe in following the traditional way.
A recent study conducted by Hubspot on different social media marketing behavior states that today around 83% marketers are making use of social media platforms to connect with potential leads. Around 66% marketers simply get more leads by spending as less as 6 hours a week on social media platforms.
The marketers who used the platforms found that effective social media marketing helped them address the three main pain points of their business like result in numbers, ease to use and interactive commenting through posts.
Video, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy?
Believe it or not, but there is good scientific reason to validate the aforesaid statement. According to molecular biologist John Medina, one’s vision takes up half of our brain’s resources, and is the most dominant sense we have. In fact, a whopping 65 percent of people are visual learners and 90 percent of the information transmitted to the brain is visual. If that’s not enough to goad you to use more videos in your social media marketing campaign, here are a few interesting statistics that will surely make you think otherwise.
- Statistic One – By including a video on your landing page, you can actually increase your video conversions by 80 percent.
- Statistic Two – A third of all online activity is spent in watching video.
- Statistic Three – YouTube users watch a whopping excess of three billion hours of video every month. Source: YouTube.
Of all social media platforms, which other than Facebook is more apt to be crowned king? With active users surpassing any other social media platform out there, choosing not to implement it in your social media marketing strategy can be a painful experience you will never forget.
Although Google AdWords is popular for getting awareness almost immediately, Facebook advertising gives you all that, and more. Apart from targeting to the interests, careers, locations, life events and demographics of users, Facebook doesn’t wait for them to search a product or company – it plants an advertisement in front of them, even if there is no intention or plan to purchase.
Social media has dramatically transformed how we transact business across the globe. It has made it possible for firms to target their customers in a very deep manner and this has had striking results in the way businesses are run all across the globe. The key thing that has made this type of marketing and interaction possible is the fact that people leave a large trail of information about themselves on social media and this detailed information that includes their demographics, likes, residence and much more is a veritable gold mine for the forward-looking business.
To this end, you need to have a clear strategy on how to manage your database if you expect to reap anything meaningful from your data lake. Before we jump the gun so to speak, it is important that we get the definition of the word database out of the way even as we get into the nitty-gritties of its management. A database is a software abstraction which contains data that is of value to the workings of an enterprise. Formally, a database is a collection of information which has been organized so that you can easily access, manage and update it all in one view.
Social media platforms have broken through the barriers and created a perfect way for startups or established companies to reach the masses. It removes the boring feel of general text ads and offers interactive possibilities that will entertain the audience. You should learn to utilize social media marketing to the best of your abilities and find a way for your company to benefit from its popularity.
Done correctly the use of Twitter for business promotion can be highly effective. When you take time and learn how Twitter operates, you can have your business looked at by a lot of people. Use every available opportunity to explore the ins and outs of managing a Twitter account, such as hashtags, following other users, and keyword usage.
Before you can even think about marketing your products and services, the first question that you need to ask yourself in this situation is – where are my potential customers and prospects hanging out on the Internet? This is vital information because if you do not know where your prospects are then how can you market to them? You need to find them because if not, you are just wasting advertising dollars.
This is why in the last decade alone several business intelligence organizations like Primary-Intel.com have been working towards empowering their clients with the knowledge and the information on how customers behave and where they hang out on social media sites.
This information, in the form of reports, will help you make smart decisions as to where you should spend your advertising dollars and how to measure results with your social media marketing.