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How To Get More Feedback On Content Quality for SaaS Companies

The quality of your website content has a significant impact on the success of your business. For one, it gives visitors a quick impression of your company’s excellence. Content quality also defines how easy it is for customers to find what your business offers.

More than 600 million blogs are on the internet today, and people add about 4,000 blog posts every minute. But let that not scare you into thinking you can’t stand out from the crowd, as most of these pages don’t receive any traffic from Google. 

A recent study by Ahrefs showed that a whopping 90.63 percent of all web pages don’t get organic search traffic. The study also showed that one of the reasons these pages don’t receive traffic is because they lack search intent.

That means the content on these pages doesn’t resonate with what users are searching for online.

5 Reasons to Love Micropreneurs—The Best Small Business Owner Traits

Originally published on AllBusiness.

Even though I’ve taken a full-time role writing content for a fintech company, I’m still running my content agency part-time. I will always be an entrepreneur at heart—nay, a micropreneur, which I’ve written about many times.

A micropreneur (or microbusiness) is one that operates on a very small scale, with no more than five employees. We micropreneurs are a breed all our own, and there’s plenty to admire about us. So let’s pat ourselves on the back for these small business owner traits, shall we?

Increase Leads With Webinars

7 Ways to Increase Leads with Webinars

In today’s competitive business world, several digital marketing trends are being implemented to generate new leads. However, many of them have a lengthy process and require constant follow up with cold leads, leading to low conversion rates and substantial waste of time and resources. That’s why webinars have emerged as one of the most popular lead generation methods in the digital marketing industry.

Webinars are great for generating demand and nurturing leads without seeming pushy or intrusive. Since you are providing the audience with valuable information, webinars can at the very least, help you create brand awareness and establish brand recognition. But since the main motive revolves around lead conversion, it’s important to deploy tested methods for increased conversion rates. Read on to find out some of the sure-fire ways to increase leads with webinars.

Entrepreneur Energy

What Kind of Entrepreneur Energy Are You Bringing?

You might not put much thought into the energy you bring to your business, but it’s worth reflecting on. Your entrepreneur energy—how you feel about your business and your customers, and how you express that energy into the world—has a direct impact on the success of your business.

That energy attracts and repels things in your company. You’ve heard the saying, like attracts like. If you’re feeling negative, you’ll draw more bad stuff. You’ll soon wonder why this avalanche of bad luck is falling on you, but without an energy adjustment, you’ll continue your streak. On the other hand, if you can find a positive attitude, you’ll attract great customers and plenty of opportunity.

The choice is yours.

Let’s look at exactly what your entrepreneur energy is communicating.

Entrepreneur Edge

The Entrepreneur Edge: Learn from People Who are Smarter Than You

I’m one of those know-it-all people you love to hate. I’ve felt (up until recently) that there was little I needed to learn in the world of content marketing. After all, I’ve been in the industry for 15 years! But I’ve learned to set my ego aside in this matter, and as a result, I feel like I’ve achieved what I’d like to call the entrepreneur edge.

What’s the secret?

New Year's Business Resolutions

My New Year’s Business Resolutions for 2020

I know there are people who detest resolutions because they think they’re unattainable and pointless, but I’ve been creating New Year’s business resolutions and personal ones for so long, they’ve become a habit. No, I don’t always achieve them, but setting them for the coming year helps me align my mind with where I want to go.

Are You Putting Enough Attention on Your Thought Leadership Content?

For me, creating thought leadership content comes naturally. It is, after all, what I do for a living. And it’s my best marketing tool, so I write for sites like AllBusiness and Forbes to make sure my name is out there, showing what I know about content marketing, as well as what I can do with it.

But if you’re like a lot of business owners or marketing execs, creating your own thought leadership content might be at the very bottom of a very long list of priorities…if it’s there at all. That, my friend, is a mistake.

Humanize Your Company With the Power of Storytelling

Originally published on AllBusiness.

I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell.

It’s a conundrum.

Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie. So it appears like Inigo Montoya, Speed Racer, Frodo, and even Buffy the Vampire Slayer work at the company. Fun!

I love this example of how brands are humanizing themselves rather than hiding behind a wall of corporate stuffiness.

Let’s get back to being humans who work for companies, shall we?

7 Ways to Increase the Credibility of Your Blog Content

Originally published on AllBusiness.

Would you believe I’ve written thousands of articles over the past decade? Each time I write a new article, I have to find a way to make the subject fresh again. I want to ensure that my readers find what I write useful and informative, so I use the following strategies to build credibility with my content. Feel free to use these tips to boost the credibility of your blog content and see if you attract more blog visitors!

1. Find statistics to back your content

I wanted to find a statistic about using statistics in your content marketing, but couldn’t find one! Until proven otherwise, your content is conjecture. It’s your opinion. That’s why adding statistics and research to your blog articles can help you validate your point of view.

Let’s say I’m writing an article arguing that content marketing can be more effective than any other type of marketing or advertising. That’s just my opinion at this point, but my reader wants proof:

Franchises Flex Marketing Muscle For You

One of the most challenging parts of building a business is assembling an effective identity and brand for your company. What should your logo look like? What will be your colors, fonts, and graphics? What will be your slogan?

For people who are better as business managers and creators of products, this can be an overwhelming task. It’s not the kind of thing that you learn in culinary school or during your time as a journeyman heating and cooling professional. And trying to develop it at the same time that you are perfecting your product, shopping for business supplies, and hiring employees can be too much.

That’s where franchising can make all the difference. When you become a franchisee, you already have a pre-built marketing image. Your brand is already widely known, so you won’t have to spend your valuable advertising dollar to explain who you are or what you do. That frees you up to work on the day-to-day necessities of your brand new enterprise, all the while letting an established firm promote and identify your products and services.

Franchises Flex Marketing Muscle For You

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