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6 Reasons Why Your Content Isn’t Ranking Well

Some companies still firmly believe that ranking higher will become easier as soon as they start spewing out more content than they normally do. Although quantity does matter when it comes to ranking and using content for SEO, quality and…

5 Benefits of Outsourcing Your Content Development

This was originally published on AllBusiness. I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with…

6 of the Most Important Steps for Content Syndication

Content syndication is one of the best content marketing hacks to get more traffic and visibility for your blog. What is content syndication? It’s when you republish your blog posts on reputable websites to win new audiences.  These websites allow…

What Small Businesses Can Do to Combat Fake News

The fake news phenomenon has taken on an unprecedented role in today’s society. We often hear the phrase thrown around amongst our politicians, on our news outlets, and occasionally from our next-door neighbor. But what exactly is fake news?  To…
Content Marketing Analysis

How to Perform a Content Marketing Analysis

Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for…
Advanced Content Marketing

New Technologies for Advanced Content Marketing

Today’s consumers walk around with a million ads in their pockets. A recent study found that they see over 5,000 advertisements each day. The average person doesn’t notice most of the ads they encounter: they can’t. If they did, they’d…

Are You Putting Enough Attention on Your Thought Leadership Content?

For me, creating thought leadership content comes naturally. It is, after all, what I do for a living. And it’s my best marketing tool, so I write for sites like AllBusiness and Forbes to make sure my name is out there, showing what I know about content marketing, as well as what I can do with it.

But if you’re like a lot of business owners or marketing execs, creating your own thought leadership content might be at the very bottom of a very long list of priorities…if it’s there at all. That, my friend, is a mistake.

Humanize Your Company With the Power of Storytelling

Originally published on AllBusiness.

I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell.

It’s a conundrum.

Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie. So it appears like Inigo Montoya, Speed Racer, Frodo, and even Buffy the Vampire Slayer work at the company. Fun!

I love this example of how brands are humanizing themselves rather than hiding behind a wall of corporate stuffiness.

Let’s get back to being humans who work for companies, shall we?

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