In today’s cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.
SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of SEO can be gauged by the fact that 70% of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75% of the users never go further than the first page of the search results.
Therefore, as an e-commerce entrepreneur or a small business owner, you must be aware of the prowess of SEO for your business’s visibility and subsequent revenue generation.
However, despite implementing SEO on your website, if you are not generating the expected results and your website has not made it to the coveted front page of Google search results, a number of reasons can be attributed to this.
There is no doubt any longer, or there really should not be, that ranking in Google search results is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape.
Search engine optimisation should be at the forefront of businesses marketing strategy and in today’s interconnected world there really is no excuse for this not being the case. That said, it can take time and effort to get this right … Right? Well, yes and no but it doesn’t have to be all work with little reward.
Are you a businessman with a fine website for your enterprise? You must have utilized the best graphical designs to pump up the look, right?
That’s all set and done then. Wrong.
Here’s news for you:
Unless you have taken the pains for a well-defined SEO campaign, you will be missing out on opportunities. Opportunities which matter and bring potential customers.
The question is how?
A comprehensive SEO strategy involves three things on a primary level:
- Quality backlinking
- Solid and meaningful content
- Focused social media marketing
It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for boosting your eCommerce business. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.
Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.
Are you an exhausted marketer who is fed up of unsuccessful strategies despite trying out everything? It happens … and in the world of SEO, it happens a LOT! Marketers and companies plan SEO campaigns with so much in their mind yet most of the times the results are nothing but zero. This is on account of the fact that there are one or more errors in different factors that make up a successful SEO campaign.
In some cases it can be a misunderstanding of customers’ trends, in others it can be false assumptions or too high expectations, while in a few there may be even more. Budget is another reason behind failure or the low output of SEO campaigns.
Did you know that four out of every five consumers use search engines to conduct local searches? That’s why it is vital for local brands to increase their visibility online so that they can bring more local traffic to their business. If you want to boost visibility on the search engines, you will need to improve your local SEO.
Though similar to regular SEO, local search engine optimization requires specific, targeted techniques that aim to help you appear in more local search results. Below, we will provide four simple ways that you can improve your local SEO to bring more local traffic to your business:
1. Claim your company’s local online directories
If you want to show up in local searches, then your business needs to be visible on all the relevant online directories. To get started, make sure that your business is listed correctly and consistently on major business directories like Yelp as well as regional directories that feature local business listings, like the Chamber of Commerce or the local newspaper.
Did you know that Google’s search engine algorithm is made up of over 200 ranking factors?
No, that’s not a typo.
You may be saying to yourself, “Crikey! With over 200 ranking factors in the game of SEO, how does one craft a strategic game plan? Where do I even begin?!”
We know it can be overwhelming, but not to worry because we’ve identified specific ranking factors to focus on to help you gain the advantage over your competition. Content and links are two of the most important factors to focus on because they serve as the strongest signals of how authoritative your site appears to search engines.
With the content on your website, you demonstrate to search engines that you’re an expert on a topic. Think: you’re the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible.
Do you want to see your website succeed at SEO? Well who doesn’t? Every business wants their website to be visible on the first page of Google. Unfortunately, it is easier said than done. Google uses more than 200 ranking factors to rank websites and you should know them in order to succeed at SEO. With millions of people using search engines like Google, it is critical that you optimize your website for search engines.
Here are five ways to get the best out of your SEO efforts and stay one-step ahead of your competitors.