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Susan Guillory is the President of Egg Marketing & Communications, a San Diego-based content marketing firm. She's written several marketing and entrepreneurship books, and contributes to Forbes, AllBusiness, and TweakYourBiz. Follow her on Twitter @eggmarketing.

[BOOK REVIEW]: Explosive Growth: Finding Inspiration in Cliff Lerner’s Mistakes

When I read the title of Cliff Lerner’s book, Explosive Growth: A Few Things I Learned While Growing to 100 Million Users — and Losing $78 MillionI chuckled to myself. In an era where it seems like every business or marketing book is focused on success, here was an author using his abysmal failure to speak to his audience.

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users And Losing $78 Million

I received a complimentary copy of the book to review for you, dear readers. Read more

You’re in the Business of Selling (Yourself)

When you hear the word “salesperson,” do you automatically identify as such? Do you agree that you’re in the business of selling?

I’m guessing not.

business of selling

It’s common for entrepreneurs — especially those in service businesses — to feel like they’re above sales and selling tactics.  But if you essentially are your business, meaning that you are inseparable from what you sell because it comes from your expertise (such as that of a consultant), you absolutely are in the business of selling. Read more

This Wrestler-Themed Taco Shop Understands the Value of Customer Experience

This post was originally published on AllBusiness.com

In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same:

  • Bars on windows
  • Bright colors
  • Maybe a sombrero or sarape hanging on the wall
  • Decor is background noise because you’re there for the food

But what if the decor was the experience?

This Wrestler-Themed Taco Shop Understands the Value of Customer Experience Read more

9 Reasons to Invest in a Professional Content Writer in 2018

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized.  I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.

professional content writer

Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.

The last thing you want to do is turn off the very people you want as your customers.

As you build your marketing budget for 2018, let me give you a few arguments for hiring a professional content writer. Read more