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6 of the Most Important Steps for Content Syndication

Content syndication is one of the best content marketing hacks to get more traffic and visibility for your blog. What is content syndication? It’s when you republish your blog posts on reputable websites to win new audiences.  These websites allow…

What Small Businesses Can Do to Combat Fake News

The fake news phenomenon has taken on an unprecedented role in today’s society. We often hear the phrase thrown around amongst our politicians, on our news outlets, and occasionally from our next-door neighbor. But what exactly is fake news?  To…
Content Marketing Analysis

How to Perform a Content Marketing Analysis

Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for…
Advanced Content Marketing

New Technologies for Advanced Content Marketing

Today’s consumers walk around with a million ads in their pockets. A recent study found that they see over 5,000 advertisements each day. The average person doesn’t notice most of the ads they encounter: they can’t. If they did, they’d…

Are You Putting Enough Attention on Your Thought Leadership Content?

For me, creating thought leadership content comes naturally. It is, after all, what I do for a living. And it’s my best marketing tool, so I write for sites like AllBusiness and Forbes to make sure my name is out there, showing what I know about content marketing, as well as what I can do with it.

But if you’re like a lot of business owners or marketing execs, creating your own thought leadership content might be at the very bottom of a very long list of priorities…if it’s there at all. That, my friend, is a mistake.

Humanize Your Company With the Power of Storytelling

Originally published on AllBusiness.

I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell.

It’s a conundrum.

Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie. So it appears like Inigo Montoya, Speed Racer, Frodo, and even Buffy the Vampire Slayer work at the company. Fun!

I love this example of how brands are humanizing themselves rather than hiding behind a wall of corporate stuffiness.

Let’s get back to being humans who work for companies, shall we?

A Quick Guide to the Evaluation Stage of the B2B Content Marketing Funnel

The middle of the funnel (MoFu), or Evaluation Stage of the B2B content marketing funnel is rather like the “getting to know you” part of a relationship.

Your potential client has become aware you have something to offer in the first stage and wants to know more. These are your qualified leads.

Your prospect is interested but inclined to be skeptical. He will do some investigation into your company to find out if you are who/what you say you are.

What You Need to Do

As with a relationship, you want to put your best foot forward during the MoFu. You want to show your prospect all of your positive attributes such as trustworthiness and credibility.

You also want to entice them with the benefits they can get by purchasing your product or engaging your services.

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