Advertising and marketing go together like peanut butter and jelly. Today’s technology means that there are affordable digital advertising options that fit any size marketing budget.
Social media advertising is one easy way to target exactly the audience you’re trying to reach. Facebook, Instagram, LinkedIn, and Twitter all offer sponsored posts, visual ads, and more, and allow you to set your budget.
Search engine ads or pay-per-click ads also can be effective at ranking for highly-competitive keywords and attracting traffic to your site online.
Native ads and sponsored content don’t even look like advertising! Because they’re informative content, your audience may be more receptive to consuming them and clicking to your website.
Whatever ad option you choose, make sure to pay careful attention to and insights to ensure that you’re hitting the mark in reaching your intended audience. The great thing about today’s ad options is that it’s so easy to tweak the ad copy, audience, or image to get better results in real time.
For some businesses, integrating coupons into a marketing strategy can be daunting. Knowing how to use coupons to reach their audience in an effective way, and how to turn deals into profit, can seem overwhelming. However, there are a number of reasons for businesses to use coupons. Chief among them? They drive sales.
According to Wikibuy, coupons, delivered properly, are a powerful advertisement for any company. They’ve collected a series of coupon metrics that demonstrates not only that coupons have value, but that a generation of shoppers is not making purchases without them.
This week’s Marketing Eggspert round-up concentrates on Advertising. It includes posts about social media advertising, changes happening in 2019. Google Adwords, Facebook advertising, pay-per-click ads, creativity in advertising, traditional advert tracking, tv ads and more.
There’s absolutely no reason why you shouldn’t belong to some form of social media platform in order to build a community and drive traffic to your website – which is exactly the whole point behind social media platforms. For small business owners, who may not have the budget to employ the expertise of a digital marketing agency, it’s always a great idea to have a few key social media marketing tips up their sleeves; specifically for advertising in the digital age.
Remember, although the whole point of owning a few pages on various social media pages is to drive traffic back to your website, it still remains a social activity where individuals connect. Thus, in order to connect with your fans successfully whilst advertising your brand, it’s important to keep the following digital marketing tips for small businesses in mind.
Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company. But the question is: traditional vs digital: which is better?
Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.
Affiliate marketing essentially involves you partnering up with one or more experts in your niche to make them promote your products and services on a commission per sale basis. Every affiliate is assigned an exclusive link, which is tracked through pixels and cookies to follow the trail of the sales or reference that comes from that link. This is perhaps one of the most successful ways to drive traffic to your website.
The process of lead generation for various types of businesses is ever-changing. And without any doubt, the changing behavior of consumers is the driving factor of these lead generation changes. Gone are the days when traditional marketing alone can work wonders for your business. These days, both traditional and digital approach is necessary to develop great lead generation ideas.
It can be tough, especially for small and startup businesses like yours. It can be challenging to figure out what are the changes to come and what could be done to step up and address the needs of both your business and the consumers.
So before you dive into the deep waters of lead generation, here are creative ideas to create an effective lead generating machine for your business.
The internet is now being accessed more via mobile devices than through laptops and PC, so there is a paradigm shift towards mobile technology. This has led to the explosion of app development. Business owners and business managers now run after app developers. The demand for the services of mobile app developers is at the highest level right now. The number of mobile apps being launched on a daily basis makes the app development world a highly competitive terrain.
Since there are millions of mobile apps available today, app developers have realized that mobile apps also need to be optimized just like webpages and websites otherwise mobile apps will remain lost in the crowd. One of the commonest methods adopted by mobile app developers to optimize apps is by using Google AdWords.
Google AdWords are keywords people are expected to type into the Google search engine when looking for certain products or services. As a company, you are supposed to link these keywords to relevant landing pages on your website. This means that when you adopt keywords like “Buy a cheap raincoat”, you are supposed to link it to the exact landing page on your website that has all the raincoats you offer and the price of each of them. It is wrong to link it to your home page as it will waste the prospective buyer’s time and also earn you a low quality score.
It’s becoming increasingly difficult to get much organic reach for your Facebook Pages. As a result, many businesses have turned to Facebook Ads to ensure that they reach the right audience.
Facebook Ads is also hailed as the much cheaper and all-around better cousin of Google Adwords, but is that always the case?
It’s expected that by the middle of this year, Facebook will begin running out of places to show ads. For advertisers that means it’s going to become more costly to put your ads on the social network.
For that reason, it’s becoming even more important to get a decent Facebook Ads ROI. Which is why I’m here today to show you exactly how to do that.
Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:
You only pay when someone actively clicks on your advert.
In the past, you never knew if your advertising was really connecting with people. With PPC, you know exactly who you’re reaching. And you know whether it’s working. The most common place to advertise with a PPC campaign is Google. You’ll choose a variety of keywords, and your website will appear as a sponsored result on the search page. You can also use PPC campaigns on Facebook, which have proven very effective.
Here are four reasons why you need PPC to promote your website.
When it comes to traditional advertising tracking you are clueless. Right? It happens a lot and there is no shame in that as big data and online advertising tracking tools are making us blind without them. This article explains traditional advertising tracking and why it is easier than you think.
Technically, traditional media buying platforms and selling platforms like Gainbuzz have rolled up their sleeves to make your offline media marketing experience or ad campaigns a Spartan process. Are you a buyer? Simply list, plan and buy. Even if you are an offline media asset seller you can sell your prime assets directly to the buyers through Gainbuzz’s online media selling platform.
The key to a good content marketing strategy is to provide content for leads no matter where they are in their purchase journey. But that means creating a good program to nurture those leads that are not yet ready to buy to help them through their journey and towards your product or service. While the specifics of an effective lead nurturing program will be different for every business, these are three fail-proof ways to nurture every lead until they are ready to buy.
