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SEO for B2B: 7 Reasons You Can’t Avoid It

Search engine optimization for B2B happens to be a little different from the way it’s done for most B2C websites. For one thing, we’re looking at a completely different kind of demographic. Your average target customer is not a dad…

Why SEO and Content Marketing Go Hand-in-Hand

SEO and content marketing continue to make changes in the world of digital marketing. According to the claims of many digital marketing companies, content marketing probably will replace SEO. However, it will hardly happen, as both strategies are important in the…
Local SEO

Local SEO for Restaurants: Tips to Dominate Local Search

In today’s fast-paced industry, people rely on mobile phones to search for local businesses. This is especially true when people look for restaurants. We expect to see a full menu and reviews in order for us to decide. As a local business, relying on search engine optimization can be crucial. Local SEO can help increase your exposure to potential customers. Set up a search engine-friendly website and create a solid digital marketing plan. This increases the potential for your business to succeed.

Search Engine Optimization

Learn How to Improve Blog SEO

A few weeks ago, I attended a travel blogging meetup where Katie Dillon, of La Jolla Mom, shared insider tips on how to improve blog SEO and get revenue from a blog. While I have a travel blog, it’s nowhere near ready to be a money-maker, but I wanted to apply the tips to The Marketing Eggspert blog here.

Here’s what I’m working on.


Which One is Better - PPC or SEO? [Infographic]

At times, it can be really difficult to pick PPC or SEO. Both of them have their own pros and cons, which is why it can be tricky to pick the most suitable one for your business.

Keep reading, as it will help you understand the pros and cons of SEO and PPC. You will also learn how you can combine both strategies to get the best of both worlds.

Landing Page Optimization

Landing Page Optimization: 9 Things You Need To Know

You know the importance of landing pages and you’ve got the basics of building those landing pages locked down.

But how do you move the needle on your conversion rates?

I’m not talking bumping your conversions up a few percent. I’m talking about conversion lifts in the region of 20-30%.

In this post, I’ll share a bunch of important concepts that will help you skyrocket your conversion rates.

Marketing Eggspert Round-Up: Search Engine Optimization (SEO)

SEO is important if you want our business to get seen online - and why wouldn’t you? In this week’s Marketing Eggspert round-up I’ve collated posts all about Search Engine Optimization (SEO); including posts about Local SEO, tips and things you didn’t know that could help, how to get on to the first page of Google, doing an SEO audit, video marketing for search engine optimization and lots more.

25+ Common SEO Mistakes You Need To Rectify Now [Infographic]

Are you new to search engine optimization (SEO)? If yes, then it is important you learn about the various tricks and tips that make up this internet marketing technique. SEO is the core online marketing strategy that can help drive targeted traffic to your site. It can help increase brand awareness online. More importantly, it can help get your site on the #1 page of Google search engine for targeted keywords/key phrases. Thus, knowing about the best SEO practices is essential if you want to accelerate your business growth.

The Complete SEO Audit Checklist

When you invest your energy and hard-earned money into working with the best SEO strategies for your business, how will you know if they’re promoting the desired result or not?

An SEO Audit is the answer. It’s simply the best way to analyse your SEO strategies.

As a result of the world of SEO being extremely dynamic in nature, the SEO strategies that work now might turn out to not be useful six months from now. Ranking algorithms are frequently updated by Google and other search engines, and so, an SEO audit will help you stay well informed and updated about the changes.

SEO audits should be conducted at least twice in a year. This will certainly help to ensure that your website is up-to-date with the latest developments in SEO. Various SEO audit tools can be used to perform an SEO audit and improve your search engine rankings.

Below are the aspects of SEO you need to audit.

How To Title A Photo

4 Things You Shouldn’t Ignore When Creating Content in Your WordPress Blog

If you’re creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it; there’s a lot there, and most of it can seem overly technical.

But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines.

I use—and highly recommend—the Yoast SEO plugin, so I use the terms that the plugin uses. Likely, even if you’re using another SEO plugin (or none), you can find similar components in your version of WordPress.

1. Meta Description

how to write a meta description


5 Surprising Things You Didn’t Know Could Help SEO

As a business owner, you probably have a basic understanding of how search engine optimization works. Perhaps you’ve got a plugin like Yoast to help steer you in the right direction, and understand the importance of incorporating keywords into your…
Voice Searches

How to Optimize For Voice Searches

Successfully optimizing your website for search engines has been an essential part of digital marketing for some time now, but SEO never stands still, so neither can you. The rise in popularity of voice search on both smart home devices…
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