skip to Main Content
Gift Of Time

Happy Birthday to Me. On Giving Yourself the Gift of Time

Hi there folks. Rather than talking about content marketing this month, I wanted to veer off subject slightly and take more of an entrepreneurial and work/life balance slant this post. I want to talk about the importance of giving yourself the gift of time.

My birthday is in two days. I’ll be 41 (shout out to my editor, Sian, who also celebrated a birthday this month! We’re a bunch of Libras!). I won’t be working on my birthday because: BIRTHDAY! And the best gift I’m giving myself is that gift of time.

Writing A Business Book

4 Myths About Writing a Business Book

I’m a firm believer that writing a business book is a fantastic marketing strategy. Not only do you educate your market, but you also establish thought leadership in your industry. Think about it: if you were considering hiring someone to…
Maria Gianotti - Marketing Interview

Marketing Eggspert Interview: Maria Gianotti of Vibes

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Business

What Do You Want To Be Remembered For In Your Business?

Originally published on AllBusiness.com

Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for?”

Immediately, I bristled when this question came up. I didn’t need to change the world with my content marketing firm; I didn’t need to be remembered for anything. But the question continued to eat at me. What did I want my legacy to be?

Punch Bowl San Diego

When You Put Money into the Wrong Customer Experience

If you’ve read any of my posts, particularly those I write for Forbes, you know I write from experience.

Recently I visited a restaurant/entertainment complex in San Diego, and the experience left me less than satisfied. I’ve reflected on it, and come to the conclusion that the problem was this:

The owners invested money into the wrong aspects of the business.

What Being A Mom Has Taught Me About Running A Business

What Being a Mom Has Taught Me About Running a Business

Originally published on AllBusiness

Like many entrepreneurs, I am also a mother. So, in a sense, I have two children: the human one and the business. They’re just two years apart (my son is 13 and the older of the two), and I’ve seen a lot of parallels in nurturing them both over the years.

If I’d written this article 10 years ago (oh wait, I did), the advice would be much different. With a teenager on the cusp of high school in my home, I find the strategies I apply to running my business a bit different than they were in the past.

Marketing Eggspert Interview

Marketing Eggspert Interview: Brenda Stoltz of Ariad Partners

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Ivana Taylor Interview

Marketing Eggspert Interview: Ivana Taylor of DIYMarketers

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.

Tell us who you are and what you do (include job title and link to your site).

I’m Ivana Taylor, the publisher of DIYMarketers.com — an online publication that gives low-cost marketing advice to small business owners. 

Small Business

Take the 4-Week Micropreneur Challenge to Bring Your Small Business to the Next Level

Originally published in Allbusiness.com

Since January, I’ve been hooked on monthly exercise challenges. I’ve done yoga. Sit-ups. Push-ups. Now I’m working on planks.

The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect.

I started wondering: what would a 4-week challenge look like for small business owners (whom I call micropreneurs when they do everything, or close to it, in their businesses)?  Oddly enough, no one had created what I had in mind. So, ya know, I created one myself!

How To Foster A Lifelong Passion For Your Industry

How to Foster a Lifelong Passion for Your Industry

Originally posted in AllBusiness

Look, I get it. Sometimes you’re sick to death of the industry your small business is in. It’s all you think about. It’s all you dream about. And yet, unless you plan on shutting down your business and doing something completely different, you’re kinda stuck with it.

The best you can do is figure out how to reignite that passion that you once felt.

It’s a bit like a relationship: In the early days, you couldn’t get enough of it. You worked day and night because you wanted to immerse yourself in this thing. But over time, your lust for your industry has waned, and sometimes it’s all you can do to go to work in the morning.

But, just like good marriage counseling, I’m going to give you some suggestions for how you can get excited about the field that you work in, even if you’ve been in it for eons.

Back To Top