The Marketing Eggspert Blog

5 Benefits of Outsourcing Your Content Development

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This was originally published on AllBusiness. I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with…

How to Measure Client Satisfaction

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Unhappy customers cost your business a lot. According to some recent studies, 80% of customers stop buying from a company after just one negative service experience. Moreover, most of them won’t tell you what was wrong. Instead, 91% of them…

5 Easy Questions to Figure Out Your Market’s Audience

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Targeting your ideal customer is one of the most vital components of establishing a successful business, but it can be one of the most nuanced and difficult things to do well. Plus, your ideal customer and audience could change, depending…

Lead Generation for Small Business Owners During the Coronavirus Outbreak

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The novel coronavirus has negatively affected every aspect of our world, especially in the business sector. Small business owners are desperate to find a sense of normalcy and a way to gain access to capital right now to remain solvent. …

How to Make Your Brand Stand Out…Even in Times Like These

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There’s no doubt that 2020 hasn’t been a year we could have ever expected or planned for. Everyone from parents to employers to professional sports teams has had to adjust on-the-fly and figure things out as they go. Even in…

6 of the Most Important Steps for Content Syndication

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Content syndication is one of the best content marketing hacks to get more traffic and visibility for your blog. What is content syndication? It’s when you republish your blog posts on reputable websites to win new audiences.  These websites allow…

Type A Entrepreneurs: Here’s Why You Should Never Outsource Any Job

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This was originally written for AllBusiness. I’m going to go out on a limb and guess that more than half of the people reading this article are Type A entrepreneurs. Don’t look behind you. I’m probably talking to you. Do…

What Small Businesses Can Do to Combat Fake News

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The fake news phenomenon has taken on an unprecedented role in today’s society. We often hear the phrase thrown around amongst our politicians, on our news outlets, and occasionally from our next-door neighbor. But what exactly is fake news?  To…

6 Ways to Use Customer Support to Increase Sales

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Customer support goes far beyond responding to customer questions. When strategized well, it will boost customer satisfaction, retain customers, and encourage brand advocacy. Above all, it can be a powerful sales tool. Here is how to use customer service to…

How to Measure Customer Churn and Prevent It

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Convincing a customer to purchase or sign up for your product is one thing, but making them stay loyal and continually use or depend on it is another. This is why customer retention requires a strategy that will make customers…

Life After Coronavirus: Why We Should Never Go Back to Business as Usual

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This was originally published on AllBusiness. You keep hearing people talk, during these strange COVID-19 times, about the “new normal” or wanting to get back to “business as usual.” I get that we crave any semblance of normalcy and that…

Great Tips to Boost Your Instagram Sales Funnel

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Business or lead generation is not limited to the search engines only. Social media platforms are also the most reliable channels to drive significant business. Instagram is one of the popular social media platforms and has better engagement than any…