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April is a marketing consultant who has been helping small and medium sized companies develop and execute integrated marketing strategies for almost a decade. April career started with crafting compelling stories that were used to enhance Fortune 500 B2B sales teams. Since then, April has developed a passion for using digital media to build brands and support sales. Her work with start-ups and small businesses focused on building, managing and growing their influence and tying their marketing with sales. Now, April helps clients which range from established leaders in manufacturing looking to defend their market share, to e-commerce companies expanding their digital product line. April graduated from IE Business School in Madrid Spain with an International MBA. She is an active runner and resides in Atlanta.

What Sales Can Learn From Content Marketers

I was recently having lunch with a friend, a salesperson for a small technology firm, when he mentioned he was having trouble getting warm leads to bite and become hot leads. I began asking him questions about his communication channels, his tone, and content and before we knew it, we had identified three big take-aways for improving his outreach. I looked at the list and realized they were all strategies for good content marketing and something many sales and marketing professionals would value.

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6 Books For Marketers to Read Now

This time of year, I really put that Audible subscription to work. The Christmas rush is over and everyone is out on holiday. I read a lot, so while I search for my next favorite marketing books, check out my list of six books for marketers to read now.

1. Ogilvy On Advertising

I’ve written a few times about why I read Ogilvy on Advertising every year. And this year is no different. Every time I read it, I get something new from it. I like the evidence-based, approach Ogilvy had to his advertising and messaging. And because humans think the same way now as they did then, many of the lessons are still relevant.

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4 Types of Content Every Small Business Website Needs

Sometimes it’s difficult to understand how all the possible content should fit together. So I’ve put together a quick framework I use when developing my content.

1. Content to Inspire

Show your audience how much better their lives could be if they solved the problem your products or services solve. Videos are a great way to do this. Make it entertaining, not salesy, to draw prospects further into your funnel.

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