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Beyond Keywords: Relationship Building to Boost Your SEO

Did you know that Google’s search engine algorithm is made up of over 200 ranking factors?

No, that’s not a typo.

You may be saying to yourself, “Crikey! With over 200 ranking factors in the game of SEO, how does one craft a strategic game plan? Where do I even begin?!

We know it can be overwhelming, but not to worry because we’ve identified specific ranking factors to focus on to help you gain the advantage over your competition. Content and links are two of the most important factors to focus on because they serve as the strongest signals of how authoritative your site appears to search engines.

With the content on your website, you demonstrate to search engines that you’re an expert on a topic. Think: you’re the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible.

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5 Ways to Achieve More Success with Your SEO Efforts

Do you want to see your website succeed at SEO? Well who doesn’t? Every business wants their website to be visible on the first page of Google. Unfortunately, it is easier said than done. Google uses more than 200 ranking factors to rank websites and you should know them in order to succeed at SEO. With millions of people using search engines like Google, it is critical that you optimize your website for search engines.

Here are five ways to get the best out of your SEO efforts and stay one-step ahead of your competitors.

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The Worst Black Hat SEO Tactics That May Put You in Trouble

SEO experts are always updating their knowledge and skills to be competent and successful in the highly competitive and ever-changing SEO sector. The most frequently heard terms in SEO are ‘black hat’ and ‘white hat’ techniques, which are actually derived from the Western movie conventions, in which the good guys used to wear white hats, and the villains wore black hats.

Definition of white and black hat techniques

As far as search engine optimization is concerned, white hat SEO describes the standard set of strategies that are approved by search engine TOS (terms of service) and the black hat techniques are those which violate these.

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Why Struggling Businesses Need to Adopt SEO Marketing Campaigns

It’s true that a website is a great tool for marketing your business. Just having one isn’t enough though. The site has to be marketed to get more traffic. SEO or search engine optimization has proven to be helpful in that regard over the years.

Unfortunately, many businesses balk at the idea of spending for SEO. Some even go to the extent of calling SEO a complete waste of time, money, and effort. The questions, however, remain:

  • How are your website and business doing without SEO?
  • Has your brand become recognizable?
  • Is your business one of the first things search engine users see when they type in a keyword in search of something related to your industry?
  • Are sales as robust as the coffee from your favorite shop?

If the answer to any of the questions is no, you may need to take a closer look at SEO again. Businesses small and large alike—especially struggling ones—can benefit from an SEO marketing campaign. Here are some reasons why.

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