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The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating.

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it. Read more

Key Marketing Mistakes To Avoid When Setting Up Your Content Marketing Campaign

Content marketing is both a gold mine and a mine field. In other words, when you do content marketing right, you stand to gain a lot of benefits. If you do it wrong, though, you’ll find yourself wading through murky, non-impactful results — all on top of wasted resources. Let’s face it, content marketing simply isn’t easy. Great content takes time to produce, and once that step is completed, you have to think about distributing and repurposing it. On top of all of this, content takes a while to show results, and you may not realize you’re making some crucial mistakes until it’s too late.

That’s why you need to identify any mistakes you might be making right now. Luckily, the list below will help you do that. Keep reading to learn how to identify common content marketing mistakes, and what to do to fix them.

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5 Powerful Ways to Use Content Marketing to Your Advantage

The entire Internet thrives on one thing; content! Without content the Internet will be a mere vacuum. And whether Internet marketers admit it or not, content is still king and it rules the Internet. A good reason why content marketing has gained prominence since many Internet marketers across different sectors have fully embraced the concept.

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Key Tips For Your Dental Business Content Marketing Strategy

Thanks to the advent of search engine optimization small to medium sized business can now compete with their larger counterparts in the market. This also applies to businesses in the dental niche. If you look at the online market today, you will find thousands of dental websites on the Internet.

Now, in order to have high search ranking for customers to find you easily, it is important for you to ensure that you post content regularly on your website. Your website is the perfect marketing tool and has the potential to turn visiting customers into long-term clients. This is why you must have an effective content marketing strategy in place to connect with the audience and reap the benefits of improved inbound traffic and better returns on investments.

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