Though I’ve focused a lot in my marketing career on helping B2B businesses that weren’t local to me in San Diego, I’m starting to work more with companies in my area, including my own creative workshop brand. As I work to drive attendance of events, I’ve found that Instagram is a great resource to introduce the brand to more people in San Diego. It’s a learning process for me, but as I learn, I want to share a few things I’ve learned that should help you with marketing your local business on Instagram.
A few weeks ago, I attended a travel blogging meetup where Katie Dillon, of La Jolla Mom, shared insider tips on how to improve blog SEO and get revenue from a blog. While I have a travel blog, it’s nowhere near ready to be a money-maker, but I wanted to apply the tips to The Marketing Eggspert blog here.
Here’s what I’m working on.
This business post was originally published on AllBusiness.com
If you’ve read any of my articles, you know that they are often inspired by my life. My current inspiration (if you can call it that) is dating. I just ended something because my instinct saw red flags. In the past, I’ve ignored these to my detriment, so I’m pretty proud to be seeing them before I get hurt.
But your gut doesn’t just tell you about potential “creepazoids.” It can tell you a lot about your business . . . if you’re willing to listen.
I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg?
“We don’t have anyone who really gets our client. That’s what we need you for.”
His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare.
Originally published on AllBusiness.com
If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier about running a business now than I was then.
Recently, I launched a second business — a local craft workshop company — and was able to learn from my own wisdom gleaned from mistakes made with the first. May you also benefit from these tips so that you get to success even faster than I did!
If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.
But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.
I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.
1. Meta Description
Originally published on AllBusiness.com
No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”
People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be separated. Haven’t we reached the point in our society where we’ve stopped delineating between the capabilities of each gender? (Watch the videos in the Always’ #LikeAGirl campaign for tear-jerking examples.) Can’t we just focus on the subject of entrepreneurship without breaking it down further?
While I wouldn’t say that I’ve been anti-analog marketing, I have built Egg around the perks of reaching customers online…that is, until now.
I recently launched a creative workshop business that is hyper-local: I host creative classes at businesses in my neighborhood, so suffice it to say that 85%+ of my customers live within a few blocks of me.
Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact email@example.com.
Tell us who you are and what you do (include job title).
I am the CMO of the leading reputation and social media management platform built for multi-location brands, SOCi.