How can you create content with the most ease and efficiency? As a marketer, you are always challenging yourself to come up with new ideas and new ways of imparting information about your business. You may even want to experiment…
When you are self-employed you’ve usually got your head down and tail up, getting on with what needs to be done as part of the daily grind. Nine times out of ten, it needs to be done today so the…
As a small business marketer, you know there is a lot to achieve despite the inadequate resources. Fortunately, social media marketing is pretty low-cost, compared to high-end traditional marketing tactics. Social media can be beneficial in providing you with a…
There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always…
![A Guide To Social Media Customer Care [Infographic]](https://www.eggmarketingpr.com/wp-content/uploads/2020/06/A-Guide-To-Social-Media-Customer-Care-Infographic-700x350.jpg)
Using social media customer care is not rocket science – but neglect to brush up on a few basic principles, and you can soon find yourself in a crash-and-burn situation. Social media is still a young form, and customers and…
As the business world continues to recover from the threat of COVID-19, the public relations field is increasingly in the spotlight. Major companies including Amazon are finding themselves embroiled in a sort of PR battle, where profits, public health, and…
If you’re like me, you’re a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it’s going to look like once the threat of the coronavirus pandemic dies down. So many…
Think about your online buying behavior. Do you buy from the first website that you stumbled upon? Or, do you like to first educate yourself by reading a couple of articles? I’m pretty sure you fall into the second category.…
Summer may be winding down but now is the perfect time to start your holiday marketing planning. Not only does the fourth quarter of the year often have the biggest impact on your annual results, but doing so will help…
Hearing a success story about a startup might motivate you to build one — after all, if they can do it, why can’t you? But the cold reality is that 50% of small businesses fail in the first four years…