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How to Improve Visibility and Increase SEO [Infographic]

When most people plan their SEO strategies, they have visions of going viral and attracting hundreds of links and visitors each day. While those proactive steps are nice, there are actually several cleanup steps that marketers have to take before they can start improving through outreach. The good news is that these steps can significantly affect SEO and give you a bump in rankings before you even launch an outreach strategy.

One of the most important elements of healthy SEO is strong links to and from your website. Run a link audit to check for any broken links on your website. If you have a website that’s a few years old, you may find a build-up of broken links. These aren’t necessarily your fault. Other websites go under or change their domain, which means your links are lost and lead nowhere. Cleaning up these links can be a long process, but with the right planning, it’s only something you will have to do once.

Consider running a weekly link audit to check for new broken links on your website. This way, fixing links will only take a few minutes per week instead of several hours at the end of the year. Keeping clean links will boost your SEO and make your user experience better.

To learn more about the SEO cleanup process and how you can improve your link strategy, check out the infographic below. You can also download the whitepaper on Growing and Sculpting Your Link Profile for more information on content, website performance, and visibility.   Read more

What is SEO and the Main Reasons You Should Invest In It?

SEO is more important than ever. It is vital that your consumers can find you online, if not, your traffic, sales and conversion rate may be very low. As well as this, the increased competition in almost every industry means that it is harder to be seen.

With all this, it becomes essential for business owners to be aware of SEO and how it can benefit their business. If you are just getting started in the world of SEO, then you have come to the right place. This blog post will explain SEO and why it is important as well as reveal the main reasons why you should invest in it.

What is SEO and the Main Reasons You Should Invest In It? Read more

Google’s Biggest Algorithm Updates in 2016

The majority of 2016 Google updates were aimed at improving user experience, providing more accurate results and eliminating spam. Thousands of tests are run by Google at any given time, but few results satisfy enough to be rolled out as updates.

The first update remains unconfirmed by Google, but there was much volatility in rankings. SEO chatter indicated that the update could be a part of Panda integration, but Google has denied this. The update was also not linked to the Penguin update. Read more

Advanced Search Queries for a White Hat Approach to SEO

Google gets about 78% of the worldwide search traffic, and this is precisely what makes most webmasters focus primarily on ranking in Google, over other search engines. However, Google has really evolved over the past few years when it comes to fighting black hat SEO techniques.

Simply blasting your site with thousands of links no longer helps you get into the first page for your desired keywords as it used to back in the day, but instead gets you a penalty faster than you can imagine.

That being said, it’s time to step up your SEO game and put in some serious effort into ranking your site. And if you’re willing to do that, then we have some really good news for you.

We will be sharing some little-known information on how you can get great links naturally using some advanced search queries and search operators. Read more