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5 Benefits Of Outsourcing Your Content Development

5 Benefits of Outsourcing Your Content Development

This was originally published on AllBusiness.

I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with bigger brands. This surprised me initially. After all, corporations have their own marketing teams—why would they outsource content?

But after working with large corporations, I see the perks for them. Whether you run a one-person show or market for a multinational organization, here are the benefits of outsourcing your content development.

1. An Outside Consultant Brings a Fresh Perspective

Being an employee, you sometimes get mired in the messaging. What I mean is, you’re too close to the brand to sometimes see it from the customer’s perspective. You think your brand is amazing for X, Y, and Z reasons, but someone else may see it very differently.

Working with someone outside your company, you get a different viewpoint. They may have ideas for content that you couldn’t have seen because you were focused on messaging you’ve received internally. And, as they say, it’s always great to have a fresh pair of eyes.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

This Post Has One Comment
  1. “There’s a whole world of SEO (search engine optimization) and content strategy out there beyond the walls of your office” – So nicely written, Susan. It’s true that most traditional companies led by an aging workforce hesitate to explore newer and better marketing opportunities like SEO and content marketing!

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