To many business owners, regular blogging may seem more like a dalliance than a business activity. After all, aren’t blogs simply a place that writers gush about what is going on in their lives? The truth is quite different.
Good blogs on a small business website provide a crucial component that helps soft-sell your business. Today’s customers need to be sold, not only on your products and services but on your business as a whole.
Here are five reasons why every small business website needs a blog if they plan on growing their small business.
1. More Positions In The SERPs
Every website must have a few basic pages, such as the Home page, About page, Contact Us page, and Product Description pages if you have an eCommerce site. Without these basics, your website has only a slim chance of getting a top slot on search engine results pages. But one reason every small business website needs a blog is that regular blog entries provide extra opportunities for search engines to index and put your company’s website before searchers. Of course, those blog entries will need to be well-written, optimized for search engines and provide interesting content to be effective.
2. Become A Market Leader
Soft-selling, as mentioned above, has become increasingly important in the world of commerce. It is estimated that more than 60% of all purchases will have a web component to them by 2017. With so many choices on the web, buyers want to know more about the companies they are doing business with. In your blog, you have a chance to show your business off to its best advantage and engage with prospects in a communications channel that you control.
3. Better Sharing On Social Media
Everyone seems to have a social media account of some sort and in order to be effective, those social media accounts require a constant influx of content. When you regularly blog and provide content that is interesting, informative and engaging, you can share that content on your Facebook, Twitter or other social media platforms. By including a link back to your blog and your website, you effectively expand the reach of your business. Each share, like or comment helps to spread the word about what you have to offer and drives traffic to your website.
4. Increase Your Calls To Actions
There is a lot of competition on the web and businesses that provide more content help raise the level of interaction with potential customers. When you only include the basic pages, you are letting people know what you have to offer. On the other hand, when you maintain an active blog, you are letting potential browsers why they should buy from you. Content that is crafted with calls to action makes it easier for people to click and ask for more information or make a purchase.
5. Build Your Brand
What type of company are you? Do you know your products? Are you an expert in your field? Small businesses that include blogs on their website get the opportunity to answer these questions and build their brand. Keep in mind that you can write the blog entries yourself or seek out help from branding companies or freelance writers who will craft quality content that presents your business at its best.
These are the primary reasons why every small business website needs a blog. They help push your website higher in search results, establish your reputation and help you expand your circle of influence. While blogs may seem like a lot of work, well-done blogs can be standout marketing tools that should not be overlooked.
Sparky Parker has over 35 years of related experience in marketing, internet sales and engineering. He owns and operates FrontRangeMarketeer.com, which helps local businesses generate more leads and attract new customers.