Skip to Content

What Makes a Great Freelancer: Hiring Tips for New Business Owners

There comes a point with running a business when you’re going to need some assistance in accomplishing tasks. Whether you’re a one-man show who has an increased workload or you have a small team but they don’t possess the skillset you need to complete the job at hand, freelancers are an economically wise solution to the problem.

What are Freelancers?

A freelancer is a self-employed individual who offers services to businesses. The services offered can vary depending on their skills but can include anything from clerical and administrative tasks to IT solutions, marketing, and financial support. Since freelancers work on a contractual or as needed basis, hiring them is often economically feasible to small businesses.

Read more

What Sales Can Learn From Content Marketers

I was recently having lunch with a friend, a salesperson for a small technology firm, when he mentioned he was having trouble getting warm leads to bite and become hot leads. I began asking him questions about his communication channels, his tone, and content and before we knew it, we had identified three big take-aways for improving his outreach. I looked at the list and realized they were all strategies for good content marketing and something many sales and marketing professionals would value.

What Sales Can Learn From Content Marketers Read more

How to Breathe Life into Your Stale Content

Do you remember the first post on your blog to make it big? Probably wasn’t the first one you wrote. That’s pretty standard.

In time, you catch on with your audience and learn the ropes of bringing quality content to them on a regular basis. As more and more content gets added to the stack though, the old ones get buried, lost to the eyes of new visitors to your site.

But, has the old content lost its spark over time? What about the piece which got the first hundred shares on social media?

Here’s the thing.

“You can’t teach an old dog new tricks

but

You sure can get an old blog new clicks!”

How to Breathe Life into Your Stale Content

Read more