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Marketing Eggspert Round-Up: Using Keywords Effectively

Keywords are important for your SEO and to get your business and blog to show up in relevant searches online. In this Marketing Eggspert round-up we have collated posts to advise on best practice using keywords. Posts include finding effective keywords, free keyword research tools, longtail keywords, anchor text keywords, SEO, keyword research and more.


5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.

Keyword Research

Keyword Research in 2018: Where to Go

There’s a well-loved myth out there that if you write extremely well, that’s all you need to rank high on Google. Although it’s true that quality trumps just about everything in content marketing, the truth is, you still must have a solid strategy behind what you’re writing in order for you to show up and get eyeballs on your work. Part of that solid strategy is undoubtedly keyword research.

Without question, there are a wealth of keyword research tools available to you. Which ones should you use and which ones will give you the type of results you need? Here are three keyword research tools I love for your 2018 content marketing strategy.

7 Ideas for Finding Effective Keywords to Grow Your Business

In today’s cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.

Marketing Eggspert Round-Up: SEO

In this Marketing Eggspert round-up we focus on that ever-changing (and confusing) Search Engine Optimization — SEO. Posts include why your SEO isn’t working, how to stay at the top, local SEO, time management hacks, the 80/20 rule and SEO basics.

5 Reasons Your SEO Efforts Are Not Driving Results

SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of SEO can be gauged by the fact that 70% of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75% of the users never go further than the first page of the search results.

Therefore, as an e-commerce entrepreneur or a small business owner, you must be aware of the prowess of SEO for your business’s visibility and subsequent revenue generation.

However, despite implementing SEO on your website, if you are not generating the expected results and your website has not made it to the coveted front page of Google search results, a number of reasons can be attributed to this.

5 Reasons Your SEO Efforts Are Not Driving Results

5 Practical Time Management Hacks Every SEO Marketer Should Master

Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more challenging it becomes to manage your time.

Distractions are everywhere regardless if you’re office based or remote based. Especially for us who are always online and dependent on the internet for research materials, it is easy to get lost in the pile of work that’s needed to be done on a daily basis.

With countless projects, balancing deadlines, and trying to check off a laundry list of emails, analytics reports, and client support that we need to juggle on a daily basis, you can get off track in a snap leaving you with unfinished projects and a heap load of stress.

5 Practical Time Management Hacks Every SEO Marketer Should Master

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

There is no doubt any longer, or there really should not be, that ranking in Google search results  is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape.

Search engine optimisation should be at the forefront of businesses marketing strategy and in today’s interconnected world there really is no excuse for this not being the case. That said, it can take time and effort to get this right … Right? Well, yes and no but it doesn’t have to be all work with little reward.

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

SEO Techniques and Strategies [Infographic]

Are you a businessman with a fine website for your enterprise? You must have utilized the best graphical designs to pump up the look, right?

That’s all set and done then. Wrong.

Here’s news for you:

Unless you have taken the pains for a well-defined SEO campaign, you will be missing out on opportunities. Opportunities which matter and bring potential customers.

The question is how?

A comprehensive SEO strategy involves three things on a primary level:

  1. Quality backlinking
  2. Solid and meaningful content
  3. Focused social media marketing

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for boosting your eCommerce business. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.

Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

Are you an exhausted marketer who is fed up of unsuccessful strategies despite trying out everything? It happens … and in the world of SEO, it happens a LOT! Marketers and companies plan SEO campaigns with so much in their mind yet most of the times the results are nothing but zero. This is on account of the fact that there are one or more errors in different factors that make up a successful SEO campaign.

In some cases it can be a misunderstanding of customers’ trends, in others it can be false assumptions or too high expectations, while in a few there may be even more. Budget is another reason behind failure or the low output of SEO campaigns.

7 Common SEO Mistakes Behind Failure of Your SEO Campaign and How to Fix It

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