Adjusting your website for Google’s search engine algorithms can be a tricky affair. The same can often be said about marketing your products and services on social media platforms such as Facebook, Instagram and LinkedIn.
Based on global population, the percentage of internet users is estimated to grow up to 53% by the year 2021. This is a huge potential market which you can tap into if you choose your advertisement tools correctly. With such a wide gap in between these marketing methods, content creators are frequently left confused as to how to move forward.
In the fast-paced world of SEO and Google Ranking, people are competing to see who will earn that first place. They keep creating new content, all up to the standards that search engines set but it’s sometimes impossible to get higher in the rankings.
Experts keep researching the subject of Ranking and factors that affect it. It’s a fine science and no one knows for sure what exactly affects our ranking on Google – at least not entirely. And the other thing is that Google changes its algorithms all the time. So the ranking factors become not as important as they were before and vice versa.
Analytics are important for an business to succeed. Do you monitor yours? In this Marketing Eggpsert round-up we’ve collated posts on using analytics to drive lead generation, Google analytics goals, social media analytics, planning your content, building an analyitcs-centric organisation, business tools for 2019 and much more.
Keywords are important for your SEO and to get your business and blog to show up in relevant searches online. In this Marketing Eggspert round-up we have collated posts to advise on best practice using keywords. Posts include finding effective keywords, free keyword research tools, longtail keywords, anchor text keywords, SEO, keyword research and more.
The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.
If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.
There’s a well-loved myth out there that if you write extremely well, that’s all you need to rank high on Google. Although it’s true that quality trumps just about everything in content marketing, the truth is, you still must have a solid strategy behind what you’re writing in order for you to show up and get eyeballs on your work. Part of that solid strategy is undoubtedly keyword research.
Without question, there are a wealth of keyword research tools available to you. Which ones should you use and which ones will give you the type of results you need? Here are three keyword research tools I love for your 2018 content marketing strategy.
In today’s cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.
SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of SEO can be gauged by the fact that 70% of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75% of the users never go further than the first page of the search results.
Therefore, as an e-commerce entrepreneur or a small business owner, you must be aware of the prowess of SEO for your business’s visibility and subsequent revenue generation.
However, despite implementing SEO on your website, if you are not generating the expected results and your website has not made it to the coveted front page of Google search results, a number of reasons can be attributed to this.