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SEO Vs SMM

SEO Vs. SMM: What Makes Your Website More Searchable For Users?

Adjusting your website for Google’s search engine algorithms can be a tricky affair. The same can often be said about marketing your products and services on social media platforms such as Facebook, Instagram and LinkedIn.

Based on global population, the percentage of internet users is estimated to grow up to 53% by the year 2021. This is a huge potential market which you can tap into if you choose your advertisement tools correctly. With such a wide gap in between these marketing methods, content creators are frequently left confused as to how to move forward.

Google Ranking

How The Length Of Your Content Can Affect Your Google Ranking

In the fast-paced world of SEO and Google Ranking, people are competing to see who will earn that first place. They keep creating new content, all up to the standards that search engines set but it’s sometimes impossible to get higher in the rankings.

Experts keep researching the subject of Ranking and factors that affect it. It’s a fine science and no one knows for sure what exactly affects our ranking on Google – at least not entirely. And the other thing is that Google changes its algorithms all the time. So the ranking factors become not as important as they were before and vice versa.

Marketing Eggspert Round-Up: Analytics And How To Use Them

Marketing Eggspert Round-Up: Analytics and How to Use Them

Analytics are important for an business to succeed. Do you monitor yours? In this Marketing Eggpsert round-up we’ve collated posts on using analytics to drive lead generation, Google analytics goals, social media analytics, planning your content, building an analyitcs-centric organisation, business tools for 2019 and much more.

Keywords

Marketing Eggspert Round-Up: Using Keywords Effectively

Keywords are important for your SEO and to get your business and blog to show up in relevant searches online. In this Marketing Eggspert round-up we have collated posts to advise on best practice using keywords. Posts include finding effective keywords, free keyword research tools, longtail keywords, anchor text keywords, SEO, keyword research and more.

Personalization

5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.

Keyword Research

Keyword Research in 2018: Where to Go

There’s a well-loved myth out there that if you write extremely well, that’s all you need to rank high on Google. Although it’s true that quality trumps just about everything in content marketing, the truth is, you still must have a solid strategy behind what you’re writing in order for you to show up and get eyeballs on your work. Part of that solid strategy is undoubtedly keyword research.

Without question, there are a wealth of keyword research tools available to you. Which ones should you use and which ones will give you the type of results you need? Here are three keyword research tools I love for your 2018 content marketing strategy.

7 Ideas for Finding Effective Keywords to Grow Your Business

In today’s cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.

Marketing Eggspert Round-Up: SEO

In this Marketing Eggspert round-up we focus on that ever-changing (and confusing) Search Engine Optimization — SEO. Posts include why your SEO isn’t working, how to stay at the top, local SEO, time management hacks, the 80/20 rule and SEO basics.

5 Reasons Your SEO Efforts Are Not Driving Results

SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of SEO can be gauged by the fact that 70% of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75% of the users never go further than the first page of the search results.

Therefore, as an e-commerce entrepreneur or a small business owner, you must be aware of the prowess of SEO for your business’s visibility and subsequent revenue generation.

However, despite implementing SEO on your website, if you are not generating the expected results and your website has not made it to the coveted front page of Google search results, a number of reasons can be attributed to this.

5 Reasons Your SEO Efforts Are Not Driving Results

5 Practical Time Management Hacks Every SEO Marketer Should Master

Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more challenging it becomes to manage your time.

Distractions are everywhere regardless if you’re office based or remote based. Especially for us who are always online and dependent on the internet for research materials, it is easy to get lost in the pile of work that’s needed to be done on a daily basis.

With countless projects, balancing deadlines, and trying to check off a laundry list of emails, analytics reports, and client support that we need to juggle on a daily basis, you can get off track in a snap leaving you with unfinished projects and a heap load of stress.

5 Practical Time Management Hacks Every SEO Marketer Should Master

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

There is no doubt any longer, or there really should not be, that ranking in Google search results  is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape.

Search engine optimisation should be at the forefront of businesses marketing strategy and in today’s interconnected world there really is no excuse for this not being the case. That said, it can take time and effort to get this right … Right? Well, yes and no but it doesn’t have to be all work with little reward.

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

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