I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg?
“We don’t have anyone who really gets our client. That’s what we need you for.”
His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare.