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The Complete SEO Audit Checklist

When you invest your energy and hard-earned money into working with the best SEO strategies for your business, how will you know if they’re promoting the desired result or not?

An SEO Audit is the answer. It’s simply the best way to analyse your SEO strategies.

As a result of the world of SEO being extremely dynamic in nature, the SEO strategies that work now might turn out to not be useful six months from now. Ranking algorithms are frequently updated by Google and other search engines, and so, an SEO audit will help you stay well informed and updated about the changes.

SEO audits should be conducted at least twice in a year. This will certainly help to ensure that your website is up-to-date with the latest developments in SEO. Various SEO audit tools can be used to perform an SEO audit and improve your search engine rankings.

Below are the aspects of SEO you need to audit.

How To Title A Photo

4 Things You Shouldn’t Ignore When Creating Content in Your WordPress Blog

If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.

But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.

I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.

1. Meta Description

how to write a meta description

SEO

5 Surprising Things You Didn’t Know Could Help SEO

As a business owner, you probably have a basic understanding of how search engine optimization works. Perhaps you’ve got a plugin like Yoast to help steer you in the right direction, and understand the importance of incorporating keywords into your…
Voice Searches

How to Optimize For Voice Searches

Successfully optimizing your website for search engines has been an essential part of digital marketing for some time now, but SEO never stands still, so neither can you. The rise in popularity of voice search on both smart home devices…

How to Get a Grip on Local SEO in 2019

Most of the SEO service providers have a local SEO service page today. Do you know why? The reason is simple: it is the SEO benefits associated with this genre of Search Engine Optimization.  If you have a local business…
SEO Vs SMM

SEO Vs. SMM: What Makes Your Website More Searchable For Users?

Adjusting your website for Google’s search engine algorithms can be a tricky affair. The same can often be said about marketing your products and services on social media platforms such as Facebook, Instagram and LinkedIn.

Based on global population, the percentage of internet users is estimated to grow up to 53% by the year 2021. This is a huge potential market which you can tap into if you choose your advertisement tools correctly. With such a wide gap in between these marketing methods, content creators are frequently left confused as to how to move forward.

Google Ranking

How The Length Of Your Content Can Affect Your Google Ranking

In the fast-paced world of SEO and Google Ranking, people are competing to see who will earn that first place. They keep creating new content, all up to the standards that search engines set but it’s sometimes impossible to get higher in the rankings.

Experts keep researching the subject of Ranking and factors that affect it. It’s a fine science and no one knows for sure what exactly affects our ranking on Google – at least not entirely. And the other thing is that Google changes its algorithms all the time. So the ranking factors become not as important as they were before and vice versa.

Marketing Eggspert Round-Up: Analytics And How To Use Them

Marketing Eggspert Round-Up: Analytics and How to Use Them

Analytics are important for an business to succeed. Do you monitor yours? In this Marketing Eggpsert round-up we’ve collated posts on using analytics to drive lead generation, Google analytics goals, social media analytics, planning your content, building an analyitcs-centric organisation, business tools for 2019 and much more.

Keywords

Marketing Eggspert Round-Up: Using Keywords Effectively

Keywords are important for your SEO and to get your business and blog to show up in relevant searches online. In this Marketing Eggspert round-up we have collated posts to advise on best practice using keywords. Posts include finding effective keywords, free keyword research tools, longtail keywords, anchor text keywords, SEO, keyword research and more.

Personalization

5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.

Keyword Research

Keyword Research Right Now: Where to Go

There’s a well-loved myth out there that if you write extremely well, that’s all you need to rank high on Google. Although it’s true that quality trumps just about everything in content marketing, the truth is, you still must have a solid strategy behind what you’re writing in order for you to show up and get eyeballs on your work. Part of that solid strategy is undoubtedly keyword research.

Without question, there are a wealth of keyword research tools available to you. Which ones should you use and which ones will give you the type of results you need? Here are three keyword research tools I love for your  content marketing strategy.

7 Ideas for Finding Effective Keywords to Grow Your Business

In today’s cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.

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