The internet is now being accessed more via mobile devices than through laptops and PC, so there is a paradigm shift towards mobile technology. This has led to the explosion of app development. Business owners and business managers now run after app developers. The demand for the services of mobile app developers is at the highest level right now. The number of mobile apps being launched on a daily basis makes the app development world a highly competitive terrain.
Since there are millions of mobile apps available today, app developers have realized that mobile apps also need to be optimized just like webpages and websites otherwise mobile apps will remain lost in the crowd. One of the commonest methods adopted by mobile app developers to optimize apps is by using Google AdWords.
Google AdWords are keywords people are expected to type into the Google search engine when looking for certain products or services. As a company, you are supposed to link these keywords to relevant landing pages on your website. This means that when you adopt keywords like “Buy a cheap raincoat”, you are supposed to link it to the exact landing page on your website that has all the raincoats you offer and the price of each of them. It is wrong to link it to your home page as it will waste the prospective buyer’s time and also earn you a low quality score.
For Google to display your site on its search engine result page (SERP), you have to submit it to Google. However, Google has its own set of procedures for displaying results. On its own, Google has to find, crawl and analyze your site before it can be included in its SERP. To achieve this, Google makes use of Googlebot, a spider that wanders all over the web to gather information.
You will pay Google for some keywords so that your webpages will be at the top of the search results when any prospective buyer searches the keywords through Google search engine. Those keywords are Google AdWords. Whatever products and services you provide, you sure have other companies doing same, so same keywords will be relevant to you and all your competitors. This is why you and your competitors will have to bid for the AdWords.
Google will now rank the webpages of all the bidders using bidding amount, quality score and click through rate (CTR). Most times, your payment to Google is based on a Google AdWords Paid-Per-Click (PPC) arrangement. Some businessmen still wonder … why use Google AdWords? Based on how it works, there are several effective uses of Google AdWords. Google Advertising is about the most effective form of advertisement in the market today. In fact some of the major benefits of using Google AdWords have been listed below.
1. Increases Lead Generation
Since it is only prospective customers who are ready to buy your products that will search your AdWords on Google, any one of them that finds his way to your webpage is already a lead. He is much more likely to make purchases if your prices are right. But he would not have gotten to your webpage if Google did not bring it up among the search results. So, the most important benefit of using Google AdWords for your business is lead generation.
2. It is very cost effective
Since your payment is based on the number of clicks on your Ads, it saves you a lot of money. Unlike other digital marketing where you pay on number of impressions. A lot of impressions are not even seen let alone being clicked.
3. High return on investment
Since your adverts get to your target audience, you will definitely yield a high return on your investment. When a prospective buyer wants to buy a product he searches Google with a keyword and if Google turns up your webpage, his chances of buying is very high. This implies that Google gets your products to those who are interested in buying, and when they are interested in buying. This is why Google gives you very high returns on your investment.
4. It allows you to refine your target market
Google AdWords gives you the liberty to refine your target audience with different criteria. Depending on the products or services you provide, you could target your ads to users that are making use of mobile phones. This way, your ads will only be seen by those accessing the internet via mobile devices.
You could also target people based in certain locations. If your products can only be shipped to a few countries, you can set your ads to get to only users living in these few countries. People in other places would not be able to see the ads.
Another one is Languages. If you offer bilingual services, you can target users who speak either or both of the languages. For instance, if you offer services in English and French, you have to create your AdWords campaigns in both languages.
Time could also be a criterion for setting your ads. You can set your click-to-call ads to appear only during official hours when your office will be open to attend to the calls.
5. Google AdWords can be measured
Your AdWords campaigns can be tracked by Google AdWords analytics and this can be used to check which part of your campaign has been generating leads for you and which part is not working. This way, you can readjust your campaign for maximum returns.
6. AdWords are very flexible
You can always edit your AdWords campaigns any time and any day and as many times as you like without any restrictions. This is why you have to constantly monitor your Google AdWords analytics. It is all to ensure maximum returns on your investments.
7. AdWords rank faster than Search Engine Optimization
Immediately you optimize your campaign and make your bid, your ads will start appearing in Google search results. But SEO usually takes so much time and effort to develop and getting to the top of Google rankings can take a long time – days, weeks and even months.
8. AdWords usually appear before Search Engine Optimized Webpages
Generally, on search result pages, Paid ads appear on top and Search Engine Optimized pages appear below all paid ads. It is not likely that any user will ignore all the paid ads above and begin to click through SEO pages below. And by the time he clicks through the topmost three paid ads, he will find what he is looking for.
9. AdWords improve SEO
Sometimes the result of your Google AdWords analytics can give you the idea of what keywords attract buyers more than others. And once you know the traffic pulling keywords, you will optimize your webpages on search engines using those keywords.
10. AdWords suggest high volume keywords
Google AdWords would not just display your ads; they also suggest high volume keywords to you. They give you some of the keywords that are mostly searched so that you can include them in your AdWords campaigns.
Since Google is the most popular and most used search engine, using Google AdWords campaign to advertise your business is not just an option, it is a necessity. Do not wait until your competitors begin to run you out of business with Google AdWords before you embrace it. This is because there will be only two categories of businessmen in 2017 – those who run their business through Google AdWords ads and those who run out of business.
Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, an android app development company that holds the best team of skilled and expert Indian app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and start up column.