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Use Analytics to Drive Lead Generation

If you’re a business, you want more leads, right? And you’re almost certainly using your website to drive lead generation, right?

(If not – you really should be…)

So how can you utilize the free Google Analytics data that is so readily available, to drive lead generation through your website?

Read on for an outline of some of the easiest – yet most overlooked – things you can be doing to get more value from your online presence, through the use of Google Analytics.

{If you don’t use AdWords to promote your site, you can probably skip the next section – though it’s quite short and contains some useful info anyway!}

Use Analytics to Drive Lead Generation

Internet Marketing Lead Generation Ecosystem [Infographic]

One of the world’s biggest tech companies likes to say that its technology “just works,” but the truth is there’s still an extremely complicated program behind each of those apps on our phones. That means someone spends hours writing those programs, making sure every bit of information is accounted for and integrated into the final product. It’s the same way with an Internet marketing lead generation system, in which dozens of individual elements need to be woven together into a cohesive whole. But without a plan, that can be difficult to do.

That’s why we at Straight North developed the following infographic to serve as a kind of road map for building an internet marketing lead generation campaign. After studying many successful lead generation campaigns, we’ve been able to identify all of the crucial elements that make up a successful campaign — and how they all fit together. Building a campaign without any of these elements may mean it won’t function as well as it should, and force you to start from scratch. Whether you’re building a lead generation campaign from the ground up or optimizing your current campaign, this flowchart will give you the best idea of what needs to be included and how to assemble the elements into a campaign that will “just work” for you.

Creative Lead Generation Ideas Fueled By Consumers

The process of lead generation for various types of businesses is ever-changing. And without any doubt, the changing behavior of consumers is the driving factor of these lead generation changes. Gone are the days when traditional marketing alone can work wonders for your business. These days, both traditional and digital approach is necessary to develop great lead generation ideas.

It can be tough, especially for small and startup businesses like yours. It can be challenging to figure out what are the changes to come and what could be done to step up and address the needs of both your business and the consumers.

So before you dive into the deep waters of lead generation, here are creative ideas to create an effective lead generating machine for your business.

Creative Lead Generation Ideas Fueled By Consumers

3 Fail Proof Ways to Nurture Leads

The key to a good content marketing strategy is to provide content for leads no matter where they are in their purchase journey. But that means creating a good program to nurture those leads that are not yet ready to buy to help them through their journey and towards your product or service. While the specifics of an effective lead nurturing program will be different for every business, these are three fail-proof ways to nurture every lead until they are ready to buy.

3 Fail Proof Ways to Nurture Leads

What Your Content Marketing Machine is Missing Will Hurt You

How often do you crank out content to check a box, adding to the noise we’re all trying to get above? A well-oiled content marketing machine drives news leads, nurtures them and qualifies them so sales departments can prioritize their prospects, reduce their sales cycle times, and increase sales volume. If you have a content marketing machine, now’s the time to refine it so your content produces the right message to the right audience at the right time. Otherwise, you’re wasting your time, money and opportunity.

What Your Content Marketing Machine is Missing Will Hurt You

How to Generate More Leads Through Online Marketing

Most businesses that wish to expand their profit margins are seeking ways in which they can generate more leads online. There are literally millions of prospects online that may be interested in a particular product or service. The trick is to convince these people that your business has just what they are seeking. There are several techniques that are proven ways to generate more leads.

T i e d o k a s
Encourage Sharing

It is not enough to just post information on a website or blog. You should be looking to get the most mileage out of each piece of content. Social sharing is having a big impact on how information is spread online. Set up one or more social media pages for your business and place share buttons on your virtual real estate. This encourages people to share your content with their social network.  

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